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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies
Maya Ariyanti
Universitas Telkom
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Pengaruh Customer Review Dan Influencer Review Terhadap Repurchase Intention Dengan Trust Sebagai Variabel Moderasi Pada Produk Erigo Nurohman, Choirudin Alza; Ariyanti, Maya
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sejak era industri 4.0 masuk di Indonesia, berbagai informasi menyebar dengan cepat karena budaya terkulturasi,salah satunya dalam berpakaian atau trand fashion. Saat ini, banyak merek telah masuk ke pasar fashion Indonesia.satu produk Erigo. Erigo menggunakan review pelanggan dan influencer untuk memasarkan barangnya untuk bersaingdengan merek fashion lainnya. Pengaruh dari ulasan pelanggan,ulasan influencer, dan kepercayaan sebagai moderasidipelajari dalam penelitian ini. Pada penelitian kali ini metode yang digunakan yaitu metode kuantitatif denganmelakukan penyebaran kuesioner secara online kepada masyarakat Indonesia yang mengetahui dan pernah membeliproduk Erigo. Sebanyak 385 orang yang disurvei. Pada penelitian ini menunjukkan bahwasannya ulasan pelanggandan influencer memiliki pengaruh secara signifikan dan positif pada niat beli kembali. Namun, kepercayaan tidakmemoderasi ulasan influencer terhadap niat membeli barang kembali. Kata Kunci-influencer review, trust, customer reviews, and repurchase intention
The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products Veronita, Rika; Ariyanti, Maya; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1343

Abstract

The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth (WOM) to electronic word-of-mouth (eWOM), TikTok has emerged as the dominant social media platform in Indonesia, with 107.69 million users. This study aims to investigate the influence of eWOM from the TikTok platform on purchase intention for Skintific. To understand the influence of eWOM, this study will apply the Information Adoption Model (IAM), a model widely used in previous eWOM studies. This study will use a quantitative approach with a sample of 400 respondents. Data collection will be conducted using a questionnaire and analyzed using Structural Equation Modeling (SEM) with the SmartPLS 4.0.9.9 application. The results of the study indicate that respondents' evaluations of the eWOM variables, brand image, and purchase intention regarding Skintific products on TikTok fall into the good category. In this study, it was found that Information Quality, Information Credibility, Information Usefulness, Information Adoption, and Brand Image have a positive and significant effect on Purchase Intention. Specific indirect effects on Purchase Intention were also found to have a positive and significant influence. However, it was also found that Information Quantity does not have a positive and significant influence on Purchase Intention. These results highlight that Skintific needs to consistently maintain the quality of the information communicated, ensure the quantity of information provided, and uphold the credibility of information through reliable reference sources. Additionally, building a positive brand image is crucial in maintaining consumer purchase intention.
The Mediating Influence of Relationship Marketing, Customer Satisfaction And Service Quality On Retention Guarantee Recipients In Credit Guarantee Companies Saleh, Rusdi; Ariyanti, Maya
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1354

Abstract

This study aims to examine the effect of market orientation and sales orientation on the retention of guarantee recipients, mediated by relationship marketing, customer satisfaction, and service quality in credit guarantee companies. This study also seeks to determine the extent to which guarantee recipients evaluate these variables and how they are related in shaping retention toward the guarantee services provided. The method used in this study is a quantitative approach with descriptive and causal objectives. The research was conducted using a cross-sectional design through the distribution of questionnaires to credit guarantee recipients. Data were analyzed using Structural Equation Modeling (SEM) to test the relationships between variables. The results indicate that relationship marketing, service quality, and customer satisfaction play a significant role in shaping the retention of guarantee recipients. Specifically, the variables of service quality and customer satisfaction were found to act as mediators that strengthen the relationship between market orientation and sales toward customer retention. The findings of this study provide recommendations for PT Jamkrindo to prioritize strengthening relationship marketing and improving service quality as key strategies in maintaining the loyalty of guarantee recipients. These findings can also serve as a reference for regulators, KUR disbursing banks, and other financial institutions in developing policy frameworks and service synergies oriented toward long-term sustainability.
The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand Christalia, Windy; Ariyanti, Maya; Iskamto, Dedi
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 4 No. 7 (2025): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v4i7.187

