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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Journal of Education and Learning (EduLearn) JURNAL ILMIAH MANAJEMEN & BISNIS KUMPULAN JURNAL DOSEN UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA INTEKNA JURNAL PENGABDIAN KEPADA MASYARAKAT AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat JURNAL DIVERSITA LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Educational Research and Evaluation Ihsan: Jurnal Pengabdian Masyarakat Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Proceeding International Seminar of Islamic Studies FRIMA: Festival Riset Ilmiah Manajemen & Akuntansi Prosiding Seminar Nasional Universitas Serambi Mekkah BISNIS : Jurnal Bisnis dan Manajemen Islam
Dewi Andriany
Universitas Muhammadiyah Sumatera Utara
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Niat untuk Berkunjung ke Destinasi Halal: Dampak Electronic Word of Mouth, Citra Destinasi Wisata, Sosial Media dan Perilaku Konsumen Citra Destinasi Wisata, Sosial Media dan Perilaku Konsumen Handayani, Susi; Bismala, Lila; Hasibuan, Lailan Safina; Andriany, Dewi; Siregar, Gustina; Hafsah, Hafsah; Siregar, Hasan Sakti
BISNIS Vol 12, No 1 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v12i1.26151

Abstract

The intention to visit a halal destination is influenced by several factors, either directly or indirectly. The factors that influence intention to visit a halal destination include electronic word of mouth, destination image, social media and consumer behavior. The objectives of this study are (1) to examine the direct and partial effects of electronic word of mouth, destination image, social media on consumer behavior; (2) examining the direct and partial effects of electronic word of mouth, destination image and social media on intention to visit halal destinations; (3) examining the direct influence of consumer behavior on the intention to visit a halal destination; (4) examining the indirect influence between electronic word of mouth, destination image, social media on the intention to visit halal destinations mediated by consumer behavior. This study used path analysis with the SPSS program, with 73 research subjects.  The results showed that (1) partially, it was found that there was a significant influence between EWOM, destination image and social media on consumer behavior; (2) that E-WOM affects the intention to visit a halal destination, while consumer behavior, destination image and social media do not influence the intention to visit a halal destination; (3) consumer behavior shows a significant influence on the intention to visit a halal destination; (4) and from the analysis of the indirect effect, the results concluded that consumer behavior is not an intervening variable between E-WOM, destination image and social media.
Co-Authors Andika Wahyu Andika Wahyu Anisah Fitri Aulia Rahman B. A. Siregar, Rizky Dhea Octafry Suggestion Dini Daulay, Rahma Firmansyah, Nunung Agus Gustina Siregar H Manurung, Yayuk Hafsah Hafsah Hafsah Hafsah Hayulina Manurung, Yayuk Indari, Ayu Joko Yulbiantono Lailan Safina Hasibuan Lila Bismala Manurung, Yayuk Hayulina Muhammad Zulham Muharnif M Mutia Arda Mutia Arda, Mutia Nel Arianty Nikmal, Nikmal Popy Popy Popy, Popy Putra, Yudha Andriansyah Rahma Dini Daulay Rahma Dini Daulay Riadini Wanty Lubis Rizky B. A. Siregar Rizky B. A. Siregar Rizky Bayu Andika Siregar S. Damanik, Wawan Safina Hasibuan, Lailan Savithrie Ananda, Nurul Siregar, Hasan Sakti Siregar, Hasan Sakti Siregar, Rahmad Bahagia Susi Handayani Susi Handayani Syaiful Amri Saragih Syaiful Bahri Wawan S. Damanik Wawan Septiawan Damanik Yayuk H Manurung Yudha A. Putra Yudha Andriansyah Putra Zogner Halawa, Kevin