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All Journal Jurnal Ekonomika Jurnal Wira Ekonomi Mikroskil Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Pendidikan Ekonomi (JURKAMI) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Mantik Jurnal Ekonomi Manajemen Jurnal Manajemen Bisnis eCo-Buss Jurnal Sains dan Teknologi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sains Manajemen Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Bisnis Mahasiswa International Journal of Applied Finance and Business Studies Arus Jurnal Sosial dan Humaniora Jurnal of Applied Business and Banking (JABB) Service Management Triangle : Jurnal Manajemen Jasa Bulletin of Management and Business JOMPA ABDI: Jurnal Pengabdian Masyarakat Asia Pacific Journal of Management and Education Economics, Business, Accounting & Society Review e-Jurnal Apresiasi Ekonomi Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal of Economic Empowerment Strategy (JEES) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Adi Suparwo
Universitas Adhirajasa Reswara Sanjaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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THE INFLUENCE OF SERVICE QUALITY, DIGITAL CUSTOMER EXPERIENCE AND BRAND IMAGE ON CUSTOMER SATISFACTION OF THE I.SAKU APPLICATION IN BANDUNG CITY Adi Suparwo; Shafna Nur Halizha; Feti Fatimah Mauliyan
Jurnal Ilmiah Manajemen dan Bisnis Vol 12, No 1 (2026): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v12i1.37813

Abstract

ABSTRACTWith the advancement of technology, it is easier for people to make cash transactions without cards using e-wallets. The rise of e-wallets today makes users consider more about the quality of service, ease of usage, brand image from e-wallet when they want to use it.  This research seeks to examine the effect of service quality, digital customer experience and brand image to customer satisfaction for the I.Saku Application in Bandung City. Descriptive and verification research methodologies are used in this study’s through a quantitative method. The object is studied in this study were customers of the I.Saku Application in Bandung City using a total 100-person sample. The sampling method regulated in this case research is the nonprobability sampling method with purposive sampling technique. Statistics data this study uses multiple linear regression data analysis with the help of statistical processing of data tools bye using IBS SPSS statistic 25 application. The findings of this study illustrate that partially the service quality variable has a significant effect on customer satisfaction of the I.Saku Application in Bandung City and brand image has a significant effect on customer satisfaction of the I.Saku Application in Bandung City. Meanwhile, digital customer experience does not have a significant effect on customer satisfaction of the I.Saku Application in Bandung City. Simultaneously, service quality, digital customer experience and brand image have a joint effect on customer satisfaction of the I.Saku Application in Bandung City.
Optimizing E-wom, Price Perception, and Content Marketing to Increase Purchasing Decisions on the Instagram Platform: Mengoptimalkan E-wom, Persepsi Harga, dan Pemasaran Konten untuk Meningkatkan Keputusan Pembelian di Platform Instagram Suparwo, Adi; Shalsabila, Nabila Shafa
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2265

Abstract

This study aims to determine the description of e-WOM, price perception, and content marketing on purchasing decisions. Then, to test the partial influence of e-wom on purchasing decisions, price perception on purchasing decisions, and content marketing on purchasing decisions, and simultaneously regarding the influence of e-wom, price perception, and content marketing on purchasing decisions on the CV. Primar Lestari, Instagram platform. The data analysis used is a descriptive verification method with a purposive sampling method of 100 respondents. The results of the study showed that the description of el-wom, price perception, content marketing, and purchasing decisions were in the good category. Partially, el-wom and contelnt markelting did not have a significant effect on purchasing decisions, while pricel pelrcelption had a significant effect on purchasing decisions. Simultaneously, el-wom, pricel pelrcelption, and contelnt markelting significantly influelncel purchasing delcisions. The implications of this study emphasize that CV. Prima Lestari should focus on optimizing its pricing strategy to increase sales conversions. Theoretically, these results confirm that functional elements (price) still carry a higher weight in consumer decision-making on social media than communicative elements.
Kinerja Proyek Ditinjau Dari Sistem Pengendalian Internal, Audit Internal Dan Efisiensi Beban Proyek: Studi Pada PT Maratama Cipta Mandiri Restu Kiswanto; Catur Martian Fajar; Adi Suparwo
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 13 No. 1 (2019): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/tz97jv52

Abstract

The low performance in carrying out projects at PT Maratama Cipta Mandiri led to a decrease in project revenue, it can be proven that in practice there are still ineffective and efficient project implementation in the management system, audit results, and project costs. Referring to this, this study aims to determine the impact of internal control, internal audit, and the efficiency of project costs on project performance. The method used is a survey method with a quantitative approach, and descriptive verification research type. The data source used is primary data as a result of 88 questionnaires distributed to employees. The results of the study based on the partially proposed hypothesis shows that internal control has a significant positive effect on project performance, internal audit has no significant negative effect on project performance, the project load efficiency does not have a significant positive effect on project performance, and simultaneously internal control, internal audit, and project cost efficiency have a significant positive effect on project performance. Other results found that there are variables that have the greatest influence on project performance is internal control, with the accounting system dimensions of the accounting system design indicators. From the results of this study it is expected that the company can improve the internal control system so that it can improve the performance of the project at PT Maratama Cipta Mandiri.
Co-Authors Adang Kurniawan Afifah Tsany Agistiani Agriya Fanny Pratama Agustin, Regita Puji Aldi Priyansah Alfin Zulkifli Ali Amran Ali Amran Amanda Putri Ani Solihat Ani Solihat Antar Fawazi, Muhamad Rafli Baharridzki, Fadhilla Catur Martian Fajar Catur Martian Fajar Cici Rengganis Dini Rahmawati Doni Purnama Alamsyah Drajat, Devi Yuniati Dwi Ariyandi Dwi Handayani, Rina Dwiza Riana Emay Emay Fajar , Catur Martian Fajar Satya Hadi Famati Gulo Feti Fatimah Feti Fatimah Mauliyan Fitriyani Fitriyani Hadinata Situmorang Hendi Suhendi Indriyani Astuti Nurachman Kiswanto, Restu Komalasari, Yunika Kurniawan, Adang Luckieta, Meiliani Manisha Fernandes Duaniku, Ana Mayya Nurbayanti Shobary Muhammad Harli Firmansyah Mutiara Tristyantie NURJAYA NURJAYA, NURJAYA Oktaviana Bhena Penny Rahmadewi putri, amanda Rafa Mutia Ersa Azahra Ratna Deli Sari Reni NurFitriyani Restu Kiswanto Rina Dwi Handayani Rina Dwi Handayani, Rina Dwi Riris Roisah, Riris Riska Aryanti, Fanesha Rizal Rachman, Rizal Rofily Putriyandari, Rofily Rohimah, Restiani Aulia Rut Laura Silalahi Shafna Nur Halizha Shalsabila, Nabila Shafa Siti Uswatun Hasanah Sri Lena Saragih, Yupita Sri Rahayu, Yayu Sukajie, Bambang Sunarsi, Denok Supriadi, Aldi Anggara Suryana Suryana Suryana Suryana Suryana Suryana Syarifuddin , Didin Toni Arifin Wijaya Kusuma Dewi, Srie Wulan Yuliyana, Wulan Wydaswara, Mita Yayu Rahayu Yayu Rahayu, Yayu Yayu Sri Rahayu Yayu Sri Rahayu, Yayu Sri Yuli Angliawati, Ria Yuniati Drajat, Devi