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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jambura Science of Management International Journal of Applied Business Research MANDAR: Management Development and Applied Research Journal Jurnal Pengabdian Masyarakat Nusantara Amsir Management Journal International Journal of Applied Business and International Management Jurnal Manarang Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Pinisi Journal of Officers Review Jurnal Lamellong: Pengabdian Kepada Masyarakat
Andi Putri Tenriyola
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Impact of Service Quality on Customer Satisfaction: A Case Study of PT. Bank Rakyat Indonesia Makassar Branch Andi Putri Tenriyola
Jurnal Manarang Manajemen dan Bisnis Vol. 4 No. 2 (2026): Jurnal Manarang : Manajemen dan Bisnis (April 2026)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jurnalmanarang.v4i2.6668

Abstract

In the current era of globalization, competition in the banking sector demands institutions to maximize operational efficiency and understand customer needs. This study aims to determine the effect of service quality specifically reliability, empathy, and assurance on customer satisfaction at PT. Bank Rakyat Indonesia (BRI) Makassar Branch. This research utilized a quantitative descriptive method. The sample consisted of 60 respondents selected through accidental sampling. Data were collected using a Likert-scale questionnaire and analyzed using Multiple Linear Regression with SPSS version 25. The results reveal that reliability does not significantly affect customer satisfaction. Conversely, empathy and assurance have a significant positive impact on customer satisfaction. Simultaneously, reliability, empathy, and assurance significantly influence customer. The coefficient of determination is 0.397, indicating that these three variables explain 39.7% of customer satisfaction, while the remaining 60.3% is influenced by other unexamined factors
Transformasi Kapasitas Kepemimpinan Perempuan Melalui Penguatan Komunikasi Asertif dan Manajemen Prioritas Berbasis Literasi Domestik Regina Regina; Risma Niswaty; Andi Putri Tenriyola; Fahmi Surya Abdi; Tenriwaru Tenriwaru
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 6 No. 1 (2026): Februari - Juli 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v6i1.7338

Abstract

This community service activity was carried out in response to the phenomenon of double burden experienced by women, especially mothers in Makassar City, who are required to carry out domestic and public roles simultaneously. This condition often causes women's leadership capacity and managerial abilities to be underrecognized. This service aims to transform the mindset of participants from just survival to empowered mothers through strengthening assertive speaking skills and priority management. The method used is Service-Learning with a participatory approach which is implemented through five stages of 120-minute workshops, including emotional validation, experiential reflection, role audit, identification of leadership skills, and simulation of Glass Ball and Rubber Ball strategies in decision-making. The results of the activity showed an increase in participants' critical awareness in recognizing leadership competencies and managerial skills possessed through domestic activities. In addition, participants showed behavioral changes in determining priorities and making decisions more effectively. The expected long-term impact is the formation of a supportive community and the strengthening of women's leadership that is able to balance the roles of family and society in harmony.
Human Resource Competence and Digital Payment Adoption in MSMEs: An Extended TAM Framework Arifhan Ady DJ; Anis Anshari Mas'ud; Andi Putri Tenriyola
Jurnal Manajemen dan Kewirausahaan Vol. 14 No. 1 (2026): June (2026)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v14i1.16323

Abstract

The current research explores the primary drivers influencing the implementation of electronic payment mechanisms within small-scale business sectors in West Sulawesi, Indonesia. By integrating an expanded Technology Acceptance Model (TAM), this paper examines not only the direct effects of perceived utility and usability but also the functional role of human resource competence as a moderating factor. A cross-sectional quantitative research design was applied. Survey data were collected from 250 MSME owners/managers in West Sulawesi using purposive sampling. The conceptual model, which includes direct and moderating effects, employs purposive sampling and distributes questionnaires. Findings indicate that perceptions of usefulness and ease of use are robust determinants of digital transaction adoption, aligning with established TAM frameworks. Crucially, the study identifies that human resource competence significantly strengthens the impact of perceived usability on actual adoption behavior, suggesting that internal expertise acts as a catalyst for technological integration. This work provides a substantial theoretical advancement by being among the initial empirical efforts to incorporate human capital dimensions as a moderator within the TAM to clarify digital payments by MSMEs in developing countries.
Sharing Session Tentang Toxic Productivity Bagi Kesehatan Mental Himpunan Mahasiswa Pendidikan Administrasi Perkantoran Universitas Negeri Makassar Sri Yunita Simanjuntak; Fahmi Surya Abdi; Andi Rizka Eka Putri; Andi Putri Tenriyola; Asmansyah Asmansyah
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 12 (2026): Februari
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i12.4024

