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KEMENANGAN TAGORE ABUBAKAR PADA PILKADA BENER MERIAH ANALISIS PENDEKATAN MARKETING POLITIK Maghfira Faraidiany; Hayatun Nufus; Annisah Putri
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.830

Abstract

This article, titled “The Victory of Tagore Abubakar in the Bener Meriah Election: A Political Marketing Analysis”, aims to examine the factors contributing to this electoral success through a qualitative research approach. The study relies on secondary sources, including relevant literature and political marketing theories, to analyse the campaign strategies employed. The findings indicate that Tagore Abubakar’s victory was significantly influenced by the effective utilisation of social capital, political endorsements from major parties such as Gerindra and the Aceh Party (PA), and a well-crafted political marketing strategy. These strategies included emphasising his previous achievements in public office, promoting his commitment to the welfare of marginalised groups such as orphans and the poor and reinforcing his identity as a key figure in the movement for the creation of the Aceh Leuser Antara (ALA) region. Collectively, these elements shaped a strong political image that resonated with voters and led to widespread electoral support in Bener Meriah.
Pendampingan dan Pelatihan Penggunaan Aplikasi Sistem Informasi Gampong dalam Upaya Peningkatan Akurasi Data Gampong di Kabupaten Simeulue Provinsi Aceh Hidayatullah, Ihsan; Ry, Mohd Dzakhi; Fitria, Nurul; Kamaly, Nurul; Helmi; Faraidiany, Maghfira
Catimore: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2026): Catimore: Jurnal Pengabdian kepada Masyarakat
Publisher : LSM Catimore dan Sahabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56921/cpkm.v5i1.355

Abstract

Simeulue Regency faces geographical, infrastructure, accessibility, and human resource challenges that lead to low village data accuracy, reflected in its 21st ranking in population data entry throughout Aceh. The Village Information System (SIGAP) application was developed for data integration, but its implementation is hampered by minimal digital literacy and operator training. The objective of this community service is to improve operator capacity and data accuracy through training and direct assistance in using the SIGAP application. The approach used was Participatory Action Research (PAR) with intensive one-on-one mentoring, implemented from June 21 to August 5, 2025. The results demonstrated the effectiveness of the intervention strategy focused on improving human resources, with the main success being a drastic increase in the population data entry ranking of Simeulue Regency from 21st to 1st out of 23 regencies/cities in Aceh. This program proves that intensive training and assistance are strategic steps to realize good governance and support government digitalization efforts at the village level.