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LITERASI PEMASARAN ONLINE PADA ANGGOTA KELOMPOK USAHA BERSAMA GRAHA PERMAI DI KELURAHAN TUAH KARYA KECAMATAN TUAH MADANI Hadiyati, Hadiyati; fatkhurahman, fatkhurahman; N, Arizal
Jurnal Pengabdian Kompetitif Vol. 1 No. 2 (2022): Inovasi Pengabdian Masyarakat untuk Pemberdayaan UMKM dan Komunitas
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdian_kompetif.v1i2.1263

Abstract

Kurangnya pengetahuan dan pemahaman anggota KUB Graha Permai dalam memasarkan produk secara online yakni dengan memanfaatkan media sosial menyebabkan kalah saing penjualan yang dilakukan selama ini, hal ini karena kurangnya kemampuan memahami dan menggunakan media online dalam memasarkan produk. Tujuan diadakan pengabdian bagi masyarakat ini dimaksudkan agar anggota KUB Graha Permai mendapatkan pengetahuan dan pemahaman dan ketrampilan dalam meningkatkan penjualan melalui pemasaran online dengan memanfaatkan media sosial. Target yang dicapai dalam pengabdian ini adalah kemampuan menggunakan media sosial dalam memasarkan produk. Metode yang digunakan adalah memberikan pelatihan pemilihan tempat usaha dalam meningkatkan pemasaran produk yang dihasilkan anggota KUB Graha Permai. Metode ceramah dan kunjungan ke tempat jasa transportasi yakni grab, evaluasi menggunakan pre test dan pos test akan memberikan penilaian yang lebih nyata kepada mitra akan keberhasilan kegiatan ini. Diharapkan mitra akan mengikuti penjelasan dengan sungguh-sungguh dan ditargetkan menghasilkan pengetahuan dan ketrampilan dalam memilih tempat usaha yang baik.Hasil pengabdian menunjukkan adanya perubahan pengetahuan dan pemahaman mengenai literasi pemasaran online produk olahan makanan anggota KUBE Graha Permai.
MEMBANGUN KREATIVITAS PRODUK WIRAUSAHA PADA KELOMPOK USAHA BERSAMA GRAHA PERMAI DI KELURAHAN TUAH KARYA KECAMATAN TUAH MADANI Hadiyati, Hadiyati; Fatkhurahman, Fatkhurahman; N, Arizal
Jurnal Pengabdian Kompetitif Vol. 2 No. 1 (2023): Strategi Pengabdian Masyarakat untuk Peningkatan Kreativitas, Literasi, dan Kes
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdian_kompetif.v2i1.1405

Abstract

Pentingnya daya saing usaha yang dibangun melalui produk kreatif menjadi sebuah keharusan dalam berwirausaha. Masih kurangnya kreasi produk yang dihasilkan anggota kelompok usaha bersama graha permai merupakan persoalan mitra dan selama ini kelompok belum mengagendakan kegiatan ini. Tim pengabdian mengagendakan pelatihan cara membangun kreatifitas produk dalam berwirausaha dengan maksud anggota kelompok mendapatkan ide kreatif produk yang mereka hasilkan sehingga daya saing usaha semakin baik. Metode yang digunakan adalah dengan memberikan penjelasan arti pentingnya ide kreatif dalam berwirausaha melalui ceramah; Melaksanakan demonstrasi contoh produk kreatif yang dihasilkan dengan maksud membuka wawasan anggota dalam menghasilkan produk kreatif; Memberikan saran ide kreatif seperti apa dari masing-masing produk yang dihasilkan anggota kelompok dalam bentuk Tanya jawab. Adanya perubahan pengetahuan dan pemahaman mengenai membangun kreativitas produk wirausaha pada kelompok usaha bersama graha permai. Terjadi perubahan pasca diberikannya pengabdian kepada anggota KUB Graha Permai, dimana perubahan yang paling besar berada pada arti pentinya produk variatif dibuat dalam rangka meningkatkan penjualan. Pentingnya produk yang inovatif buah dari kreativitas menjadi bagian dari upaya meningkatkan penjualan.
Digital Transformation of Human Resource Management in Enhancing the Competitive Advantage of the Tourism Sector in Riau Iskandar; Risman; Defi Warman; Rizqi Fakhri; Fatkhurahman
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.946

