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All Journal Jurnal Ekonomika Jurnal Wira Ekonomi Mikroskil Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Pendidikan Ekonomi (JURKAMI) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Ekonomi Manajemen Jurnal Manajemen Bisnis eCo-Buss Jurnal Sains dan Teknologi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sains Manajemen Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal of Applied Business and Banking (JABB) Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business JOMPA ABDI: Jurnal Pengabdian Masyarakat Asia Pacific Journal of Management and Education Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Adi Suparwo
Universitas Adhirajasa Reswara Sanjaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Pengaruh Kualitas Produk dan Sales Promotion Terhadap Keputusan Pembelian Oli Texal Wulan Yuliyana; Ana Manisha Fernandes Duaniku; Srie Wijaya Kusuma Dewi; Rofily Putriyandari; Adi Suparwo
Jurnal Sains Manajemen Vol. 8 No. 1 (2026): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/95tyvw41

Abstract

PT. Cassbar Pancaran Berkat beroperasi dalam sektor perdagangan kimia dan manufaktur minyak. Penelitian ini bertujuan untuk menilai dampak kualitas produk dan sales promotion terhadap keputusan pembelian Texal Oil dari PT. Cassbar Pancaran Berkat. Metode penelitian ini menggunakan pendekatan deskriptif dan verifikatif untuk menjelaskan hubungan antara variabel yang diperiksa. Sampel terdiri dari 100 responden yang dipilih dengan metode pengambilan sampel non-probabilitas dengan menggunakan strategi pengambilan sampel insidental. Metode analisis data yang digunakan meliputi evaluasi validitas dan reliabilitas, penilaian normalitas, dan pengujian hipotesis melalui regresi linier berganda, uji-t, uji-F, dan uji determinasi dengan menggunakan SPSS versi 25. Hasil analisis menunjukkan bahwa kualitas produk dan promosi penjualan memberikan dampak positif dan cukup besar terhadap keputusan pembelian Texal Oil, baik secara individu maupun kolektif. Kualitas produk dan promosi penjualan yang dilakukan oleh PT. Cassbar Pancaran Berkat secara signifikan memengaruhi minat konsumen dan keputusan pembelian terkait Texal Oil. Penelitian ini memiliki implikasi yang signifikan bagi PT. Cassbar Pancaran Berkat, khususnya pendekatan pemasaran yang ditingkatkan, kualitas produk yang lebih tinggi, dan promosi penjualan yang lebih efektif dapat meningkatkan daya tarik produk dan berdampak positif terhadap keputusan pembelian konsumen.
Pengaruh Live Streaming dan Content Marketing Terhadap Minat Beli Pada Aplikasi TikTok Shop di Kota Bandung Adi Suparwo; Fadhilla Baharridzki; Wulan Yuliyana; Rina Dwi Handayani
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 1 (2025): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i1.27855

Abstract

Secara daring, sebagian besar orang berbelanja di TikTok Shop karena harga barang yang disediakan di sana murah. Daya tarik influencer sebagai host acara langsung TikTok Shop untuk mendorong konsumen berbelanja, di sisi lain hanya menyumbang 24% dari total. Live Streaming di TikTok Shop juga memiliki hasil terburuk, yang memengaruhi minat pelanggan untuk membeli, menurut data survei digital. Penelitian ini bertujuan untuk mengetahui bagaimana Live Streaming dan Pemasaran Konten TikTok Shop mempengaruhi kecenderungan pengguna untuk melakukan pembelian di Kota Bandung. Penelitian ini menggunakan metode penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif. Seratus orang yang tinggal di wilayah Bandung yang menggunakan aplikasi TikTok menjadi subjek penelitian ini. Pengambilan sampel nonprobabilitas dengan strategi sampel purposive digunakan dalam penelitian ini. Penelitian ini menggunakan IBM SPSS statistics 26 untuk analisis statistiknya, yang mencakup regresi linier berganda, uji t dan uji F. Temuan penelitian menunjukkan bahwa di Kota Bandung secara parsial variabel live streaming dan pemasaran konten berdampak signifikan terhadap minat beli pada aplikasi TikTok. Secara simultan, calon pembeli aplikasi TikTok di Bandung sangat dipengaruhi oleh faktor Live Streaming dan Pemasaran Konten.
Optimizing E-wom, Price Perception, and Content Marketing to Increase Purchasing Decisions on the Instagram Platform: Mengoptimalkan E-wom, Persepsi Harga, dan Pemasaran Konten untuk Meningkatkan Keputusan Pembelian di Platform Instagram Adi Suparwo; Nabila Shafa Shalsabila
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2265

Abstract

This study aims to determine the description of e-WOM, price perception, and content marketing on purchasing decisions. Then, to test the partial influence of e-wom on purchasing decisions, price perception on purchasing decisions, and content marketing on purchasing decisions, and simultaneously regarding the influence of e-wom, price perception, and content marketing on purchasing decisions on the CV. Primar Lestari, Instagram platform. The data analysis used is a descriptive verification method with a purposive sampling method of 100 respondents. The results of the study showed that the description of el-wom, price perception, content marketing, and purchasing decisions were in the good category. Partially, el-wom and contelnt markelting did not have a significant effect on purchasing decisions, while pricel pelrcelption had a significant effect on purchasing decisions. Simultaneously, el-wom, pricel pelrcelption, and contelnt markelting significantly influelncel purchasing delcisions. The implications of this study emphasize that CV. Prima Lestari should focus on optimizing its pricing strategy to increase sales conversions. Theoretically, these results confirm that functional elements (price) still carry a higher weight in consumer decision-making on social media than communicative elements.
The Importance of Perceived Organizational Support and Work From Home to increase Work-Life Balance During The Covid-19 Pandemic Amanda Putri; Ali Amran; Adi Suparwo; Adang Kurniawan; Yayu Sri Rahayu; Suryana Suryana
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1262

Abstract

This research’s purpose is to determine the impact of perceived organizational support and work from home on the work-life balance of employees during the COVID-19 pandemic. The research method used was the survey method. It took 30 respondents as samples from Gramedia TSM – Bandung by using a non-probability sampling method with a saturated sampling technique. A descriptive and verificative survey was the research type used in this study. The data were processed with multiple regression analyses. The research result showed that perceived organizational support, work from home, and work-life balance are on a good level. The hypothesis testing showed that work from home has a positive and significant effect on work-life balance partially. Perceived organizational support has also a significant and positive effect on work-life balance. Both of them, work from home and perceived organizational support affect work-life balance simultaneously. This study concluded that perceived organizational support and work from home were two significant predictors to construct work-life balance. This information is useful for the company in evaluating the work-life balance of employees through the implementation of work from home and perceived organizational support.
Co-Authors Adang Kurniawan Afifah Tsany Agistiani Agriya Fanny Pratama Agustin, Regita Puji Aldi Priyansah Alfin Zulkifli Ali Amran Ali Amran Amanda Putri Ana Manisha Fernandes Duaniku Ani Solihat Ani Solihat Antar Fawazi, Muhamad Rafli Catur Martian Fajar Catur Martian Fajar Cici Rengganis Dini Rahmawati Doni Purnama Alamsyah Drajat, Devi Yuniati Dwi Ariyandi Dwi Handayani, Rina Dwiza Riana Emay Emay Fadhilla Baharridzki Fajar , Catur Martian Fajar Satya Hadi Famati Gulo Feti Fatimah Mauliyan Feti Fatimah Maulyan Fitriyani Fitriyani Hadinata Situmorang Hendi Suhendi Indriyani Astuti Nurachman Kiswanto, Restu Komalasari, Yunika Kurniawan, Adang Luckieta, Meiliani Mayya Nurbayanti Shobary Mita Wydaswara Muhammad Harli Firmansyah Mutiara Tristyantie Nabila Shafa Shalsabila NURJAYA NURJAYA, NURJAYA Oktaviana Bhena Penny Rahmadewi putri, amanda Rafa Mutia Ersa Azahra Ratna Deli Sari Reni NurFitriyani Restu Kiswanto Rina Dwi Handayani Rina Dwi Handayani Rina Dwi Handayani, Rina Dwi Riris Roisah, Riris Riska Aryanti, Fanesha Rizal Rachman, Rizal Rofily Putriyandari Rohimah, Restiani Aulia Rut Laura Silalahi Shafna Nur Halizha Siti Uswatun Hasanah Sri Lena Saragih, Yupita Srie Wijaya Kusuma Dewi Sukajie, Bambang Sunarsi, Denok Supriadi, Aldi Anggara Suryana Suryana Suryana Suryana Suryana Suryana Syarifuddin , Didin Toni Arifin Wulan Yuliyana, Wulan Yayu Rahayu Yayu Rahayu, Yayu Yayu Sri Rahayu Yayu Sri Rahayu Yayu Sri Rahayu, Yayu Sri Yuli Angliawati, Ria Yuniati Drajat, Devi