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Ida Marina, Ida
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Pengaruh Bauran Promosi terhadap Keputusan Pembelian Alat Berat Kobelco Ahada, Roby; Marina, Ida; Roswinna, Winna; Lasminingrat, Anne
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 3 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i3.1829

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran promosi yang terdiri dari periklanan, personal selling, promosi penjualan, dan publisitas terhadap keputusan pembelian alat berat Kobelco pada PT Daya Kobelco Construction Machinery Indonesia Branch Pekanbaru. Sampel penelitian berjumlah 61 responden yang merupakan pelanggan perusahaan. Metode analisis menggunakan regresi linear berganda dengan bantuan SPSS versi 23. Hasil penelitian menunjukkan bahwa: (1) Periklanan, personal selling, dan promosi penjualan tidak berpengaruh signifikan terhadap keputusan pembelian; (2) Publisitas berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) Secara simultan, seluruh variabel promosi berpengaruh signifikan terhadap keputusan pembelian dengan kontribusi sebesar 76,9%.
ANALISIS PENDAPATAN BERSIH DAN EFISIENSI BIAYA USAHATANI PADI SAWAH PADA SISTEM TANAM JAJAR LEGOWO 2:1 DAN 4:1 Dinar; Umyati, Sri; Kodori, Wiwi; Marina, Ida; Sukmawati, Dety
Journal of Innovation and Research in Agriculture Vol. 4 No. 2 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jira.v4i2.3612

Abstract

Lowland rice is a major food commodity in Indonesia that plays a crucial role in national food security. The implementation of the jajar legowo planting system is one of the cultivation innovations aimed at increasing productivity and farming efficiency. However, differences in jajar legowo planting patterns may result in variations in production costs and farmers’ income. This study aimed to analyze net income and cost efficiency of lowland rice farming under 2:1 and 4:1 jajar legowo planting systems. The research was conducted in Sindangkerta Village, Indramayu Regency, using a survey method involving rice farmers who applied the 2:1 and 4:1 jajar legowo systems. Primary and secondary data were analyzed quantitatively by calculating production costs, revenues, net income, and cost efficiency using the revenue–cost (R/C) ratio. The results showed that the 2:1 jajar legowo planting system generated higher net income than the 4:1 system. In addition, the R/C ratio values of both planting systems were greater than one, indicating that lowland rice farming under both systems is economically feasible. Therefore, the 2:1 jajar legowo planting system is more cost-efficient and provides higher economic benefits for farmers compared to the 4:1 system..
ANALISIS PRODUKTIVITAS DAN NISBAH KESETARAAN LAHAN KEDELAI–JAGUNG AKIBAT APLIKASI POC AZOLLA PADA BERBAGAI KULTIVAR KEDELAI Indriana, Kovertina; Komariah, Ai; Noertjahyani; Marina, Ida; Rahma Harti, Adi Oksifa
Journal of Innovation and Research in Agriculture Vol. 4 No. 2 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jira.v4i2.3613

