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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Mantik Jurnal Manajemen Bisnis Eka Prasetya Jurnal Manajemen Bisnis dan Kewirausahaan Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Journal of Educational Management Research Riwayat: Educational Journal of History and Humanities Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Pengabdian Masyarakat Mentari Jurnal Mitra Pengabdian Farmasi Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi
Adiwima Zebua
Institut Bisnis Dan Komputer Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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THE EFFECT OF COMMUNICATION EFFECTIVENESS AND WORKING ENVIRONMENT CONDITIONS ON EMPLOYEE PRODUCTIVITY IN VOCATIONAL AND PRODUCTIVITY TRAINING CENTER (BBPVP) MEDAN Dhea Rebeca Lbn. Raja; Adiwima Zebua; Davidly Manullang; Edward Alezandro Lbn. Raja
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.693

Abstract

This study aims to test and analyze Communication on Employee Performance at the Medan Vocational Training and Productivity Center (BBPVP). To test and analyze the Work Environment on Employee Performance at the Medan Vocational Training and Productivity Center (BBPVP). To test and analyze Communication and work environment on Employee Performance at the Medan Vocational Training and Productivity Center (BBPVP). The location of the study was at the Medan City Vocational Training and Productivity Center (BBPVP) with a population of 120 employees and a sample of 54 people using proportional random sampling techniques. The number of samples taken in this study was 54 employees. This study uses a Likert Scale. The Likert scale is used to measure attitudes. The results of this study indicate that Based on the results of the analysis that has been discussed, it can be concluded that partially the Storytelling Marketing and Servicescape variables each have a positive and significant effect on the Interest in Visiting Air Soda Parbubu. In addition, simultaneously both variables have also been shown to have a positive and significant effect on the interest in visiting the destination.
Pengelolaan Arsip Dinamis Zebua, Adiwima; Hutapea, Haposan S. O
Jurnal Mitra Pengabdian Farmasi Vol. 2 No. 3 (2023): Juni 2023
Publisher : Akademi Farmasi YPPM Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Universities and private and government institutions are institutions that require archives to store existing archives so that they can be used as information media. is needed again in the framework of the company's needs. Archive management is used as a continuous process that is well planned so that it becomes an archive management that manages records regularly. Then records that have been in the company for a long time may be destroyed because they are no longer valid, but the destruction process must meet the requirements - existing conditions and their destruction must be witnessed by the existing officials.
The Influence of Education Personnel Competency on Student Academic Service Satisfaction Raja, Togu Harlen Lbn.; Sitanggang, HD. Melva; Lbn. Raja, Edward A.; Zebua, Adiwima Zebua; Lbn. Raja, John G.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 15 No. 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.3955

Abstract

This research aims to determine the extent to which the quality of educators and the quality of educational staff influence student satisfaction with the services they receive at an educational institution. The research method used is a quantitative research approach. The survey and research subjects included 85 education staff and 278 Indonesian Business and Computer Institute students who were randomly selected from the Indonesian Business and Computer Institute. Data was collected through a questionnaire using a Likert scale. To ensure the reliability of the data, validity and reliability tests were carried out, and the results showed that all data followed a normal distribution. The research results reveal that the quality of educators has a significant influence on the level of student satisfaction with the services they receive. Besides that, The quality of educational staff also has a significant influence on the level of student satisfaction with these services. These results confirm that both the quality of educators and the quality of educational staff play an essential role in shaping student perceptions and satisfaction with the services provided by educational institutions. Furthermore, this study also measured the coefficient of determination (R)2, which revealed that the quality of educators and educational staff strongly correlates with student satisfaction with services. In other words, these variables can explain most of the variation in student satisfaction levels. These results highlight the importance of the quality of educators and education personnel in creating an adequate and satisfying educational environment for students.
The Influence of Online Shopping Convenience and Consumer Trust on Online Purchasing Decisions in Medan City Society Zebua, Adiwima; Asyari, Abdur Rahman; Lbn. Raja, Edward Alezandro; B. Sinaga, Endang; Hasugian, Putra Tunggal; Lbn. Raja, Dhea Rebeca
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.46262

