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All Journal Sosiohumaniora Dinasti International Journal of Education Management and Social Science JURNAL ILMIAH SIMANTEK EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ilmiah Smart JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Pengabdian kepada Masyarakat Nusantara JRAM (Jurnal Riset Akuntansi Multiparadigma) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Community Service (Abdisci) Jurnal Ilmiah Smart Siber International Journal of Digital Business Manajemen : Jurnal Ekonomi
Andriasan Sudarso
Universitas IBBI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Model of Product Attributes and Brand Image : Purchase Decisions Based Pertiwi, R. Dewi; Sudarso, Andriasan; Wardana, Wikrama; Agung, H. Syahrum; Ahidin, Udin; Haris Eko Prabowo, Faizal; Lenggogeni, Lenggogeni
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

This study aimed to ascertain the following: consumer perceptions of Perhutani brand honey product attributes, brand image perception among consumers, factors that influence their decision to purchase Perhutani brand honey products, and the relationship between product attributes, brand image, and purchasing decisions. The study utilizes a descriptive survey method to depict variable behavior and an explanatory survey method to test hypotheses. Employing the causality research approach, the investigation focuses on the causative relationship between independent variables, such as product attributes and brand image, and purchasing decisions. The research analyzes the individual consumer/buyer of Perhutani brand Honey products at Ahmad Yani and Setiabudi Bandung outlets. This is a cross-sectional research, meaning data are gathered empirically from a sample of respondents to determine the population's views on the object of study. This study reveals that the interplay between product attributes, reference groups, and brand image significantly impacts sales. Specifically, the performance of product attributes and reference groups influences selling price trends, while product mix performance and reference groups impact brand image. Additionally, purchasing decisions are affected by the performance of the product mix and reference groups, which are influenced by selling price trends and brand image. It is important to note that there is a correlation between selling price trends and brand image, as well as between product mix performance and reference groups.
The Image Models of PT East Jakarta Industrial Park (EJIP) Suryati, Lili; Cahyono, Yoyok; Sudarso, Andriasan; Sudaryo, Yoyo; Wardana, Wikrama; Ayu Sofiati (Efi), Nunung; Pertiwi, R. Dewi; Limakrisna, Nandan
International Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2023): International Journal of Advanced Multidisciplinary (April-June 2023)
Publisher : Green Publisher

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Abstract

In an increasingly competitive market, companies are vying to meet customer needs and desires. Consequently, customer satisfaction has become the primary goal of every company. However, PT. EAST JAKARTA INDUSTRIAL PARK is facing a decline in investor shares, indicating that the company's image may need improvement. To this end, this study aims to explore the combined impact of service quality and customer relations on the image of PT. EAST JAKARTA INDUSTRIAL PARK. This implies that these elements of service quality require sustained attention. On the other hand, the tangibles dimension falls under quadrant 2 (focus here), indicating that significant efforts need to be directed towards improving this area as a top priority. PT. EJIP's commitment to fostering strong relationships with its customers is evident in various aspects. These include frequent communication with customers, ensuring product quality, fulfilling agreements with customers, building trust in the company's integrity, reputation, and reliability. Despite competition from other investment vehicles, PT. EJIP strives to retain its customers' loyalty by consistently providing exceptional service and maintaining a reputation as a trustworthy and reliable company. According to the findings of this study, the image of PT. EJIP is jointly impacted by service quality and customer relations. However, a closer analysis reveals that customer relations play a dominant role in shaping the image of the company, while service quality does not have a significant impact. Please refer to Table 4.21 for more details.
MEMBANGUN SENSE OF BELONGING (RASA MEMILIKI) INDIVIDU DAN MENERAPKANNYA SEBAGAI WUJUD MOTIVASI DIRI DALAM BEKERJA DAN KECINTAAN TERHADAP ORGANISASI PADA YPK DON BOSCO KAM Maria, Elvie; Sudarso, Andriasan; Perangin-Angin, Johanes Terang Kita
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp104-112

