Claim Missing Document
Check
Articles

Niat untuk Berkunjung ke Destinasi Halal: Dampak Electronic Word of Mouth, Citra Destinasi Wisata, Sosial Media dan Perilaku Konsumen Citra Destinasi Wisata, Sosial Media dan Perilaku Konsumen Handayani, Susi; Bismala, Lila; Hasibuan, Lailan Safina; Andriany, Dewi; Siregar, Gustina; Hafsah, Hafsah; Siregar, Hasan Sakti
BISNIS Vol 12, No 1 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v12i1.26151

Abstract

The intention to visit a halal destination is influenced by several factors, either directly or indirectly. The factors that influence intention to visit a halal destination include electronic word of mouth, destination image, social media and consumer behavior. The objectives of this study are (1) to examine the direct and partial effects of electronic word of mouth, destination image, social media on consumer behavior; (2) examining the direct and partial effects of electronic word of mouth, destination image and social media on intention to visit halal destinations; (3) examining the direct influence of consumer behavior on the intention to visit a halal destination; (4) examining the indirect influence between electronic word of mouth, destination image, social media on the intention to visit halal destinations mediated by consumer behavior. This study used path analysis with the SPSS program, with 73 research subjects.  The results showed that (1) partially, it was found that there was a significant influence between EWOM, destination image and social media on consumer behavior; (2) that E-WOM affects the intention to visit a halal destination, while consumer behavior, destination image and social media do not influence the intention to visit a halal destination; (3) consumer behavior shows a significant influence on the intention to visit a halal destination; (4) and from the analysis of the indirect effect, the results concluded that consumer behavior is not an intervening variable between E-WOM, destination image and social media.
MENUMBUHKAN MINAT KEWIRAUSAHAAN DENGAN PELATIHAN KEWIRAUSAHAAN (BUSINESS MODEL CANVAS DAN BUSINESS PLAN) DI BIDANG KIMIA INDUSTRI DI SMK SWASTA SATRYA BUDI 1 PERDAGANGAN Gustina Siregar; Yudha Andriansyah Putra; Lila Bismala; Hafsah Hafsah; Dewi Andriany; Susi Handayani; Mutia Arda; Lailan Safina Hasibuan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i6.2445

Abstract

Entrepreneurship is seen as an important activity in the economy, so it must be introduced and instilled from an early age at all levels of education. This activity was carried out with the aim of increasing entrepreneurial interest in vocational school students, improving their ability to create business ideas, business opportunities, and the ability to compile BMCs and business plans. The Business Model Canvas document and business plan are very important to explain the business, projections, opportunities and challenges faced. The method used is training, using experiential learning, which emphasizes the active involvement of participants in the learning process through direct experience, discussion, reflection, and feedback. The active participation of training participants is essential for the success of the training. After providing the material, participants were divided into groups to determine business ideas and then compile a BMC and business plan.  The training ran smoothly, participants understood the material presented, were able to find business ideas, business opportunities and were able to compile BMC and business plans. The training ran smoothly, participants understood the material presented, were able to find business ideas, business opportunities and were able to compile BMC and business plans.