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All Journal Jurnal Ekonomi : Journal of Economic Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN (EDISI ELEKTRONIK) IKRA-ITH EKONOMIKA Journal of Information System, Applied, Management, Accounting and Research BALANCE: Economic, Business, Management and Accounting Journal eCo-Buss Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Pasundan International of Community Services Journal (PICS-J) International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba Inaba of Community Services Journal INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Dinasti Accounting Review
Listri Herlina
Universitas Indonesia Membangun (INABA)
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences Other

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THE OPTIMIZATION OF MARKETING CHANNELS TO INCREASE BUSINESS INCOME OF LEMON FARMERS IN LEMBANG, INDONESIA Listri Herlina; Andre Suryaningprang; Ridma Meltareza
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.23

Abstract

West Bandung Regency, West Java has various types of agricultural products. One of the agricultural products produced is lemon. From the time the pandemic occurred at the end of 2019 until it peaked in 2020 and 2021 demand for lemons increased by 81%. However, at this time in 2022, there is a 50% decrease in demand which has resulted in the income of lemon farmers dropping significantly. One of the causes of the decline in demand is that lemon farmers only focus on a few regular consumers who order large quantities of lemons, as a result, when market demand falls, these consumers will automatically lower their orders. In addition, farmers are unskilled in marketing lemons because they are only used to relying on a few consumers, which makes their garden yields pile up, causing losses. The purpose of this paper is to determine the optimization of effective marketing channels so as to increase the income of lemon farmers.
Co-Authors Andre Suryaningprang Arie Hendra Saputro Asti Nur Aryanti Astrin Kusumawardani Awaluddin Nurramdhani Chiara Andesti Dayan Hakim Natigor Dedi Gumilar Deisti, Irena Delianti, Mirna Desmaniar, Salwa Anisya Detya Wiryany Effendi, Yusup Egy Pratama, Egy Ekos Albar Erna Herlinawati Fanji Wijaya Firdaus, Muhammad Fajar Firgiawati Sandra, Herlia Heny Hendrayati Herlinawati , Erna Ilham Winar Nugroho Irawan, Adelia Dewi Mudzaffar, Wildan Fazri Muhammad Ihsan Muchta Munawaroh, Ana Muttaqin, Ridlwan Nababan, Pangihutan Saroha Nazilla G, Alya Rifda Novitasary, Shanty Nugroho, Ilham Winar Nuradina, Kartika Palupi Permata Rahmi Pandiangan, Sari Yanti Pasa’pangan, Vebi Susanti Prayoga, Dimas Putri, Ariel Anggistia Ridho Riadi Akbar Ridma Meltareza Rini Setiawati Rizqia Nur Salma Salsabila, Adinda Saputra, M. Tegar Sulaiman, Asep Sumarwan, Romie Giri Ginanjar Supiyadi, Dedi Suryana Suryana Suryana Syamsiar, Syamsiar Taufik Hidayat Winar Nugroho, Ilham