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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab Educatio NUSANTARA : Jurnal Ilmu Pengetahuan Sosial YUME : Journal of Management Jurnal Ilmu Politik dan Komunikasi Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Ekonomi Bisnis Dan Industri (EBI) Journal of Economics, Management, Business And Accounting (JEMBA) Journal Of World Science Jurnal Riset Hukum, Ekonomi Islam, ekonomi, Manajemen dan Akuntansi Journal Research of Social Science, Economics, and Management Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) Integrated System and Management Technology
Irfan Dwiguna Sumitra
Universitas Komputer Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Development of the Value Co-Creation and Monetization Resilience Model in the Vertical Micro-Drama Ecosystem: a Theoretical Study on Paywall Innovation Ahmad Budi Sulistioyuwono; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Adam Mukharil Bachtiar; Irfan Dwiguna Sumitra
Journal of World Science Vol. 5 No. 1 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i1.1624

Abstract

The rapid transformation of digital content consumption toward short-form and vertical video formats has given rise to vertical micro-dramas as a distinct entertainment ecosystem with unique monetization challenges. While prior studies have examined value co-creation and monetization strategies separately, limited attention has been paid to how these two dimensions interact to sustain revenue in highly volatile, attention-driven environments. This study adopts a theoretical research design using a conceptual model development approach based on a systematic synthesis of international and national scholarly literature. Through thematic and comparative analysis, the study identifies key dimensions of value co-creation—engagement, community participation, data-driven feedback, and institutional collaboration—and maps their interaction with diverse paywall innovations, including microtransactions, hybrid advertising models, subscriptions, and access-based partnerships. The findings demonstrate that monetization resilience in vertical micro-drama ecosystems emerges from the dynamic alignment between participatory value creation and adaptive paywall design, rather than from isolated revenue mechanisms. The study contributes a conceptual framework that explains how co-creation processes, when integrated with flexible monetization architectures and contextualized by local market conditions, enable platforms to achieve sustainable revenue under conditions of rapid technological and behavioral change.
Technopreneurship and Digital Innovation as Determinants of MSME Competitive Advantage: A Strategic Management Perspective in the Digital Economy Era Burhanuddin Burhanuddin; Eddy Soeryanto Soegoto; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar; Rahma Wahdiniwaty
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1311

Abstract

Digital transformation is understood as a systematic process that influences the entire management cycle—from strategy formulation and implementation to organizational performance evaluation. This study aims to analyze the effect of digital innovation, technopreneurial managerial competence, and technology orientation on the competitive advantage of Small and Medium Enterprises (SMEs). A quantitative approach was employed using a survey method involving 150 SME respondents who had adopted digital technologies, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that digital innovation, technopreneurial managerial competence, and technology orientation have a positive and significant impact on SMEs’ competitive advantage, explaining 71.7% of the variance. These findings highlight the importance of integrating technopreneurship and digital innovation as an effective managerial strategy to enhance the competitiveness and sustainability of SMEs. The study provides practical implications for SME owners to prioritize managerial competence development, technology adoption, and innovation culture while offering guidance for future research to consider external factors influencing competitive advantage models.
Teknologi Distributed Ledger untuk Transparansi Rantai Pasok Obat dalam Layanan Kesehatan Publik : Tinjauan Literatur Sistematis Lusianto Lusianto; Rizki Adha; Dodi Syaripudin; Estiko Rijanto; Irawan Afrianto; Irfan Dwiguna Sumitra
Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK) Vol 5 No 1 (2026): Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK)
Publisher : STMIK Amika Soppeng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70247/jumistik.v5i1.267