Abstract

Sense of belonging is a something valuable that is owned by individuals in the organization when working. An understanding of diversity is not enough to build a positive work environment. It takes a strong sense of belonging to the organization by individuals as organizational human resources, so that a sense of responsibility and genuine effort is created in each individual's performance. Someone who has a sense of belonging will be able to act caring, attached, have empathy, be motivated and even be able to empower himself even without any encouragement. The seminar activity aims to grow and develop the knowledge, attitudes and skills for YPK Don Bosco KAM principal candidates, so that they are able to properly manage schools entrusted by the institution to them and support the success of improving the quality of learning in schools, building good social relations, which makes the school a second home for students, teachers and educational staff, and most importantly realizes that building a sense of belonging starts with oneself, from small things and to started from now, and applying it as description of self-motivation at work and applying it as description of self-motivation in work and love to the organization.
The Model of Global Marketing Strategy and Performance Sudarso, Andriasan; Sofiati, Nunung Ayu
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v1i3.26

Abstract

The aim of this research is to examine the impact of global marketing strategy on the overall performance of Sharia Apartment Developer in Asia. The participants in this study consisted of all employees working for the Sharia Apartment Developer, totaling 30 developers across three countries (Hongkong, Singapore, and Indonesia). The data collected for this study is quantitative in nature, meaning it is presented in numerical form. This data provides insight into the specific values and variables it represents. The analysis method employed in this study encompasses descriptive analysis and verification analysis. The utilization of global marketing strategies has been shown to have a favorable and noteworthy impact on the overall performance of global marketing. These strategies also hold implications for Sharia Apartment Developers, as they are based on various indicators that highlight the potential strengths and opportunities for these developers in the future. To successfully implement a global marketing strategy, it is crucial to employ an intensive approach that aims at penetrating a wider market. This can be achieved through robust advertising campaigns across print and electronic media, personalized sales calls, enticing sales promotions, and generating publicity. The enhancement of the market (market development) can be achieved through enhanced collaboration. Similarly, product development can be attained by incorporating cutting-edge technology into the facilities. The future implications of the global marketing strategy for a Sharia apartment developer are intertwined with the global marketing mix, specifically focusing on product improvement through renovation and modernization of amenities. This will enable the sharia apartment developer to better compete in the market. Moreover, its advantageous location near public amenities adds to its strategic value. To further promote their offerings, it would be beneficial to diversify promotional media and forge more vigorous alliances with other entities. Prices have a tendency to be quite adaptable. There is a regular practice of running promotions to remind consumers of the current offerings, including both existing and new products, as well as any adjustments in pricing that may have taken place. In addition, every morning there is a customary briefing where one can peruse the latest information. By fostering increased collaboration with other entities, it is possible to enhance cooperation and achieve mutually beneficial outcomes.
The Influence of Service Quality on Customer Satisfaction at the Bakso Semar Restaurant in Bandung Rachmawati, Mila; Limakrisna, Nandan; Setiawan Soeratin, Boyke; Sudarso, Andriasan; Ahidin, Udin
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2822

Abstract

The purpose of this study is to identify the aspects of service quality at the Bandung restaurant Bakso Semar that have an impact on patron satisfaction. A sample of fifty respondents who had made purchases at Bandung restaurants was employed in this study. In this study, basic linear analysis along with quantitative analytic approaches were used. Validity, reliability, correlation analysis, simple linear regression analysis, outcomes of linear regression analysis, and determination tests were the statistical tests performed in this study. The results of validity and reliability tests demonstrated the validity and reliability of the research's questionnaire. The findings of the correlation coefficient test indicate a modest degree of link between customer satisfaction and service quality. It was discovered by the outcomes of the linear regression analysis that customer happiness is influenced by service quality. The findings of the determination test indicated that, of the variables included in this study, other factors affected the remaining 52.0% of the relationship between service quality and customer happiness.
The Model of Employee Experience And Productivity Maria, Elvie; Cahyati, Peni; Gunawan, April; Manalu, Brilliant Handyman; Sudarso, Andriasan
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4628

Abstract

This study aims to examine the effect of employee experience on employee productivity in service sector companies located in West Java Province, Indonesia. Employee experience is assessed through four main dimensions: work technology, organizational culture, leadership, and employee well-being. The study adopts a quantitative explanatory research approach. Data were collected using a structured questionnaire distributed to 100 permanent employees across various service-based companies. Multiple linear regression analysis was employed using SPSS software. The results show that all dimensions of employee experience have a positive and significant effect on employee productivity, with leadership emerging as the most dominant factor. The regression model demonstrates an R square value of 0.507, indicating that 50.7% of the variability in employee productivity can be explained by the four dimensions of employee experience. These findings highlight the importance of strategically managing employee experience as an effective managerial approach to enhancing both individual and organizational performance.
PARENTING DAN SEMINAR PENDIDIKAN KARAKTER SEBAGAI UPAYA PEMBENTUKAN KARAKTER SISWA SMP & SMA SEKOLAH ANGKASA LANUD SOEWONDO MEDAN Maria, Elvie; Manalu, Brilliant Handyman; Hartono, Hartono; Nadapdap, Kristanty M. N.; Sudarso, Andriasan; Pasaribu, Dompak
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 2 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No2.pp217-225

Abstract

The acts of crime and delinquency among children and teenagers continue to increase, such as robbering, mugging, stealing, rape, brawls, bullying and even murder, as well as other acts of violence, as well as their mental health conditions becoming increasingly worrying, which is marked by an increase in suicide attempts and suicides. Therefore, there needs to be cooperation from both of the government and society, by looking at the psychological side of the individual perpetrator, the parenting style of the family, community and society at large so that similar acts do not continue to increase. Observing this phenomenon as a form of concern and seriousness in preventing similar actions, Yasarini (Ardhya Garini Foundation), known as Sekolah Angkasa Lanud Soewondo, collaborated with the Developer Company PT. Taman Malibu Indah and Writers, located in the Mustang Hall Jalan Komodor Muda Adi Sucipto Medan, held activities in the form of Parenting for parents of students and Lectures for Middle and High School students at Sekolah Angkasa Lanud Soewondo, by providing an understanding of character values related to God, by yourself, with each other and the environment. The aim of the activity are the parents and students to know the importance of having good and strong character which can lead students had to become human resources advantage in welcoming Indonesia Gold in 2045.
Membangun Integritas Diri dan Berkarakter Baik Sebagai Bekal Menuju Generasi Unggul Maria, Elvie; Manalu, Brilliant Handyman; Victor, Victor; Sudarso, Andriasan; Nadapdap, Kristanty M. N.; Simanjuntak, Arthur
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp93-101

Abstract

Someone is said to be superior when they have something that other people don't have, do something better than other people, or are able to do something that other people can't do and achieve something that other people can't achieve, and in this era full of competition like today, people use various ways to outperform others. Being superior it's prestigious, but having superiority achieved by violating morals and noble values is certainly not a commendable thing. In the midst of the moral crisis occurring in the general public, especially generation Z, such as; bullying, violence among teenagers, blurring of good and bad morals, dishonesty become commonplace, fanatical attitudes towards certain groups, low respect for parents and teachers, high levels of self-destructive behavior such as use of drugs, alcohol, gambling and free sex, bad language easily blurted out; cursing, scolding, ridicule, blasphemy, slander, swearing, without paying attention to other people's feelings, mutual suspicion, low level of concern, it is easy for hatred to arise between people. St. Yoseph High School Medan, one of the best schools in the city of Medan, is very sensitive to what is happening in society today, but is optimistic that it is not too late to improve it. Located in the St Yoseph Medan High School Hall, holding training in the form of seminars for Class XII students, aimed at broadening their knowledge about the importance of having personal integrity and good character that will lead them to become a superior generation, and not taking actions that can harm themselves, their families, the surrounding community, as well as the nation and state.
BUILDING COMPETITIVE ADVANTAGE THROUGH LEADERSHIP AND SELF INTEGRITY Maria, Elvie; Saragih, Rufinus; Manalu, Brilliant Handyman; Sudarso, Andriasan; Suryati, Lili
Jurnal Abdisci Vol 3 No 3 (2026): Vol 3 No 3 Tahun 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i3.804

