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Journal : eCo-Buss

Decision Support System for Employee Performance Assessment with SAW and TOPSIS Methods Aditiya Hermawan; A Damiyati
eCo-Buss Vol. 2 No. 3 (2020): Social distancing
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v2i3.139

Abstract

Employees are one important factor of a company. That's because many employees play a role in every activity of a company. Therefore, companies must carry out employee evaluation processes to be able to maintain and mature employee performance. In general, the employee assessment process requires a long time and the results obtained are not necessarily accurate. That is because there are many elements that must be assessed and also the calculation process is still done manually. These elements include work performance, honesty, cooperation, obedience, and loyalty. Based on the problem, a decision support system was created that could simplify and speed up the employee evaluation process. The method used is SAW and TOPSIS which can help to provide accurate results because both methods are suitable for processing data with many criteria or elements. To test the system that has been made, the authors conducted the activity of giving a questionnaire conducted or filled out by 15 users. Based on the results of testing and questionnaires that have been distributed and filled out by users, it was found that around 92% of respondents stated that they were very satisfied with the system as a whole. Then based on the data, this decision support system functions well and is beneficial for users because it helps and facilitates the company in the employee appraisal process and also helps employees know their potential.
Unveiling the Synergy: How Entrepreneurial Marketing and Product Quality Drive Purchase Decisions through the Lens of Digital Marketing Mariana Purnamasari; Aditiya Hermawan; Junaedi
eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i3.1181

Abstract

  This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM) and Smart PLS software, the research endeavors to uncover the underlying mechanisms driving consumer behavior in this context. Findings indicate that while Entrepreneurial Marketing may not exert a direct influence on purchase decisions, both Product Quality and Digital Marketing play significant roles in shaping consumer choices. Notably, Digital Marketing emerges as a crucial moderating factor, enhancing the effects of Entrepreneurial Marketing and Product Quality on purchase decisions. These results underscore the pivotal role of digital platforms in influencing consumer behavior and preferences. The study provides actionable insights for businesses, advocating for the integration of digital marketing strategies and the promotion of high-quality products to effectively engage online consumers and drive purchasing behavior. While acknowledging limitations such as sample size and generalizability, this research lays the groundwork for future investigations into the nuanced dynamics of digital marketing's impact on marketing strategies and product quality enhancement. Overall, this study contributes to advancing the understanding of digital consumer behavior, emphasizing the transformative potential of digital marketing in today's evolving digital marketplace.
Co-Authors A Damiyati Abidin Abidin Agus Setiawan Alvin Rahayu Amin Suyitno Andre Sahulata Andri Wijaya Andrie Suak Tiwa Anton Halim Anwan Chailes Aprilyanti, Rina Ardiane Rossi Kurniawan Maranto Arvin Lawistra Benny Daniawan Ceng Giap, Yo Culadi, Rafael Daniel Daniawan, Benny Dera Susilawati Deviastati Putri Sugiarta Karlim edy Edy Edy Edy Edy Edy Ellysha Dwiyanthi Kusuma Eva Eva Evan - Evien Fernando, Albert Gustayo, Teven Halim Wijaya, Ardie Halim, Ardie Hargiani, Fransisca Xaveria Hartana Wijaya Henry Henry Intan Anjali Putri Jelvin Putra Halawa Jessen Laorenza Suwandi Johan Santoso Jowensen, Indrico JUNAEDI Junaedi Junaedi Junaedi Kevin Ivone Sim Kevin kevin Khanti Kusuma Dewi Kumala, Sonya Ayu Kurniawan Maranto, Ardiane Rossi Leonardo Lianata Lianny Wydiastuty Kusuma Lidya Lunardi Luis Alpianto Lunardi, Lidya Maranto, Ardiane Rossi Kurniawan Margaretha Natalya Margita, Santa Mariana Purnamasari Mesakh Septiadi Simijaya michael vernannes marpaung Nandivadhano, Revatta Manggala Nathaniel, Joese Niki Destiandi Oscar Hasan Putra Pannavira Philip Kristy Wijaya Raditya Rimbawan O Raditya Rimbawan Oprasto Rheza Vincentius Riki Riki Riki RIKI RIKI, RIKI Rino Rossi Kurniawan Maranto, Ardiane Rossi Sevtian Ferdian Stanley Ananda Sutopo, Prihantoro Syahdu Suwitno Tia Nurapriyanti Wicaksono, Baghas Budi Willy Wijaya, Willy Wiyono Wydiastuty Kusuma, Lianny Wydiastuty, Lianny Yance Gusnadi Yanti, Lia Dama Yo Ceng Giap Yo Ceng Giap Yuliastati Putri Sugiarta Karlim Yunia Oktari Yusuf Kurnia Yusuf Kurnia, Yusuf