Abstract

Sektor kesehatan publik Indonesia, khususnya program Prolanis BPJS, menghadapi tantangan kritikal berupa peredaran obat palsu dan ketidakakuratan data inventaris. Penelitian ini menggunakan metode Systematic Literature Review (SLR) berbasis pedoman PRISMA 2020 untuk mengevaluasi solusi teknologi yang tepat. Hasil analisis terhadap 36 artikel terpilih merekomendasikan adopsi Hyperledger Fabric Consortium Blockchain yang terintegrasi dengan IoT dan kode QR/NFC. Arsitektur ini dinilai efektif menjamin keaslian obat (provenance), mengotomatisasi manajemen stok melalui smart contract, serta menyeimbangkan transparansi publik dengan privasi data pasien sesuai regulasi. Meskipun terdapat tantangan pada interoperabilitas sistem lama dan infrastruktur, studi ini mengusulkan peta jalan implementasi bertahap, mulai dari percontohan di Bandung hingga ekspansi nasional, guna memperkuat rantai pasok farmasi di negara berkembang. Kata Kunci: Rantai Pasok Farmasi, Hyperledger Fabric, Prolanis, Smart Contract, Provenance Obat.
KERANGKA KERJA TATA KELOLA DATA BERDASARKAN DMBOK V2 UNTUK MENDUKUNG KOMERSIALISASI ASET DATA PADA DIGITAL STARTUP Herdiansyah Pratama Ginanjar; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.17597

Abstract

Amidst the escalation of the digital economy, commercialization of data assets (data monetization) has become a crucial strategy for startups to open new revenue streams. However, the ambition to convert data into profit is often hampered by information silos, low data quality, and legal risks following the implementation of the Personal Data Protection Law (PDP Law). This literature research aims to formulate a conceptual framework for adaptive data governance for startups by adopting the Data Management Body of Knowledge v2 (DMBOK v2) guidelines. Using a systematic literature review approach to reputable scientific articles and regulatory documents, this research constructs a governance model that aligns business needs with technical compliance. The resulting theoretical synthesis yields the Agile Data Commercialization Governance Framework (ADCGF), a streamlined model focused on the three main pillars of DMBOK v2. These pillars include data governance with a minimalist role structure (Data Governance), standardization of data product quality based on completeness and accuracy metrics (Data Quality), and de-identification techniques through anonymization and aggregation (Data Security & Privacy). The implementation of this model demonstrates that privacy regulatory restrictions are not a barrier to entrepreneurial innovation, but rather a strategic anchor for building market trust. The resulting blueprint is expected to serve as a practical guide for digital businesses in optimizing the economic potential of data securely, legally, and with high economic value.
PERANCANGAN MODEL STRATEGIS TRANSFORMASI BISNIS RADIO LOKAL BERBASIS AI-DRIVEN TECHNOPRENEURSHIP PADA NIRWANA FM BANJARMASIN Novia Purnamasari; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.514

Abstract

The rapid development of Artificial Intelligence (AI) offers strategic opportunities to strengthen technopreneurship models, including within conventional offline businesses. This study aims to design an AI-driven strategic transformation model for a local radio business, focusing on Nirwana FM Banjarmasin, particularly its Event Organizer (EO) services, product sales, and marketing collaborations. A qualitative case study approach was employed, with data collected through in-depth interviews, field observations, and analysis of operational documents to map the existing level of technological integration. The findings reveal a significant digitalization gap, where Nirwana FM has not yet implemented AI in a comprehensive and integrated manner. Operational processes within the EO unit and marketing strategies remain largely manual and rely on fragmented technological tools. To address this issue, the study proposes a strategic AI-based model through the integration of five core solutions: (1) AI-Based Audience Analytics, (2) Predictive Analytics for Product Stock Planning, (3) AI-Powered Social Media Performance Tracking, (4) AI-Assisted Scheduling and Event Management, and (5) Automated Chatbot and Information Services. This model serves not only as an operational optimization framework but also as a sustainable hybrid business transformation strategy for local radio enterprises and MSMEs in the digital era.
ARTIFICIAL INTELLIGENCE SEBAGAI ENABLER TECHNOPRENEURSHIP DALAM PENGUATAN EKOSISTEM DIGITAL UMKM KOPERASI Harun AS; Muhammad Helmi; Eddy Soeryanto Soegoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.515