Abstract

Soybean productivity in Indonesia remains fluctuative and has not yet met national demand, partly due to limited land availability and competition with other crops. Intercropping systems combined with the application of Azolla-based liquid organic fertilizer (LOF) are considered a potential strategy to improve land use efficiency and crop yield. This study aimed to analyze the productivity and Land Equivalent Ratio (LER) of soybean–maize intercropping as affected by Azolla liquid organic fertilizer application on different soybean cultivars. The experiment was conducted in Sanca Village, Gantar District, Indramayu Regency, from July to October 2022 using a non-factorial Randomized Block Design with 30 treatment combinations consisting of six soybean cultivars (Anjasmoro, Dega 1, Deja 2, Dering 1, Gepak Kuning, and Grobogan) and five concentrations of Azolla liquid organic fertilizer (0, 100, 200, 300, and 400 mL L⁻¹), with two replications. Data were analyzed using analysis of variance followed by the Scott–Knott grouping test at the 5% significance level. The results showed that the combination of soybean cultivars and Azolla liquid organic fertilizer significantly affected soybean growth and yield, maize yield, and LER values in the intercropping system. The highest soybean productivity in intercropping was obtained from the Anjasmoro cultivar combined with 400 mL L⁻¹ of Azolla liquid organic fertilizer, while the highest LER value was recorded in the intercropping of maize with the Dering 1 cultivar. All intercropping treatments resulted in LER values greater than 1, indicating that soybean–maize intercropping was more efficient than monoculture systems. Therefore, appropriate selection of soybean cultivars combined with Azolla liquid organic fertilizer application can enhance productivity and land use efficiency in soybean–maize intercropping systems. Supply Chain, Distribution, Efficiency, Technology
PENGARUH TEKNOLOGI OFF-SEASON TERHADAP PRODUKSI DAN PENDAPATAN PETANI MANGGA GEDONG GINCU Sukmawati, Dety; Marina, Ida; Mahmiludin, Dede
Journal of Innovation and Research in Agriculture Vol. 4 No. 2 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jira.v4i2.3614

Abstract

The production of Gedong Gincu mango is highly dependent on seasonal harvest patterns, leading to fluctuations in production and farmers’ income. Off-season technology has been developed as an innovative cultivation approach to regulate flowering and fruiting periods, enabling mango production outside the natural harvest season. This study aims to analyze the effect of off-season technology on the production and income of Gedong Gincu mango farmers. The research was conducted in Mekarjaya Village, Kertajati Subdistrict, Majalengka Regency, one of the main production centers for Gedong Gincu mango. A quantitative research approach was employed using descriptive analysis, simple linear regression, and path analysis. Data were collected through a survey of 30 mango farmers who had implemented off-season technology. The results indicate that off-season technology has a significant effect on mango production but does not have a direct effect on farmers’ income. Production has a significant effect on farming income, indicating that production plays a key role in determining the success of off-season technology in increasing farmers’ income. These findings suggest that income improvement through off-season technology depends largely on the effectiveness and efficiency of production enhancement. Therefore, optimizing the application of off-season technology should focus on strengthening production to sustainably increase the income of Gedong Gincu mango farmers.
Co-Authors Adiyoga, Witono Agi Dahtiar Agung Dwi Haryanto, Totok Agus Yuniawan Isyanto Ai Komariah -, Ai Komariah Amalia, Lidya Nur Ayu Lestari, Desi Ayu Lestari, Desi Dinar Dinar, Dinar Euis Dasipah Fahrudin, Muhammad Faksi, Raindra Yogama Falahudin, Aaf Fatimah, Inka Fernanda, Billy Adrian Fitria, Anis Nurul Ghifari, Syahrul Argi Harti, Adi Oksifa Rahma Harun Sujadi Hasanah, Hanna Ariah Ida Ayu Putu Sri Widnyani Ilham Adhya Indriana , Kovertina Rakhmi Indriana, Kovertina Indriana, Kovertina Rakhmi ISMAIL, AGUS YADI Ismaya, Dena Jaka Sulaksana Kodori, Wiwi Komar Priatna, Deden Koswara, Engkos Lasminingrat, Anne Liffi, Liffi Halimatul Izzah Mahmiludin, Dede Maman Gunawan Maria Lusiana Yulianti Marina, Siti Mukhlis Mukhlis Mushtaq, Zain Noertjahyani Noertjahyani Nurjaman, Jajang Oksifa Rahma Harti, Adi Purwanto, Muhamad Dendi Rahma Harti, Adi Oksifa Ramdhaniah, Istiqomatur Rif'an, Muhammad Roby Ahada Rohiman, Iman Ruliyanto Ruliyanto, Ruliyanto Sakhidin Sakhidin sri ayu andayani, sri ayu Sulandjari, Kuswarini Sumantri, Kosasih Tomy Perdana Trisna Insan Noor Umyati, Sri Wahyudin, Sudin Winna Roswinna Wiranti, Sukesi Edah Witono Adiyoga