Abstract

Kegiatan ini bertujuan untuk mengetahui bagaimana manfaat sharing session tentang toxic productivity bagi kesehatan mental himpunan mahasiswa Pendidikan Administrasi Perkantoran. Kegiatan ini dilakukan di Universitas Negeri Makassar, pada tanggal 31 Januari 2026, peserta kegiatan sharing session adalah himpunan mahasiswa Pendidikan administrasi perkantoran. Hasil dari kegiatan ini menunjukkan bahwa sharing session yang dilakukan tentang toxic productivity terkait kesehatan mahasiwa pada tanggal 31 Januari 2026 memberikan dampak positif pada mahasiswa himpunan karena mahasiswa menyadari bahwa beberapa aktivitas yang mereka masih berlebihan dan tidak positif, sehingga dibutuhkan untuk mengelolah aktivitas lebih baik dan terstruktur lagi.
Pemberdayaan Masyarakat Melalui Pengembangan Pertanian dan Perkebunan Berbasis Potensi Lokal di Kabupaten Tambrauw Muh. Nasrullah; Sitti Hardiyanti Arhas; Didik Iskandar; Andi Nuzul Akbar; Andi Putri Tenriyola
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 2, Nomor 2, Agustus 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/ekd57418

Abstract

Kabupaten Tambrauw di Papua Barat Daya memiliki potensi besar di sektor pertanian dan perkebunan yang belum sepenuhnya dioptimalkan sebagai sumber pertumbuhan ekonomi lokal. Urgensi kegiatan ini terletak pada kebutuhan untuk mengembangkan model pertanian berkelanjutan yang tidak hanya meningkatkan produktivitas, tetapi juga menjaga keseimbangan lingkungan dan memperkuat kapasitas masyarakat. Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk mengidentifikasi potensi unggulan sektor pertanian dan perkebunan, memperkuat peran kelompok tani wanita dalam kegiatan hortikultura, serta merumuskan strategi pengembangan tanaman industri yang berwawasan lingkungan. Kegiatan dilaksanakan melalui metode Focus Group Discussion (FGD) pada 9 Juli 2025 di Aula Bappedalitbang Tambrauw, dengan melibatkan perwakilan pemerintah daerah, dan stakeholder terkait. Diskusi difokuskan pada identifikasi potensi, tantangan, dan peluang pengembangan sektor pertanian berbasis keberlanjutan. Hasil kegiatan menunjukkan bahwa sektor pertanian dan perkebunan berperan penting dalam meningkatkan pendapatan masyarakat dan ketahanan pangan daerah. Hortikultura menjadi sektor strategis untuk pemberdayaan ekonomi perempuan, sedangkan pengembangan tanaman industri seperti kelapa, sawit, dan nilam perlu diarahkan pada sistem tumpangsari serta penggunaan pupuk organik untuk menjaga kesehatan tanah. Rekomendasi utama dari kegiatan ini adalah pembentukan Pusat Pelatihan Pertanian dan Perkebunan Terpadu sebagai sarana pelatihan, riset, dan penguatan ekonomi masyarakat Tambrauw.    
Pengembangan Budaya Literasi Siswa Sekolah Dasar melalui Pendekatan Membaca dan Media Audiovisual di UPT SPF SD Inpres Tidung II Makassar Nahdatul Safitri; Nasir Nasir; Andi Rizka Ekaputri; Sri Yunita Simanjuntak; Andi Putri Tenriyola
Jurnal Lamellong: Pengabdian Kepada Masyarakat (JLPM) Volume 2, Nomor 3, Desember 2025
Publisher : ASHA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70188/gm06k918

