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Influence Service Quality And Price On Customer Satisfaction At Irian Supermarket Aksara Mutriani Tafonao; Edward Alezandro; Adiwima Zebua
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.8207

Abstract

This research is motivated by business competition in the retail sector in the form of minimarkets, self-service supermarkets which is increasingly tight, making business actors flock to maintain the continuity of their companies so that they remain the choice for consumers to shop, so the role of marketing is very important. The method used in this research is quantitative. The technique used in this research is probability sampling with simple random sampling of 58 respondents. The results of data processing using the SPSS 16 program in the Coefficients table for the first regression coefficient of the service quality variable show that the calculated t value is 6,695 > t table of 2.004 so that H1 is accepted and H0 is rejected. In the Model Summary table, it can be seen that the R Square value is 0.644 or 64.4%, which means that the independent variables price and service quality influence the dependent variable of consumer decision by 64.4% and the remainder is influenced by other factors not examined in this research.
The Influence Of Organizational Climate And Leadership On The Performance Of Sekolah Menengah Atas Cinta Budaya Teachers Edward A. Lbn. Raja*; Rozaini Rozaini; Rita Kartika Dongoran; Adiwima Zebua; Endang D. Sinaga
Riwayat: Educational Journal of History and Humanities Vol 7, No 3 (2024): July, Educational and Social Issue
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i3.41486

Abstract

Knowledge is the basic need of every individual. Because of the importance of education, the government requires education for at least 9 years and it is recommended that more than that The formulation of the problem in this study is as follows: "Is there any influence of organizational climate and leadership on teacher performance at Sekolah Menengah Atas Cinta Budaya Medan. In an organization, the role of a leader is very large in creating organizational work productivity, where the leader can create a good working atmosphere. Then a good organizational climate will influence good working conditions where there is a conducive working atmosphere in the organization which can be seen from the performance of each employee in the organization who helps each other in their work. The results of this research explain that there is an influence between organizational climate and leadership in influencing performance at Love Culture High School. Simultaneous test results show that the independent (free) variables studied simultaneously have a significant effect on the dependent (bound) variables. This means that the variables of Organizational Climate and Principal Leadership have a significant effect on teacher performance at Sekolah Menengah Atas Cinta Budaya Medan. The coefficient value of each variable is 0.076 for X1, and 0.672 for X2. The test results partially show that the variables of Organizational Climate and Principal Leadership have no effect on Teacher Performance at Sekolah Menengah Atas Cinta Budaya Medan. This means that separately the Organizational Climate and the Principal's Leadership have no influence on the teacher's performance at Sekolah Menengah Atas Cinta Budaya Medan. The research results explain that there is an influence between organizational climate and leadership in creating performance at Sekolah Menengah Atas Cinta Budaya Medan.
Transformasi Ekonomi Masyarakat Kelurahan Parongil melalui Digitalisasi dan Pemberdayaan UMKM Adiwima Zebua; Seriusman Bu`ulolo; Stevi Sinaga; Wati Putriani Daeli; Tridoisar Sinaga; Irwandi Tampubolon
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1309

Abstract

Kegiatan Kuliah Kerja Nyata ini bertujuan untuk mendukung transformasi ekonomi masyarakat Kelurahan Parongil melalui digitalisasi dan pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM). Permasalahan utama yang dihadapi meliputi rendahnya literasi digital pelaku UMKM, keterbatasan pemasaran produk, kurangnya inovasi kemasan dan branding, serta belum optimalnya pencatatan keuangan usaha. Metode pelaksanaan kegiatan dilakukan melalui pendekatan partisipatif yang meliputi observasi lapangan, identifikasi kebutuhan, sosialisasi, pelatihan pemasaran digital, pendampingan branding dan pengemasan produk, serta pengenalan pencatatan keuangan sederhana. Kegiatan pendukung juga dilakukan melalui program KKN Mengajar untuk memperkuat literasi dasar peserta didik. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terhadap pemanfaatan media digital, bertambahnya kesadaran akan pentingnya identitas produk dan pengemasan, serta meningkatnya motivasi masyarakat untuk mengembangkan usaha secara lebih inovatif dan adaptif. Dengan demikian, program ini memberikan kontribusi nyata dalam mendorong penguatan ekonomi lokal yang lebih mandiri, berdaya saing, dan berkelanjutan.
Pendampingan mahasiswa baru melalui seminar pengembangan diri: Membangun mindset “Start Strong” pada kegiatan PKKMB Adiwima Zebua; Arief Muhazir Insandi
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat (In progress)
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v5i1.2146

