Articles
<![CDATA[Corporate Entrepreneurship dan Innovation PT. Bank Jawa Barat (BJB) Pada System Digital Banking Untuk Mengejar Keunggulan Kompetitif ]]>
<![CDATA[Tradiga Nur Aziz]]>;
<![CDATA[Margo Purnomo]]>;
<![CDATA[Ratih Purbasari]]>
<![CDATA[ Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol 3 No 1 (2022): Januari ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka ]]>
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DOI: 10.31949/entrepreneur.v3i1.1639
<![CDATA[Bjb Digi is a mobile banking application owned by the Regional Development Bank of West Java and Banten (bjb). Bjb digi is a mobile application that is integrated on smartphones based on Android, Blackberry, and iOS operating systems. Indonesia has 4 Persero Commercial Banks, 35 Foreign Exchange Private Commercial Banks, 30 Non-Foreign National Private Commercial Banks, 15 Joint Venture Banks, 10 branch offices of Foreign Banks, and 26 Regional Development Banks. This research is in the form of a qualitative descriptive study aimed at describing and interpreting the object analyzed according to the actual situation. The research subject in this study is “Corporate Entrepreneurship and Innovation PT. West Java Bank (BJB) on the digital banking system to pursue competitive advantage. The object of the research is BJB Digi which is used for the mobile banking system at PT. West Java Bank (BJB). To see the advantages of Bank BJB's mobile banking system, precisely in 2020. Corporate Entrepreneur Actions at PT. Bank Jawa Barat Tbk such as Sustainable Regeneration, Organizational Rejuvenation, Strategic Renewal and Domain Redefinition.]]>
<![CDATA[Analisis Employer Brand pada PT. Telekomunikasi Indonesia, Tbk Witel Bandung (Studi pada Karyawan Generasi Millennials) ]]>
<![CDATA[Ratih Purbasari]]>;
<![CDATA[Leti Arinawati]]>
<![CDATA[ Jurnal Bisnis dan Kewirausahaan Vol 17 No 1 (2021): JBK-Jurnal Bisnis dan Kewirausahaan ]]>
Publisher : <![CDATA[P3M Politeknik Negeri Bali ]]>
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DOI: 10.31940/jbk.v17i1.2348
<![CDATA[Penelitian ini bertujuan untuk menganalisis employer brand pada karyawan generasi millennials. Studi dilakukan pada PT. Telekomunikasi Indonesia Tbk. Witel Bandung yang merupakan salah satu BUMN terbesar di Indonesia yang menjadi pilihan tempat bekerja bagi sebagian besar generasi millennials. Penelitian ini menggunakan metode campuran (Mixed Methods) dengan pendekatan deskriptif. Untuk pengumpulan data melalui kuesioner dan wawancara melibatkan manager Human Capital Service Divisi Regional III Jawa Barat, asisten manager Human Resources dan karyawan tetap generasi millennials. Hasil penelitian menunjukkan bahwa employer brand pada PT. Telekomunikasi Indonesia, Tbk Witel berada dalam kategori tinggi yang berarti bahwa employer brand telah dikelola dengan baik. Namun demikian, masih dibutuhkan perbaikan terutama pada dimensi work-life balance dan company culture. Penelitian selanjutnya disarankan untuk mengambil unit analisis yang lebih luas cakupan karakteristik karyawannya, seperti generasi x, y dan z, serta dapat pula melakukan perbandingan dari beberapa karakter karyawan tersebut untuk mengetahui persepsi dari setiap generasi terhadap employer brand dalam rangka meningkatkan daya saing perusahaan.]]>
<![CDATA[DIGITAL TRANSFORMATION IN COOPERATIVE BUSINESS PROCESSES: A STUDY ON COOPERATIVES IN THE GREATER BANDUNG AREA ]]>
<![CDATA[Ratih Purbasari]]>;
<![CDATA[Samún Jaja Raharja]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v10i1.2367
<![CDATA[The importance of digital transformation in the 4.0 era requires business organizations to quickly adapt and change their business models in order to continue to survive and be able to compete. This also applies to cooperatives which not only operate as business organizations, but also bring socio-economic value. This study aims to analyze the digital transformation process by raising the locus of cooperatives in the Greater Bandung Region. This study uses mixed methods involving 40 cooperatives as respondents and 10 informants. Data was collected using a questionnaire and an interview process. The research data were analyzed descriptively by using a triangulation process. The results show that the digital transformation of cooperatives in the Greater Bandung area is in a good enough category but still needs to be improved. Future research can use different approaches such as the helix approach to map and analyze actors and their roles in the digital transformation process in cooperativesThe importance of digital transformation in the 4.0 era requires business organizations to quickly adapt and change their business models in order to continue to survive and be able to compete. This also applies to