Abstract

This study was conducted based on a phenomenon, namely why consumers want to buy products online even though this system has several risks such as fraud by sellers, the length of time for goods to arrive and others. The purpose of this study was to determine the effect of ease of online shopping and consumer trust on online purchasing decisions in the Medan City community. This study uses a quantitative approach by collecting data through a survey method. The population used in this study were consumers who had shopped online in Medan City. This study uses a non-probability sampling technique with a stratified random sampling approach or sampling based on stratification. The sample in this study was 100 people based on the Household Analysis Unit taken from 3 sub-districts in Medan City. The data collection technique used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple regression. The results of this study indicate that Ease of Online Shopping has a positive and significant effect on Online Purchasing Decisions, as evidenced by the t-count value of 7.541 with a significance value of 0.000 and the regression coefficient has a positive value of 0.749. Consumer Trust has a positive and significant effect on Online Purchasing Decisions as evidenced by the t-value of 3.759 with a significance value of 0.000 and the regression coefficient has a positive value of 0.499. Ease of Online Shopping and Consumer Trust have a positive and significant effect on Online Purchasing Decisions as evidenced by the F-value of 79.765 with a significance of 0.000. The R Square value of 0.622 indicates that the ability of the independent variable to explain the variation of the dependent variable is 62.2%, and the remaining 37.8% is explained by other variables outside the research model.
Effect of Current Ratio and Return on Asset on Company Value (Case Study on Food and Beverage Subsector Manufacturing Companies Listed on the Indonesia Stock Exchange in 2018-2020) Silaen*, Karina; Maduwu, Lilis Dariyanti; Zebua, Adiwima
Riwayat: Educational Journal of History and Humanities Vol 6, No 2 (2023): Social and Religious Aspect in History, Economic Science and Law
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i2.30563

Abstract

This research was conducted to determine the effect of current ratio and return on assets on company value. This research uses quantitative methods. In this study, the population is a food and beverage sub-sector manufacturing company listed on the Indonesia Stock Exchange in 2018-2020. Sample sampling technique using purposive sampling technique using several criteria. The data analysis technique uses classical assumption test, multiple linear regression analysis test, T test, F test and coefficient of determination (R2) test using SPSS application version 16. From the results of the study shows that the results of the T test, the current ratio variable has an effect but is not significant on the value of the company and the results of the T test, the variable Return On Asset on the value of the company has an effect and is significant to the value of the company. And from the results of the study shows that the results of the F test together with current ratio and return on assets have an effect and are significant on the value of the company.
Pelatihan Pemanfaatan TIK sebagai Media Pembelajaran di SMK Dharma Bhakti dengan Pendekatan Manajerial Adiwima Zebua; Ade May Luky Harefa; Miftahul Jannah; Sutarman
Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Vol 1 No 4 (2024): Oktober
Publisher : CV. ADMITECH SOLUTIONS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan pemanfaatan Teknologi Informasi dan Komunikasi (TIK) sebagai media pembelajaran di SMK Dharma Bhakti bertujuan untuk meningkatkan keterampilan guru dalam merencanakan, mengelola, dan mengevaluasi penggunaan TIK dalam proses pembelajaran. Dengan pendekatan manajerial yang sistematis, pelatihan ini memberikan pemahaman tentang pentingnya pemilihan dan penggunaan perangkat TIK yang tepat untuk mendukung pembelajaran yang lebih efektif. Metodologi yang digunakan mencakup beberapa tahapan, yaitu analisis kebutuhan, desain pelatihan, implementasi, dan evaluasi. Tahapan pertama, analisis kebutuhan, mengidentifikasi tingkat pemahaman guru terkait TIK dan cara mengelola pembelajaran berbasis teknologi. Berdasarkan hasil analisis, desain pelatihan disusun untuk mencakup berbagai topik, mulai dari pengenalan TIK, penggunaan aplikasi pembelajaran, hingga strategi manajerial dalam mengelola pembelajaran berbasis TIK. Pelatihan dilaksanakan dengan berbagai metode, termasuk ceramah, diskusi, dan latihan praktik langsung. Evaluasi dilakukan melalui pre-test dan post-test untuk mengukur sejauh mana keterampilan guru meningkat. Hasil evaluasi menunjukkan bahwa sebagian besar guru mengalami peningkatan yang signifikan dalam keterampilan penggunaan TIK. Pelatihan ini diharapkan dapat memberikan dampak positif terhadap kualitas pembelajaran dan menjadikan SMK Dharma Bhakti sebagai sekolah yang lebih inovatif dalam era digital.
Generative AI Dan Hyper Personalisasi dalam Pemasaran Digital Adiwima Zebua; Agustin Gulo; Mesrawati Laia; Damai A. Gea; Lia A. Lintang; Fincerman Lahagu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5537

