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All Journal JURNAL PENDIDIKAN TAMBUSAI JURTEKSI INTERACTION: Jurnal Pendidikan Bahasa TIN: TERAPAN INFORMATIKA NUSANTARA Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Management Science and Information Technology (IJMSIT) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Journal of Ekonomics, Finance, and Management Studies Interdisciplinary Explorations in Research Journal (IERJ)
Saddam Hussaen
Universitas Bina Sarana Informatika
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OPTIMIZING SHIPPING COSTS AT DL CAKE AND BAKERY USING TRANSPORTATION METHODS Rani; Eva Zuraida; Faizal Roni; Saddam Hussaen
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Distribution and transportation costs are key components of operational expenses that significantly affect business efficiency and competitiveness, particularly for small and medium enterprises (SMEs) in the food sector. This study aims to analyze and optimize distribution costs at DL Cake and Bakery using a transportation model. The methods employed include the North West Corner (NWC), Least Cost (LC), and Vogel’s Approximation Method (VAM) as initial solutions, as well as the Stepping Stone method for optimality testing. Research data were obtained through interviews and direct observations related to shipping costs, inventory capacity, and demand at distribution branches. The results indicate that the distribution problem at DL Cake and Bakery is a balanced transportation problem, with total supply and demand each amounting to 600 units. The NWC and VAM methods produce a total distribution cost of IDR 18,800,000, while the LC method results in a higher cost of IDR 19,650,000. Optimality testing using the Stepping Stone method shows that all opportunity cost values are positive, indicating that the obtained solution is optimal. Therefore, the minimum distribution cost for DL Cake and Bakery is IDR 18,800,000. The findings of this study are expected to serve as a reference for SMEs in implementing transportation methods to improve distribution cost efficiency.
The Influence Of Social Interaction On Tiktok Shop Purchasing Decisions Sumantyo, Franciscus Dwikotjo Sri; Hussaen, Saddam; Setyawan, Aditya Chandra; Hamdiah, Hamdiah; Yakin, Rahmat Aji Nur
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1723

Abstract

This study aims to analyze the influence of social interaction on purchasing decisions on the TikTok Shop platform. In the era of social commerce, the shift from transactional to interactional shopping experiences has redefined consumer behavior. Through the lens of Social Cognitive Theory and the concept of "shoppertainment," this research investigates how real-time engagement, peer recommendations, and influencer interactions shape consumer trust and urgency. The findings suggest that social interaction manifested through live streaming comments, likes, and shares acts as a catalyst that significantly reduces the consumer's decision-making journey. This abstract highlights the importance of two-way communication in modern digital marketing.
Co-Authors Arjuna Dimas Saputra Ayu Azizah Eneng Iviq Hairo Rahayu Enggal Sriwardiningsih, Enggal Eva Zuraida Faizal Roni Fathia Maulina Frans Sudirjo Gusti Setiawan Hamdiah Hamdiah Ikbal Iwan Asmadi Jamil Sumarwan Laksono Edhi Lukito M. Yusuf Bahtiar, M. Yusuf Muhammad Hasan Lubis NUNIEK DEWI PRAMANIK Rachmiani, Rachmiani Rani RANI RANI, RANI Ratih Setyo Rini Samuel Y. Warella Septi Setyaningsih Setyawan, Aditya Chandra Sherli Gita Indah Sari Siti Nuridah Sucipto, Rakhmat Hadi Sumantyo, Franciscus Dwikotjo Sri Sumiyati Sumiyati Tuti Lisnawati Universitas Bina Sarana Informatika, Zahra Wahyu Indrarti Yakin, Rahmat Aji Nur