Abstract

The beauty industry in Indonesia is increasingly competitive with local brands such as Somethinc using celebrity endorsements as a marketing strategy. This study analyzes the influence of celebrity endorsement (attractiveness, trustworthiness, and expertise) on repurchase intention with brand image, brand credibility, and brand trust as mediation variables. The research method used a quantitative approach with 397 respondents analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that celebrity endorsements have a significant effect on brand image, brand credibility, and brand trust. Brand image and brand credibility have been shown to have a positive effect on repurchase intention, while brand trust does not show a significant influence. In mediation analysis, brand image mediates the relationship between trustworthiness and expertise and repurchase intention, while brand credibility mediates the relationship between attractiveness and expertise and repurchase intention. However, brand trust does not significantly mediate the relationship between celebrity endorsement and repurchase intention. This research provides practical implications that companies need to select endorsers based on trust and expertise, as well as build a strong brand image and credibility to increase consumer loyalty.
The Impact of Customer Relationship Management on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Telkomsel Partner Outlets in Banjar City Rachman, Mochamad Arif; Ariyanti, Maya
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3242

Abstract

Purpose: The internet's rise has made fast communication essential. This study explores how Telkomsel's CRM affects customer satisfaction, with loyalty as a mediating factor at partner outlets in Banjar City. Research methodology: This quantitative study involved 145 purposively selected respondents and used SEM-PLS for data analysis. Results show that CRM positively affects customer satisfaction and lo  yalty, with satisfaction also mediating the CRM–loyalty relationship. Results: These results indicate the importance of CRM strategies in fostering long-term customer loyalty by enhancing satisfaction through personalized and responsive services. The study highlights the need for Telkomsel and similar companies to continually invest in CRM technologies and strategies to adapt to evolving customer needs and maintain a competitive edge in the telecommunications industry. alignment with user needs and characteristics. Conslusion: CRM significantly enhances customer satisfaction and loyalty. Satisfaction also mediates the relationship between CRM and loyalty, highlighting the need for responsive and personalized services. Limitation: The study is limited to Telkomsel outlets in Banjar City and uses purposive sampling, reducing generalizability. Other factors like service quality or brand trust were not examined. Contribution: This study confirms the mediating role of satisfaction in CRM–loyalty links and offers practical insights for improving CRM strategies in the telecom sector.
Understanding continued BNPL usage behavior in e-commerce: extended UTAUT2 with usage intention mediation Wahyuningtyastuti, Indrajati; Ariyanti, Maya
International Journal of Accounting and Management Information Systems Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijamis.v3i1.3254

Abstract

Purpose: This study aims to utilize an enhanced UTAUT2 model to examine the determinants influencing Indonesian customers' intentions and behaviors regarding the continued use of BNPL e-commerce services. Research/methodology: A quantitative cross-sectional survey was conducted with 450 users of BNPL services Indonesian e-commerce platforms, and the data were analyzed using structural equation modeling to assess direct and indirect relationships. Results: Performance expectancy, effort expectancy, trust, and habit significantly influenced continued usage, whereas perceived benefits and risks showed no significant impact among experienced digital users. Conclusions: Performance Expectancy, Effort Expectancy, and Trust are important drivers of the continued use of Buy Now Pay Later (BNPL) e-commerce services among Indonesian users, according to this study, which also shows that habit is the most important predictor of actual usage behavior. Limitations: The geographic breadth is limited to Indonesia, with possible selection bias toward current users, the sample focus on younger demographics impacts generalizability, and the cross-sectional methodology restricts causal inference. Contribution: This study contributes to fintech adoption theory by demonstrating the theoretical redundancy of traditional risk-benefit constructs in mature digital user contexts and emphasizing habit formation over initial adoption factors.
Impact of social media marketing activity on brand loyalty Yunanto, Wahyu; Apsari Sugiat, Maria; Ariyanti, Maya
Journal of Multidisciplinary Academic Business Studies Vol. 2 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v2i3.2899

Abstract

Purpose: This study examines the effectiveness of Social Media Marketing Activities (SMMA) in enhancing brand loyalty at PT. Mumpuni Inti Mandiri. It evaluates customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and their influence on brand loyalty. Method: A quantitative positivist approach was applied. Data were gathered through online surveys targeting PT customers. Mumpuni Inti Mandiri. Structural equation Modelling (SEM) using Partial Least Squares (PLS) via SmartPLS 3.2.6 was employed to analyze the data. Validity and reliability tests ensured the accuracy of the instruments. The hypotheses were tested using one-tailed T-statistics. Results: The results show that Customer perceptions of SMMA, self-brand connection, brand equity, brand trust, and brand loyalty were in the high category. SMMA significantly influences self-brand connection, brand equity, and brand trust. Moreover, brand loyalty is affected both directly and indirectly by these mediators. This implies that PT. Mumpuni Inti Mandiri’s social media strategies are effective in fostering emotional connection, consumer trust, and long-term loyalty. Conclusions: SMMA plays a vital role in building brand loyalty by enhancing brand-related psychological factors. Integrated social media marketing efforts have proven to be valuable in creating strong brand-consumer relationships. Limitations: The study’s scope was limited to one company and used self-reported survey data, which may affect generalizability. Contribution and Novelty: This study introduces an integrated model that connects SMMA with brand loyalty through emotional and cognitive pathways, offering insights into effective digital branding strategies in emerging markets.
Analysis of Demography, Psychograph and Behavioral Aspects of Telecom Customers Using Predictive Analytics to Increase Voice Package Sales Goenandar, Billy; Ariyanti, Maya
Journal of Consumer Sciences Vol. 6 No. 1 (2021): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.6.1.1-19