cooperatives which not only operate as business organizations, but also bring socio-economic value. This study aims to analyze the digital transformation process by raising the locus of cooperatives in the Greater Bandung Region. This study uses mixed methods involving 40 cooperatives as respondents and 10 informants. Data was collected using a questionnaire and an interview process. The research data were analyzed descriptively by using a triangulation process. The results show that the digital transformation of cooperatives in the Greater Bandung area is in a good enough category but still needs to be improved. Future research can use different approaches such as the helix approach to map and analyze actors and their roles in the digital transformation process in cooperatives.]]>
<![CDATA[Systematic Mapping Study: Peran Women Entrepreneurship dalam Networking pada UMKM Pariwisata ]]>
<![CDATA[Raja Ainaya Alfatiha]]>;
<![CDATA[Margo Purnomo]]>;
<![CDATA[Ratih Purbasari]]>
<![CDATA[ Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi UMRAH ]]>
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DOI: 10.31629/bi.v5i2.3932
<![CDATA[Research on women entrepreneurship has attracted a lot of interest from researchers, besides that, the use of networking and the tourism industry sector is also always associated with women entrepreneurship. So this study aims to map the topics of women entrepreneurship, networking and tourism using the Systematic Mapping Study (SMS) method to help see the development of research. The data search was carried out by using the Scopus database with the final result of 23 articles. Based on the mapping results, it is shown that the most widely used research method for the topic of women entrepreneurship is qualitative, namely 12 (52.17%) articles. The least research focus is development strategy and innovation, so this focus can be a reference for further research. The dominant paper type used is the evaluation research category, which is 12 (52.17%) articles. Furthermore, the publication trend of countries that do a lot of research on this topic is the UK and South Africa, namely 5 (21.74%) articles and the trend of publication from year to year peaks in 2020 with 7 (30.4%) articles. Based on the mapping results, there are still gaps in the topic of this research, so there are still opportunities to produce updates]]>
<![CDATA[Sustainability Society sebagai Pendorong Inovasi Menuju Model Corporate Social Entrepreneurship ]]>
<![CDATA[Richa Nahdalaily Fathara]]>;
<![CDATA[Margo Purnomo]]>;
<![CDATA[Ratih Purbasari]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Vol 1 No 2 (2021): Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) - September 2021 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang ]]>
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DOI: 10.36908/jimpa.v1i2.41
<![CDATA[Business-level competition in the Indonesian culinary field continues to increase. This condition causes business actors to adapt to the existing environment. One of the effective ways that companies can do to achieve sustainability is to innovate. The importance of innovation today is not only aimed at sustainability, but also for sustainable development goals (SDG's). This demand for sustainable development for the community has also created a new awareness in the corporate world that meeting the sustainability needs of the community not only helps to minimize risk, but can also create opportunities to create shared value. Therefore, this study aims to show how companies respond to external sustainability challenges by following a corporate social entrepreneurship approach that allows companies to create shared value. It aims to enrich the existing corporate entrepreneurship model and present a corporate social entrepreneurship model.]]>
<![CDATA[Intrapreneurship Dalam Paradigma Engineer : Systematic Literature Review ]]>
<![CDATA[Ajeng Putri Hanifah]]>;
<![CDATA[Margo Purnomo]]>;
<![CDATA[Ratih Purbasari]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 1 (2022): Business Innovation and Entrepreneurship Journal (February) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v4i1.349
<![CDATA[Intrapreneurship merupakan sebuah kegiatan inovasi dalam organisasi besar yang dilakukan oleh karyawan di dalamnya. Pemaahaman tentang intrapreneurship menjadi sebuah fenomena yang agak terfragmentasi dan tidak konsisten terutama dalam paradigma engineer atau perusahaan engineer. Tulisan ini berupaya untuk memberikan pandakan terkait wilayah intelektual yang relevan dari intrapreneutship dalam Corporate Entrepreneurship dengan menggunakan Systematic Literature Review. Tujuan dari artikel penelitian ini adalah untuk mengidentifikasi konsep-konsep kuci dalan penelitian intrapreneurial berkaitan dengan engineer atau perusahaan rekayasa sebagaimana dibahas oleh peneliti dalam literature. Berdasarkan hasil temuan, penelitian ini telah menyarahkan berbagai bidang untuk penelitian di masa depan pada kerangka konseptual intrapreneurship, hubungan intrapreneurship dengan kinerja perusahaan dan intrapreneurship untuk engineer. Kata Kunci : Intrapreneurship; Corporate Entrepreneurship; Engineer; Systematic Literature Review]]>
