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All Journal Jurnal Ekonomi Abdimas Jurnal Akuntansi Multiparadigma Journal of Accounting and Investment AKUNTANSI DEWANTARA JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI EKUITAS (Jurnal Ekonomi dan Keuangan) Eksis: Jurnal Riset Ekonomi dan Bisnis JURNAL MUTIARA AKUNTANSI Journal of Sustainable Tourism and Entrepreneurship Jurnal Ekonomi Jurnal Bisnis dan Kewirausahaan Empowerment Society Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Literasi Akuntansi Bussman Journal : Indonesian Journal of Business and Management Jurnal Pengabdian Masyarakat Bhinneka The Academy Of Management and Business (TAMB) Journal of Artificial Intelligence and Digital Business Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Keuangan dan Bisnis Jurnal RAK (Riset Akuntansi Keuangan) Journal of Innovative and Creativity SURAKARTA ABDIMAS JOURNAL Jurnal Akuntansi Inovatif "Indonesian Journal of Devotion and Empowerment (IJDE) "
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Sekolah Tinggi Ilmu Ekonomi Nganjuk
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Journal : Jurnal Mahasiswa Manajemen dan Akuntansi

 1 
Pengaruh Gaya Hidup, Persepsi Harga, dan Promosi terhadap Minat Beli Produk Kosmetik Emina di Kabupaten Nganjuk Nurul Ririn Komariyah; Dyah Suswanti Respatiningtias; Indrian Supheni
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5147

Abstract

This study aims to analyze the effect of lifestyle, price perception, and promotion on the purchase intention of Emina cosmetic products on the Shopee e-commerce platform among consumers in Sonobekel Village, Tanjunganom District, Nganjuk Regency. This research employed a quantitative method with a survey approach. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression, as well as t-test and F-test with the assistance of SPSS version 30. The results show that partially, lifestyle, price perception, and promotion each have a positive and significant effect on purchase intention. Simultaneously, these three variables also have a positive and significant effect on purchase intention. These findings highlight that marketing strategies combining target consumers’ lifestyle alignment, fair price perception, and effective promotions can enhance purchase intention for Emina cosmetic products on Shopee.
Pengaruh Pemasaran Digital dan Ulasan Pelanggan Online terhadap Keputusan Pembelian pada Pengguna Tokopedia di Kabupaten Nganjuk Rifka Chintya Ade Gousmau; Indrian Supheni; Prasetya Tri Mahendra
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5149

Abstract

This study aims to determine the influence of Digital Marketing and Online Customer Reviews on Purchase Decisions among Tokopedia users in Nganjuk Regency. The independent variables in this research are Digital Marketing (X₁) and Online Customer Reviews (X₂), while the dependent variable is Purchase Decision (Y). The method used is quantitative research with an associative approach. Data were collected through questionnaires distributed to 400 respondents who are Tokopedia users in Nganjuk Regency. The results show that partially, Digital Marketing (X₁) has a significant effect on Purchase Decisions with a significance value of 0.005, and Online Customer Reviews (X₂) also have a significant effect with a significance value of 0.000. Simultaneously, Digital Marketing and Online Customer Reviews have a significant effect on Purchase Decisions with a significance value of 0.000 and an F-count value of 69.653. Thus, an effective digital marketing strategy and positive customer reviews are important factors that sellers on Tokopedia should pay attention to in order to increase consumers' purchase decisions.
Co-Authors Agung Nur Probohudono Agung Nur Probohudono Ambarwati Ambarwati Ambarwati Ambarwati Annisa Marsela, Annisa Antonius Singgih Setiawan Aprilia Wulan Ariani, Thereza Putri ARINTOWATI, DYAN Bambang Suroso Bambang Suroso Budiono Budiono Budiono Budiono Dewi Pujiani Djoko Suhardjanto Dwi Crysnanda Oktafian Dwi Feby Sistyaningrum Dwi Puji Rahayu Dwi Puji Rahayu Dwi Puji Rahayu Rahayu Dwi Puji Rahayu, Dwi Puji Dyah Suswanti Respatiningtias Elvia Ivada Elvia Ivada Gibran Ramadhan Grevita Elma Novianti Ika Novaliana Ika Novaliana IKA NURIDA Indah Cahyaning Atie Juni Trisnowati Marfadha Okrianesia Moh Ali Lutfi Muhammad Ali Lutfi Muhammad Bawono Nabila, Alfira Juhi Ningrum, Dwi Septia Nofa Melinda Indrianto Novianti, Grevita Elma Nuke Yuandika Nurul Ririn Komariyah Ofika, Tentria Oking Olpah, Hermiliani Panjaitan, Delfi prasetya tri mahendra Pratiwi, Hermin Diyan Priyo Budiarto Rahmawati Rahmawati, Rahmawati Ratnaningrum, Ratnaningrum Rifka Chintya Ade Gousmau Risma Nurhapsari Rohmatul Khusnan Rohwiyati Rohwiyati Rohwiyati Rohwiyati, Rohwiyati Salbia Ekasari SHOHIBURRIDA, MUHAMMAD Sri Murni SRI MURNI Sri Wahyu Agustiningsih, Sri Wahyu Sulistya Sulistya Sulistya Sulistyo Susanti Eka Wahyuni Susanti, Asri Diah Suwandi Suwandi Suwandi Suwandi Suyanto Suyanto Tri Mahendra, Prasetya Ulum, Irfannul Utami, Tiyas Puji Wina Aprilia Purnamasari Wiwin Wiwin Wiwin Wiwin Wiwin, Wiwin Wulandari, Vina Yuandika, Nuke