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Demographics and learning styles of adult learners: insights from Kolb’s model Yoke, Soo Kum; Jamil, Nur Izzah; Ahmad, Siti Noor Dina; Ma’rifatulloh, Sayid; Zuhriyah, Mukminatus
Journal of Education and Learning (EduLearn) Vol 20, No 2: May 2026
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/edulearn.v20i2.22956

Abstract

Adult learners have their own learning styles to acquire information and skills. Therefore, this survey study was carried out to determine adult learners’ preferred learning styles based on Kolb’s model and how learner learning style and demographic profile are related. The sample of this study consisted of 39 Indonesian and 32 Malaysian adult learners aged 20 to 54 years old. The instrument used was Kolb’s learning style questionnaire. The questionnaire answers aimed to ascertain which quadrant the students belong to. Meanwhile, the chi-square test for independence was used to determine the relationship between adult learning styles and their demographics. More than half of the participants in this study were found to be reflectors, followed by pragmatists, theorists, and activists. Adult learning styles were also significantly correlated with nationality and educational attainment. However, gender and current employment had no significant relationship with adult learning styles. Expectantly, the results of this present study can be a reference for educators to make learning equally enjoyable and effective for those four types of adult learners.
Pendampingan Pemasaran Digital UMKM Desa Gumeng Agustina, Ria Kamilah; Fajarina, Maskhurin; Laili, Elisa Nurul; Ma’rifatulloh, Sayid; Zuhriyah, Mukminatus; Daristin, Pipit Ertika; Herwiana, Sakhi
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2026): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v2i1.63

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan kapasitas pelaku UMKM kripik dan jamu herbal di Desa Gumeng dalam aspek pemasaran digital guna memperkuat daya saing dan keberlanjutan usaha. Permasalahan utama mitra meliputi keterbatasan manajemen usaha, rendahnya literasi digital, pemasaran yang belum optimal, serta skala produksi yang masih terbatas. Metode pelaksanaan dilakukan secara sistematis melalui tahapan identifikasi kebutuhan mitra, pelatihan literasi digital, penyusunan standar operasional produksi, pendampingan manajemen usaha sederhana, serta implementasi strategi pemasaran digital berbasis media sosial dan marketplace. Evaluasi dilakukan melalui observasi, pre-test dan post-test sederhana, serta pemantauan perubahan praktik usaha. Hasil kegiatan menunjukkan peningkatan pemahaman mitra terhadap pemasaran digital, tersusunnya pencatatan keuangan yang lebih tertib, adanya diversifikasi produk, serta meningkatnya visibilitas usaha di platform digital. Pendampingan ini berdampak pada peningkatan kepercayaan diri pelaku usaha dalam memanfaatkan teknologi digital dan memperluas jangkauan pasar. Dengan demikian, pemasaran digital menjadi strategi efektif dalam mendukung penguatan UMKM berbasis potensi desa secara berkelanjutan.