Article Per Year (5 Year)
p-Index From 2020 - 2025
2.133
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura Gadjah Mada International Journal of Business Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Organisasi Dan Manajemen Jurnal Ilmu Manajemen Performance : Jurnal Bisnis dan Akuntansi Revitalisasi : Jurnal Ilmu Manajemen Journal of Management and Digital Business Seminar Nasional Ilmu Terapan Jurnal Pengabdian Masyarakat Darul Ulum
Mochamad Nurhadi, Mochamad
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
MODEL STRUKTURAL PEMASARAN MEDIA SOSIAL DALAM MENINGKATKAN PEMBELIAN PRODUK MATERNAL DISASTER Dhani Agustin, Raymond Bagas; Nurhadi, Mochamad; Ronny, Ronny
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 1 (2025): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i1.4113

Abstract

The presence of various local and international fashion brands makes the competition in the fashion industry tighter. Maternal Disaster as one of the local fashion brands continues to strive to maintain its existence amidst changing trends and consumer preferences. This study aims to analyze the structural model of social media marketing strategies used to increase brand love, brand awareness, brand trust, and brand loyalty that make people make first-time purchases and have positive traits so that they will experience repeat purchases (Repurchase Intention) of Maternal Disaster brand local clothing products. The research population involved customers of Maternal Disaster brand local clothing products in major cities, with data collected from 186 respondents via Google Form questionnaire using a purposive sampling technique. Variables were measured with a Likert Scale, and data analysis was conducted using PLS-SEM through measurement and structural model evaluation. The results show that although marketing on social media does not directly increase the number of customers who ultimately purchase Maternal Disaster, it can increase repeat purchases through increased loyalty and love for the brand. In addition, it increases brand trust and brand awareness, which are paramount to increasing repeat purchases.
Penerapan TTG Pengering Ergonomis dan Pengembangan Ekonomi Biru Untuk UMKM di Pulau Poteran Sumenep Nurmianto, Eko; Pamungkas, Adji; Indasah, Alfiah; Puji Lestari, Lilla; Nurhadi, Mochamad; Sri Wahyuni Hamzah, Yayu; Fauzan Nur Nurmianto, Fikri; Nur Fauziah, Fahmia
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 3 No 2 (2024): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v3i2.3204

Abstract

Pulau Poteran merupakan salah satu pulau kecil di Kabupaten Sumenep yang memiliki potensi sumber daya kelautan dan perikanan cukup besar. Namun, berdasarkan lima kriteria kemandirian pulau kecil, Pulau Poteran belum sepenuhnya memenuhi syarat sebagai pulau yang mandiri. Terutama pada aspek pengembangan sektor ekonomi utama dan kerjasama ekonomi antar pulau yang masih perlu diperkuat. Oleh karena itu, diperlukan intervensi berbasis teknologi dan penguatan kapasitas ekonomi lokal untuk mendorong kemandirian tersebut. Kegiatan ini bertujuan untuk menerapkan teknologi tepat guna berupa alat pengering ergonomis yang ramah lingkungan serta mengembangkan pendekatan ekonomi biru melalui pemberdayaan pelaku UMKM sektor perikanan. Metode pelaksanaan mencakup identifikasi kebutuhan teknologi, pelatihan pembuatan dan penggunaan alat pengering, serta pendampingan manajemen usaha dan pemasaran produk berbasis hasil laut. Hasil kegiatan menunjukkan bahwa alat pengering ergonomis dapat meningkatkan efisiensi proses pengolahan hasil perikanan, menjaga mutu produk, serta memperluas jangkauan pemasaran. Selain itu, pendekatan ekonomi biru yang diterapkan mampu meningkatkan nilai tambah produk dan memperkuat jejaring antar pelaku usaha lokal. Kegiatan ini memberikan kontribusi nyata dalam meningkatkan kemandirian ekonomi masyarakat Pulau Poteran, sekaligus mendorong terwujudnya pembangunan berkelanjutan berbasis potensi wilayah pesisir. Ke depan, model ini dapat direplikasi di pulau-pulau kecil lainnya dengan karakteristik serupa
Kekuatan aktivitas pemasaran di media sosial dalam meningkatkan niat beli berulang produk Fore Coffee di Indonesia Rahmadini, Marzela Novia; Nurhadi, Mochamad; Djunaedi, Arif Zeinfiki
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1779

Abstract

The presence of various foreign and local coffee products has contributed to the growing number of coffee shops. Coffee consumption has become an integral part of today’s modern lifestyle. This study aims to analyze the structural model of marketing activities on social media, brand equity, value awareness, and brand loyalty in enhancing the repurchase intentions of Fore Coffee consumers in Indonesia. The population of this study consists of all Fore Coffee consumers in Indonesia, particularly those in major cities. The sampling technique used was purposive sampling. Data were collected through a questionnaire distributed via Google Forms, with a total of 158 respondents who met the research criteria. The data were analyzed using PLS-SEM. The results show that social media marketing activities have a positive and significant impact on brand equity, repurchase intentions, brand loyalty, and value awareness related to Fore Coffee. Furthermore, brand equity also has a positive and significant influence on repurchase intentions. Value awareness has a strong positive effect on brand loyalty. Likewise, brand loyalty positively and significantly influences the repurchase intentions of Fore Coffee consumers in Indonesia.
Co-Authors Abu Amar Fauzi Ajeng, Wahyu Al-Hanaan, Muhammad Fadhlillah Atmaja, Firza Isna Yudha Baihaqi, Muchammad Ardafa Basuki Rachmat Dhani Agustin, Raymond Bagas Djunaedi, Arif Zeinfiki Eko Nurmianto Fauzan Nur Nurmianto, Fikri Fauzi, Abu Amar Fitrani, Laqma Dica Gita, Azam Ilfitriah, Aniek Maschudah Indasah, Alfiah Kamaluddin, Ahmad Lindiawati, Lindiawati Marta, Laila Saleh Nur Fauziah, Fahmia PAMUNGKAS, ADJI Prasetya, Muhammad Septama Puji Lestari, Lilla Rahmadini, Marzela Novia Ronny Ronny Ronny Salsabillah, Alif Safira Soebijanto, Ali Sri Wahyuni Hamzah, Yayu Tatik - Suryani Tatik Suryani Yudha Herlambang Cahya Pratama