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All Journal Agrointek AGRIMOR Jurnal Penelitian Pertanian Terapan Jurnal Agro Industri Perkebunan MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi & Industri Hasil Pertanian CHEESA: Chemical Engineering Research Articles QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Abdi Insani SEMAR Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional Proceedings of International Conference on Multidiciplinary Research Journal of International Conference Proceedings Jurnal Pengembangan Agroindustri Terapan International Journal of Technology, Food and Agriculture
Analianasari Analianasari
Politeknik Negeri Lampung
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Strategi Pengembangan Aneka Dodol Berbasis Bahan Baku Lokal di Kabupaten Lampung Barat Analianasari Analianasari; Dayang Berliana; Edy Humaidi
AGRIMOR Vol 5 No 2 (2020): AGRIMOR - April 2020
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v5i2.1000

Abstract

The purpose of this study was to analyze the strategy of developing various dodol based on local raw materials in Sekincau Village, West Lampung Regency. The method used in this research is SWOT analysis. Respondents were chosen purposively, namely in Desa Sekincau with a sample of 20 respondents and 4 experts who were competent in the knowledge of the development of various dodol based on local raw materials. The results of this study indicate that based on the results of the analysis on the SWOT matrix the recommendations that must be given are the "Progressive" strategy. Alternative dodol development strategies that can be applied are (1) Utilizing preservative-free (natural) quality products as a potential market share that is still broadly supported by increasing public interest in products and creating new jobs due to wider markets. (S1, O1.O2.O3) (2) Utilizing production units that are close to sources of raw materials and creating jobs for the surrounding community. (S2, O3)
Perilaku Konsumen dalam Pembelian Kopi di Coffe Shop Edy Humaidi; Analianasari Analianasari; Bina Unteawati
AGRIMOR Vol 8 No 2 (2023): AGRIMOR - April 2023
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v8i2.1937

Abstract

The purpose of this study was to analyze the factors that influence the purchasing decisions of coffee consumers at the coffee shop, to analyze the factors that influence consumer behavior in buying coffee at the coffee shop. This research was conducted using a survey method. The sampling method in this study was carried out using the Non-Probability Sampling method, namely convenience sampling. The analysis technique used is quantitative descriptive analysis using PLS Structural Equation Modeling (SEM). The results of the analysis show that of the five variables namely atmosphere, price, service quality, product quality, and environment, only the price variable influences the decision to buy coffee in a coffee shop with P-values of 0.013 (<0.05). Among the three variables, namely service quality, customer satisfaction and product quality, only customer satisfaction has an effect on consumer loyalty, with P-values of 0.000 (<0.05). Meanwhile, only the service quality variable has a significant effect on customer satisfaction with a P-value of 0.000 (<0.05).
Co-Authors A.A. Ketut Agung Cahyawan W Afifah, Dian Ayu Agasi, Taufik Nugraha Agassi, Taufik Nugraha Ailsa Azalia Alief Maulana, Alief Ambar Wulandari, Laila Bina Unteawati Cholid Fatih D. Berliana Dayang Berliana Deary Amethy Zahrotinufus Joen Dina Tri Maryana Edy Humaidi Eko Win Kenali Fadila Marga Saty Fitriani Fitriani Fitriani Giffary Pramafisi Soeherman Hananingrum Ayu Wulandari Harahap, M. Perdiansyah Mulia Hariyanto, Adi Henry Kurniawan Jaya, Tri Sandika Lestari, Astria Rani M Perdiansyah Mulia Harahap M. Perdiansyah M harahap M. Zaini, M. Marlinada Apriyani Meinilwita Yulia Meriko, Erwinda Mudinillah, Adam Muhammad Zaini Mukti, Aidhan Syahara ningtyas, Kurnia rimadhanti Noer, Irmayani Nuni Anggraini Pridata Gina Putri Relisa Andani, Trima Rima Maulini S, Giffary Pramafisi Salsabila, Syifa Sari, Shania Puspita Sarono Sebastian, Yose Shintawati Shintawati Shintawati Shintawati shintawati, shintawati Subiantoro, Eko Sutarni Sutarni Sutarni Sutarni Sutarni, Sutarni Yulia, Meinilwita Yulia, Meinilwita zukryandry, zukryandry Zuriati, Zuriati