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EKSISTENSI DAN PENINGKATAN KEMANDIRIAN EKONOMI SANGGAR GONG PRO MELALUI PELATIHAN DIGITAL MARKETING Ana Sopanah; Hanif Rani Iswari; Firman Nurdiyansyah; Riza Bahtiar Sulistyan
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.656

Abstract

Problems related to existence and economic independence for activities that are cultural preservation require hard work. This is fully felt by Sanggar Gong Pro which is a studio that dedicates itself to efforts to preserve traditional dance culture. Therefore, academic synergy is needed to realize the existence of Sanggar Gong Pro so that it has economic independence. This synergy is in the form of community service that aims to improve Sanggar Gong Pro's digital marketing capabilities. The methodology includes initial assessment, training, and assistance in creating digital marketing strategies. The result is a significant increase in the digital marketing capabilities of Sanggar Gong Pro managers, increased participant participation, and public awareness about preserving dance culture. This service not only benefits dance studios, but also contributes to cultural preservation and the development of digital marketing competencies in the local community. This illustrates how the potential of digital marketing can support traditional arts and culture in the modern era
ANALISIS EFEKTIVITAS DAN PENYAJIAN PSAP NO. 2 PADA DINAS SOSIAL KOTA MALANG TAHUN 2020–2022 Aria Wastra Boja; Ana Sopanah S; Endah Puspitosarie
Journal of Innovation Research and Knowledge Vol. 3 No. 4: September 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i4.6548

Abstract

This study aims to determine the conformity of the social services budget realization report in Malang City, whether it is in accordance with PSAP No. 2 as well as knowing the effectiveness of social service budget realization in Malang city. The research method used in this research is descriptive qualitative research, which is a research method that utilizes qualitative data and is described descriptively. Malang City Social Service as the object of this research. Primary data was obtained from documents contained in the Malang City Social Service. In addition, interviews were conducted with those concerned and direct observation. The results of this study indicate that Malang City is good and in accordance with the Elements of the Budget Realization Report in PSAP No. 2, starting with providing information on the realization of LRA-income in one period along with its income items, providing information on the realized expenditure budget, providing information on the realized transfer budget, providing information on the realized surplus/deficit budget, providing information on the realized surplus/deficit budget.
Bagaimana Mengelola Keuangan Sekolah yang Efektif dan Efisien? Helin Destria Ananda; Ana Sopanah; Indah Dewi
Jurnal Riset Akuntansi & Perpajakan (JRAP) Vol 10 No 2: Juli - Desember (2023)
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35838/jrap.2023.010.02.17

Abstract

The BOS Fund is a government program that basically provides funding for non-personnel operating costs for basic education units as implementers of the compulsory education program. There is a new change, namely the Regulation of the Minister of Finance of the Republic of Indonesia number 119/PMK.07/2021 concerning the management of non-physical special allocation funds, where the distribution which was originally through RKUD is now directly to the school's account. The purpose of this study was to find out how effective and efficient the management of BOS funds was as well as the supporting and inhibiting factors and their efforts at UPT SDN Ngadri , Binangun District. The method used in this research is descriptive quantitative. The research data are primary and secondary data. The data collection techniques of this research are observation, interviews and documentation. The data analysis technique in this study used the Mardiasmo theory, namely the ratio of effectiveness and efficiency ratio to measure the effectiveness and efficiency of managing BOS funds. The results of this study indicate that the management of BOS funds has been effective and efficient based on predetermined value classifications.
ANALISIS AKUNTABILITAS DAN TRANSPARANSI LAPORAN KEUANGAN DI KELURAHAN WONOKOYO KOTA MALANG Muliana, Anisa Putri; Ana Sopanah; Khojanah Hasan
Jurnal Ekonomi Kreatif Indonesia Vol. 1 No. 3 (2023): August
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v1i3.15

