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Journal : e-Journal of Linguistics

WHO Video Advertisement Staying Mentally Healthy-Beat Covid-19: A Semiotic Study Komang Dian Puspita Candra; Putu Devi Maharani
e-Journal of Linguistics Vol. 19 No. 1 (2025): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2025.v19.i01.p11

Abstract

This study entitled WHO Video Advertisement “Staying Mentally Healthy – Beat Covid-19”: A Semiotic Study. The study aims to analyze the verbal and visual signs in this advertisement and also to identify the meaning of the signs. This study uses qualitative method to conduct a clear and well-organized description about the problems which is identified. The data were taken from YouTube audiovisual uploaded by World Health Organization (WHO) and analyzed by applying theory proposed by Saussure (1983), and theory of meaning by Barthes (1964), followed by supporting theory of color term by Wierzbicka (1996). The result of the study mentioned that verbal signs used as media to inform and emphasize the persuasive expression to people about a positive message from the advertiser. Meanwhile, the nonverbal signs contained conceptual and hidden meaning to beautify the advertisement and attract the audience attention. The characteristics of verbal signs occurred in form of word phrases and sentences while visual signs can be analyzed from the cartoon illustration, inanimate objects, and gestures
Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Anak Agung Ari Purnami Andari, Ni Komang Meri Andini, Febriya Andri Permana, I Putu Anggriani, Ni Putu Apriesa, I Dewa Gede Fernanda Aditya Arini, Ni Kadek Ayu Arini Ariyaningsih, Ni Nyoman Deni Asih, Ni Kadek Agustina Yunita Astini, Ni Wayan Siska Ayu Meriandari, Ni Rai Basilia Anita Setiawati Darvolusius Nggara Dayabhi, Ni Kadek Saina Desak Putu Eka Pratiwi Dewi, Ketut Setia Dewi, Ni Kadek Sindia Dewi, Ni Made Permata Dewiyani, Miasari Eldis, Plasidiana Enos Bodu Saga Harianja, Fina Avianti I Dewa Ayu Devi Maharani Santika I G. A. Sri Rwa Jayantini I Gede krisna Dea putra I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Ketut Adi Lanang Iswara I Komang Agus Tri Mahendra I Komang Sulatra I Nengah Sudipa I Nyoman Weda Kusuma I Putu Yoga Jelantik Palguna I Wayan Juniartha I.G.B. Wahyu Nugraha Putra Ida Bagus Gde Nova Winarta Ida Bagus Gede Nova Winarta IGA Vina Widiadnya Putri Jas, Paulinus Jaya, Made Dhaniswara Jayantini, I. G. A Sri Rwa Kamajaya, I Kadek Putra Lajar, Yakobus Adriano Laksmiati, Ni Made Putri Lembu, Eufronius Sarino Made Henra Dwikarmawan Sudipa Maharani, Putu Devi Mahendra, I Komang Agus Tri Marantika , I Made Yogi Marantika, I Made Yogi Maria Yasinta Juita Ngadu, Dominikus Ngurah, Si Made Ngurah Paramaartha Ni Kadek Anggi Andriani Ni Kadek Martini Ni Ketut Ica Rahayuni Ni Made Sri Maheswari Paramitha Ni Made Verayanti Utami Ni Nyoman Deni Ariyaningsih Ni Putu Cahya Megandari Ni Putu Ira Suartini NI WAYAN SUASTINI Nurcahyadi, Yulian Kristalia Prastiawan, IB Maha Adi Prastiawan Pratiwi, Ayu Novia Putri, IGA Vina Widiadnya Putri, Ni Kadek Melia Putri, Ni Luh Putu Renata Utami Putu Devi Maharani Saidi, Alvien Adham Rizkyanto Saputra, I Made Angga Sari, Ni Kadek Sintya Purnama Skolastika, I Made Perdana Sudiyono, Boyke Adimas Triyogo System, Administrator System, Administrator Utami, Ni Putu Cahyani Putri Valentina, Ni Kadek Wijaya, I Kadek Yoga Winarta, Ida Bagus Gde Nova Winarta, Ida Bagus Gede Nova Yanti, Ni Wayan Wahyudi Yanti Yasa, I Gusti Ngurah