Abstract

Kegiatan pengabdian kepada masyarakat ini telah dilaksanakan dalam rangka PKKMB di Institut Bisnis dan Komputer Indonesia untuk memperkuat kesiapan mahasiswa baru melalui pembentukan mindset “Start Strong”. Permasalahan awal yang dihadapi peserta adalah kebutuhan adaptasi terhadap budaya akademik, pengelolaan waktu, serta penguatan motivasi dan kepercayaan diri dalam memulai perkuliahan. Pendekatan yang digunakan adalah pendampingan edukatif berbasis seminar pengembangan diri yang bersifat interaktif, meliputi pemaparan materi, diskusi dan tanya jawab, studi kasus singkat, serta refleksi komitmen pribadi. Evaluasi pelaksanaan dilakukan menggunakan angket pre–post dan umpan balik peserta untuk melihat perubahan pemahaman dan kesiapan, didukung observasi partisipasi selama kegiatan. Hasil pelaksanaan menunjukkan adanya peningkatan pemahaman peserta mengenai strategi adaptasi kampus, tujuan belajar, serta langkah praktis membangun kebiasaan positif sejak awal perkuliahan. Kegiatan ini menegaskan bahwa seminar pengembangan diri yang dipadukan dengan pendampingan partisipatif efektif sebagai sarana penguatan mindset mahasiswa baru pada fase transisi menuju kehidupan kampus.
The Influence of Salary and Work Environment in Human Resource Development on Work Productivity Adiwima Zebua; Togu Harlen Lbn. Raja; Lasman Eddy Bachtiar; Sri Mei Cahaya Lestari Waruwu
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1523

Abstract

This study aims to analyze the effect of salary and work environment on employee work productivity. The research focuses on determining whether salary and work environment partially and simultaneously influence productivity and identifying the extent of their contributions. This quantitative research uses a causal associative approach, with a population of 61 employees selected through a census sampling technique. Data were collected using questionnaires, observations, and documentation, and analyzed through multiple linear regression, t-test, F-test, and the coefficient of determination (R²) using SPSS version 27. The results show that salary and work environment both have a positive and significant effect on employee productivity, demonstrated by the t-test results where salary (X1) and work environment (X2) significantly influence productivity (Y) with sig. < 0.05. The simultaneous F-test also indicates a significant effect, and the adjusted R² value of 0.509 shows that 50.9% of productivity is influenced by both variables. These findings imply the importance of fair compensation and conducive work conditions in improving employee performance and supporting strategic human resource management to increase organizational productivity.
The Effect of Salary and Workload on The Performance of Employees at PT. Original Bird Nest Medan Meidan Rika Buaya; HD. Melva Sitanggang; Adiwima Zebua
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43125

Abstract

This study investigates the effects of salary and workload on employee performance at PT. Original Bird Nest Medan. Using a quantitative, explanatory design, data were collected through structured questionnaires administered to all available employees using a saturated sampling technique (n = 50). The model examines salary (X1), workload (X2), and employee performance (Y) with indicators adapted from prior literature: salary (eligibility, work motivation, job satisfaction), workload (working conditions, use of working time, targets to be achieved), and performance (work quality, work quantity, task implementation, responsibility). Multiple linear regression was applied to estimate the partial and simultaneous effects of predictors on performance. The results show that salary has a positive and significant influence on employee performance (β = 0.242; t = 2.628; p = 0.012), and workload also has a positive and significant influence (β = 0.689; t = 7.490; p < 0.001). Simultaneously, salary and workload significantly predict employee performance (F = 48.686; p < 0.001). The model explains a substantial proportion of variance in performance, with Adjusted R² = 0.661 (≈66%) and R² = 0.674, indicating that the remaining 34% may be attributed to other organizational factors not included in this study. Theoretically, this study reinforces compensation and job-demand perspectives by demonstrating that performance outcomes are shaped by both financial rewards and the structuring of work demands. Practically, the findings suggest that organizations should align salary fairness and workload allocation with operational expectations to sustain optimal performance and reduce performance decline associated with perceived imbalance. Overall, the study underscores that integrated compensation and workload management is essential for strengthening employee performance in labor-intensive production contexts.
The Role of International Collaboration in Enhancing Lecturers Research and Community Service Edward Alezandro Lbn. Raja; Togu Harlen Lbn. Raja; Dato Zainal Abidin Bin Sakom; Eva Rianty Sitanggang; Riomas Sinurat; Adiwima Zebua
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2802

Abstract

This overseas lecturer community service program aimed to strengthen knowledge exchange through cooperation between Yayasan Lembaga Manajemen Indonesia/Institut Bisnis dan Komputer Indonesia and Yayasan Basmi Kemiskinan Selangor Malaysia. It was conducted on 30 July 2026 in Petaling Jaya, Selangor, Malaysia, through planning, preparation, implementation, and evaluation stages. The activity focused on the strategic role of international cooperation in improving lecturer research and community service, including strengthening research networks, exchanging academic experiences, improving lecturer competence, and supporting the implementation of the Tri Dharma of Higher Education. The material presentation was followed by discussion and oral evaluation to determine participants’ understanding of the topics delivered. The results showed that participants understood the material well and valued the exchange of knowledge and institutional experience. Continued cooperation between both institutions is expected to strengthen lecturer competence, expand international academic collaboration, and improve the implementation of research and community service activities.