Abstract

Perkembangan Generative Artificial Intelligence (Generative AI) meliputi model berbasis transformer, Generative Adversarial Networks (GANs), dan Variational Autoencoders (VAEs) telah menghadirkan paradigma baru dalam lanskap pemasaran digital modern. Kemampuan teknologi ini untuk menghasilkan konten, pesan, serta pengalaman interaktif secara otomatis dan berbasis konteks memungkinkan terciptanya strategi hyper-personalization yang jauh lebih presisi dibandingkan pendekatan personalisasi konvensional. Dengan memanfaatkan data perilaku real time, jejak digital konsumen, dan analitik prediktif, Generative AI mampu mengonstruksi representasi preferensi individu secara dinamis sehingga pesan pemasaran dapat disesuaikan secara mendalam, adaptif, dan berkelanjutan. Artikel ini bertujuan untuk meninjau dan mensintesis literatur akademik serta laporan industri periode 2020–2025 guna mengidentifikasi peran strategis Generative AI dalam memperkuat praktik hyper-personalization. Analisis difokuskan pada kontribusi teknologi dalam meningkatkan kualitas customer journey, efektivitas kampanye digital, serta kinerja pemasaran secara keseluruhan. Hasil telaah menunjukkan bahwa Generative AI tidak hanya menawarkan skalabilitas tinggi dalam produksi konten dan pemodelan perilaku pelanggan, tetapi juga meningkatkan akurasi sistem rekomendasi, relevansi komunikasi pemasaran, dan tingkat customer engagement. Namun demikian, implementasi Generative AI juga menghadirkan tantangan signifikan, termasuk risiko bias algoritmik, isu privasi data, dan kebutuhan terhadap kerangka tata kelola AI yang transparan, akuntabel, dan berorientasi etika. Oleh karena itu, pemanfaatan Generative AI dalam hyper-personalization harus didukung oleh kebijakan pengelolaan data yang kuat, mekanisme audit model, serta strategi integrasi teknologi yang matang untuk memastikan penerapan yang bertanggung jawab dan berkelanjutan.
Pengaruh Personalisasi Berbasis AI Terhadap Sikap Minat dan Beli Konsumen Adiwima Zebua; Aji Prabowo; Tiara Satriani; Yuliana; Mariana; Intan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5538

Abstract

Di era digital yang semakin kompetitif, strategi pemasaran tradisional semakin sulit untuk menghasilkan daya tarik yang signifikan terhadap konsumen. Oleh karena itu, banyak perusahaan beralih ke mekanisme personalisasi yang didukung oleh teknologi Artificial Intelligence (AI) untuk mempengaruhi perilaku konsumen. Penelitian ini bertujuan untuk mengkaji pengaruh personalisasi berbasis AI terhadap tiga variabel penting: sikap konsumen terhadap merek atau produk, minat beli, dan keputusan pembelian (buying behaviour). Model penelitian menggabungkan pendekatan Stimulus-Organism-Response (S-O-R) di mana stimulus berupa tingkat personalisasi AI, organism mencakup sikap dan minat konsumen, serta response berupa keputusan beli. Data diperoleh melalui survei kepada 300 responden pengguna platform e-commerce di Indonesia, dan dianalisis dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa personalisasi berbasis AI secara signifikan berpengaruh positif terhadap sikap konsumen, yang selanjutnya memediasi pengaruh terhadap minat beli dan akhirnya keputusan pembelian. Namun demikian, ditemukan bahwa kekhawatiran privasi (privacy concern) dan persepsi intrusivitas moderasi mengurangi kekuatan pengaruh tersebut. Implikasi penelitian ini menunjukkan bahwa perusahaan perlu menerapkan mekanisme personalisasi yang transparan dan menghargai kontrol konsumen agar strategi AI driven personalization dapat efektif dan berkelanjutan. Penelitian ini juga memberikan kontribusi teoritik dalam memperluas pemahaman mengenai hubungan antara personalisasi AI, sikap, minat, dan perilaku beli konsumen.
Efektivitas Affiliate Marketing terhadap Niat Pembelian Online Adiwima Zebua; Pasyah Novita Zai; Rinni Aprilla Sihombing; Sarina M. Sihombing; Yupiter Zebua
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5539

