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Sarjiyanto, Sarjiyanto
Faculty Of Economics And Business, Universitas Sebelas Maret, Surakarta, Indonesia
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Journal : Journal of Applied Business and Technology

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Implementation of Digital Technology by Women Entrepreneurs in Singkawang City Larasatie, Retno; Prasetyani, Dwi; Sarjiyanto, Sarjiyanto
Journal of Applied Business and Technology Vol. 6 No. 3 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i3.181

Abstract

Business success can increase the country's economic growth and the contribution of women in the MSME sector is 64% of the total MSMEs. Singkawang City has 39,747 women entrepreneurs who affect the welfare of the community. However, there are obstacles and limitations so that women entrepreneurs are considered not successful enough in a business. The implementation of digital technology in business is considered to be able to facilitate women entrepreneurs in facing obstacles and can provide flexibility to balance the roles and responsibilities that women have. This study aims to look at the implementation of digital by women entrepreneurs in Singkawang City with a descriptive quantitative approach by 185 respondents. This study found that the use of Whatsapp dominates the implementation of digital technology in women entrepreneurs in Singkawang City where 185 women entrepreneurs in Singkawang City use Whatsapp in their business processes. In addition, the average women entrepreneur in Singkawang City uses 3 to 4 combinations of digital technology where the most widely used combinations are Whatsapp, Facebook, Instagram and Tiktok in their business.
Co-Authors Abdul Kadir Adnan Effendi Ahmad, Ana Shohibul Manshur Al Ana Shohibul Ana Shohibul Manshur Al Ahmad Ana Shohibul Manshur Al Ahmad, Ana Shohibul Ariani, Ayu Oka Atmaji Atmaji Atmaji, Atmaji Atmaji, Atmaji Azizah, Fatna Roudhotul Bella Kusumawati Bhimo Rizky Samudro, Bhimo Rizky Bobur Sobirov Cahyaningrum, Adhilia Mega Dwi Prasetyani, Dwi Fauziyah, Nabila Firmandayu, Nilam Hadjar Safitri, Nur Malikah Haer, Jamhul Handayani Tri Septian Istiqomah, Suryadari Joko Suyono Joko Suyono Kumala, Sepviana Nur Kusumaningtyas, Reza Octavia Kusumawati, Bella Larasatie, Retno Latifah Romadhoni Libra Hari Inagurasi, Libra Hari Lilik Wahyudi Ma'Arif, Miftachul Maghrifani, Dila Maghrifani, Dila Manshur Al Ahmad, Ana Shohibul Marwoto, Irmawati Meisa Amanda Mulki, Yoganingtisas Aulia Mulyadi Mulyadi Mulyadi Mulyadi Mulyanto Mulyanto Noviani, Prasetyati Nurul Istiqomah Pattikawa, Tiara Vionadita Permatasari, Wulan Permatasari, Wulan Pram Suryanadi Reza Octavia Kusumaningtyas Risgiyanti Risgiyanti Risgiyanti Risgiyanti Risgiyanti, Risgiyanti Risgiyanti, Risgiyanti Romadhoni, Latifah Salma Nur Aini Saputra, Alamsyah Riyo Sarwoto Sarwoto SARWOTO SARWOTO Sarwoto Sarwoto, Sarwoto Sarwoto, Sarwoto Shohibul MA, Ana Shohibul, Ana Shohibul, Ana Sinto Sunaryo Sinto Sunaryo Sunaryo, Sinto Sunaryo, Sinto Suryadari Istiqomah Suryandari Istiqomah Suryanto Suryanto Suryanto Suryanto Suyono, Joko Suyono, Joko Tamaulina Br Sembiring Wahyudi, Lilik Wahyudi, Lilik Wardhana, Aditya Wisnu Wijaya, Nayla Khanza Yuniar, Riska Sasi