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Muhammad Yamin Siregar
Universitas Medan Area
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PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC PADA TOKO UNDERPRICE SKINCARE Agnelisa Fegyola Pinem; Finta Aramita; Muhammad Yamin Siregar
EKSPOLHUM Vol. 1 No. 2 (2024): Agustus
Publisher : SUAN PUBLISHER

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Abstract

The aim of this research is to determine the influence of celebrity endorsements and brand awareness on purchasing decisions for Skintific skincare products at Underprice Skincare stores, partially and simultaneously. The research design used is an associative approach. The population of the population who purchased skintific products at Underprice Skincare was 2,321 consumers (Data on purchases at Underprice Skincare stores in 2022 using a sampling technique based on criteria using the Slovin method. Based on these criteria, the research sample was 96 respondents. The data analysis method used analysis multiple linear regression with SPSS.25 Based on the results of the t test that has been carried out, it can be concluded that Celebrity Endorsement has a positive and significant effect on Purchasing Decisions. It can be concluded that Brand Awareness has a positive and significant effect on Purchasing Decisions Endorsement and Brand Awareness have a positive and significant effect simultaneously on purchasing decisions
Pemberdayaan Pengrajin Belacan Paya Dondong, Secanggang, Langkat, Melalui Diversifikasi Sambal Belacan Kemasan Hasibuan, Effiati Juliana; Riyanto, Riyanto; Siregar, Muhammad Yamin
I-Com: Indonesian Community Journal Vol 5 No 4 (2025): I-Com: Indonesian Community Journal (Desember 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i4.8461

Abstract

Tujuan kegiatan ini adalah memberikan pelatihan dan pendampingan kepada kelompok Pengrajin Belacan dalam mengembangkan produk diversifikasi berbasis belacan. Mitra adalah Kelompok Pengrajin Belacan Dusun Paya Dondong, Desa Secanggang, Kecamatan Secanggang, Langkat, Sumatera Utara. Belacan merupakan produk fermentasi dari udang rebon atau kecepe. Permasalahan utama yang dihadapi mitra adalah ketergantungan pada ketersediaan udang rebon yang tidak stabil sepanjang tahun. Solusi yang ditawarkan adalah diversifikasi produk belacan menjadi sambal belacan kemasan yang dapat diproduksi secara berkelanjutan. Metode kegiatan yang digunakan meliputi: (a) sosialisasi peluang diversifikasi belacan (b) pelatihan produksi; (c) pemberian hibah peralatan dan bahan baku; (d) pendampingan penggunaan peralatan dan strategi pemasaran; dan (e) monitoring dan evaluasi keberlanjutan. Hasil kegiatan : (a) membuka peluang usaha baru berbasis belacan; (b) meningkatkan pendapatan pengrajin, terutama untuk menghadapi masa paceklik bahan baku; dan (c) mendorong pemanfaatan sumber daya lokal secara berkelanjutan melalui produksi yang lebih efisien dan ramah lingkungan.
Penguatan Pemasaran UMKM Melalui Edukasi E-Commerce di Desa Patumbak I Taufik Siregar; Sri Hidayani; Anggreni Atmei Lubis; Muhammad Yamin Siregar; Andi Hakim Lubis; Ghazy Luthfi; Yunita
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 02 (2022): EDISI SEPTEMBER 2022
Publisher : Universitas Harapan Medan

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Abstract

Transformasi digital menjadi kebutuhan penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam meningkatkan daya saing dan memperluas jangkauan pasar. Namun, keterbatasan literasi digital masih menjadi kendala utama dalam pemanfaatan e-commerce oleh pelaku usaha di tingkat desa. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan e-commerce sebagai strategi pemasaran digital. Kegiatan dilaksanakan pada Sabtu, 27 Agustus 2022 di Desa Patumbak I, Kecamatan Patumbak, Kabupaten Deli Serdang, dengan metode penyuluhan partisipatif, diskusi interaktif, dan simulasi praktik. Evaluasi dilakukan melalui pre-test dan post-test terhadap 30 peserta. Hasil menunjukkan peningkatan rata-rata skor dari 55% menjadi 88%, dengan kenaikan sebesar 33 poin. Perhitungan normalized gain sebesar 0,73 termasuk dalam kategori tinggi, yang menunjukkan efektivitas program dalam meningkatkan literasi digital peserta. Program ini berkontribusi dalam memperkuat kapasitas UMKM untuk beradaptasi dengan sistem pemasaran berbasis teknologi secara berkelanjutan.
Analisis Komparatif Kinerja Pemasaran Sebelum dan Sesudah Implementasi Digital Marketing pada Usaha Kuliner di Kecamatan Medan Sunggal Sihotang, Cristint; Salqaura, Siti Alhamra; Siregar, Muhammad Yamin
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to analyze the difference in sales performance before and after the implementation of digital marketing at MIEGO CRIS Trading Business in Medan Sunggal. Digital marketing was implemented as an effort to expand marketing reach and increase product sales. The research used a quantitative method with a comparative approach. Data were obtained from sales reports before and after the implementation of digital marketing, as well as questionnaires distributed to customers. The data analysis technique used was the Wilcoxon Signed Rank Test. The sample consisted of 30 respondents, who were the same individuals in both the before and after conditions of digital marketing implementation. The test was conducted using the Wilcoxon Signed Rank Test to determine the difference between the conditions before and after the implementation of digital marketing. The results showed a significant difference between the conditions before and after the implementation of digital marketing during the 2023–2025 period, with a Z value of –3.490 and a significance value of 0.000 (Asymp. Sig. 2-tailed). It can therefore be concluded that the implementation of digital marketing has a significant influence on improving the sales performance of Usaha Dagang MIEGO CRIS in Medan Sunggal.
Co-Authors Abadi, Tri Ayu Agnelisa Fegyola Pinem Ahmad Prayudi Ahmad Rafiki Aji Pangestu Alfifto Andi Hakim Lubis Anggreni Atmei Lubis Ayu, Younda Dwi Dahrul Siregar Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Effiati Juliana Hasibuan Eka Dewi Setia Tarigan Erliyanto, Sindi Fauzan, Nabil Finta Aramita Ghazy Luthfi Ida Royani Intan Wahyu Ningsih Intan Wahyu Ningsih, Intan Wahyu Isnaniah Lailikhatmisafitri Isnaniah LKS Jamilah Nasution Lubis, Febby Yohana Mardiana Mardiana Muhammad Hafiandi Prahada Musmar, Ismail Mahara Nasrullah Hidayat, Nasrullah Nasution, Silvia Octrianti Parulian Sihombing Patar Marbun Putri Handayani Siregar Rahmiati Rahmiati Riyanto Riyanto Riza Fanny Meutia Sagala, Dandi Sambas, Rizky Aulia Sihotang, Cristint Siti Alhamra Salqaura Situmorang, Cintami E Sri Hidayani Sugito Sugito Syahriandi, H Taufik Siregar Tegar Sry Restu’eli Gulo Trissa, Yovanda Audiva Warsani Purnama Sari Winita Winita Winita Winita, Winita Yani, Anggia Dwi YUNITA