Article Per Year (5 Year)
p-Index From 2020 - 2025
4.379
P-Index
This Author published in this journals
All Journal Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JPM (Jurnal Pemberdayaan Masyarakat) PROFIT J-MACC : Journal of Management and Accounting Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah eBA Journal: Journal Economic, Bussines and Accounting Community Development Journal: Jurnal Pengabdian Masyarakat JES (Jurnal Ekonomi Syariah International Journal of Business, Law, and Education Journal of Tourism Economics and Policy Transformasi Dedikasi: Jurnal Pengabdian Kepada Masyarakat ADILLA: Jurnal Ilmiah Ekonomi Syari'ah Journal of Artificial Intelligence and Digital Business Sanskara Manajemen dan Bisnis West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Basic and Applied Accounting Research Journal RISK : Jurnal Riset Bisnis dan Ekonomi International Journal Multidisciplinary Management Studies and Business Journal ZONA: Jurnal Pengabdian Masyarakat Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Ali muhajir, Ali
Universitas Islam Darul ‘ulum
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : West Science Journal Economic and Entrepreneurship

 1 
Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia Hommy Dorthy Ellyany Sinaga; Syamsulbahri Syamsulbahri; Ali Muhajir; Novi Darmayanti
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.647

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.
Analysis of the Effect of Social Media Usage, Search Engine Optimization, and Content Strategy on Business Growth in the E-Commerce Industry in Indonesia Sinaga, Hommy Dorthy Ellyany; Syamsulbahri, Syamsulbahri; Muhajir, Ali; Darmayanti, Novi
West Science Journal Economic and Entrepreneurship Vol. 2 No. 01 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i01.647

Abstract

This research investigates the influence of digital marketing practices on business growth in the e-commerce industry in Indonesia, focusing on Social Media Usage, Search Engine Optimization (SEO), and Content Strategy. A sample of 150 e-commerce businesses was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results reveal significant positive relationships between Social Media Usage, SEO, and Content Strategy with Business Growth. Additionally, mediation and moderation effects are explored, suggesting a significant mediating role of customer engagement in the relationship between social media usage and business growth. The findings provide practical implications for businesses and policymakers in enhancing digital marketing strategies for sustainable growth in the dynamic Indonesian e-commerce landscape.
Co-Authors . Syamsulbahri Agustian, Dana Ahmad Wawanda Iswanto Ali Shodikin Ana Fitriyatul BILGIES Ana Fitriyatul Bilgies, Ana Fitriyatul Anjar Sulistyowati Arum Sari, Titis Putri ASRIL ASRIL Azhar, Zahroel Bilgies, Ana Fitriyatul Budiman, Hendi Cholipah Hayuningtiya Dwiningwarni, SS Hendi Budiman Hendrawan, Yoni Heni Purnama Putra Heriyanto Heriyanto Hommy Dorthy Ellyany Sinaga Imran, Hamzah Al Karimah, Anifatul Karo-karo, Alex P. Kushariyadi Kushariyadi Mainan, Cut Margaret Stevani MARIFANI FITRI ARISA Martha Laila Arisandra, Martha Laila Masyhadi, H Maulana, Anasrudin Muhammad Ikhsan Mukhsinin, Iqbal Nazaruddin, Saiful Noor Aurelia, Mia Novi Darmayanti Novi Darmayanti pengelola, pengelola Ratnasari Ratnasari Rifky Ardhana Kisno Saputra Rosdiana Rosdiana Rosyid, Muhammad Rozi, Ahmad Fathur Sa’idah, Laily Nur Sinaga, Hommy Dorthy Ellyany Siti Shoimah Sukesi . Sundari, Ariefah Sutardi Sutardi Tampubolon, Liosten Rianna Roosida Ully Taufiq Taufiq Triadi, Defri Utami, Eva Yuniarti Wahyu Kyestiati Sumarno, Wahyu Kyestiati