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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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OPTIMALISASI DIGITAL MARKETING MELALUI TIKTOK MARKETING BAGI STARTUP BISNIS DI JAWA BARAT Purbasari, Ratih; Sukmadewi, Rani
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i2.53680

Abstract

Salah satu faktor terbesar yang menjadi penghambat kurang berkembangnya startup di Indonesia adalah terbatasnya ketersediaan talenta digital, padahal Sumber Daya Manusia (SDM) memiliki peranan yang sangat penting bagi pertumbuhan startup. Kegiatan optimalisasi digital marketing melalui TikTok marketing bertujuan untuk meningkatkan talenta digital dan kualitas kewirausahaan startup bisnis, dengan melibatkan 30 Startup Bisnis di Jawa Barat sebagai khalayak sasaran. Khalayak sasaran pada kegiatan ini memiliki karakteristik sebagai usaha rintisan yang telah berdiri minimal 6 bulan yang berasal dari berbagai bidang usaha. Kegiatan optimalisasi digital marketing melalui TikTok marketing dilakukan dalam dua kegiatan. Pertama adalah pelatihan TikTok Marketing, dan yang kedua adalah evaluasi dan monitoring konten video untuk kegiatan TikTok marketing. Untuk mengukur keberhasilan implementasi TikTok Marketing pada usaha khalayak sasaran dan mengetahui peningkatan talenta digital startup bisnis, maka dilakukan pre-test dan post-test dalam bentuk kuesioner online. Hasil pre-test dan post-test menunjukkan peningkatan yang cukup signifikan dari sisi pengetahuan, pemahaman dan kemampuan khalayak sasaran mengenai implementasi TikTok marketing, sebelum dan sesudah mengikuti kegiatan pelatihan. Setelah dilakukan evaluasi dan monitoring, khalayak sasaran diketahui lebih memahami mekanisme kerja dan cara mengelola fitur pada TikTok Shop (TikTok Marketing) agar pemanfaatannya semakin optimal untuk dapat menjaring lebih banyak customer dan meningkatkan penjualan.
RESILIENSI PADA PERUSAHAAN SKALA USAHA KECIL MENENGAH (UKM) Lenasari, Rekha Puspa; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 2 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i2.58-67

