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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jambura Journal of Community Empowerment Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) Econetica Akuntansi'45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Applied Management Studies Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research West Science Business and Management Jurnal Riset Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Science Information System and Technology Jurnal Multidisiplin Indonesia International Journal of Social and Education (INJOSEDU)
Lucky Mahesa Yahya
Fakultas Ekonomi Dan Bisnis, Jurusan Manajemen, Payakumbuh Universitas Andalas
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Journal : Akuntansi'45

 1 
Analisis Strategi Bisnis Usaha Mikro Kecil Dan Menengah Toko Kue: Studi Kasus Pada Usaha Kue Bolu Ina Boy Lucky Mahesa Yahya; Vinda Putri Yanda; Dinda Indriyani; Abdul Hafid
AKUNTANSI 45 Vol. 5 No. 1 (2024): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v5i1.2517

Abstract

The goal of business analysis of sponge cake companies is to comprehend the variables that affect their competitive market performance. Numerous important factors, including the external and internal environments as well as social and cultural factors, must be taken into account in this analysis. Several analysis techniques, including SWOT, STP, and market analysis, can be applied to business analyses of sponge cake companies. Finding an overview of the application of SWOT, STP, and market analysis in the "Kue Bolu Ina Boy" business is the aim of this study. By using these techniques, sponge cake companies can better understand the opportunities and challenges they face and develop a business plan that will maximize their growth and performance. Through appropriate business analysis, a sponge cake company can maximize productivity and boost earnings. In addition, business analysis can support sponge cake companies in adapting to changing circumstances and staying competitive in a market that is becoming more and more crowded.
Co-Authors Abdul Hafid Adila Putri Ayu Afif Alfalah Afriantoni Agustinus Suradi Al-Amin Al-Amin Alfiana, Meza Putri Anisah Nabilah Jonefar Annisa, Nola Nurma Antonius Rino Vanchapo Arnes Yuli Vandika Asdi Asdi Asri, Widya Kartika Auliya, Yuka Amarasri Deddy Hidayat Dedi Firmansyah Desri, Syuryatman Dhea Sri Amanda Dilla Gustianningsih Dinda Indriyani Diva Saskia Faiqah Nabila Prisca Firdaus, Riska Maharani Hadenan Towpek Haryanto, Haryanto Hasanah, Ainilla Helda Marlin Ala Hidayat, Deddy Hutasuhut, Nadra Nadila Hutrisia Marafikha Afwa Ihsan Junas Intan Intan Irma Hakim Iwan Harsono Jedithjah Naapia Tamedi Papia Judijanto, Loso KMT Lasmiatun LAUNTU, ANSIR Loso Judijanto Lovita Permata Sari Marzhanda, Yola Maulidini Adha Maulidna Meike Negawati Kesek Moh. Gufron Romadhoni Mudasetia, Mudasetia Mufida Rahmi Muhammad Alung Muhammad Ilham Muhlasin Mutia Khairun Nisa Mutiara Citra Sari Mutiara Novelly Asril Nadia Tul Aisyah Nadiatika Tsabatiyya Nazaruddin, Erizal Nelvia Iryani Nur Azizah Nurwijayanti Oktavia, Vivi Olivia Vransiska Cania Patra Pertiwi, Triani Pia Ramadhani Poppy Noverlin Putri Fadhilah Putri, Nadiah Radinda, Ayu Putri Rahmi Datul Ulfa Rahmi, Desi Yulia Rasyiddin, Ahmad Reghina Zahra Reivany, Sannia Renada Amalia Sabrina, Cindy Putri Saputra, Andreza Yosmi Sarah Faikhotul Fadilla Selli Mariko Silvia Ekasari Sri Hastutik Sri Purwati, Sri Sudarmanto, Eko Suharni Suharni Suharni Sumia Lorenza Vetty Nur Annisa Vinda Putri Yanda Wahyudin Rahman Widia Khairani Zaenab Nur Aini