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All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Jambura Journal of Community Empowerment Jurnal Informasi dan Teknologi Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Shar-E: Jurnal Kajian Ekonomi Hukum Syariah Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) Econetica Akuntansi'45 Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Applied Management Studies Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research West Science Business and Management Jurnal Riset Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Science Information System and Technology Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia International Journal of Social and Education (INJOSEDU)
Lucky Mahesa Yahya
Fakultas Ekonomi Dan Bisnis, Jurusan Manajemen, Payakumbuh Universitas Andalas
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Journal : Journal of Applied Management Studies

 1 
KUALITAS LAYANAN VIA INSTAGRAM MARKETPLACE MEMBANGUN KEPUASAN CUSTOMER ZARA DI KOTA PADANG Faiqah Nabila Prisca; Lucky Mahesa Yahya
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.103

Abstract

This study aims to analyze the effect of product quality, price, and advertising on purchasing decisions of SMEs in Payakumbuh, using a case study of SMEs Sanjai Anna in Payakumbuh. This research was conducted by collecting data from 30 respondents who are customers of UMKM Sanjai Anna. The data collection method was carried out by distributing questionnaires to respondents who were selected purposively. The questionnaire consists of questions related to product quality, price, advertising, and purchasing decisions. The collected data were then analyzed using multiple linear regression techniques and hypothesis testing. The results of the study show that product quality, price, and advertising have a significant effect on purchasing decisions at Sanjai Anna's SMEs. Good product quality can increase customer confidence and satisfaction with the product, thereby influencing purchasing decisions. Competitive prices and promotion through advertising also have a positive influence on purchasing decisions. This research makes an important contribution to the understanding of the factors that influence purchasing decisions for MSMEs in Payakumbuh, especially for Sanjai Anna's MSMEs. The results of this study are expected to provide input for MSME owners in developing marketing strategies
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM DI PAYAKUMBUH: Studi Kasus UMKM Sanjai Anna Lucky Mahesa Yahya; Poppy Noverlin; Adila Putri Ayu
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.106

Abstract

This study aims to analyze the effect of product quality, price, and advertising on purchasing decisions of SMEs in Payakumbuh, using a case study of SMEs Sanjai Anna in Payakumbuh. This research was conducted by collecting data from 30 respondents who are customers of UMKM Sanjai Anna. The data collection method was carried out by distributing questionnaires to respondents who were selected purposively. The questionnaire consists of questions related to product quality, price, advertising, and purchasing decisions. The collected data were then analyzed using multiple linear regression techniques and hypothesis testing. The results of the study show that product quality, price, and advertising have a significant effect on purchasing decisions at Sanjai Anna's SMEs. Good product quality can increase customer confidence and satisfaction with the product, thereby influencing purchasing decisions. Competitive prices and promotion through advertising also have a positive influence on purchasing decisions. This research makes an important contribution to the understanding of the factors that influence purchasing decisions for MSMEs in Payakumbuh, especially for Sanjai Anna's MSMEs. The results of this study are expected to provide input for MSME owners in developing marketing strategies
Co-Authors Abdul Hafid Adila Putri Ayu Afif Alfalah Afriantoni Agustinus Suradi Al-Amin Al-Amin Alfiana, Meza Putri Anisah Nabilah Jonefar Annisa, Nola Nurma Antonius Rino Vanchapo Arnes Yuli Vandika Asdi Asdi Asri, Widya Kartika Auliya, Yuka Amarasri Deddy Hidayat Dedi Firmansyah Desri, Syuryatman Dhea Sri Amanda Dilla Gustianningsih Dinda Indriyani Diva Saskia Faiqah Nabila Prisca Firdaus, Riska Maharani Hadenan Towpek Haryanto, Haryanto Hasanah, Ainilla Helda Marlin Ala Hidayat, Deddy Hutasuhut, Nadra Nadila Hutrisia Marafikha Afwa Ihsan Junas Intan Intan Irma Hakim Iwan Harsono Jedithjah Naapia Tamedi Papia Judijanto, Loso KMT Lasmiatun LAUNTU, ANSIR Loso Judijanto Lovita Permata Sari Marzhanda, Yola Maulidini Adha Maulidna Meike Negawati Kesek Moh. Gufron Romadhoni Mudasetia, Mudasetia Mufida Rahmi Muhammad Alung Muhammad Ilham Muhlasin Mutia Khairun Nisa Mutiara Citra Sari Mutiara Novelly Asril Nadia Tul Aisyah Nadiatika Tsabatiyya Nazaruddin, Erizal Nelvia Iryani Nur Azizah Nurwijayanti Oktavia, Vivi Olivia Vransiska Cania Patra Pertiwi, Triani Pia Ramadhani Poppy Noverlin Pratama, I Wayan Adi Putri Fadhilah Putri, Nadiah Radinda, Ayu Putri Rahmi Datul Ulfa Rahmi, Desi Yulia Rasyiddin, Ahmad Reghina Zahra Reivany, Sannia Renada Amalia Sabrina, Cindy Putri Saputra, Andreza Yosmi Sarah Faikhotul Fadilla Selli Mariko Silvia Ekasari Sri Hastutik Sri Purwati, Sri Sudarmanto, Eko Suhara, Ade Suharni Suharni Suharni Sumia Lorenza Vetty Nur Annisa Vinda Putri Yanda Wahyudin Rahman Widia Khairani Zaenab Nur Aini