Abstract

Resilience in SMEs is explained based on the results of the research that has been done represented by three aspects, first Resilience is more studied with a focus on the theme of Sustaibanilitas in tourism sector SMEs. Second, during the Covid-19 period, traditional retail SMEs were vulnerable to supply chain problems and were dominantly studied in relation to strategies to survive. And third, innovation and sustainability are seen by researchers as key concepts for success in building SME resilience. This research is a qualitative research with systematic literature review method. This research presents a text analysis so that it is expected to bring up the current state of resilience studies in SMEs. Based on the results of text analysis, it is also known that the emerging issues on business resilience in SMEs are still dominated by Covid-19 issues. Empirical gaps that can be followed up in future research include those related to the ability of SMEs to improve their business resilience by adopting post-Covid-19 innovation and sustainability theory. Especially related to changes in supply and demand behavior as described in the introduction.
Woman Digital Entrepreneur: Pelatihan Pembuatan Produk Kerajinan Industri Kreatif "Decoupage" Berbahan Dasar Limbah Rumah Tangga bagi Kader PKK dan Ibu-ibu Rumah Tangga Purbasari, Ratih; Sukmadewi, Rani; Kurniawati, Linda; Muttaqin, Zaenal
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2024): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengembangan woman digital entrepreneur melalui pelatihan pembuatan produk kerajinan industri keatif "decoupage" berbahan dasar limbah rumah tangga bagi ibu-ibu rumah tangga bertujuan meningkatkan talenta kreasi produk dan minat kewirausahaan digital dengan melibatkan 30 kader PKK dan ibu-ibu rumah tangga di Kelurahan Cikeruh Kecamatan Jatinangor, Sumedang, Jawa Barat sebagai khalayak sasaran. Pelatihan ini bermaksud untuk meningkatkan produktifvitas kader PKK dan ibu-ibu rumah tangga dalam memanfaatkan internet sebagai sarana berwirausaha melalui platform marketplace. Adapun produk yang dihasilkan merupakan produk kerajinan tangan berbahan dasar limbah rumah tangga yang dikreasikan dengan teknik decoupage. Kegiatan ini dilaksanakan dengan menggunakan metode ceramah dan demonstrasi dengan kegiatan utama pelatihan pembuatan produk kerajinan decoupage, dan pelatihan marketplace. Hasil pre-test dan post-test pada pelatihan decoupage diperoleh skor pre-test sebesar 11% dan pada post-test menjadi 100%. Hasil ini menunjukkan peningkatan yang signifikan pada aspek pengetahuan, pemahaman dan kemampuan kader PKK dan ibu-ibu rumah tangga dalam membuat produk kerajinan decoupage. Hasil pre-test dan post-test pada pelatihan marketplace diperoleh skor pre-test sebesar 46% dan pada post-test menjadi 83%.  Skor menunjukkan adanya peningkatan yang signifikan pada aspek pengetahuan, pemahaman dan minat pemahaman dan minat ibu-ibu rumah tangga untuk menjadi woman digital entrepreneur dengan memfaatkan platform marketplace sebagai media penjualan.  Setelah dilakukan evaluasi dan monitoring, khalayak sasaran diketahui lebih memahami mekanisme kerja dan pengelolaan marketplace dalam mengoptimalkan  penjualan.
TINJAUAN DIGITAL COLLABORATION NETWORK PADA START-UP DIGITAL DI PROVINSI JAWA BARAT: SEBUAH PENDEKATAN TRIPLE HELIX Sukmadewi, Rani; Purbasari, Ratih; Kostini, Nenden
Adbispreneur Vol 8, No 2 (2023): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v8i2.45629

Abstract

The digital era has triggered a new technological revolution, affect significant structural changes in the industry, and ushered in the era of start-up businesses. Start-ups encounter a number of challenges, including the demand for greater digital capabilities, a weak supporting ecosystem, and difficulty accessing funding. This study aims to use a start-up relationship pattern approach with universities and the government to get an overview of the current situation and digital collaboration models for start-ups in West Java. Based on the co-inform dimension, digital start-ups in West Java have formed partnerships with other industry players and government. Only a few start-ups have undergone education and training efforts in co-learn settings. According to the co-market dimension, collaborative efforts between digital start-ups and other players in the digital innovation ecosystem have been made to promote goods or services at start-ups in West Java. Co-operation, co-produce, and co-build have yet to run optimally. The government, academics, and start-up actors have collaborated through digital collaboration networks at Digital Start-ups in West Java. However, this effort unsuccessful yet. Because each program's sustainability process could be improved, planning is necessary to create an organised, integrated, directed, and sustainable activity programme.Era digital telah memicu revolusi teknologi baru, menyebabkan perubahan struktural yang signifikan dalam industri, dan mengantarkan era start-up. Start-up memiliki berbagai kesulitan, termasuk kebutuhan akan keterampilan digital yang lebih banyak, ekosistem pendukung yang lemah, dan kesulitan mengakses pendanaan. Penelitian ini bertujuan untuk menggunakan pendekatan pola hubungan start-up dengan perguruan tinggi dan pemerintah untuk mendapatkan gambaran tentang keadaan saat ini dan model kolaborasi digital untuk start-up di Jawa Barat. Berdasarkan dimensi co-inform, start-up digital di Jawa Barat telah menjalin kemitraan dengan pelaku industri lainnya dan dengan lembaga resmi seperti organisasi pemerintah. Hanya beberapa start-up yang telah mengikuti upaya pendidikan dan pelatihan dalam pengaturan co-learn. Menurut dimensi co-market, upaya kolaborasi antara start-up digital dan pemain lain dalam ekosistem inovasi digital sudah dilakukan untuk mempromosikan barang atau jasa pada start-up di Jawa Barat. Co-operation, co-produce, dan co-build belum berjalan optimal. Pemerintah, akademisi, dan pelaku start-up telah berkolaborasi melalui digital collaboration network pada Digital Start-ups di Jawa Barat. Namun, upaya ini masih belum berhasil. Perencanaan diperlukan untuk menyusun program kegiatan yang terorganisir, terpadu, terarah, dan berkelanjutan karena proses keberlanjutan setiap program masih perlu ditingkatkan. 
Peran Norma dan Konformitas Sosial dalam Kepatuhan dan Ketidakpatuhan Pajak Aditama, Muhammad Nabil; Purbasari, Ratih
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 5 No. 5 (2024): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntaximperatif.v5i5.506