Abstract

ABSTRACT. Introduction. The era of Society 5.0 is an era full of competition and comprehensive in all aspects of people's lives. Therefore, everyone must equip themselves to be able to win the competition and continue to exist by building their competitive advantage. Purpose. Leadership according to the World Economic Forum 2025, is one of the main skills needed in all fields, a leader with leadership in him functions as the foundation for the success of the organization and the achievement of goals, therefore competitive advantage through leadership is very important, where a person with leadership skills Enable to effectively lead, inspire, and manage human resources. In an era of highly competitive disruption that creates great pressure to always excel and achieve, in this day and age, integrity has become something rare because people are willing to do anything to get awards and honor. Method. In the context of spiritual service, having a competitive advantage is not to boast or do something deliberately aimed at defeating others, but rather to maintain the existence and ability to provide more value to service to the people or society, so that it becomes a differentiator because it performs better than others. Results and Discussion. Christus Sacerdos Pematangsiantar Secondary Seminary School understands the importance of leadership and self-integrity, organizes seminars as a debriefing for seminarians so that in the future in their ministry they will become effective leaders and with their integrity to be an example that inspires and builds trust among the people and the community when carrying out their pastoral duties.
THE INFLUENCE OF HUMAN RESOURCE QUALITY, PERFORMANCE EVALUATION AND INCENTIVES FOR EMPLOYEE PRODUCTIVITY PT. BANDAR AGUNG PERKASA MEDAN Agnes Ilfani Ndruru; Lenny Menara Sari Saragih; Andriasan Sudarso; Sipur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.886

Abstract

This research method is quantitative by distributing questionnaires. The population in this study were all employees at PT. Bandar Agung Perkasa Medan and the sampling technique used the census method because the population was less than 100 people. The data analysis technique used the classical assumption test, multiple linear regression analysis, t-test, f-test and coefficient of determination. The results of the study indicate that partially the quality of human resources, performance evaluation and incentives have a positive and significant effect on employee productivity. Simultaneously, the quality of human resources, performance evaluation and incentives have a positive and significant effect on employee productivity. The magnitude of the determination coefficient of 0.811 means that the ability of the human resource quality variables, performance evaluation and incentives on employee productivity is 81.1%, while the remaining 18.9% are other variables that were not studied. In conclusion, partially and simultaneously the quality of human resources, performance evaluation and incentives on employee productivity at PT. Bandar Agung Perkasa.
Co-Authors Agnes Ilfani Ndruru Ahidin, Udin Albert Gamot Malau Almastoni Altari Meli Gita Tarigan Angela Anastasya Zagoto April Gunawan Malau Arthur Simanjuntak Cahyono, Yoyok Della Puspita Br Pangaribuan Dona Pasaribu Elvie Maria Ester Siska Meida Daely Fajrillah Fajrillah, Fajrillah Gani, Petrus Haris Eko Prabowo, Faizal Hartono Hartono Hek, Tan Kim Hendra Soewarno, Hendra Johanes Terang Kita Perangin Angin Kevin Prilano Klara Ratna Putri Nazara Lenggogeni Lenggogeni Lenggogeni, Lenggogeni Lenny Menara Sari Saragih Lili Suryati Manalu, Brilliant Handyman Maretta Ginting Mipo, Mipo Nadapdap, Kristanty M. N. Nana Trisnawati Nandan Limakrisna Nasution, Sabrina Azura Nelisa Aulia br Ginting Nunung Ayu Sofiati (Efi) Peni Cahyati, Peni Pertiwi, R. Dewi R. Dewi Pertiwi Rachmawati, Mila Rita Zahara Saragih, Rufinus Setiawan Soeratin, Boyke Shamir Hasyim Syarif Sipur SITI AISAH Sofiati, Nunung Ayu Syahrum Agung Tan, Kim Hek Victor Victor Victor Victor Wardana, Wikrama Wikrama Wardana Yanris, Gomal Juni Yoyo Sudaryo