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Journal : Tarjih: Agribusiness Development Journal

Analysis of the Effect of Selling Price on Sales Volume of Broiler Chickens (Case Study at Majene Central Market) Asriani; Susanti, Irma; Agustina; Nuraliah, Siti; Khaliq, TD; Suhartina; Dahniar; Angka, Andi Werawe; Rohani, St
Tarjih : Agribusiness Development Journal Vol. 4 No. 01 (2024): VOLUME 04, NOMOR 01, JUNI 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i01.762

Abstract

The sales volume in broiler chicken marketing carried out by traders in the market can be influenced by many factors. One of the factors that can influence sales volume is the selling price of chickens, therefore this research aims to analyze the influence of selling prices on sales of broiler chickens in the Majene central market. This research was carried out from June to July 2023 at the Majene Central Market, with 10 broiler chicken traders as respondents.  The data obtained was processed using simple linear regression analysis. The results of the research show that the selling price has a significant effect on the sales volume of broiler chickens in Majene's central market with an influence of 60.2% and 39.8% is influenced by other factors, with the explanation that if the selling price of broiler chickens rises by one thousand rupiah, then the sales volume will decrease as many as 6 individuals. The novelty in this research is that there has been no similar research carried out in the Majene central market, so the results of this research can be a reference for traders in determining prices to maximize profits obtained.
Design a Strategic Program to Strengthen Beef Cattle Corporate Institutions Rohani, ST; Siregar, Ahmad Ramadhan; Rasyid, Tanrigiling; Hatta, Muhammad; Diansari, Pipi; Astaman, Putra; Darwis, Muhammad; Kurniawan, Muhammad Erik; Utama, A. Della Riski
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.821

Abstract

The development of beef cattle operations is conducted cohesively and sustainably within the livestock industry, considering socio-cultural, technical, economic, and ecological factors. It also fosters investment, business expansion, and job creation, and improves farmers' welfare. This research aims to design a strategic program to strengthen corporate institutions for beef cattle at the D'Reppa Cow House, Gowa Regency. This research used a survey method with interviews. Primary data was obtained through interviews with informants/experts using questionnaires and analyzed using Interpretative Structural Modeling (ISM) to formulate complexity, hierarchy (levels), and classification between elements. The results of this research show that the ten sub-elements of the strategic program for strengthening beef cattle livestock corporations at the D'Reppa Cow House, Gowa Regency, are divided into four quadrants.  The strategic program design for the institutional strengthening of beef cattle livestock corporations is establishing a research and development base camp for beef cattle farming businesses based on livestock corporations. The research has limitations in terms of data collection constrained to informants difficult to find so data collection is not optimal, in addition, farmers still do not know about massive livestock corporations. Future research is expected to pay attention to the shortcomings of this study in the aspect of data collection and determining responses