Abstract

Artikel ini meneliti peran faktor-faktor sosial dalam hal kepatuhan pajak dan pengaruhnya kepada kepatuhan dan ketidakpatuhan wajib pajak baik secara langsung maupun tidak langsung, artikel ini merupakan kajian sistematis dari literatur-literatur dan penemuan-penemuan sebelumnya yang berkaitan dengan topik norma sosial dan konformitas sosial ini dan korelasinya dengan perilaku kepatuhan pajak. Literatur-literatur sebelum ini menekankan peran rasa takut, dan mengatakan bahwa pendorong utama di balik kepatuhan pajak adalah ketakutan akan hukuman dan audit, yang demikian menyiratkan bahwa peran faktor-faktor sosial itu sedikit, yang kemudian artikel ini mengusulkan bahwa tidaklah demikian. Artikel ini dibuat bukan untuk menolak atau menentang penemuan-penemuan sebelumnya tentang bagaimana ketakutan akan hukuman dan audit memotivasi seseorang untuk membayar pajak, melainkan, artikel ini melengkapi dan menjelaskan bagaimana kedua faktor tersebut bukanlah satu-satunya pendorong di balik kepatuhan pajak, yang demikian memperkaya pemahaman kita mengenai perilaku wajib pajak.
Corporate Entrepreneurship at Toserba Yogya as A Driver of Innovation in the Face of Digitalization Nurhadi, Dhifan Fadhilah Rizky; Purbasari, Ratih; Purnomo, Margo
Journal of Multi-Disciplines Science Vol. 3 No. 1 (2025): Journal of Multi-Disciplines Science
Publisher : Indo Consultan Energi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59921/icecomb.v3i1.42

Abstract

This study investigates the impact of Corporate Entrepreneurship on driving innovation and facilitating digital adaptation at PT Akur Pratama (Toserba Yogya), a leading player in Indonesia's retail industry. Using a descriptive qualitative method, the research draws on secondary data sources such as academic books, scientific journals, media articles, and company reports. This approach provides an in-depth understanding of how Corporate Entrepreneurship has been employed to enhance Toserba Yogya's operational efficiency, customer-oriented innovation, and market competitiveness through digital initiatives like e-commerce and mobile applications. The findings reveal that Corporate Entrepreneurship has significantly bolstered the company's ability to navigate the digital transformation, resulting in improved performance, higher customer satisfaction, and industry recognition with Superbrand Indonesia and Top Brand Award awards. The study underscores the role of continuous innovation and adaptation in maintaining competitiveness and achieving sustainable growth in the evolving retail landscape.
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v8i2.7277

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
PERAN BUDAYA ORGANISASI DALAM MANAJEMEN KONFLIK PADA TEMPAT KERJA DI ERA DIGITAL Fauzi, Khaleeva Aqeyla; Purbasari, Ratih
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i2.2285