Abstract

ABSTRAK Akuntabilitas publik merupakan kewajiban pihak pemegang amanah untuk memberikan pertanggungjawaban, menyajikan, melaporkan, dan mengungkapkan segala aktivitas dan kegiatan yang menjadi tanggungjawabnya kepada pemberi amanah yang memiliki hak dan kewenangan untuk meminta pertanggungjawaban tersebut. Tujuan dari penelitian ini adalah untuk menganalisis akuntabilitas dan transparansi laporan keuangan di Kelurahan Wonokoyo Kecamatan Kedungkandang Kota Malang. Penelitian ini menggunakan metode deskriptif kualitatif, yang bertujuan untuk mengumpulkan informasi aktual dan terperinci, mengindentifikasi masalah, dan membuat perbandingan atau evaluasi. Teknik pengumpulan data yang digunakan oleh peneliti meliputi wawancara dan dokumentasi. Peneliti melakukan wawancara dengan individu yang dianggap mampu memberikan informasi yang komprehensif dan relevan. Memastikan data yang diperoleh dapat dipercaya. Hasil dari penelitian ini menunjukkan bahwa praktik akuntabilitas telah sesuai dengan Peraturan Pemerintah No. 71 Tahun 2010 mengenai sistematika penyusunan laporan. Namun, terkait transparansi, peneliti melihat masih kurangnya keterbukaan kepada publik terkait hasil pertanggungjawaban, khususnya dalam bentuk laporan keuangan. ABSTRACT Public accountability is the obligation of the trustee to provide accountability, present, report, and disclose all activities and activities that are his responsibility to the trustee who has the right and authority to request this accountability. The purpose of this research is to analyze the accountability and transparency of financial reports in the Wonokoyo Subdistrict, Kedungkandang District, Malang City. This study utilizes a qualitative descriptive method, aiming to collect actual and detailed information, indentify problems, and make comparisons or evaluations. The data collection technique used by the researcher includes interviews and documentation. The researcher conducted interviews with individuals considered capable of providing comprehensive and relevant information. Ensuring the data obtained is reliable. The results of this research indicate that the accountability practices comply with Government Regulation No. 71 of 2010 regarding systematic report preparation. However, concerning transparency, the researcher observed that there is still a lack of openness to the public regarding accountability outcomes, specifically in the form of financial reports.
Public Accountability in Non-Profit Organizations in Kampung Tridi Malang Besin, Egidio Da Neves Brito; Sopanah, Ana; Hasan, Khojanah
Innovation Business Management and Accounting Journal Vol. 2 No. 4 (2023): October - December
Publisher : Mahameru Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v2i4.59

Abstract

This writing aims to find out how public accountability is for non-profit organizations in Tridi Village, Malang City. This study uses qualitative methods with descriptive analysis. The results of the research show that Kampung Tridi has implemented the principle of accountability starting from the planning, implementation, and accountability processes quite well. Where, in the plan, Tridi village administrators hold regular meetings to discuss the work program to be held and also the budget. Meanwhile, in the process of implementing it, Tridi village administrators kept records regarding income and expenses in Tridi village and in the implementation of the work program all residents participated, this indicates residents' awareness of accountability and transparency in financial management in Tridi Malang village. Next, in the process of accountability the management of Tridi village reports regularly to the residents on the financial reports that have been recorded, this indicates that there is openness to the residents so that the community's trust in the management of Tridi village is getting higher. However, related to the financial reports that are made are still very simple, because they only record income and expenses, they are not guided by the standards that apply to non-profit organizations today, namely ISAK 35.
Akuntabilitas Dan Transparansi Laporan Keuangan Pada Masjid Sabilillah Di Kota Malang Berdasarkan ISAK 35 Sari, Novita Alaika; Sopanah, Ana; Anggarani, Dwi
Journal of Public and Business Accounting Vol. 3 No. 1 (2022): January - June
Publisher : Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/jopba.v3i1.278

Abstract

Masjid merupakan salah satu bentuk organisasi nirlaba yang berfokus pada bidang keagamaan. Bentuk pengelolaan keuangan masjid menjadi hal yang sangat penting dilakukan oleh pengurus, mengingat dana masjid sendiri berasal dari para jamaah sehingga perputaran keuangan masjid juga harus dipertanggung jawabkan secara terbuka. Penelitian ini bertujuan untuk mengetahui bagaimana bentuk akuntabilitas dan transparansi yang diterapkan didalam Masjid Sabilillah Malang. Hasil dari penelitian ini menunjukkan bahwasannya Masjid Sabilillah telah menerapkan beberapa bentuk akuntabilitas dan juga transparansi, mulai dari bentuk perencanaan, pelaksanaan hingga pertanggung jawaban keuangan sudah dilakukan secara terbuka dihadapan para jamaah dan juga pimpinan. Namun terkait dengan laporan keuangan yang dibuat masih belum berpedoman pada ISAK 35 dan masih mengacu pada standar yang lama.
PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING PADA INDUSTRI KECIL MENENGAH (IKM) KUE PIA KABUPATEN PASURUAN YANG TERDAMPAK COVID-19 Iswari, Hanif Rani; Sopanah, Ana
Journal of Community Research and Service Vol 5, No 2: July 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v5i2.28641

Abstract

Pandemi Covid-19 menjadi biang masalah besar baik nasional maupun internasional bagi beberapa sector ekonomi strategis. Oleh karena itu pelaku Industri Kecil dan Menengah (IKM) perlu memikirkan cara untuk menghadapi sebuah kendala seperti ini untuk dapat bertahan selama pandemi. IKM Kue Pia merupakan salah satu dari sekian kategori IKM keunggulan Kabupaten Pasuruan yang mengalami dampak pandemi covid-19. Dari sekian IKM Kue Pia di Kabupaten Pasuruan terdapat salah satu yang terkenal dan menjadi keunggulan di Kabupaten Pasuruan sebagai oleh-oleh khas yakni Produk Pia Manna. Selama ini Pia Manna menjual produknya melalui offline store yang berada di jalur strategis Pasuruan-Gempol dan ketika dihadapkan dengan pandemic hampir 2 tahun ini telah banyak upaya yang dilakukan untuk tetap survive. Melalui kegiatan pengabdian masyarakat serta analisis kondisi, maka diadakannya pelatihan digitalisasi marketing dengan mengoptimalisasikan penggunaan media sosial dan marketplace untuk memasarkan produk selama pandemi covid-19. Tujuan daripada pelaksanaan kegiatan ini adalah untuk meningkatkan penjualan selama pandemi dengan memanfaatkan digital marketing. Hal ini dapat dimanfaatkan pelaku IKM khususnya Pia Manna untuk memasarkan produknya secara online. Metode pelaksanaan program ini dilakukan selama 6 bulan dengan kegiatan pelatihan hingga pendampingan optimalisasi media sosial dan marketing yang dilakukan secara daring dan luring. Setalah program ini, Pia Manna saat ini telah memiliki akun media sosial dan akun di marketplace yang dapat dioptimalisasi untuk melakukan penjualan secara online. Selain itu, pemanfaatan SEO dan iklan-iklan berbayar juga dilakukan. Hasilnya selama program berjalan, penjualan yang dihasilkan meningkat terutama penjualan secara ritel melalui pemanfaatan marketplace dengan beberapa program-program seperti free ongkir hingga program seperti 9.9 dan lainnya.Kata Kunci:  Covid-19, IKM, Digitalisasi Marketing
Optimizing Small Business Management through Collaborative Training and Education in Business Applications Sopanah, Ana; Rusyad, Zahir; Zulkarnain, Zulkarnain
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.008

Abstract

The purpose of this activity is to empower MSMEs and prospective MSMEs in the Malang City, Malang Regency and Batu City areas with knowledge and skills in digital marketing, so that they can increase the visibility, sales and growth of their business in the rapidly growing digital era. . The methods used in this digital marketing workshop include in-depth presentations by experienced facilitators, interactive discussions to share experiences and understanding, as well as practical exercises to apply concepts in real situations. Apart from that, there are also case analysis sessions, self-studies, and participants' active involvement in solving digital marketing challenges relevant to their business. The result of this digital marketing workshop activity is an increase in participants' understanding and skills in digital marketing, which allows them to design and implement more effective marketing strategies online. Participants are also able to recognize new opportunities in the digital business world and have the ability to optimize the use of digital tools to increase the visibility, engagement and sales of their business.
Strong Women to Strengthen Rural Creative Economy Sopanah, Ana; Bahri, Syamsul; Nurhayati, Indah Dewi; Fatoni, Irfan; Suci, Rahayu Puji
TGO Journal of Community Development Vol. 2 No. 1 (2024): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.008

Abstract

The mentoring and socialization activities in Jombok Village, Ngantang District, Malang Regency, aim to empower village women in developing the local creative economy. The main objective of this program is to improve women's skills and knowledge in production, marketing, and business management, so that they can optimize local potential and improve their family's welfare. The methods used include planning, implementation, and evaluation. This activity is carried out through workshops, practical training, and focus group discussions, with a participatory approach that actively involves participants. The results of the activity show that participants have significantly improved their skills, especially in digital marketing and small business management. The implementation of this activity has succeeded in encouraging several participants to apply new marketing strategies, which has an impact on increasing sales of their products. Important findings from this activity are the identification of the need for further training and access to better business capital, as well as the importance of infrastructure and technology support for the sustainability of creative businesses.
Economic Welfare of Village Communities through the Village Fund Management Effectiveness Program Rosa, Irene Via Dollo; Sopanah, Ana; Bahri, Syamsul
Clean and Sustainable Production Vol. 2 No. 1 (2024): January - June
Publisher : PT. AHS Konsultan dan Pelatihan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62406/csp.2024.005

