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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi dan Pajak AdBispreneur JURISMA: Jurnal Riset Bisnis & Manajemen J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Education Management and Social Science Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Multi Disciplines Science IIJSE
Ratih Purbasari, Ratih
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Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Nursing Social Sciences Other

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The Effect of Content Marketing, Celebrity Endorsers and Testimonials on Consumer Brand Awareness at Eighteen Coffee Sukajadi Mooduto, Bianti F. F.; Herawaty, Tetty; Purbasari, Ratih
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.50122

Abstract

This research aims to measure the influence of Content Marketing, Celebrity Endorser and Testimonials on Consumer Brand Awareness at Eighteen Coffee Sukajadi. In general, the influence of content marketing, celebrity endorsements and testimonials on consumer brand awareness can vary depending on various factors, such as consumer tastes and preferences. By using quantitative methods and a survey approach, the results of this research show that the influence of Content Marketing, Celebrity Endorser and Testimonials on Consumer Brand Awareness at Eighteen Coffee Sukajadi is not very significant because only the testimonial variable has a positive value, while Content Marketing and Celebrity Endorser have a negative value. This then emphasizes that the role of Testimonials in the current digital era is still quite influential. Even though the trend in marketing strategies continues to develop towards more advanced ones, such as Content Marketing and Celebrity Endorser, in fact, testimonials that are considered simpler actually have more influence.
CORPORATE ENTREPRENEURSHIP: INOVASI NET VISI MEDIA DALAM MENGHADAPI DIGITALISASI Akbar, Rizki Surya; Purbasari, Ratih; Purnomo, Margo
Jurnal Investasi Vol. 8 No. 2 (2022): Jurnal Investasi April 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i2.197

Abstract

Net Visi Media menyadari pentingnya akan inovasi agar supaya bisa stabil dan bersaing dengan konglomerasi media lainnya. Tentunya dengan berbagai upaya untuk bisa meng-akselerasikan inovasinya tersebut dengan berbagai pertimbangan. Apa saja yang menjadi langkah dari perusahaan dalam menghadapi digitalisasi. Yang sebanarnya ini merupakan tantangan baru bagi para konglomerasi media lainnya. Artinya, upaya apa yang dilakukan oleh Net Visi Media ini untuk menjawab tantangan serta inovasi apakah yang akan lahir di industri media Indonesia.Metode yang digunakan deskriptif kualitatif dan untuk memperoleh data berdasarkan permasalahan artikel ini didapatkan dalam bentuk data sekunder. Corporate Venturing sendiri memiliki arti sebagai kegiatan untuk menemukan dan mencari bisnis baru dari perusahaan. Dengan kemunculan Zulu.id maka Net Visi Media melakukan eksploitasi dan Eksplorasi jauh lagi terhadap dunia digital. Digitalisasi pada perusahaan ini tidak lain sebagai usaha perusahaan untuk menyesuaikan dan menemukan bisnis barunya. perubahan memiliki segudang hambatan, salah satunya kondisi finansial yang kurang baik. Transformasi yang dilakukan oleh Net baik secara prngorganisasian hingga masing-masing lini bisnis dianggap yang paling sukses. Karena dengan hadirnya seperti yang dilakukan oleh Net Visi Media ini memunculkan istilah New Economy: Digital Economy. Kongkritsitas dari CE sudah dibuktikan oleh perusahaan media seperti Net Visi Media dan melalui Corporate Entreprenuership berhasil menyatukan semua ide-ide yang futuristic
PEMBERDAYAAN WIRAUSAHA DIGITAL WANITA: PELATIHAN PEMBUATAN KEMASAN PRODUK DAN KATALOG DIGITAL BAGI KADER PKK DAN IBU RUMAH TANGGA Purbasari, Ratih; Sukmadewi, Rani; Kurniawati, Linda; Muttaqin, Zaenal
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.59799

Abstract

Women entrepreneurs in Cikeruh Village face challenges in increasing business competitiveness due to a lack of understanding and skills in product packaging and digital catalog creation. Many of their products still use simple packaging, and most entrepreneurs have not yet utilized digital catalogs as promotional media, affecting consumer appeal and market reach. This Community Service Program aims to enhance the capacity of women digital entrepreneurs—particularly members of the Family Welfare Empowerment group and housewives—in understanding and applying techniques for product packaging and digital catalog creation. The method used is interactive training that combines theory and practice, including presentations, demonstrations, and hands-on exercises in designing packaging and digital catalogs. Evaluation was conducted by measuring participants’ knowledge before and after the training using a questionnaire to assess improvement. The training results showed a significant increase in participants' skills in creating more attractive and professional product packaging and developing effective digital catalogs as marketing tools. After evaluation and monitoring, participants demonstrated a better understanding of branding strategies and digital marketing. In conclusion, this program successfully improved the competencies of women digital entrepreneurs in Cikeruh Village in utilizing technology to develop their businesses. This is expected to enhance their business competitiveness and sustainability in the digital era.Wirausaha wanita di Desa Cikeruh menghadapi kendala dalam meningkatkan daya saing usaha karena kurangnya pengetahuan dan keterampilan dalam pembuatan kemasan produk dan katalog digital. Produk yang dihasilkan masih menggunakan kemasan sederhana, dan sebagian besar pelaku usaha belum memanfaatkan katalog digital sebagai media promosi, sehingga berpengaruh terhadap daya tarik konsumen dan jangkauan pasar. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas wirausaha digital wanita, khususnya kader Pemberdayaan Kesejahteraan Keluarga dan ibu rumah tangga, dalam memahami serta mengaplikasikan teknik pembuatan kemasan produk dan katalog digital. Metode yang digunakan adalah pelatihan interaktif yang menggabungkan teori dan praktik, meliputi pemberian materi, demonstrasi, serta latihan langsung dalam mendesain kemasan dan katalog digital. Evaluasi dilakukan melalui pengukuran sebelum dan sesudah pelatihan dengan kuesioner untuk mengetahui tingkat peningkatan pengetahuan peserta. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam keterampilan peserta dalam menciptakan kemasan produk yang lebih menarik dan profesional, serta menyusun katalog digital yang efektif sebagai alat pemasaran. Setelah dilakukan evaluasi dan monitoring, peserta menunjukkan pengetahuan yang lebih baik mengenai strategi branding dan pemasaran digital. Kesimpulannya, kegiatan ini berhasil meningkatkan kompetensi wirausaha digital wanita di Desa Cikeruh dalam memanfaatkan teknologi untuk mengembangkan usaha mereka, yang diharapkan dapat meningkatkan daya saing dan keberlanjutan bisnis di era digital. 
Sustainable Entrepreneurship : Corporate Entrepreneurship yang Berkelanjutan pada PT Industri Jamu dan Farmasi Sido Muncul Tbk Achmada, Aurora Yupita; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.66-75

Abstract

The purpose of this study is to analyze how PT Industri Jamu dan Farmasi Sido Muncul Tbk implements sustainable entrepreneurship (SE) by using the triple bottom line (TBL) approach, find challenges to implementing it, and evaluate how it impacts the sustainability and performance of the company. The qualitative research used content analysis and descriptive analysis. Secondary data sources used were annual reports, sustainability reports, and scientific articles. The results of the analysis show that Sido Muncul successfully reduced greenhouse gas emissions by 80.3% and achieved renewable energy use of 88%. In addition, the company increased employee training hours by 5.4% and improved community collaboration. The company focused on product innovation and operational efficiency in order to maximize profit, despite revenue fluctuations. Climate change, strict regulations, and limitations in internal and external sustainability management are the main obstacles. This study helps improve our knowledge of how sustainable entrepreneurship (SE) fits into corporate entrepreneurship (CE), especially in the traditional herbal medicine industry in developing countries that depend on local knowledge.
Reject Dokumen Impor dan Efisiensi Biaya pada Proses Customs Clearance di Perusahaan Freight Forwarding Setianti, Elisa; Purbasari, Ratih; Novel, Nurlillah
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7116

Abstract

AbstractThis study aims to identify the factors causing errors in import documents that lead to the issuance of Document Rejection Notices (NPP) and to analyze their impact on operational cost efficiency in the customs clearance process at PT X. The research employs a descriptive qualitative approach with data collection techniques including interviews, observation, and literature review. Informants were selected purposively and consisted of operational staff and managers directly involved in the import process. The findings reveal that the most common errors involve discrepancies in the Harmonized System (HS) Code, followed by inconsistencies between the Import Declaration (PIB) and Bill of Lading (B/L), incomplete documents, and differences between original and copy B/Ls. As a result, the company experienced delays in the release of goods and a significant increase in operational costs amounting to IDR 282,019,609 during the period of January to June 2024. These costs include administrative penalties, import duty adjustments, and storage and handling fees. This study contributes by offering strategic recommendations for the company, including improvements in document verification procedures, development of standardized operating procedures (SOPs), and enhanced employee understanding of goods classification and customs regulations to improve efficiency and competitiveness in international logistics services. 
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/ds2w7h07

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
Strategi Inovasi Digital UMKM Huisaeng Dimsum untuk Pertumbuhan Bisnis Pawindru, Rafly; Purbasari, Ratih
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.6987

Abstract

Digitalisasi telah menjadi kebutuhan strategis bagi keberlanjutan UMKM di era pascapandemi, terutama dalam menghadapi disrupsi pasar dan perubahan perilaku konsumen. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi inovasi digital yang diterapkan oleh UMKM Huisaeng Dimsum Bandung sebagai upaya adaptif dalam mendorong pertumbuhan bisnis. Dengan menggunakan pendekatan deskriptif kualitatif, data diperoleh melalui studi dokumentasi dan analisis isi terhadap sumber sekunder seperti artikel ilmiah, laporan pemerintah, dan publikasi media daring. Hasil penelitian menunjukkan bahwa Huisaeng Dimsum secara aktif mengadopsi teknologi digital sejak awal berdiri di masa pandemi melalui pemasaran berbasis media sosial, kolaborasi dengan platform pesan-antar digital, dan pengemasan produk yang mendukung promosi visual. Strategi ini memberikan dampak signifikan terhadap pertumbuhan usaha dan keterlibatan pelanggan. Namun, tantangan seperti keterbatasan literasi digital, belum optimalnya sistem manajemen internal, dan keterbatasan kolaborasi digital masih menjadi hambatan. Penelitian ini memberikan kontribusi terhadap literatur inovasi UMKM dengan menekankan pentingnya pendekatan digital yang terintegrasi dan berbasis kebutuhan lokal. Implikasi praktisnya mencakup perlunya pelatihan berkelanjutan, dukungan ekosistem digital, serta pengembangan sistem manajemen berbasis teknologi. Studi ini juga merekomendasikan eksplorasi lebih lanjut melalui pendekatan triangulasi data dan pengkajian lintas sektor untuk memperkaya pemahaman terhadap transformasi digital UMKM. Digitalization has become a strategic necessity for the sustainability of MSMEs in the post-pandemic era, especially in the face of market disruption and changes in consumer behavior. This research aims to identify and analyze the digital innovation strategies implemented by Huisaeng Dimsum Bandung MSMEs as an adaptive effort in driving business growth. Using a qualitative descriptive approach, data was obtained through documentation studies and content analysis of secondary sources such as scientific articles, government reports, and online media publications. The results showed that Huisaeng Dimsum actively adopted digital technology since its inception during the pandemic through social media-based marketing, collaboration with digital delivery platforms, and product packaging that supports visual promotion. This strategy has had a significant impact on business growth and customer engagement. However, challenges such as limited digital literacy, not yet optimized internal management systems, and limited digital collaboration are still obstacles. This research contributes to the MSME innovation literature by emphasizing the importance of an integrated and local needs-based digital approach. Practical implications include the need for continuous training, digital ecosystem support and the development of technology-based management systems. The study also recommends further exploration through data triangulation approaches and cross-sector studies to enrich the understanding of MSME digital transformation.
The Influence of Service Quality on Customer Retention (A Survey on Customers of Keziaspot East Jakarta) Fadhilah, Azka; Purnomo, Margo; Purbasari, Ratih
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.1001

