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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo To Maega: Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informasi dan Teknologi GREENOMIKA Indonesian Community Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indo-Fintech Intellectuals: Journal of Economics and Business The Sages Journal: Culinary Science and Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Otje Herman Wibowo
Universitas Ciputra
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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IMPLIKASI BRAND EXPERIENCE TERHADAP BRAND TRUST DAN BRAND LOYALTY PADA COFFEE SHOP DI SURABAYA Leoparjo, Fabiola; Dewi, Irra Chrisyanti; Wibowo, Otje Herman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5760

Abstract

This study aims to examine the influence of brand experience on brand trust and brand loyalty among coffee shops in Surabaya. The research employs a quantitative method using questionnaire distribution to 115 coffee shop consumers in Surabaya. SEM-PLS analysis reveals that brand experience has a positive and significant impact on building customer trust and loyalty. These findings provide an important foundation for business owners to develop marketing strategies focused on enhancing customer experience quality to strengthen brand relationships.
Integration of Strategic Management and Organizational Culture in Enhancing Corporate Resilience in the Digital Era Loso Judijanto; Titis Sri Wulan; Otje Herman Wibowo; Rean Mitasari; Andreas Recki Prasetyo
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.680

Abstract

The rapid advancement of digital technology has transformed the global business landscape, presenting both opportunities and challenges for organizations. This study examines the integration of strategic management and organizational culture as a critical factor in enhancing corporate resilience in the digital era. Using a qualitative case study approach, data were collected from selected medium- and large-scale companies in Indonesia across diverse sectors, including manufacturing, technology, finance, and services. The findings reveal that strategic alignment between digital initiatives and cultural values significantly strengthens organizations’ adaptability to technological disruptions and market uncertainties. The study highlights the pivotal role of digital leadership in bridging strategic objectives with cultural practices. Leaders who promote innovation, collaboration, and flexibility were found to inspire employees to engage in continuous learning and proactive adaptation, thereby reinforcing resilience. Moreover, organizations with adaptive and innovation-driven cultures demonstrated greater capability in responding quickly to market changes and crises. Human resource practices aligned with cultural values further enhanced employee engagement and commitment, supporting the implementation of strategic initiatives effectively. In addition, the use of digital tools such as cloud-based systems and predictive analytics, combined with transparent communication with stakeholders, was identified as a key enabler of resilience. These tools not only improved operational efficiency but also strengthened stakeholder trust, ensuring continued support during uncertain times. Overall, the integration of strategic management and organizational culture, supported by digital leadership and technology, creates a comprehensive framework for building sustainable resilience. The study offers valuable insights and practical recommendations for organizations seeking to adapt and thrive in an increasingly dynamic and competitive digital business environment.
The Influence of Food Reviews on Purchasing Decisions with Hedonic Style As a Moderating Variable: Penelitian Otje Herman Wibowo; Mahmuddin; Rini Hadiyati; Sriwanti Belani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2675

Abstract

This research is a quantitative study with an explanatory approach. The data used in this study is primary data obtained by the researcher from 335 J.CO Donuts customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the first row of the table above, it shows the P-Values ​​are positive and below the 0.05 significance level, namely 0.006. These results are in line with the research. These results indicate that Food Reviewers can improve product quality, increase brand trust, increase sales quantity, and increase Purchase Decision numbers. In the next row, the results shown are three hundred and sixty degrees inverse, namely the Hedonic Style variable cannot moderate the influence of the Food Reviewer variable on the Purchase Decision variable because the P-Values ​​value is not below the 0.05 significance value, namely 0.068. This result is due to J.CO donut consumers purchasing based on product quality and brand trust, rather than hedonistic tendencies. Therefore, it can be concluded that the first hypothesis in this study is accepted, while the second hypothesis in this article is rejected.
Co-Authors Achmad Taufiq Andreas Recki Prasetyo Ariawan, I Wayan Adi Putra Artana, I Wayan Arta Bawa Mulyono Hadi Caroline, Kezia Michelle Daniel Pandu Mau Devina Irtanto Fabiola Leoparjo Febry, Timotius Hadipratista, Nabilah Sukma Hari Minantyo I Wayan Arta Artana Ibrahim, Rio Putra Sutan Irra Chrisyanti Dewi Ivy Dian Puspitasari Prabowo Jesslyn Audi Widagdo Hadipramono Kristian Agung Nugraha Loso Judijanto Mahmuddin Mahmuddin Mahmudi Mahmudi Mau, Daniel Pandu Mau, Yesarela Pandu Ni Luh Ketut Ayu Sudha Sucandrawati Rean Mitasari Rini Hadiyati Rizal Kurniansah Sri Wulandari Sriwanti Belani Sutanto, J.E Titin Lestaringsih Titis Sri Wulan Victor Kurniawan Yuwono Wardanna, Jerry Reyhan Winarno, Prasetyo Sepsi Yesarela Pandu Mau