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All Journal International Journal of Electrical and Computer Engineering Tekno : Jurnal Teknologi Elektro dan Kejuruan JURNAL ECONOMIA CommIT (Communication & Information Technology) Jurnal Informatika dan Teknik Elektro Terapan Jurnal Informatika Upgris Journal of Information Technology and Computer Science JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Journal of Information System, Applied, Management, Accounting and Research Jurnal Mantik bit-Tech ILKOMNIKA: Journal of Computer Science and Applied Informatics CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Jifosi Nusantara Science and Technology Proceedings Jurnal Ilmiah Teknologi Informasi dan Robotika International Journal of Data Science, Engineering, and Analytics (IJDASEA) ALINIER: Journal of Artificial Intelligence & Applications Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat JUSIFOR : Jurnal Sistem Informasi dan Informatika JEECS (Journal of Electrical Engineering and Computer Sciences) Inspiration: Jurnal Teknologi Informasi dan Komunikasi STATISTIKA Journal of Technology and System Information Informasi interaktif : jurnal informatika dan teknologi informasi Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Andreas Nugroho Sihananto
Department Of Informatics, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : JURNAL ECONOMIA

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Literature Review: Implementation of Extended Reality for Micro, Small, and Medium Enterprises in Indonesia Handayani, Wiwik; Sihananto, Andreas Nugroho; Yulianto, Rusman
Jurnal Economia Vol. 21 No. 1 (2025): February 2025
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v21i1.71860

Abstract

AbstractExtended Reality (XR), encompassing Virtual Reality (VR) and Augmented Reality (AR), constitutes immersive computer-generated technologies. While predominantly implemented in larger enterprises, XR adoption in Micro, Small, and Medium Enterprises (MSMEs) is notably sparse. XR's projected significance in product marketing, such as Meta Company and industry experts, this paper investigates XR adoption in Indonesian MSMEs from 2020 to 2023. Our review identifies ten instances of XR implementation in MSMEs, primarily in early developmental stages with limited user experience. The application of the (TAM) underscores the importance of user-centric evaluations in the adoption process. The balance between affordability, technological readiness, and consumer appeal will be key factors influencing the future dynamics of XR adoption in the business sector. Theoretical implications suggest a potential shift in marketing dynamics for MSMEs, while practical implications underscore the need for enhanced XR integration strategies to unlock the technology's full potential in empowering smaller enterprises.
Co-Authors Abdul Rezha Efrat Najaf Abdurrahman, Nizar Achmad Junaidi Aditya Primayudha Aditya Rizqi Ardhana Afifudin, Muhammad Afriani, Regita Agung Mustika Rizki, Agung Mustika Agussalim Agussalim Agussalim Agussalim Agussalim, Agussalim Alif Wisam Desanta Fitrianto Alifah, Nurul Aini Amalia, Nadhia Rizqy Amri Muhaimin Anggraini PS Anggraini Puspita Sari Ani Dijah, Rahajoe Ar Romandhon, Mitzaqon Gholizhan Ardiansyah, Muhammad Dafa Arif Widiasan Subagio Basuki Rahmat Masdi Siduppa Bisma Putra Sulung Christianty, Theressa Marry Dwi Arman Prasetya Edi Sugiyanto Edi Sugiyanto Eristya Maya Safitri Fakhruddin, Fikri Farkhan Fauzi, Zaky Ahmad Fetty Tri Anggraeny Gusti Ahmad Fanshuri Alfarisy, Gusti Ahmad Fanshuri Henni Endah Wahanani Izzatul Fithriyah Kartini Kartini Kartini Laudy Nurdibya Nandaru Lesmana, Benedictus Rafael M Shochibul Burhan, M Shochibul M. Arif Mardhavi M. Shochibul Burhan Made Hanindia Prami Swari Mardhavi, Arif Marselina, Anif Fitria Dewi Maulana Fauzan Maulana, Hendra Maulana, Yoga Mohammad, Farrel Adel Mordekhai Gerin Lumangkun Muhammad Afifudin Muhammad Dafa Ardiansyah Muhammad Muharrom Al Haromainy Naila, Amelia Maslaqun Nurhaliza, Risma Nurlaili, Afina Lina Octaviani, Vincentia Indri Pangestu, Arif Fajar Parlika, Rizky Pradana, Ilham Akbar Prami, Made Hanindia Putra, Chrystia Aji Putra, Gredy Christian Hendrawan Putra, Raditya Lungguk Satya Ramadhan, Dimas Dharu Rantau Himawan Rasjid, Azka Avicenna Ratna Yulistiani Retno Mumpuni Reza, Reno Alfa Safitri, Erista Maya Santosa, Mochammad Kevin Saputra, Dewa Raka Krisna Saputri, Asih Sebrina, Aida Fitriya Shahab, Muhammad Syaugi Suryandari, Sabrina Heryanti Taufiqurrahman, Rahmadany Fahreza Tirana Noor Fatyanosa, Tirana Noor Trianingsih, Arini Trimono, Trimono Wayan Firdaus Mahmudy Wiwik Handayani Yisti Vita Via Yudistira, Mochammad Ervinda Yulianto, Rusman