Abstract

In 2018, Telkomsel's core business shifted its main services from Telephone and SMS services to Data and Digital services, since a declining trend of revenue starting 2014. However, telephone service still contributed 28.4% to the revenue and was the second largest, while SMS gave 4.1%. This research predicts voice package buyers using predictive analytics to identify customer profiles and significant variables to form appropriate target customer segmentation. Logistic regression was used to predict customers who would buy voice packages using 15 input variables. Next, analytics was done by dividing the data into 70% training data sets and 30% testing data obtained from customer voice package user data. The model accuracy gained 97.2%, and the top seven significant variables were formed. Then five clusters of customer segmentation were formed based on top significant variables using the K-Means clustering technique. Based on the results of the prediction model and clustering, behavioral targeting was conducted to provide targeted gimmick products based on five segmentations formed, and then it was divided into two main target customers by considering the similarity of behaviors based on revenue voice, minutes of voice usage, voice transactions, day of voice usage and data payload, thus it was more targeted.
Study of Neuromarketing in Consumer Behavior due to Product Logos Color Changes Effect Rahmadani, Denta; Fauzi, Hilman; Lubis, Reza Armanda; Ariyanti, Maya
CEPAT Journal of Computer Engineering: Progress, Application and Technology Vol 1 No 02 (2022): November 2022
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cepat.v1i02.5245

Abstract

Consumer behavior can be detected by conducting surveys, but this method lacks the depth of analysis to measure consumer behavior. By utilizing technological and scientific advances through the study of neuroscience, especially in neuromarketing, it is hoped to improve the ability to analyze consumer behavior. Neuromarketing has been widely used to measure consumer behavior through several stimuli, including logo colors. Neuromarketing to the human brain's response is done using electroencephalography (EEG) signal analysis. Data collection was carried out on six students aged 19-24 years. Subjects were given a stimulus of five original logo colors and five logo colors recolored with the number of questions in three sessions. Pre-processing uses a butterwort horde four bandpass filter with a theta-band frequency band in the frequency range of 4-8 Hz. Data on color changes using questionnaires and EEG signal data is processed on spatial and spectral domains to view active areas of short-term memory. The result obtained is the effect of the change in logo color on consumer memory and the active location of short-term memory on the logo's color. Using spatial selection, the number of channels was reduced from 16 to 4 channels or by 75%. The selected channels are in the memory and visual areas.
UNDERSTANDING SERVICE QUALITY OF MOBILE VIDEO EDITING : MAPPING THE NEGATIVE IMPRESSION BY TEXT MINING APPROACH Ariyanti, Maya; Tazkia, Yumna
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4256

Abstract

KineMaster is a video editing application that supports the content creator industry; however, compared to its competitors, that app falls short in release year, download numbers, and ratings. This research aims to determine the service quality of the Android-based KineMaster application based on sentiment analysis and the classification of mobile app service quality (MASQ) dimensions. The data used is secondary data from 5,000 reviews of Google Play Store using Google Colab and processed using RapidMiner Studi version 10.2. Naïve Bayes and k-Nearest Neighbors (KNN) algorithms are applied to determine the best one. Negative sentiment data resulting from the worst MASQ dimension classification will be carried out by WordCloud using Google Colab to determine complaint priorities. The research results show that positive sentiment dominates at 62.24% using the KNN algorithm as the best algorithm in this research. Nevertheless, the 37.76% negative sentiment is not ignored. Based on the number of negative sentiments in each dimension, technical reliability is the worst dimension, valence is the second worst dimension, and performance is the third worst. Prioritized complaints are update reliability, watermarks, app, feature downloads, inability to open apps, export capabilities, high price, and processing speed.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Aina, Rizqi Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Elwitrisnasafitri, Virghina Dhia Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Farida, Ajeng Luthiyatul Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gatot Amri Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Hariwibowo, Fatnan Setyo Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Matriadi, Faisal Mesayu Ana Hanifah Yahsallah Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Sunu Puguh Hayu Triono Supriatna, Ucu Taufik Hidayah, Riski Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara