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All Journal Jurnal Manajemen Bisnis Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Cakrawala : Jurnal Humaniora Bina Sarana Informatika JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Dinasti International Journal of Management Science Jurnal Ilmiah Manajemen Ubhara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Jurnal Pengabdian Masyarakat Formosa (JPMF) Jurnal Riset Ilmiah
Widi Winarso, Widi
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

 1 
The Influence of Customer Relationship Strategy, Innovation Strategy and Capability Strategy on Competitive Advantage and Its Implications on Marketing Performance in Small and Medium Enterprises in the City of Bekasi Winarso, Widi; Limakrisna, Nandan; Muharam, Hari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4561

Abstract

Indonesia's position in global competitiveness is considered low compared to other ASEAN countries. This indicates that the competitive advantage of the industry and other SME sectors is considered not optimal. The competition for SMEs in the fashion sector to compete for the market and the increasing number of SMEs has caused the SMEs in the fashion sector to determine the right strategy in marketing their business products. The purpose of this study was to analyze the effect of Customer Relationship Strategy, business innovation strategy and capability strategy on competitive advantage and the performance of SMEs in Bekasi City. This research approach is a quantitative approach. Exogenous variables include Customer Relationship Strategy, innovation and capability strategy. Endogenous variables are competitive advantage and competitive advantage. The endogenous variable in this study is marketing performance. The population of this research is the owners and employees of SMEs in Bekasi City, totaling 561 SMEs. Based on calculations with the Slovin formula, the total sample is 235 SMEs. The analytical method used is the Structural Equation Model (SEM). SEM assumption test consists of outliers, multicollinearity, minimum number of samples. Hypothesis testing using CR and t test.
Potential of E-Commerce as a Method of Agricultural Business Marketing on MSME Scale Gede Endra Bratha, Wayan; Tussoleha Rony, Zahara; Winarso, Widi
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1398

Abstract

The study aims to review the performance of e-commerce in the operation of agricultural SMEs so that the view for developing and implementing e-commerce can be improved. The method used in this research is an approach is carried out through the literature study, namely research that critically examines knowledge, ideas or findings and provides theoretical and methodological contributions to the object of study. Originality/value – This study identifies, explores, analyzes and summarizes the main themes that contribute to deepening the literature by identifying the potential of e-commerce as a marketing method for agricultural businesses MSME scale.
Co-Authors Adelina Suryati Adi Wibowo Noer Fikri Amelia, Mita Anggraini, Melani Putri Anjasmara, Rengga Annisa Chelintia Mayang Sari Awalya, Shofi Sutji Azizah Nur Syamsiyah Budi Satria Budi Satria Cahyadi Husadha Dian Kusuma Wardhani DODY KURNIAWAN Ery Teguh Prasetyo Fahmi Kamal Fahmi Kamal Fata Nidaul Khasanah Fatih, Muhammad Rizki Ibnu Ferawaty Puspitorini Fikri , Adi Wibowo Noer Fikri , Adi Wibowo Noor Gede Endra Bratha, Wayan Hadita Hadita, Hadita Handayani, Milda Haryudi Anas Jumawan, Jumawan Kardinah Indrianna Komariah, Neng Siti Lia Mardiani Lituhayu, Megan M Fadhli Nursal M. Fadhli Nursal Muhammad Rizki Ibnu Fatih Muharam, Hari Mulyadi Mutazam, Zidan Hoerul Nabillah Deriefca Rahmawati Nandan Limakrisna Nurhasanah, Shandra Dewi Nursal, M.Fadhli Putra, Christophorus Indra Wahyu Rahmawati, Nabillah Deriefca Ramadhani, Nauval Renwarin, Joseph Martinio Jocrien Rony, Zahara Tussoleha Rorim Panday Rorim Panday, Rorim Sari, Annisa Chelintia Mayang Shofi Sutji Awalya Soehardi Soehardi Suryati, Adelina Untari, Dhian Tyas Wastam Wahyu Hidayat Wibowo, Wahyu Tri Widjanarko , Wirawan Wijayaningsih, Rini Wirawan Widjanarko Yoganingsih, Tutiek