Article Per Year (5 Year)
p-Index From 2021 - 2026
8.024
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

Published : 65 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 65 Documents
Search

 1   2   3   4   5 
Social Media Marketing Research Rahma Dafitri; Arianis Chan; Ratih Purbasari
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2188

Abstract

Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles. Design/methodology/approach: a systematic mapping with quantitative descriptive method with social media marketing based on bibliometric analysis Findings: Based on the results of the VOSviewer visualization, 6 clusters and 42 keywords were found with 891 authors. Research on social media marketing written by authors from the United States is the most research published on Scopus. From the results of the VosViewers mapping, the keywords that often appear are social media marketing, Facebook and digital marketing Research limitations/implications: This study is limited to a single database, Scopus Originality/value: This article is original Paper type: a Research Paper
CORPORATE ENTREPRENEURSHIP IN DIGITAL ERA SEBAGAI PENDORONG UTAMA INOVASI DAN PERTUMBUHAN DALAM MENGEMBANGKAN ORGANISASI: STUDI KASUS DI GO-JEK Fat'Chatus Chanifa Jikhan; Ratih Purbasari; Margo Purnomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5123

Abstract

As one of the tech companies in Indonesia, Gojek contributes to building innovation in the industry in this digital era through the principles, culture, and values embedded in its organisation. All of that is inseparable from the use of technology which is the main driving factor driving its business. In this research, the author aims to analyse Corporate Entrepreneurship in Gojek technology company in the digital era by using descriptive qualitative method through secondary data through literature study.
Telaah Pengalaman Intrapreneurial Pada Bisnis E-Commerce Diario: Sebuah Studi Kualitatif Dini Indiani; Margo Purnomo; Ratih Purbasari
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5121

Abstract

The aim of this research is to analyze intrapreneurial experience on the e-commerce business "Diario". The research design employs a qualitative method with observation and conducting interviews with key informants, specifically the Manager of the Diario brand. The research data obtained from the interviews were analyzed using narrative analysis techniques, as it describes stories or ideas communicated to all relevant stakeholders. The findings of this study reveal nine intrapreneurial experiences that have an impact on the Diario e-commerce business. Another finding shows that overall, intrapreneurial experience can help e-commerce businesses develop the innovation as well as create a better and more motivated working environment for employees. The limitations of this study are that it only analyzes one e-commerce business and uses only interviews as the data collection method. For future research, a comparative analysis can be conducted on several other similar e-commerce businesses to obtain more varied results.
Pengaruh Personality Traits dan Individual Performance Terhadap Perilaku Intrapreneurial Karyawan pada Shopee Xpress Yogyakarta Hub Deliani Azmi Zakiah Ahmad; Ratih Purbasari; Margo Purnomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5124

Abstract

Intrapreneurial behaviour is an approach at the individual level that is carried out in a bottom-top manner by employees. Personality traits and individual performance are important to note in an organization to see whether these two things can encourage employees to have intrapreneurial behavior that can benefit the organization. This study used data collection methods through questionnaires using a sample of 67 respondents. The data that has been collected is then processed using the Statistical Package for Social Science (SPSS). The results of this study show that personality traits have a positive effect on intrapreneurial behavior and individual performance has a positive effect on intrapreneurial behavior. Furthermore, personality traits and individual performance simultaneously have a positive effect on intrapreneurial behaviour.
Organizational Diagnosis in the Film Industry: Fourth Release of the Marvel Series Afifah Shalihah; Ratih Purbasari; Margo Purnomo
Journal of Management and Business Environment (JMBE) Vol 5, No 1: July 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v5i1.10025

Abstract

The use of digital technology in industries brings advantages. The film industry which uses digital media for distribution has succeeded in increasing revenue from exporting films. Marvel Studios collaborate with Disney to make the series available on the Disney Hotstar app. Connoisseurs of the series grew in number and diversity. Of the seven series released, Loki has the highest audience while Ms. Marvel has the lowest audience. The level of audience must be addressed because it affects the income and sustainability of the business in the film industry. Next films must improve the reputations to make regular audiences and newcomers enjoy the products created. Organizational diagnosis is one method for identifying needs, problems, and quick solutions. This article discusses organizational diagnostic method based on system thinking to diagnose a series created by Marvel Studios in the early stages of development using the component model. The sample was negative comment/critique. The results show that the main component has to be improved is the storyline of a recently released series. Emotional engagement gains the smallest point.
Systematic Mapping Study: Peran Women Entrepreneurship dalam Networking pada UMKM Pariwisata Raja Ainaya Alfatiha; Margo Purnomo; Ratih Purbasari
Bahtera Inovasi Vol 5 No 2 (2022): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v5i2.3932

Abstract

Research on women entrepreneurship has attracted a lot of interest from researchers, besides that, the use of networking and the tourism industry sector is also always associated with women entrepreneurship. So this study aims to map the topics of women entrepreneurship, networking and tourism using the Systematic Mapping Study (SMS) method to help see the development of research. The data search was carried out by using the Scopus database with the final result of 23 articles. Based on the mapping results, it is shown that the most widely used research method for the topic of women entrepreneurship is qualitative, namely 12 (52.17%) articles. The least research focus is development strategy and innovation, so this focus can be a reference for further research. The dominant paper type used is the evaluation research category, which is 12 (52.17%) articles. Furthermore, the publication trend of countries that do a lot of research on this topic is the UK and South Africa, namely 5 (21.74%) articles and the trend of publication from year to year peaks in 2020 with 7 (30.4%) articles. Based on the mapping results, there are still gaps in the topic of this research, so there are still opportunities to produce updates
ANALISIS BIBLIOMETRIK ENTREPRENEURSHIP KORPORAT PADA BASIS DATA SCOPUS Purnomo, Margo; Ginanjar*, Jajang; Purbasari, Ratih; Paramita, Bunga; Nurdin, Mahmud
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i2.7480

Abstract

Corporate Entrepreneurship (CE) has become an interesting area of ​​academic research today. This study aims to systematically analyze global trends and various current focus of CE research on CE and is expected to be a reference for CE researchers. The data is taken from the Scopus database with a time span of 2010-2020. Data were processed with Excel 2016 to analyze the main features of CE studies, including annual publication trends, authors, author's institution and country of origin, journals, references, and keywords. Data processing is then mapped visually using VOSviewer. The results of this study can provide a clear picture of the field of EK as well as can help academics to get focus on the direction of EK research in terms of exploitation and exploration in this field for future research. Keywords: Corporate Entrepreneurship, Bibliometric, VOSviewer, Scopus, Literature Review
Corporate Entrepreneurship Strategy Initiative at Gojek Indonesia Nadhiva, Meliniarta; Purnomo, Margo; Purbasari, Ratih
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 3 No. 2 (2024): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v3i2.47

Abstract

Corporate entrepreneurship becomes an innovation and creativity in solving problems and finding opportunities to improve business processes and enhance organizational performance. This study aims to explore successful corporate entrepreneurship initiatives at Gojek Indonesia to enhance competitiveness and provide added value to Gojek users and partners. This study uses a qualitative method with a literature review to identify, evaluate, and interpret all relevant sources. The results show that an innovative organizational culture, visionary leadership, and adequate resource availability support Corporate Entrepreneurship (CE) at Gojek. Gojek Indonesia has successfully implemented various innovative corporate entrepreneurship initiatives, such as developing GoPay and GoFood products, strategic partnerships with Tokopedia, and employee empowerment through training and development programs. The positive impact of corporate entrepreneurship at Gojek is evident in various aspects, including increased innovation and creativity, higher adaptability, operational efficiency, more comprehensive market penetration, increased customer loyalty and satisfaction, and long-term growth and sustainability. Therefore, corporate entrepreneurship is a critical element of modern business strategy that helps companies stay relevant and competitive and provide added value to users, partners, and the broader community
Intrapreneurial Innovation in E-Commerce: Driving Fashion Business Growth Nuryati, Marita Sri; Purbasari, Ratih; Purnomo, Margo
ITQAN: Journal of Islamic Economics, Management, and Finance Vol. 3 No. 2 (2024): ITQAN: Journal of Islamic Economics, Management, and Finance
Publisher : Yayasan Mitra Peduli Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57053/itqan.v3i2.51

Abstract

This study explores the application of intrapreneurship principles in the growth of the e-commerce fashion brand CultureBasic. Through qualitative methods, the research involved in-depth interviews with the company owner to investigate the impact of intrapreneurship on product innovation, customer orientation, and marketing strategies. The results show that intrapreneurship significantly enhances company performance through key mechanisms: skill development via continuous training and education initiatives, effective collaboration that emphasizes strategic discussions and team synergy, and proactive leadership that is inclusive and adaptive. These findings affirm that intrapreneurial practices not only help maintain competitive advantage but also relevance in the dynamic digital era. The implementation of intrapreneurial principles at CultureBasic has proven capable of sustainably boosting product innovation and developing dynamic marketing strategies, which in turn increases customer satisfaction and loyalty, providing significant competitive advantages. The potential impact of these results indicates that applying intrapreneurial principles can drive sustainable and innovative business success across various industries.
Dinamika Kelompok Dalam Perspektif Perilaku Organisasi Citra Puspa Ramadhani; Ratih Purbasari
Gudang Jurnal Multidisiplin Ilmu Vol. 1 No. 6 (2023): GJMI - DESEMBER
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v1i6.206

Abstract

Manusia merupakan makhluk hidup yang paling sempurna dibandingkan dengan makhluk lainnya, dengan tujuan mencapai kehidupan yang lebih baik. Pembentukan manusia yang lebih baik dalam konteks ini tidak hanya berkaitan dengan aspek moral, melainkan juga sebagai makhluk hidup dan berbudaya yang hidup secara bijaksana dan kritis. Pendidikan dan ilmu merupakan sarana utama untuk membentuk manusia, mempengaruhi pengetahuan tentang diri dan dunia, kehidupan sosial, dan agama. Demikian juga manusia diarahkan untuk memiliki pemahaman yang lebih baik terhadap pribadi, lingkungannya, dan masyarakat di sekitarnya. Manusia dianggap tidak pernah terlepas dari kebutuhan akan orang lain karena adanya keterbatasan yang harus ditutupi oleh kehadiran orang lain. Pembentukan kelompok menjadi suatu cara untuk memenuhi kebutuhan tersebut, baik didasari karena adanya persamaan tujuan maupun motif yang ingin dicapai. Dalam konteks kelompok, setiap individu di dalamnya diharapkan dapat mengembangkan kemampuan yang dimilikinya untuk mencapai tujuan bersama. Sehingga, kelompok memainkan peran penting dalam membantu anggotanya mencapai tujuan bersama dan memenuhi kebutuhan individual masing-masing.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Ajeng Putri Hanifah Akbar, Rizki Surya Arbi Abdul Kahfi Arianis Chan Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dini Indiani Ellissa Priyanka Erna Maulina Fadhilah, Azka Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Helmy Rahayu Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Megayanti, Putri Mohammad Benny Alexandri Mooduto, Bianti F. F. Muhammad Nabil Aditama Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike