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All Journal Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Organisasi Dan Manajemen Buletin Sumber Daya Geologi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Performance : Jurnal Bisnis dan Akuntansi Revitalisasi : Jurnal Ilmu Manajemen Journal of Management and Digital Business Seminar Nasional Ilmu Terapan Jurnal Ilmu Manajemen
Mochamad Nurhadi, Mochamad
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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MODEL STRUKTURAL PEMASARAN MEDIA SOSIAL DALAM MENINGKATKAN PEMBELIAN PRODUK MATERNAL DISASTER Dhani Agustin, Raymond Bagas; Nurhadi, Mochamad; Ronny, Ronny
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 1 (2025): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i1.4113

Abstract

The presence of various local and international fashion brands makes the competition in the fashion industry tighter. Maternal Disaster as one of the local fashion brands continues to strive to maintain its existence amidst changing trends and consumer preferences. This study aims to analyze the structural model of social media marketing strategies used to increase brand love, brand awareness, brand trust, and brand loyalty that make people make first-time purchases and have positive traits so that they will experience repeat purchases (Repurchase Intention) of Maternal Disaster brand local clothing products. The research population involved customers of Maternal Disaster brand local clothing products in major cities, with data collected from 186 respondents via Google Form questionnaire using a purposive sampling technique. Variables were measured with a Likert Scale, and data analysis was conducted using PLS-SEM through measurement and structural model evaluation. The results show that although marketing on social media does not directly increase the number of customers who ultimately purchase Maternal Disaster, it can increase repeat purchases through increased loyalty and love for the brand. In addition, it increases brand trust and brand awareness, which are paramount to increasing repeat purchases.
Kekuatan aktivitas pemasaran di media sosial dalam meningkatkan niat beli berulang produk Fore Coffee di Indonesia Rahmadini, Marzela Novia; Nurhadi, Mochamad; Djunaedi, Arif Zeinfiki
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1779

Abstract

The presence of various foreign and local coffee products has contributed to the growing number of coffee shops. Coffee consumption has become an integral part of today’s modern lifestyle. This study aims to analyze the structural model of marketing activities on social media, brand equity, value awareness, and brand loyalty in enhancing the repurchase intentions of Fore Coffee consumers in Indonesia. The population of this study consists of all Fore Coffee consumers in Indonesia, particularly those in major cities. The sampling technique used was purposive sampling. Data were collected through a questionnaire distributed via Google Forms, with a total of 158 respondents who met the research criteria. The data were analyzed using PLS-SEM. The results show that social media marketing activities have a positive and significant impact on brand equity, repurchase intentions, brand loyalty, and value awareness related to Fore Coffee. Furthermore, brand equity also has a positive and significant influence on repurchase intentions. Value awareness has a strong positive effect on brand loyalty. Likewise, brand loyalty positively and significantly influences the repurchase intentions of Fore Coffee consumers in Indonesia.
KEPROSPEKAN PANAS BUMI GUNUNG UNGARAN BERDASARKAN ANALISIS GEOSAIN TERPADU Zarkasyi, Ahmad; Rezky, Yuanno; Nurhadi, Mochamad
Buletin Sumber Daya Geologi Vol 6 No 3 (2011): Buletin Sumber Daya Geologi
Publisher : Pusat Sumber Daya Mineral Batubara dan Panas Bumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47599/bsdg.v6i3.116

Abstract

Survei geosain dan pemboran empat sumur landaian suhu di daerah Gunung Ungaran dilakukan secara terpisah dan dikerjakan oleh konsultan yang berbeda, akibatnya tidak ada laporan hasil survei yang terpadu. Hasil kompilasi pengolahan, analisis dan interpretasi ulang data survei terdahulu menunjukan tiga kelompok daerah panas bumi di sekitar Ungaran yaitu Gedongsongo, Nglimut dan Kendalisodo. Laporan terdahulu memperkirakan potensi Ungaran 100 MWe. Hasil review data survei memperlihatkan prospek panas bumi Gunung Ungaran berada di sekitar daerah Gedongsongo dan Nglimut dengan total luas prospek 10 km2 dan perkiraan potensi terduga 110MWe.
PENENTUAN KESAMAAN RESERVOAR SISTEM PANAS BUMI KADIDIA DAN KADIDIA SELATAN KABUPATEN SIGI, PROVINSI SULAWESI TENGAH BERDASARKAN METODA GEOKIMIA Wibowo, Andri eko Ari; Nurhadi, Mochamad; Rezky, Yuanno; Hermawan, Dudi; Setiawan, Dede Iim
Buletin Sumber Daya Geologi Vol 10 No 2 (2015): Buletin Sumber Daya Geologi
Publisher : Pusat Sumber Daya Mineral Batubara dan Panas Bumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47599/bsdg.v10i2.142

Abstract

Pembentukan sistem panas bumi di daerah Kadidia dan Kadidia Selatan diperkirakan berhubungan dengan aktivitas tektonik yang masih aktif yaitu pada segmen sesar Palu Koro. Hal ini memungkinkan sistem panas buminya mempunyai manifestasi dan reservoar yang bertemperatur tinggi. Litologi daerah ini didominasi oleh batuan plutonik dengan jenis granit dengan bagian depresinya diisi oleh endapan permukaan. Ditemukannya manifestasi air panas dan tanah panas bertemperatur mendidih di Kadidia Selatan mengindikasikan sistem ini mempunyai temperatur reservoar yang tinggi. Panas yang tinggi ini dipicu oleh aktivitas tektonik yang masih aktif yang memanaskan kembalibatuan granit. Temperatur reservoar daerah Kadidia Selatan diperkirakan 240C dengan pembentukan fluida panas bumi yang berasal dari pencampuran dengan fluida magmatis. Sedangkan daerah Kadidia yang memiliki temperatur yang lebih rendah, sistem panas bumi ini diperkirakan berhubungan dengan sirkulasi dalam dimana air meteorik terpanaskan oleh batuan panas yang kemudian muncul di permukaan sebagai air panas, dengan temperaturreservoar daerah Kadidia diperkirakan 130 o C s.d 140 o C.  Sistem panas bumi Kadidia dan Kadidia Selatan diperkirakan mempunyai reservoar yang berbeda. Hal ini terlihat dari karakteristik geokimia fluida yang berbeda seperti komposisi unsur-unsur utama, unsur-unsur konservatif, daya hantar listrik, dan isotop. Litologi batuan yang berbeda serta adanya sesar yang membatasi kedua sistem ini juga menegaskan bahwa kedua daerah ini mempunyai reservoar yang berbeda. Namun untuk mengetahui apakah kedua daerah ini mempunyai sistem yang sama atau tidak, belum dapat diketahui karena membutuhkan kajian lebih lanjut.
The Power of Website and Social Media for Strengthening Brand Image, E-WoM, and Purchase Decision Nurhadi, Mochamad; Suryani, Tatik; Fauzi, Abu Amar
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3093

Abstract

Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors area, but less of the focus on website and social media quality and the effect on brand awareness, brand image, E-WoM, and purchase decision and the relationship among these concepts. This research examines the effect of websites and social media from the perspective of quality dimensions on brand awareness and the influence of brand awareness, E-WoM, and brand image on purchase decisions. In addition, this study has conducted purposive sampling for the 397 respondents who had transacted through the SMEs’ website or social media in two major cities in Indonesia: Jakarta and Surabaya. The PLS-SEM analysis technique was conducted in this study. The result found that there is a positive influence of website quality and social media quality on brand awareness, as well as the influence of brand awareness on E-WoM, brand image, and purchase decisions. In addition, this study also found the influence of E-WoM and brand image on purchase decisions. The findings suggest that it is very important for SMEs to formulate a strategy for improving the quality of their website and social media to strengthen their brand awareness of consumers.
Analisis Perbedaan Keterikatan Kerja Karyawan Milenial dan Faktor yang Mempengaruhi pada Karyawan BUMN di Indonesia Widyantoro, Harry; Nurhadi, Mochamad; Rachmat, Basuki
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.323

