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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Daya Saing : Jurnal Ilmu Manajemen JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Journal of Social Politics and Governance (JSPG) eCo-Buss Jurnal Abdi Insani Madaniya Bisnis Net : Jurnal Ekonomi dan Bisnis JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen EKONOMIKA45 eCo-Fin Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Formosa Journal of Multidisciplinary Research (FJMR) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Produktif CITAKARYA Jurnal Pengabdian Masyarakat Taawun: Jurnal Pengabdian kepada Masyarakat
Syofiatul Safitri
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Store Atmosphere dan Service Quality Terhadap Keputusan Pembelian Ulang Dengan Kepuasan Konsumen sebagai Variabel Intervening Pada Pelanggan Kaldi Coffee Shop Pekanbaru Feblin Isma Anjelika; Syofiatul Safitri
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 19 No 1 (2026): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v19i1.3587

Abstract

Coffee shops in Indonesia are experiencing rapid growth, making them one of the most dynamic and competitive sectors in the food and beverage industry. This study was conducted among customers of Kaldi Coffee Shop in Pekanbaru to determine the influence of store atmosphere and service quality on repurchase decisions, with customer satisfaction as an intervening variable. The research sample consisted of 99 customers of Kaldi Coffee Shop in Pekanbaru, selected using purposive sampling based on specific criteria. Data were collected through a questionnaire and subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The test results indicate that Store Atmosphere has a positive and significant effect on Customer Satisfaction and a significant effect on Repurchase Decision. Service Quality was also found to have a positive and significant effect on Customer Satisfaction, as well as a significant effect on Repurchase Decision. Customer Satisfaction was found to have a significant effect on Repurchase Decision. Indirectly, Store Atmosphere has a significant effect on Repurchase Decision through Consumer Satisfaction, and Service Quality has a significant effect on Repurchase Decision through Consumer Satisfaction. This indicates that the customer experience, supported by an aesthetically pleasing cafe atmosphere and excellent service, is capable of building consumer satisfaction, which in turn becomes the primary driver of repurchase loyalty at Kaldi Coffee Shop Pekanbaru.
Pemanfaatan Limbah Rumah Tangga Menjadi Pupuk Kompos Sebagai Upaya Mendukung Pertanian Berkelanjutan Di Desa Pangkalan Makmur, Kabupaten Siak: Di Desa Pangkalan Makmur, Kabupaten Siak Syofiatul Safitri; Ariqah Fadliyah; Atika Nur Fadillah; Dinda Syovia Utami; Sondang Raya Tindaon; Cici P. Siregar; Sri Riani N. Nst; Silvia Ningrum; Nadilla; Ilham Febryan Syah; Rio Vincent Paulus Sirait
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 4 No. 03 (2026): August - October
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v4i03.5911

Abstract

Kebun lengkeng menjadi daya tarik utama yang membuat Desa Pangkalan Makmur di Kecamatan Dayun, Kabupaten Siak, dikenal luas. Pohon-pohon ini bahkan menginspirasi desain motif batik khas desa tersebut. Namun, di balik potensi tersebut, pengelolaan sampah rumah tangga masih menjadi tantangan. Banyak sampah organik seperti sisa dapur dan limbah panen lengkeng tidak dimanfaatkan dengan baik, melainkan hanya dibuang atau dibakar. Melalui kegiatan pengabdian masyarakat ini, warga Desa Pangkalan Makmur akan mempelajari cara membuat kompos. Kami berharap upaya ini dapat meningkatkan pengelolaan limbah organik serta memperbaiki kondisi lahan pertanian. Metode yang digunakan meliputi observasi lapangan, pertemuan sosialisasi, diskusi, dan demonstrasi pembuatan kompos. Hasilnya menunjukkan bahwa warga kini memahami jenis-jenis limbah organik, manfaat kompos, serta cara pembuatan dan penggunaannya pada tanaman, khususnya pohon lengkeng di desa tersebut. Warga melakukan pengomposan karena mereka meyakini bahwa kompos dapat memperbaiki struktur dan kesuburan tanah tanpa bergantung pada pupuk buatan, yang harganya semakin mahal dan ketersediaannya kian langka. Proyek ini diharapkan menjadi langkah awal untuk mewujudkan Desa Pangkalan Makmur sebagai desa yang warganya secara rutin mengelola sampah mereka dengan baik.
PENGARUH SERVICE QUALITY, CUSTOMER EXPERIENCE DAN PERCEIVED VALUE TERHADAP LOYALITAS PELANGGAN MASKAPAI AIRASIA DI PEKANBARU Syofiatul Safitri; Nadya Nurwahyuni
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i2.976