Abstract

Purpose – This study examines the role of Digital Human Resource Management (Digital HRM) in supporting the achievement of competitive advantage within tourism organizations. Design/methodology/approach – A quantitative explanatory approach was applied using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 150 employees, supervisors, and HR managers in tourism-related organizations in Riau, Indonesia, using purposive sampling. Findings – The findings indicate that Digital HRM is positively related to the development of HR capabilities and organizational competitiveness. In addition, HR capabilities contribute to competitive advantage and serve as a partial mediator in the relationship between Digital HRM and competitive advantage. These results indicate a dual-path mechanism, where Digital HRM contributes both indirectly through capability development and directly through enhanced organizational efficiency. Research limitations/implications – The study is limited by its cross-sectional design, self-reported data, and regional scope. The findings extend the Resource-Based View by highlighting the complementary role of digital systems and human capabilities. Practical implications – Tourism organizations need to combine the use of digital HR systems with ongoing employee development programs in order to maintain their competitive position. Originality/value – This study provides context-specific evidence and clarifies how Digital HRM drives competitive advantage through both direct and mediated pathways.
PERILAKU KERJA INOVATIF SEBAGAI MEDIASI PENGARUH FAKTOR INDIVIDU DAN ORGANISASI TERHADAP KINERJA KARYAWAN UMKM Fatkhurahman Fatkhurahman; Aznuriyandi Aznuriyandi; Safrul Rajab
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 3 (2025): JURNAL DIKLAT REVIEW
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i3.2653

Abstract

This study aims to analyze the influence of individual and organizational factors on the performance of MSME employees with innovative work behavior as a mediating variable. The study was conducted on MSME actors and employees in Pekanbaru City operating in the creative industry, food and beverage, and trade sectors. The research approach used was quantitative with a survey method. Data were collected through a structured questionnaire from 290 respondents selected using a purposive sampling technique. Data analysis was carried out using the Structural Equation Modeling method based on Partial Least Squares (SEM-PLS) using the SmartPLS 4 application. The results of the study indicate that individual factors have a positive and significant effect on innovative work behavior, as well as organizational factors which are proven to have a positive and significant effect on innovative work behavior. Furthermore, innovative work behavior has a positive and very significant effect on MSME employee performance. The results of the indirect effect test revealed that innovative work behavior plays a significant mediating variable in the relationship between individual factors and MSME employee performance, as well as between organizational factors and MSME employee performance. These findings confirm that improving MSME performance depends not only on individual characteristics and direct organizational support, but also on employees' ability to generate, promote, and implement innovative ideas. This research provides theoretical contributions to the development of innovative work behavior literature and offers practical implications for MSME managers in designing innovation-based performance improvement strategies.
PENGUATAN DAYA SAING UMKM MELALUI DIVERSIFIKASI PRODUK KERUPUK BERBASIS LABU KUNING Fatkhurahman Fatkhurahman; Arizal N; Aznuriyandi Aznuriyandi
Jurnal Pengabdian Kompetitif Vol. 4 No. 2 (2025): Inovasi Teknologi dan Digital untuk Pemberdayaan UMKM dan Desa Mandiri
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/pengabdiankompetif.v4i2.2654

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face the challenge of increasingly fierce competition, particularly related to limited product variety and low added value from local raw materials. This community service activity aims to strengthen the competitiveness of MSMEs through product diversification using pumpkin crackers as a local food innovation. The target group was members of the Graha Permai Joint Business Group (KUB), which consists of household-scale business owners. The activity was conducted on January 18, 2026, using outreach, demonstrations, and hands-on practice in making pumpkin crackers. The material provided included an introduction to the potential of pumpkin, the importance of product innovation, the stages of the production process, and business development opportunities. The results of the activity demonstrated an increase in participants' knowledge and skills in processing pumpkin into marketable crackers. Furthermore, this activity fostered entrepreneurial awareness and the KUB members' interest in innovating other products using available local raw materials. This community service activity contributed to increasing MSME production capacity, expanding product variety, and creating opportunities for sustainable income generation. Thus, pumpkin-based product diversification can be an effective strategy for strengthening the competitiveness of MSMEs based on local potential.
THE MEDIATING ROLE OF JOB SATISFACTION AND PROFESSIONAL COMMITMENT IN ENHANCING THE PERFORMANCE OF FEMALE LECTURERS Novita Novita; Fatkhurahman Fatkhurahman; Sidik Priadana; Atty Tri Juniarti
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.19241

Abstract

The role of female lecturers in education is very important and has a significant impact, female lecturers bring a unique gender perspective to learning and research, which is often underrepresented. The performance of female lecturers is an interesting topic to discuss because it involves various factors related to academic productivity, gender challenges, and social roles. This study aims to convince the impact of family social support and encouragement on happiness and reliable commitment and its implications on the ability of female lecturers in large schools in Riau Province. Using a survey method with an illustration of 220 female lecturers who are married with a proportional random sampling technique, information is combined using a questionnaire and analyzed using SEM analysis equipment. The results of the study convince that family social support and encouragement have an important influence on happiness and reliable commitment and have important implications for the ability of female lecturers.
THE MEDIATING ROLE OF FINANCIAL MANAGEMENT IN ENHANCING MANAGERIAL PERFORMANCE IN ZAKAT MANAGEMENT INSTITUTIONS Idel Waldelmi; Azhar Afandi; Fatkhurahman Fatkhurahman; Murnawati Murnawati
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23357

Abstract

This study aims to analyze the influence of social entrepreneurship, organizational culture, and leadership on financial managers and its impact on managerial performance. Financial management in zakat management institutions (LAZ) faces unique challenges, particularly in maintaining transparency and accountability in financial reporting, which are key demands from donors and stakeholders. This research confirms the position of financial management in improving manajerial Performance in zakat collection institutions. Employing quantitative methods, data were collected from 210 administrators of zakat institutions. Data analysis techniques using SEM. The findings indicate that financial management is influenced by social entrepreneurship, organizational culture, and leadership, which collectively impact managerial performance. This research contributes scientifically to the refinement of financial management models for social institutions and practically to more effective managerial performance.
WHAT DRIVES LECTURERS’ COMMITMENT? EXAMINING THE ROLES OF CULTURE, SUPPORT, AND ENGAGEMENT IN PRIVATE UNIVERSITIES Siti Syahsudarmi; Atty Juniarti; Fatkhurahman Fatkhurahman; Novita Novita; Suarni Norawati
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.33212

Abstract

Lecturer commitment plays a vital role in the sustainability and performance of private universities. This study investigates how organizational culture and organizational support drive lecturers’ commitment, with work engagement serving as a key explanatory mechanism. A strong organizational culture fosters shared values and behaviors aligned with institutional goals, while organizational support enhances lecturers’ sense of recognition and professional well-being, thereby strengthening engagement in academic responsibilities. Using a quantitative survey of 250 lecturers from private universities in Riau, data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results indicate that organizational culture and organizational support have significant positive effects on lecturers’ commitment, both directly and indirectly through work engagement. These findings highlight the importance of cultivating supportive and adaptive organizational environments to enhance lecturer commitment and improve institutional performance.
PENGARUH PERILAKU KERJA INOVATIF TERHADAP KINERJA UMKM Fatkhurahman Fatkhurahman; Aznuriyandi Aznuriyandi; Rita Wiyati
Jurnal Daya Saing Vol. 12 No. 2 (2026): JURNAL DAYA SAING (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v12i2.2982

Abstract

This study aims to analyze the impact of innovative work behavior on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City. Innovative work behavior is a crucial factor in boosting MSME competitiveness, driven by an individual's ability to generate, develop, and implement new ideas that enhance business effectiveness and efficiency. A quantitative approach utilizing a survey method was employed. The study population consisted of MSME managers in Pekanbaru City, with a sample of 395 respondents selected via purposive sampling. Data were collected through questionnaires using a five-point Likert scale. Simple linear regression analysis was used to examine the influence of innovative work behavior on MSME performance. The results indicate that innovative work behavior has a positive and significant effect on MSME performance. This is evidenced by a regression coefficient of 1.228, a standardized beta coefficient of 0.860, a calculated t-value of 33.477, and a significance level of 0.000 (p < 0.05). These findings suggest that higher levels of innovative work behavior among MSME managers lead to superior business performance. Innovative work behavior enables MSME players to create creative solutions, improve product and service quality, adapt to changing business environments, and strengthen business competitiveness. The study implies that fostering a culture of innovation, enhancing human resource competencies, and providing training and mentoring support from the government and relevant institutions are vital strategies for sustainably improving MSME performance.