Abstract

The purpose of this study is to determine the effectiveness of village fund management on economic welfare, determine the supporting and inhibiting factors of village fund management. The research conducted used qualitative methods. The data used were interviews with 4 informants, namely village heads, secretaries, treasurers and communities in Dedekadu Village, Loli District, West Sumba Regency, and took documentation in the form of Dedekadu Village financial budget reports for the 2022-2023 period. The results of the study proved that the effectiveness of village fund management on the economic welfare of the community in Dedekadu Village, Loli District, West Sumba Regency, namely planning by conducting hamlet deliberations, implementation by making village projects adjusted to budget planning, supervision by conducting internal work evaluations by carrying out Accountability Report activities attended by the community. The form of action to improve the economic welfare of the community is the provision of social assistance to people who cannot afford it in the form of basic necessities and improving roads as access to ease of community mobility. Supporting factors are community participation in voicing voices for village development activities, adequate office equipment, cooperation (coordination) between village officials, village officials have good knowledge and insight in managing village funds. The inhibiting factor is that the village's original income and village fund budget are insufficient to improve village development.
Co-Authors Achmad Fairuzabadi Adya Hermawati Akhmad Noval Adzani Aksar, Anshari Malim Amir Hasan Ananda, Helin Destria Ananggadipa Pratama Angela Astika Udur Sirait Aria Wastra Boja Besin, Egidio Da Neves Brito Budi Astuti, Peni Choirotul Ummayyah Choirul Anam Choirum Alfi Shariana Umami Dapamoni, Jetofandri Umbu Neka Dewi, Indah Dicky Hartawan Dimas Meifal Nazry Dwi Anggarani Dwi Anggarani Dwi Anggarani Dwi Anggarani Dwi Anggarani Dwi Anggarani Dwi Nur Saputra Elysabeth Permatasari Endah - Puspitosarie Endah Puspitosarie Endah Puspitosarie Endah Puspitosarie Endah Puspitosarie Firman Nurdiyansyah Fitriana Nur Ica Dewi Hamzah, Nur Laely Hanif Rani Iswari Hanif Rani Iswari Harnovinsah Harnovinsah Hartini P. Pawestri Helin Destria Ananda Hindar Safri Lubis i Anggarani, Dw Imanita Septian Rusdianti Indah Dewi INDAH DEWI NURHAYATI INDRA WIJAYANTO Intan Widya Lestari Irfan Fatoni Iva Khoiril Mala Khasanah, Midhatul Khojanah Hasan Khojanah Hasan Khojanah Hasan Khojanah Hasan Khojanah Hasan Khojanah Hasan, Khojanah Listyana Era Murti Maria Lorita Bete Marjani AT Mawar Maulana Nur Mohammad Bagas Rafif Mohammad Fauzi Fikri Haikal Mohammad Ghozali Muchlis Mas’ud Muhamad Parhan Muliana, Anisa Putri Mulyani, Alif Fidiyanti Mulyono Mulyono Nadiva, Synda Lailatus Nasharuddin Mas Nasharuddin Mas Ndaru Muchtarom Anantadi Ndout , Ahmad Nerizqullah Auriga Tsarwa Niken Paramita Nova Risdiyanto Ismail Novianti, Indana Jamila Novita Alaika Sari Nur, Mawar Maulana P, Hartini Prasetyaning Putri Nadia, Tanya Putri Yuliawati Rafrini Amyulianthy Rahayu Puji Suci Richard Gerry Riza Bahtiar Sulistyan Rosa, Irene Via Dollo Rossalia, Kusila Meyrin Rusyad, Zahir Salma Aulia Riyanti Saptaria, Lina Sari, Mei Indah Sari, Novita Alaika Syamsul Bahri Syamsul Bahri Syamsul Bahri Syifaatuz Zadida Ilyas Syifa Taek, Apriyani Yuninda Tyas, Febriani Tri Setyaning uspitosarie, Endah P Utami, Riski Nur Wahyudi, Untung Yayan Hadijah Yohana Taruli Vlorentina Yuni Kartikasari Zulkarnain Zulkarnain