Abstract

The beauty industry in Indonesia has experienced significant growth, particularly post-COVID-19, with increasing demand for professional skincare services. However, maintaining customer retention remains a challenge for clinics like Keziaspot East Jakarta, which faces fluctuating repeat client rates due to inconsistent service quality. This research examines the influence of service quality on customer retention at Keziaspot, aiming to identify key areas for improvement. Using a descriptive-quantitative approach, data were collected from 80 respondents through surveys, measuring service quality (tangibility, reliability, responsiveness, assurance, empathy) and customer retention (financial benefit, social benefit, structural ties). Statistical analyses, including linear regression and normality tests, revealed a significant positive relationship (regression coefficient = 0.537, *p* = 0.001), with service quality explaining 77.6% of customer retention variance. Findings highlight reliability and empathy as critical drivers, while structural ties require enhancement. The research concludes that consistent service quality improvements—particularly in staff training, communication, and facility cleanliness—can strengthen retention. Practical implications include adopting integrated strategies like CRM tools and loyalty programs to foster long-term customer relationships. This research contributes to service quality theory and offers actionable insights for beauty clinics competing in Indonesia’s growing market.
Assessing The Influence of Digital Entrepreneurial Ecosystem on Competitive Advantage: Insights From Women Digital Entrepreneurs Purbasari, Ratih; Mahira, Siti Alyqha; Suwandi, Imam
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.700

Abstract

Background: The growing importance of the digital entrepreneurial ecosystem (DEE) for business competitiveness, particularly among women digital entrepreneurs, was increasingly recognized. Research suggested that supportive ecosystems offered vital resources and networks. This study investigated this relationship specifically among women digital entrepreneurs in West Java.Purpose: To explain the influence of the DEE on the competitive advantages of women digital entrepreneurs in West Java.Design/methodology/approach: A quantitative method using regression analysis with Smart PLS 4 was applied to data from 135 women digital entrepreneurs in West Java.Findings/Result: The DEE positively and significantly influences the competitive advantages of women digital entrepreneurs in West Java. The relationship is strong and stable, indicating a reliable impact of the digital ecosystem on competitiveness.Conclusion: The DEE is a key driver of competitive advantages for women digital entrepreneurs in West Java, providing essential resources and opportunities. This study offers empirical evidence supporting the relevance of the DEE in fostering competitiveness and contributes to the theoretical understanding.Originality/value (State of the art): This study provides specific empirical evidence on the DEE's influence on the competitive advantages of women digital entrepreneurs in West Java. It offers a theoretical framework and practical insights for leveraging digital network. Future research should explore the role of entrepreneurial communities in this dynamic. Keywords: women digital entrepreneur, digital entrepreneurial ecosystem, competitive advantage, digital entrepreneur
Entrepreneurial Behavior and Opportunity Recognition In Global Career Development Rahayu, Helmy; Purbasari, Ratih; Purnomo, Margo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1144

Abstract

Motivation plays a vital role in fostering entrepreneurial behavior and influencing decisions of career advances in the international arena. The aim of this qualitative study is to understand how aspects of entrepreneurial motivation, namely need for achievement, autonomy, and risk tolerance, influence individuals seeking to explore cross-border professional experiences. Data collection involved semi-structured interviews with a sample of young professionals who have acquired international experience, followed by thematic analysis of transcribed interviews to create an interpretation of the data. From the thematic analysis, five thematic representations emerged, including: entrepreneurial motivation to pursue international opportunities; risk taking and risk perception in the decision-making process; adaptive learning and cross-cultural adaptability; networking and recognition of global opportunities; and merging of entrepreneurial motivation with international career theory. The results suggest the findings indicate that high motivated individuals are hungry for international opportunities, will seek information and resources to pursue their goal, and develop innovative and strategic connections to manage uncertainty. It seems international experience serves as a media/platform for entrepreneurial learning, and for fostering adaptive decision making and recognition of and facilitating opportunity use. Overall, the study demonstrates that entrepreneurial motivation is not limited to creating new ventures but motivates proactive behavior when considering global careers and career advances. From a theoretical contribution, I examined the Theory of Entrepreneurial Motivation, followed by Effectual Theory, in relation to the international career behavior exhibited. I employ practical contributions for organizations to develop workforce capabilities when considering cross-border careers, as well educational institutions in educating students to navigate this arena.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Akbar, Rizki Surya Akyas, Ghina Annisa Bunga Paramita Chandra, Wijaya Erna Maulina Fadhilah, Azka Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ginanjar*, Jajang Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Megayanti, Putri Mooduto, Bianti F. F. Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahayu, Helmy Ratnasari, Bunga Ayu Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suwandi, Imam Tetty Herawaty, Tetty Waliyyan, Urfan Zaenal Muttaqin Zahrotun Nisa, Ike