Abstract

This study aims to explore the differences in Employee Engagement in millennial employees of PT. Infomedia Nusantara are based on gender differences with Employee Job Satisfaction and Job Resilience being factors that influence employee work engagement with gender moderation. The sampling technique used a saturated sample method on all millennial employees at PT Infomedia Nusantara (Telkom Group) with 126 respondents. The research instrument uses a Likert scale of 1 to 7 which is tested for validity and reliability to ensure that the instruments used in the study are valid and reliable. The analysis technique uses a Structural Equation Model with Partial Least Square (SEM-PLS). The results showed that Employee Resilience and Millennial Employee Satisfaction of PT. Infomedia Nusantara were able to positively influence Employee Engagement, while gender differences did not moderate the influence between resilience and job satisfaction on job attachment.
PENGUATAN BUSINESS DIGITAL GUNA MENDUKUNG TERWUJUDNYA KAMPUNG WISATA KULINER DAN EDUKASI RUNGKUT SURABAYA Nurhadi, Mochamad; Supriyati, supriyati; Herlambang Cahya Pratama, Yudha
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 8 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i8.2905-2911

Abstract

Business digital telah menjadi media operasi dan pemasaran usaha, tidak terkecuali usaha kecil dan menengah. Kampung kue rungkut yang sebagian besar penduduknya adalah produsen kue, sebelum pandemi COVID mampu memiliki omzet yang besar. Selama pandemi sampai pasca pandemi, omzet mereka mengalami penurunan dan belum mampu bersaing dengan marketplace besar yang sudah menggunakan media digital dalam operasionalnya. Keterbatasan kemampuan teknologi informasi, keterbatasan sumberdaya, menurunnya peran generasi muda dalam operasional dan belum tersedianya media online yang mereka miliki. Kegiatan pengabdian masyarakat yang telah dilakukan berupa pelatihan, pendampingan pengembangan business digital dan evaluasi kegiatan. Target peserta dalam kegiatan tersebut adalah pengurus paguyuban kampung kue dan admin online yang ditunjuk. Hasil kegiatan menunjukkan bahwa pengurus paguyuban merasa sangat terbantu dalam menangani transaksi online, walaupun business digital masih memerlukan penyempurnaan kembali. Penyempurnaan yang diharapkan agar sistem tersebut dapat menghasilkan informasi yang dibutuhkan produsen kue, sehingga keberlanjutan usaha dapat dipertahankan. Upaya pengurus paguyuban, produsen kue dan tim pelaksana pengabdian masyarakat digunakan untuk menjadikan kampung kue sebagai kampung wisata kuliner dan edukasi sekaligus ikonik kota Surabaya
Co-Authors Abu Amar Fauzi Ajeng, Wahyu Al-Hanaan, Muhammad Fadhlillah Atmaja, Firza Isna Yudha Baihaqi, Muchammad Ardafa Basuki Rachmat Dhani Agustin, Raymond Bagas Djunaedi, Arif Zeinfiki Eko Nurmianto Fauzan Nur Nurmianto, Fikri Fauzi, Abu Amar Fitrani, Laqma Dica Gita, Azam Harry Widyantoro Hermawan, Dudi Ilfitriah, Aniek Maschudah Indasah, Alfiah Kamaluddin, Ahmad Lindiawati, Lindiawati Marta, Laila Saleh Nur Fauziah, Fahmia PAMUNGKAS, ADJI Prasetya, Muhammad Septama Puji Lestari, Lilla Rahmadini, Marzela Novia Rezky, Yuanno Ronny Ronny Ronny Salsabillah, Alif Safira Setiawan, Dede Iim Soebijanto, Ali Sri Wahyuni Hamzah, Yayu Supriyati . Tatik - Suryani Tatik Suryani Wibowo, Andri eko Ari Yudha Herlambang Cahya Pratama Zarkasyi, Ahmad