Abstract

Konflik di tempat kerja adalah tantangan umum yang mempengaruhi produktivitas dan harmoni organisasi. Penelitian ini mengeksplorasi peran budaya organisasi dalam manajemen konflik di tempat kerja. Sebagai sistem nilai bersama, budaya organisasi berpengaruh pada munculnya, perkembangan, dan penyelesaian konflik. Metode penelitian kualitatif melibatkan wawancara, observasi, dan analisis dokumen. Temuan menunjukkan bahwa budaya organisasi memengaruhi persepsi terhadap konflik dan strategi penyelesaiannya. Penelitian ini memberikan wawasan tentang bagaimana budaya organisasi dapat membentuk lingkungan kerja yang produktif dan harmonis. Implikasinya dapat membantu praktisi dan pemimpin mengembangkan strategi manajemen konflik yang sesuai dengan budaya mereka, meningkatkan efektivitas penyelesaian konflik di tempat kerja. Kata Kunci : Manajemen Konflik, Budaya Organisasi, Tempat Kerja Abstract Workplace conflict is a common challenge that impacts organizational productivity and harmony. This research explores the role of organizational culture in managing workplace conflicts. As a shared value system, organizational culture influences the emergence, development, and resolution of conflicts. The qualitative research method involves interviews, observations, and document analysis. Findings indicate that organizational culture affects perceptions of conflict and resolution strategies. This study provides insights into how organizational culture can shape a productive and harmonious work environment. Its implications can assist practitioners and leaders in developing conflict management strategies aligned with their culture, enhancing conflict resolution effectiveness in the workplace. Keywords: Conflict Management, Organizational Culture, Workplace
Pengaruh Dimensi Corporate entrepreneurship dan Performa Firma: Sebuah Studi Kualitatif Kirana, Indah Pramesthi; Purnomo, Margo; Purbasari, Ratih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.9216

Abstract

Corporate entrepreneurship is an entrepreneurial activity done at a well-established firm level, to help the firm adjust to the dynamic market by pushing the innovation ability and venturing for business in the company. Despite being interestingly important, not many companies realize how important corporate entrepreneurial mindset is for the sustainability of the business. This research aims to prove how Corporate entrepreneurship and its dimensions can shape the firm’s reputation and growth for a long time. This research was done by the systematic literature review (SLR) method from well-reputed journal articles based on the SCOPUS database to prove the effectiveness of Corporate entrepreneurship dimensions over firm performance. From this research, we found that Corporate entrepreneurship will affect the firm’s performance, especially financial performance. The dimensions created a mindset of proactiveness that will lead to the wish for further research that focused on the Corporate entrepreneurship dimensions with more varied sectors and wider countries on the scope.
Dampak Implementasi Kebijakan Pajak atas Ekonomi Digital terhadap Perilaku Konsumsi Generasi Z Zahrotun Nisa, Ike; Purbasari, Ratih
Jurnal Akuntansi dan Pajak Vol 25, No 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i2.15316

Abstract

The taxation policy on the digital economy has garnered increasing attention in various countries, including Indonesia, in line with the rapid growth of digital transactions. This article examines the impact of the implementation of such tax policies on the consumption behavior of Generation Z, known as a digital-native group highly dependent on online services and digital shopping. The study identifies how the application of taxes on digital products and services, such as e-commerce, streaming, and apps, influences Generation Z’s purchasing power and consumption decisions. Using statistical data and case studies of digital tax policies from several countries, the article finds that these policies tend to make Generation Z more selective and sensitive to price changes. Furthermore, the research highlights the challenges faced by governments in balancing the objective of increasing national revenue with efforts to maintain consumer purchasing power. These findings are expected to provide valuable insights for policymakers and industry players in formulating strategies that support the growth of the digital economy without hindering the consumption of younger generations.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Ajeng Putri Hanifah Akbar, Rizki Surya Arbi Abdul Kahfi Arianis Chan Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dini Indiani Ellissa Priyanka Erna Maulina Fadhilah, Azka Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Helmy Rahayu Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Megayanti, Putri Mohammad Benny Alexandri Mooduto, Bianti F. F. Muhammad Nabil Aditama Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike