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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam Al-Manahij: Jurnal Kajian Hukum Islam Al-Ahwal: Jurnal Hukum Keluarga Islam At-Tafkir MUHARRIK: JURNAL DAKWAH DAN SOSIAL Al-Bayan: Jurnal Ilmu al-Qur'an dan Hadist Bulletin of Counseling and Psychotherapy Al-Qadha: Jurnal Hukum Islam dan Perundang-Undangan Istinbath : Jurnal Hukum Lentera:Indonesian Journal of Multidisciplinary Islamic Studies Jurnal El-Thawalib Al Hurriyah : Jurnal Hukum Islam Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Al-Istinbath: Jurnal Hukum Islam As-Syifa Journal of Islamic Studies and History Qanuni : Jurnal of Indonesian Islamic Family Law International Journal of Kita Kreatif Jurnal El-Thawalib Seuraya Jurnal Pengabdian Kepada Masyarakat
Muhazir Muhazir, Muhazir
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Religion Arts Humanities Chemistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pemberdayaan Masyarakat Melalui Pelatihan Pembuatan U Neulheu Pada Gampong Paya Bujok Seuleumak, Kota Langsa Fadila, Suci; Muhazir, Muhazir; Putra, Nanda Herijal
SEURAYA Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2025): SEURAYA Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jurnal seuraya.v3i1.12110

Abstract

Micro, small, and medium enterprises (UMKM) play a vital role in driving local economic growth. However, many UMKM face limitations in marketing and business development, as seen in the case of the roasted coconut business owned by Mr. Ishak and Mrs. Nasriah in Gampong Paya Bujok Seuleumak, Langsa City. This business has been operating for six years, utilizing coconuts sourced from local residents to produce roasted coconut, with a daily production capacity of approximately 300 coconuts. The product is marketed based on customer orders to several regions, such as Peunaron, Peureulak, and Lokop, at a price of around IDR 35,000 per kilogram. This community engagement activity aimed to identify the potential and challenges faced by the roasted coconut MSME and to formulate strategies for broader marketing development. The method used was Participatory Action Research (PAR), in which students from the State Islamic Institute (IAIN) Langsa, while conducting community service (KKN), actively participated in the production process and engaged in participatory discussions with the business owners. The results showed that the roasted coconut business has significant potential to grow in terms of both product quality and market reach. However, limited marketing strategies and digital access remain key challenges. Therefore, continued assistance is recommended in areas such as packaging, branding, and the use of social media as a promotional tool. These efforts are expected to expand the market reach of roasted coconut products beyond the East Aceh region.
Co-Authors Azwir Azwir Batubara, Azizah Bin Muhammadiah, Muhammad Rusdi Dina, Risma Erwinda, Lira Fadila, Suci Harahap, Arifuddin Muda Junaidi Junaidi Justitia, Dewi Karisma, Sally Putri Kesuma, T.Meldi Khairun Nisa Muhammad Syukri Albani Nasution Muzakir, Kahar Muzakkir Muzakkir Nurul Fajri Nurul Hasanah Oktara, Tri Windi Putra, Nanda Herijal Raihan, Nur Simarmata, Sari Wardani Sufrizal, Sufrizal Udam, Mikhael Ula, Tafrihatul Utami Nurhafsari Putri Zubir, Zubir ZULHAM WAHYUDANI, ZULHAM Zulkarnain Zulkarnain