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Journal : Management of Information System Journal

Perbandingan Kinerja Algoritma K-Means Dan Dbscan Dalam Segmentasi Nasabah Berdasarkan Data Pemasaran Bank Indriani, Yulia; setyani, Tria; Sulistiani, Heni
Management of Information System Journal Vol 3 No 3: Juli 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/mis.v3i3.2119

Abstract

Customer segmentation is one of the important approaches in the banking industry to improve the effectiveness of marketing strategies and risk management. This study aims to compare the performance of two commonly used clustering algorithms, namely K-Means and DBSCAN, in segmenting customers based on bank marketing data. The data used comes from the bank marketing dataset available on Kaggle, including attributes such as age, type of employment, marital status, education level, savings balance, and previous campaign history. The analysis process includes data pre-processing, feature extraction, data standardization, and implementation of the clustering algorithm. Evaluation of the results using the Silhouette Score metric shows that the K-Means algorithm produces a higher Silhouette Score value and a lower Davies-Bouldin Index (DBI) than DBSCAN indicating that K-Means is able to produce more solid (compact) clusters and has clearer boundaries between data groups. However, DBSCAN shows advantages in the ability to detect noise and group data with irregular shapes. Thus, the selection of the best algorithm is highly dependent on the characteristics of the data and the purpose of the segmentation. For bank marketing data with a relatively uniform distribution, K-Means is a more optimal choice.
Co-Authors Agustina, Hesti Asriva Aini, Anur Rofiqoh Ainnurochimah, Hany Ica Ainurrochimah, Hany Ica Aji Kusumo, Dimas Priyo Aji Prayogo, Dimas Priyo Al Ayubi, Sholahudin Ahmed Alfia Nur Rahmawati Ariyono, Edo Prasetyo Asih, Tata Defi Ambara Ayubi, Sholahudin Ahmed Al Azizy, Muhamad Azizy, Muhammad Bayu Wicaksono Bayu Wicaksono Bilqinaristi, Chairissa Budi Santosa Budi Santosa Budiman, Ega Damayanti, Alfina DAVID KURNIAWAN Dewi, Nadista Triana Dewi, Suprayanti Dian Chandrasasi Dwiyana, Khofifatul Endriani, Diah Fadhila, Fajrina Nur Fadilah, Rifqo’ Nur Fajrina Nur Fadhila Faqih, Nasyiin Fatchur Roehman Firmansyah, Ekananda Duta Firmansyah, Hanif Hanafiah Hanafiah, Hanafiah Hendrata, M. Rizky Heni Sulistiani Iim Wasliman Islam, Egista Jurnal Wicara khoiru nisa Lestari, Putri Dewi Lukita Cahyani, Tiara Rizqy Marlinda Nilan Sari Rangkuti Marwa, Safni Maulidna, Maizati Maya Melati Mayang, Titi Sari Imas Mochammad Qomaruddin Munawaroh, Siti Rohmatul Mushthofa Nastain Nasyiin Faqih Ningarum, Rahayu Dwi Novita Putri, Ayuning Tyas Pratama, Irfan Adi Putri, Athifah Putri, Kharisma Eka Qomaruddin, Mochammad Refa’i, Achmad Saiful Riyadi, Andy Yanuar Putra Roesdina, Tira Ryan Randy Suryono Sandra Arifin Aziz Saprita, Riri Saputra, Dani Adi Sari, Resy Kumala Sasmita, Nico Jagad Seldy, Seldy Setiawan, Ariya Setiyani, Ayu Setyani, Tria Simarmata, Yohanes Sriwahyuni, Yuyun Sujiat Sukoco, Nurhuda Teti Ratnawulan Tri Wulandari Tunggal Dewi, Tahta Tribuana Utomo Putri, Levinta Marrietha Wicaksono, Moch Danang Wijanarko, Putut Wulandari, Heryca Yanwar, Amanda Pradhani Yudistira, Dwi Andika Yuhendra, Kayla Yulis Widhiastuti Yuniardi, Lalu Zainuddin, Zainuddin Zulpazlyawan, M.