<![CDATA[State of The Art of Corporate Entrepreneurship on State Owned Entreprises: A Bibliometrics Study ]]>
<![CDATA[Salma Annisa]]>;
<![CDATA[Ratih Purbasari]]>;
<![CDATA[Margo Purnomo]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 2 (2022): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v4i2.364
<![CDATA[Organizations today have been faced with a variety of dynamic environmental changes. The sustainability and sustainability of the organization can be threatened if the organization is unwilling to formulate innovations as part of a strategy to adapt. One of the determinants of the internal environment to adopt innovation is a concept called corporate entrepreneurship strategy. Corporate entrepreneurship is a fundamental element in organizational and economic development. Although many researchers have provided evidence that corporate entrepreneurship improves organizational performance, these studies only examine corporate entrepreneurship in the private sector in large companies and small and medium-sized enterprises. The development of corporate entrepreneurship research theory in state-owned enterprises is still very limited. This research will aim to provide a mapping overview of the development of corporate entrepreneurship research in state-owned enterprises that can later produce further background and deeper insights. In addition, mapping results can also be used as a basis to develop the concept of corporate entrepreneurship in state-owned enterprises. Based on the overall results of the study, it can be concluded that research on the concept of corporate entrepreneurship in state-owned enterprises in the last 26 years is really still very little done. The research findings are quite surprising because they produce indications that corporate entrepreneurship research studies on state-owned enterprises still need serious attention to be explored and exploited scientifically in today's very dynamic era of uncertainty. Organisasi saat ini telah dihadapkan dengan berbagai perubahan lingkungan yang dinamis. Keberlangsungan dan keberlanjutan organisasi dapat terancam apabila organisasi tidak mau untuk merumuskan inovasi sebagai bagian dari strategi untuk beradaptasi. Salah satu penentu lingkungan internal untuk mengadopsi inovasi adalah konsep yang disebut corporate entrepreneurship strategy. Corporate entrepreneurship merupakan elemen fundamental dalam pengembangan organisasi dan ekonomi. Meskipun banyak peneliti telah memberikan bukti bahwa corporate entrepreneurship meningkatkan kinerja organisasi, berbagai penelitian tersebut hanya meneliti corporate entrepreneurship pada sektor swasta pada perusahaan besar dan perusahaan kecil menengah. Perkembangan teori penelitian corporate entrepreneurship pada badan usaha milik negara masih sangat terbatas. Penelitian ini akan bertujuan untuk memberikan gambaran pemetaan dari perkembangan penelitian corporate entrepreneurship pada badan usaha milik negara yang nantinya dapat menghasilkan latar belakang lebih lanjut dan wawasan yang lebih mendalam. Selain itu, hasil pemetaan juga dapat digunakan sebagai dasar untuk mengembangkan konsep corporate entrepreneurship pada badan usaha milik negara. Berdasarkan hasil keseluruhan penelitian, dapat disimpulkan bahwa penelitian mengenai konsep corporate entrepreneurship pada badan usaha milik negara pada 26 tahun terakhir benar-benar masih sangat sedikit dilakukan. Temuan penelitian cukup mengejutkan karena menghasilkan indikasi bahwa kajian penelitian corporate entrepreneurship pada badan usaha milik negara masih perlu perhatian yang serius untuk dieksplorasi dan dieksploitasi secara ilmiah pada era ketidakpastian yang sangat dinamis saat ini.]]>
<![CDATA[Corporate Entrepreneur Actions dan Keunggulan Kompetitif: Studi pada aplikasi mobile banking “Jawara Mobile” Bank Banten ]]>
<![CDATA[Cendria Tj. Tasdik]]>;
<![CDATA[Ratih Purbasari]]>;
<![CDATA[Margo Purnomo]]>
<![CDATA[ Jurnal Inovasi Bisnis dan Kewirausahaan Vol 4 No 2 (2022): Business Innovation and Entrepreneurship Journal (May) ]]>
Publisher : <![CDATA[Entrepreneurship Faculty, Universitas Garut ]]>
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DOI: 10.35899/biej.v4i2.371
<![CDATA[The development of digital banking in recent years has experienced very significant growth. To be able to compete competitively with competitors in the digital banking market, it is necessary to have a corporate entrepreneur role in the digital baking business at Bank Banten which gives birth to mobile champion products by prioritizing competitive advantage. Jawara Mobile is a mobile banking application owned by Bank Banten. Jawara Mobile is a mobile application that is integrated in smartphones based on Android and iOS operating systems. This study uses a qualitative approach to create descriptive information in the form of written words from the observed object. The results of the study show competitive advantages based on operational excellence, product leadership and customer intimacy from Jawara Mobile Perkembangan digital banking dalam beberapa tahun terakhir mengalami pertumbuhan yang sangat signifikan. Untuk dapat bersaing kompetitif dengan competitor dalam pasar digital banking, diperlukan peranan corporate entrepreneur dalam bisnis digital baking pada Bank Banten yang melahirkan produk jawara mobile dengan mengutamakan keuanggulan kompetitif. Jawara mobile adalah aplikasi mobile banking milik Bank Banten. Jawara mobile adalah aplikasi mobile yang terintegrasi di smartphone berbasis sistem operasi Android dan iOS. Penelitian ini memakai pendekatan kualitatif guna menciptakan informasi deskriptif berbentuk kata - kata tertulis dari objek yang diamati. Hasil dari penelitian menunjukkan keunggulan kompetitif berdasarkan keunggulan operasional, kepemimpinan produk dan keakraban dengan nasabah produk dari jawara mobile]]>
<![CDATA[Pengaruh Dukungan Organisasi dan Penilaian Kinerja terhadap Prestasi Kerja ]]>
<![CDATA[Reza Damayanti]]>;
<![CDATA[Ratih Purbasari]]>;
<![CDATA[Margo Purnomo]]>
<![CDATA[ Business Management Journal Vol 18, No 2 (2022): Business Management Journal ]]>
Publisher : <![CDATA[Universitas Bunda Mulia ]]>
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DOI: 10.30813/bmj.v18i2.3327
<![CDATA[The quality of Human Resources is the most influential thing as well as part of an important substance for an organization because of the capacity and capability that makes it effective and efficient in maximizing a target of the organization, all MSMEs in Indonesia touched 64.2 million and brought a role related to the gross domestic product of 60.94% or worth 8,574 trillion. SAP Express through its retail business line will try its best to encourage the progress of MSME businesses in Indonesia by providing relevant services with prime quality. The purpose of this research is to understand and analyze how the influence of organizational support and performance appraisal on employee performance at PT Satria Antaran Prima Area Bandung. In this study, this research uses a research method in the form of Expalanation, which means describing the position of the variable to be studied along with the relationship between one variable and other variables. Based on the level in the explanation, this research turned out to be in the form of associative research. in research conducted by researchers there are independent variables and dependent variables. In this study, basically, researchers have a desire to find out how Organizational Support (variable x1) has an influence and Performance Assessment (variable x2) has an influence on Work Performance (y).]]>
<![CDATA[Perilaku Kewirausahaan Perusahaan: Studi Kasus pada Usaha Kecil dan Menengah (UKM) “Schmiley Mo” ]]>
<![CDATA[Ellissa Priyanka]]>;
<![CDATA[Margo Purnomo]]>;
<![CDATA[Ratih Purbasari]]>
<![CDATA[ Jurnal Disrupsi Bisnis Vol 5, No 6 (2022): Jurnal Disrupsi Bisnis ]]>
Publisher : <![CDATA[Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang ]]>
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DOI: 10.32493/drb.v5i6.24816
<![CDATA[Penelitian ini bertujuan untuk menjelaskan tentang model inovasi, eksplorasi, dan evaluasi peluang kewirausahaan serta pengambilan risiko sebagai bentuk kesediaan untuk berkomitmen pada tingkat sumber daya yang signifikan untuk mengejar peluang pada UKM Schmiley Mo sebagai bentuk perilaku kewirausahaan perusahaan atau corporate entrepreneurship behaviour pada UKM Schmiley Mo. Penelitian menggunakan metode kualitatif deskriptif untuk mengumpulkan data dan informasi mengenai perilaku Corporate entrepreneurship atau Corporate entrepreneurship Behaviour pada UKM Schmiley Mo. Data yang dikumpulkan menggunakan teknik pengumpulan literatur terkait, observasi, dan wawancara dengan narasumber Diana Rikasari sebagai pendiri Schmiley Mo. Schmiley Mo berhasil menjadi salah satu UKM lokal yang go international melalui kemampuan iwearup dalam berinovasi, eksplorasi, dan evaluasi peluang kewirausahaan serta pengambilan risiko sebagai bentuk corporate entrepreneurship behaviour.]]>