Abstract

Budaya literasi merupakan salah satu faktor penting dalam mendukung perkembangan akademik dan pembentukan karakter siswa sejak pendidikan dasar. Namun, rendahnya minat membaca pada sebagian siswa masih menjadi tantangan dalam upaya penguatan budaya literasi di lingkungan sekolah. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk menumbuhkan minat baca siswa melalui berbagai pendekatan literasi di UPT SPF SD Inpres Tidung II Makassar. Metode yang digunakan dalam kegiatan ini meliputi pendekatan persuasif melalui komunikasi dengan guru, kegiatan membaca langsung di perpustakaan sekolah, diskusi sederhana mengenai isi bacaan, serta penggunaan media audiovisual berupa film animasi dengan teks terjemahan sebagai alternatif strategi pembelajaran. Sasaran kegiatan adalah siswa kelas V sekolah dasar yang dilibatkan dalam aktivitas membaca dan diskusi literasi. Hasil kegiatan menunjukkan bahwa pendekatan membaca langsung melalui pemanfaatan perpustakaan mampu menarik minat sebagian siswa yang telah memiliki kebiasaan membaca. Namun demikian, metode tersebut belum mampu meningkatkan minat membaca seluruh siswa secara merata. Penggunaan media audiovisual menunjukkan respons yang lebih positif pada beberapa siswa yang sebelumnya kurang tertarik terhadap aktivitas membaca, sehingga secara bertahap mampu mendorong ketertarikan mereka terhadap teks dan cerita tertulis. Secara umum, kegiatan ini menunjukkan bahwa pengembangan budaya literasi pada siswa sekolah dasar memerlukan pendekatan pembelajaran yang bervariasi dan menarik agar dapat menjangkau karakteristik siswa yang beragam. Oleh karena itu, penguatan budaya literasi di sekolah dasar perlu dilakukan secara berkelanjutan melalui kegiatan yang inovatif dan kolaboratif.  
Proactive Personality and Career Adaptability among Gen Z Entrepreneurs in Indonesia: Mediating Role of Goal Orientation and Self-Esteem Anis Anshari Mas'ud; Ahmad Karim; Andi Putri Tenriyola; Alexa Loi
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 02 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i02.587

Abstract

This study investigates the effect of proactive personality on career adaptability. A conceptual model is developed to examine the impact of proactive personality on career adaptability, mediated by goal orientation and self-esteem, among Gen Z entrepreneurs in an emerging economy. Data collected from 581 active entrepreneurs in Indonesia were analysed to test the hypothesised relationships. The psychometric properties of the survey instrument were tested using partial least squares structural equation modelling (PLS-SEM), and the hypotheses were subsequently tested using a bootstrapping procedure. The results indicate that (a) proactive personality is a significant predictor of both goal orientation and self-esteem, and (b) that both goal orientation and self-esteem significantly mediate the relationship between proactive personality and career adaptability. This study also found that occupational prestige acts as a significant antecedent to both proactive personality and goal orientation. This research has several theoretical and practical implications for academics, policymakers, and entrepreneurship support organisations in emerging economies. This research provides detailed insights into the psychological antecedents of entrepreneurial career sustainability and guides academics and support institutions in shaping the development of young entrepreneurs
From Intention to Implementation: Digital Marketing Challenges for Indonesian Seaweed SMEs Andi Putri Tenriyola; Anis Anshari Masud; Tri Desi Lestari
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4679

Abstract

This study examines how small and medium-sized enterprises (SMEs) producing seaweed-based products in South Sulawesi, Indonesia, implement digital marketing strategies, and why a gap persists between their intention to adopt such strategies and their capacity to enact them effectively. Adopting a qualitative, multi-case design, data were gathered from owners and managers of twenty SMEs through in-depth interviews, observation, and documentation, and analyzed thematically along four dimensions of digital-marketing competence: accessibility, interactivity, credibility, and informativeness. The Unified Theory of Acceptance and Use of Technology (UTAUT) serves as the interpretive lens. The findings reveal a consistent intention implementation gap: although most SMEs recognize the value of digital marketing and intend to use it, many struggle to translate this understanding into practice, particularly in producing accessible content, designing engaging visuals, leveraging marketing websites, and creating educational material. Interpreted through UTAUT, strong performance expectancy and social influence sustain adoption intentions, whereas effort expectancy and weak facilitating conditions constrain effective implementation. The study offers a context-specific account of SME digitalization in an under-researched agro-marine sector and highlights the need for targeted training and ecosystem support to close the implementation gap
Co-Authors Ades Asike Ahmad Karim Alexa Loi Andi Nuzul Akbar Andi Rizka Eka Putri Andi Rizka Ekaputri Arifhan Ady DJ Asike, Ades Asmansyah Asmansyah Didik Iskandar Fahmi Surya Abdi Fahmi Surya Abdi Masud, Anis Anshari Muh Nasrullah, Muh Nahdatul Safitri Nasir Nasir Nasir Nasir Nurfaisah Baharuddin Nurwafiyyah, Auliyah Regina Risma Niswaty Saputri, Arnita Sirajuddin Saleh Sitti Hardiyanti Arhas Sri Yunita Simanjuntak Sri Yunita Simanjuntak Tri Desi Lestari