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The Influence Of Social Interaction On Tiktok Shop Purchasing Decisions Sumantyo, Franciscus Dwikotjo Sri; Hussaen, Saddam; Setyawan, Aditya Chandra; Hamdiah, Hamdiah; Yakin, Rahmat Aji Nur
Interdisciplinary Explorations in Research Journal Vol. 4 No. 1 (2026)
Publisher : PT. Sharia Journal and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ierj.v4i1.1723

Abstract

This study aims to analyze the influence of social interaction on purchasing decisions on the TikTok Shop platform. In the era of social commerce, the shift from transactional to interactional shopping experiences has redefined consumer behavior. Through the lens of Social Cognitive Theory and the concept of "shoppertainment," this research investigates how real-time engagement, peer recommendations, and influencer interactions shape consumer trust and urgency. The findings suggest that social interaction manifested through live streaming comments, likes, and shares acts as a catalyst that significantly reduces the consumer's decision-making journey. This abstract highlights the importance of two-way communication in modern digital marketing.
STRATEGIC TRANSFORMATION AND FINANCIAL PERFORMANCE: EVIDENCE AT PT. ASDP INDONESIA FERRY (PERSERO) Syukron Sazly; Dirgahayu Erri; Diana Tambunan; Saddam Hussaen
Jurnal Comparative: Ekonomi dan Bisnis Vol. 8 No. 2 (2026): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/fkapt049

Abstract

This study examines the relationship between strategic transformation and performance enhancement at ASDP Indonesia Ferry during the 2017–2024 period. Using secondary data obtained from audited financial statements, annual reports, and publicly disclosed corporate strategies, the research adopts a longitudinal descriptive quantitative approach. The analysis focuses on key strategic initiatives, including operational restructuring, digital service transformation, route optimization, and asset management improvements. The findings reveal that ASDP’s transformation efforts are positively associated with improvements in financial performance, cost efficiency, service reliability, and overall operational effectiveness. In particular, digitalization initiatives and route rationalization contributed to better resource utilization and enhanced customer service quality. These results indicate that leadership-driven strategic transformation plays a crucial role in strengthening organizational performance and competitiveness within the maritime transport industryHowever, this study is limited by its reliance on secondary data and lack of primary stakeholder perspectives. Future research is recommended to incorporate qualitative insights and comparative analysis across similar state-owned enterprises. Overall, this study contributes to the literature on state-owned enterprise transformation and offers practical implications for policymakers and managers in improving performance sustainability.
Risk Analysis in New Product Development Projects in the Technology Industry Rachmiani Rachmiani; Saddam Hussaen; Enggal Sriwardiningsih
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2901

Abstract

New product development projects in the technology industry are faced with various risks that can affect the success and sustainability of the project. This research aims to analyze the main risks that arise in the new product development process, including market, financial, regulatory, and technical risks. Through qualitative and quantitative approaches, this research identifies and evaluates the factors that influence each type of risk. The findings show that effective risk mitigation requires comprehensive planning, ongoing monitoring, and collaboration between various stakeholders. Practical recommendations are provided to assist project managers in managing risks and increasing the chances of project success.