Abstract

Business competition in Indonesia is increasing, many companies operating in the same field, offering similar services make competition unavoidable, one of which is in the aviation industry. This study aims to determine the effect of service quality, customer experience and perceived value on customer loyalty of airlines using the services of the AirAsia Pekanbaru Representative Office. This study uses a quantitative method. The sampling technique is Purposive Sampling with a sample size of 98 respondents. The data obtained were processed using SPSS software version 25. The results of this study are: (1) service quality has a significant effect on customer loyalty, (2) customer experience has a significant effect on customer loyalty, (3) perceived value has a significant effect on customer loyalty, (4) service quality, customer experience and perceived value together can increase customer loyalty.
Pengaruh Customer Experience Terhadap Customer Loyalty Melalui Customer Engagement Sebagai Variabel Intervening Pada Cafe Teras Co Pekanbaru Citra Naina Viona Br Lumbantobing; Syofiatul Safitri
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v6i2.2205

Abstract

This study aims to determine the effect of of customer experience on customer loyalty of Teras co cafe visitors in Pekanbaru, by integrating customer engagement as an intervening variable in the research model. This research adopted a quantitative approach with a descriptive design. Primary data was obtained by distributing research questionnaires to 99 respondents. This sampling process applied a purposive sampling technique, where participants were selected based on specific criteria relevant to the study's focus. The data analysis technique applied relied on the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, utilizing SmartPLS software version 4.0 as its primary statistical processing instrument. Empirical evidence from statistical test results confirmed that customer experience triggers a positive and significant direct influence, both on the formation of customer loyalty and customer engagement. In addition, customer engagement was also confirmed to have a positive and significant contribution to increasing customer loyalty. Comprehensively, the test results proved that customer engagement successfully bridged the influence of customer experience on increasing customer loyalty in a positive and significant direction
Co-Authors Abda Abda Agnesia Gian Marcheren Ahmad Hadi Al Muhtadeebillah, Hussein Alifa Fauziah Andri Sulistyani Aprilia, Aqsha Aprilinda, Aprilinda Ariqah Fadliyah Atika Nur Fadillah Audrey Dwi Rahma Cesilia Rahael Ardi Hapsari Cici P. Siregar Citra Naina Viona Br Lumbantobing Dina Maysa Ayu Dinda Syovia Utami Dzaki Naufal Endang Sutrisna Fani Oktafiona Feblin Isma Anjelika Hafzana Bedasari Hanatasia Isora Abelia Hapsoh Ilham Febryan Syah Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Khusaini Syarifah Lala Putri Guci Leni Silvia Lestari, Rima Kurnia Lie Othman Mandataris Mandataris Mardalia Mariaty Ibrahim Maya Risma Wijayanti Meyzi Heriyanto Monicha Putri Aditia Nadilla Nadya Nurwahyuni Narta, Zhafira Yulia Nidya Astantika Notatema, Ben Hansel Okta Karneli, Okta Putra, Indra Mardeni Rio Vincent Paulus Sirait Ririn Aisyah Putri Ruzikna Ruzikna Ruzikna, Ruzikna Saiman Pakpahan Salsa Alkila Salwa Julianti Sari Rezky Sinambela Seno Andri Sephia Amanda Seroza, Seroza Silvia Ningrum Sindy Novelia Siti Maria Ulfa Siti Purnama Sofie Amalia Ul Umma Sondang Raya Tindaon Sri Riani N. Nst Suryalena Suryalena Suryalena, Suryalena Sutikno, Sigit Ully Hasanah Yudinda Salza Aprilia