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Purchase Decisions of Local Cosmetic Products among Generation Z: The Role of Brand Awareness, Brand Trust, and Brand Attitude Eva Syariefah Rachman; Dudi Amarullah; Nikita Astria; Aditya Sindu Sakti; Adysabzan T. Krois
Journal of Business Management Vol. 3 No. 2 (2025): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i2.177

Abstract

The growth of the local cosmetics industry in Indonesia has shown significant growth in recent years, especially among Generation Z. This study aims to analyze the influence of brand awareness and brand trust on purchasing decisions for local cosmetic products, with brand attitude as a mediating variable. The research method uses a quantitative approach with an online survey of 164 Generation Z respondents who have purchased local cosmetics. Data analysis uses Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that brand awareness and brand trust have a significant positive effect on brand attitude. Brand attitude also has a significant effect on purchasing decisions. In addition, brand attitude is proven to mediate the influence of brand awareness and brand trust on purchasing decisions. These findings emphasize the importance of brand strengthening strategies to build positive consumer attitudes as a basis for forming purchasing decisions.
PENINGKATAN PEMAHAMAN KADER NASYIATUL AISYIYAH TENTANG PENGELOLAAN OBAT AMAN MELALUI EDUKASI DAGUSIBU BERBASIS KOMUNITAS DI KABUPATEN LAMONGAN Aditya Sindu Sakti; Sri Bintang Sahara Mahaputra Kusuma Negara; Fransisca Dita Mayangsari; Abdul Rokhman; Muhammad Nurul Fadel; Mukhammad Syaifuddin Zuhri; Moh Thaariq Zelda Imtiyaaz; Elfrida Rosselly Setianingsih; Eka Filza Nurin; Siti Mutamimah; Cici Sayyidatul Adhimi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 4 (2025): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i4.32002

Abstract

Abstrak: Pemahaman masyarakat mengenai pengelolaan obat yang aman dan rasional masih rendah, berpotensi meningkatkan risiko Drug-Related Problems (DRPs). Kegiatan ini bertujuan untuk meningkatkan pemahaman kader Nasyiatul Aisyiyah tentang konsep DAGUSIBU (Dapatkan, Gunakan, Simpan, Buang) agar mereka dapat menjadi agen perubahan dalam edukasi kesehatan komunitas. Penyuluhan berbasis komunitas dilakukan terhadap 49 kader di Desa Blawi, Lamongan, dengan evaluasi melalui pre-test dan post-test. Hasil menunjukkan peningkatan signifikan dalam tingkat pengetahuan kader setelah intervensi,sebanyak 68% kader mengalami peningkatan pengetahuan setelah mengikuti penyuluahan berbasis komunitas ini. Mayoritas peserta juga menyatakan kepuasan terhadap metode edukasi yang diterapkan. Edukasi berbasis komunitas melalui kader terbukti efektif dalam meningkatkan literasi kesehatan terkait pengelolaan obat yang tepat.Abstract: Public awareness of safe and rational drug management remains low, increasing the risk of Drug-Related Problems (DRPs). This program aimed to enhance the knowledge of Nasyiatul Aisyiyah cadres on DAGUSIBU (Obtain, Use, Store, Dispose) so they can act as community health educators. A community-based counseling session was conducted for 49 cadres in Blawi Village, Lamongan, with pre-test and post-test evaluations. The results demonstrated a significant improvement in participants’ knowledge, with 68% of the cadres showing increased understanding following the intervention. Most participants also expressed satisfaction with the educational method applied. Community-based education through cadres has proven effective in improving health literacy related to proper drug management.
Narrative Review of Anti-Retrovirals Used in COVID-19 Treatment Aditya Sindu Sakti; Irma Susanti; Djati Wulan Kusumo
Journal Clinical Pharmacy and Pharmaceutical Science Vol. 3 No. 2 (2024): Oktober : Journal of Clinical Pharmacy and Pharmaceutical Science
Publisher : Prodi D3 Farmasi Politeknik Katolik Mangunwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61740/jcp2s.v3i2.54

Abstract

The COVID-19 pandemic has necessitated the exploration of various therapeutic strategies, including the repurposing of existing antiviral drugs. This narrative review examines the use of anti-retroviral agents in the treatment of COVID-19, focusing on their mechanisms of action, efficacy, and safety profiles. Key antiretrovirals discussed include Remdesivir, Lopinavir/Ritonavir, Ribavirin, Oseltamivir, Favipiravir, and Sofosbuvir. These agents primarily act by inhibiting RNA-dependent RNA polymerase (RdRp), a critical enzyme in the replication cycle of SARS-CoV-2. Clinical trials and in vitro studies have provided mixed results regarding their effectiveness, with some agents showing promise in reducing mortality and improving recovery times, while others have demonstrated limited efficacy. The review highlights the urgent need for further clinical research to optimize antiviral regimens and improve patient outcomes in the ongoing battle against COVID-19.
Co-Authors Abdul Hamid Abdul Rokhman Abulkhair Abdullah Adysabzan T. Krois Akhyar, Miftakhul Al-Hadi, Muhammad Muflih Zaki Amalia Puspa Wahyu Amran Nur Arrofiqi, Mochammad Rasyad Bambang Tjiroso Bheta Sari Dewi Cici Sayyidatul Adhimi Cici Sayyidatul Adhimi Deta Hilar Nurrohmah Devi Ristian Octavia Dudi Amarullah Eka Filza Nurin Elasari Dwi Pratiwi Elasari Dwi Pratiwi Elfrida Rosselly Setianingsih Eva Syariefah Rachman Eva Syariefah Rachman Fachry Abda El Rahman Fadhila, Salsabila Nur Febrika Wediasari Firdiyansyah, Moh. Rofiqi Fransisca Dita Mayangsari Fransisca Dita Mayangsari Galuh Ambar Pramudita Gumilar Adhi Nugroho Hanna Ainun Syajidah Herri Yulimanida Hidayat, Ferdian Imam, Fathul Rizky S. Irma Susanti Jazilah Khikmia Suwandi Khan, Muhammad Adil Khoiryah Miagori Siregar khusnul khotimah Kusumo, Djati Wulan Laela Novitasari Li’izzah Diana Manzil Lutfiana, Era M. Ahsanul Farihin Maharani, Tiara Anisa Marhamah Marhamah Mentari, Merry Anggelya Merry Anggelya Mentari Miftah, Siraj Nur Rafi Moh Thaariq Zelda Imtiyaaz Mohammad Reza Vitra Rope Muhammad Adil Khan Muhammad Nurul Fadel Muhammad Subhan A Sibadu Muhammad Syaiful Amin Muhammad, Apriyanti Mukhammad Syaifuddin Zuhri Nikita Astria Nurdin Chalid Nurul Izzah H. L. Pasi Nur’aini Al Wahida Octavia, Devi Ristian Putri, Amalia Winanda Sandrawati Sandrawati Sandrawati Sandrawati Sandrawati Sandrawati, Sandrawati Sari, Popy Dwi Permata Sholichatin, Haeny Siti Mutamimah Sri Bintang Sahara Mahaputra Kusuma Negara Sri Bintang Sahara Mahaputra Kusumanegara Sri Defi Dihir Sundari Sundari TOKA, WAHYUNITA DO Wibowo, Alfina Wijayanti Widyawati Muhlis Yessy Puspa Anggaraini Yulimanida, Herri