Abstract

Affiliate marketing telah menjadi strategi utama dalam pemasaran digital, mempengaruhi dinamika hubungan antara merchant, affiliate, dan konsumen. Penelitian ini bertujuan untuk mengevaluasi efektivitas affiliate marketing terhadap niat beli online. Penelitian ini fokus untuk memahami bagaimana faktor-faktor seperti kepercayaan terhadap affiliate, kredibilitas konten, dan paparan promosi mempengaruhi keputusan pembelian konsumen secara online. Pendekatan penelitian yang digunakan mencakup studi literatur sistematis terhadap artikel akademik, laporan industri, dan data empiris yang dipublikasikan dalam sepuluh tahun terakhir. Data dianalisis menggunakan analisis konten untuk mengelompokkan jenis penelitian berdasarkan pendekatan (kualitatif, kuantitatif, dan campuran), teknik pengumpulan data (survei, wawancara, eksperimen online, dan analisis data sekunder), serta model analisis yang digunakan (regresi, SEM, dan analisis perilaku konsumen). Hasil penelitian menunjukkan bahwa pendekatan kuantitatif, khususnya survei dan analisis perilaku digital, adalah yang paling dominan dalam studi affiliate marketing. Sementara itu, penelitian kualitatif memberikan wawasan yang lebih mendalam mengenai motivasi dan kepercayaan antar pihak yang terlibat. Studi ini menyimpulkan bahwa kombinasi metode campuran memberikan pemahaman yang lebih komprehensif mengenai efektivitas strategi affiliate marketing di era pemasaran berbasis data.
Pengaruh Artificial Intelligence Marketing pada Pemasaran Online Adiwima Zebua; Aji Prabowo; Emilia Emiliana Gulo; M.Budi Rafi; Alfiana Dayanti Ndruru; Yoan Charoline Harahap; Damai Pasrah Giawa
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5701

Abstract

Era digital dan perkembangan teknologi kecerdasan buatan (Artificial Intelligence/AI) telah mengubah wajah pemasaran online secara fundamental. Penerapan strategi pemasaran berbasis AI seperti rekomendasi produk otomatis, chatbots interaktif, personalisasi konten, dan analisis prediktif menawarkan potensi meningkatnya efektivitas kampanye pemasaran dan keterlibatan konsumen. Penelitian ini bertujuan untuk mengeksplorasi dan mengukur pengaruh AI marketing terhadap kinerja pemasaran online, dengan fokus pada variabel seperti minat beli konsumen, loyalitas pelanggan, serta efektivitas saluran digital. Metode yang digunakan adalah survei kuantitatif terhadap pengguna platform e-commerce serta analisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa penerapan AI marketing memberikan pengaruh positif signifikan terhadap minat beli dan loyalitas pelanggan di lingkungan online. Namun demikian, terdapat variabel moderasi seperti kepercayaan terhadap teknologi dan persepsi risiko (termasuk privasi data) yang memengaruhi kekuatan pengaruh tersebut. Penelitian ini memberikan implikasi praktis bagi pemasar digital untuk mengoptimalkan pemanfaatan AI dengan mempertimbangkan aspek etika, privasi, dan transparansi guna mencapai hasil yang berkelanjutan.
Co-Authors Ade May Luky Harefa Agustin Gulo AJI PRABOWO Alfiana Dayanti Ndruru Antono, Mr Arief Muhazir Insandi Asyari, Abdur Rahman BACHTIAR, LASMAN EDDY Damai A. Gea Damai Pasrah Giawa Dato Zainal Abidin Bin Sakom Davidly Manullang Dhea Rebeca Lbn. Raja Dhea Rebeca Lumbanraja Edward A. Lbn. Raja* Edward Alezandro Lbn. Raja Emilia Emiliana Gulo Endang Budiwati Sinaga Eva Rianty Sitanggang Fincerman Lahagu Giawa, Delman Nius Hasugian, Putra Tunggal HD. Melva Sitanggang Hutapea, Haposan S. O Intan Irwandi Tampubolon Krisna Rendi Awalludin Lbn. Raja, Dhea Rebeca Lbn. Raja, Edward A. Lbn. Raja, John G. Lia A. Lintang Lilis Dariyanti Maduwu M.Budi Rafi Maduwu, Lilis Dariyanti Maduwu, Wilhelmus Mardianus Maria Ayustina Doke Ria Mariana Meidan Rika Buaya Mesrawati Laia Miftahul Jannah Mutriani Tafonao Pasyah Novita Zai Putra Hasugian Rinni Aprilla Sihombing Rita Kartika Dongoran Rozaini Rozaini Sarina M. Sihombing Seriusman Bu`ulolo SILAEN, KARINA sinurat, riomas Sitanggang, HD. Melva Sri Mei Cahaya Lestari Waruwu Stevi Sinaga Sutarman Sutarman Syamsuddin Tiara Satriani Togu Harlen Lbn. Raja Tridoisar Sinaga Waruwu, Yatriwati Wati Putriani Daeli Yoan Charoline Harahap Yuliana Yupiter Zebua Zebua, Mardianus