Abstract

Digital transformation driven by national policies, including Presidential Instruction No. 3 of 2021 and Presidential Regulation No. 2 of 2024 on the National Artificial Intelligence Strategy, has reshaped the entrepreneurial landscape, particularly for Micro, Small, and Medium Enterprises (MSMEs). This transformation has encouraged the development of technopreneurship by positioning technology as a primary source of value creation and competitive advantage. Although Artificial Intelligence (AI) has been prioritized as a strategic technology in Indonesia’s digital transformation agenda, existing studies predominantly conceptualize AI as a technical tool rather than an entrepreneurial capability that shapes technopreneurial orientation and behavior. This study aims to analyze the role of AI as an enabler of technopreneurship in strengthening the digital ecosystem of cooperative-based MSMEs through a holding approach. A conceptual research design employing a systematic synthesis of the literature on technopreneurship, artificial intelligence, dynamic capabilities, MSME holdings, and digital ecosystems was applied. The findings indicate that AI functions as a collective entrepreneurial capability that strengthens sensing, seizing, and transforming capacities in business development. The integration of AI within holding schemes and digital ecosystems enables MSMEs to enhance collaboration, operational efficiency, innovation, and sustainable competitiveness.
SINERGI PERSONAL BRANDING CEO DAN CONTENT MARKETING DALAM STRATEGI TECHNOPRENEURSHIP KLINIK & APOTEK MAS BANJARBARU Martin Agusta; Eddy Soeryanto Soeogoto; Rahma Wahdiniwaty; Irfan Dwiguna Sumitra; Adam Mukharil Bachtiar
HEI EMA : Jurnal Riset Hukum, Ekonomi Islam, Ekonomi, Manajemen dan Akuntansi Vol. 5 No. 2 (2026): July
Publisher : Prodi Hukum Ekonomi Syariah, STI Syariah AL-Hilal SIgli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61393/heiema.v5i2.520

Abstract

This study aims to analyze the synergy between CEO personal branding and content marketing within the technopreneurship strategy implemented at MAS Clinic and Pharmacy, Banjarbaru, South Kalimantan. A descriptive qualitative approach was employed through digital observation of the official Instagram account, social media content analysis, and examination of digital technologies supporting healthcare services and marketing. The findings reveal that digital transformation extends beyond service digitalization by strengthening health education, communication, and marketing through social media. Educational content featuring doctors and healthcare professionals increases audience engagement, fosters emotional connection, and enhances brand awareness and public trust. The main finding demonstrates that the synergy between CEO personal branding and institutional content marketing organically expands market reach, improves marketing cost efficiency, and strengthens the competitiveness of healthcare services. Furthermore, this strategy supports all stages of digital consumer behavior based on the Attention, Interest, Search, Action, and Share (AISAS) model. The study concludes that integrating digital leadership with educational content marketing represents an effective technopreneurship strategy for enhancing public trust while reinforcing the competitive position of healthcare providers within the digital healthcare ecosystem.
Co-Authors Adam Mukharil Bachtiar Ahmad Budi Sulistioyuwono Burhanuddin Burhanuddin Dionisius Salvavictori Wanggur Dodi Syaripudin Eddy Soeryanto Soegoto Eddy Soeryanto Soeogoto Estiko Rijanto Estiko Rijanto Harun AS Herdiansyah Pratama Ginanjar Hernalom Sitorus Imanuel Eko Anggun Sugiyono Imelda Pangaribuan Irawan Afrianto Karina Nurhidayah Leonardi Paris Hasugian Linda Norhan Lusianto Lusianto Mari Maryati Martin Agusta Muhammad Helmi Novia Purnamasari Petrus Sokibi Puri Swastika Gusti Krisna Dewi Rahma Wahdiniwanty Rahma Wahdiniwaty Ria Anggraeni Ridho Taufiq Subagio Rifqi Fahrudin Rita Sari Puspita Rizal Rachman Rizki Adha Sri Titi Handayani Suryatno Wiganepdo Soegoto Syahrul Mauluddin Ucu Nugraha Zainal Arifin Hasibuan