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All Journal At-Taqaddum Management Analysis Journal Jurnal Kedokteran Gigi Universitas Padjadjaran Jurnal Ilmiah Peuradeun Jurnal STIE Semarang (Edisi Elektronik) Tunas: Jurnal Pendidikan Guru Sekolah Dasar Mudir : Jurnal Manajemen Pendidikan Studi Kasus Inovasi Ekonomi JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Darul Ilmi: Jurnal Ilmu Kependidikan dan Keislaman Jurnal Pengabdian Masyarakat: Humanity and Medicine International Journal Of Computer, Network Security and Information System (IJCONSIST) Wijaya Putra Law Review Scoring: Journal of Film Music Neurona Addabani: Interdisciplinary Journal of Islamic Education Management Analysis Journal Journal of Nonformal Education House of Wisdom: Journal on Library and Information Sciences
Achmad Junaidi, Achmad
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Journal : Management Analysis Journal

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Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

Abstract

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

Abstract

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Co-Authors Abadi , Totok Wahyu Adwirianny, Ashita Hulwah Agung Prasetyawan AHMADI Amar, Muhammad Ana Afida Anggraeni, Dya Aryanto, Tossy Awerman Awerman Buhori, A Ary Firman Chotib, Moc Elsa Adelia, Febri Enggardipta, Raras Ajeng Febrianti, Sania Hendrayati, Selvia Ibnu Elmi AS Pelu Irawan, Dedy Irfan Mufti, Mohamad Khairil Anwar Lesmana, Dimas Bayu Putra marisdina, selly Marsha Ayunita Irawati Mohamad Rifqy Roosdhani Muhammad Noor Muhlisa, Safitri Nainggolan, Putri Drani Nawawi, Muh Nindhita, Yoga Octavinawaty, Lenny Okparasta, Andika Permani, Dyah Pradana, Adi Pramesti, Adella Anggia Pribadi Santosa Rafiqi, Ilham Dwi Rahmat Fauzi Ramadhoni, Pinto Desti Rini Nindela, Rini Robita, Achmad Rosa, Marta Samsul Arifin Sari, Oki hardiyanti Rukmana Silvia Hendrayanti Subekti, Heny Syahruddin Hattab Tri Endra Untara, Tri Endra Tsanie, Maria Latifa Tunjung Nugraheni Wahyudi Wahyudi Yulita Kristanti Yusril Yusril