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Centurion Chandratama Priyatna, Centurion Chandratama
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Analisis Sosial Media Monitoring TikTok Terhadap Event Make Over ‘DREAMscape’ pada Bulan Maret 2024 Salsabila, Putriani; Hafiar, Hanny; Priyatna, Centurion Chandratama
Lektur: Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v7i2.21766

Abstract

AbstrakSemakin berkembangnya zaman dan teknologi, brand-brand kecantikan dituntut untuk bisa terus berinovasi dan menciptakan kreatifitas baru. Menurut data Kemenko Perekonomian RI 2024, pada tahun 2023 industri kosmetik di Indonesia berkembang hingga  21,9%, yakni dari 913 perusahaan di 2022 menjadi 1.010 perusahaan. Bertumbuhnya brand kecantikan di Indonesia tentunya tidak hanya menambah persaingan namun juga menumbuhkan potensi brand untuk berkolaborasi. Experiential event bertajuk ‘DREAMscapes’, merupakan hasil kerja sama dari tiga brand kecantikan asal Indonesia, Make Over, Instaperfect dan Tavi dengan menggandeng Haluu World, experiential creator asal Indonesia. Hal ini mengundang beragam respon terutama di media sosial TikTok, sehingga diperlukan media monitoring sebagai upaya pemantauan brand. Menggunakan paradigma positivisme dengan metode deskriptif kuantitatif dengan memanfaatkan alat pemantauan media Brand24 untuk melakukan pengumpulan data sentimen, penyebutan dan jangkauan di media sosial TikTok.Kata Kunci : Brand24, Media Monitoring, Make Over, TikTok Abstract            As time and technology advances, beauty brands are required to continue to innovate and create new creativity. According to 2024 data from the Coordinating Ministry for the Economy of the Republic of Indonesia, in 2023 the cosmetics industry in Indonesia will grow by 21.9%, namely from 913 companies in 2022 to 1,010 companies. The growth of beauty brands in Indonesia certainly not only increases competition but also increases the potential for brands to collaborate. The experiential event entitled 'DREAMscapes', is the result of collaboration between three beauty brands from Indonesia, Make Over, Instaperfect and Tavi in collaboration with Haluu World, an experiential creator from Indonesia. This invites various responses, especially on TikTok social media, so media monitoring is needed as a brand monitoring effort. Using a positivism paradigm with quantitative descriptive methods by utilizing the Brand24 media monitoring tool to collect sentiment, mention and reach data on TikTok social mediaKeywords: Brand24, Media Monitoring, Make Over, TikTok
Evaluasi Kualitas Informasi Situs Web Pemerintah Kabupaten Cirebon Chairunisa, Meutia; Prima, Yunita; Priyatna, Centurion Chandratama
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10700698

Abstract

In the development of the digital era as it is today, human life has undergone quite significant changes, especially in the aspect of seeking information. The presence of the internet can fulfill human needs for communication and obtaining information. One of the utilizations of the internet is through the existence of websites as information media. The Cirebon Regency Government with the domain https://cirebonkab.go.id/ also utilizes the website as the main media in providing public information services in accordance with Presidential Instruction (Inpres) Number 3 of 2003 regarding the Policy and National Strategy for E-Government Development. The purpose of this research is to evaluate the quality of information and provide recommendations to the Cirebon Regency Government. The research is conducted using a descriptive method with a qualitative approach. In this study, ten indicators of information quality proposed by Knight & Burn are used. The research results show that overall, the quality of information on the Cirebon Regency Government's website is quite good. However, some weaknesses are still found, particularly in menus with empty data and some information that has not been updated. The researcher suggests that empty data should be promptly filled, and information should be consistently updated to improve the quality of information on the Cirebon Regency Government's website.
Evaluasi Kualitas Informasi Situs WEB Pemerintahan Kabupaten Toba Gracia, Alfiany Devi; Prima, Yunita; Priyatna, Centurion Chandratama
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10700741

Abstract

This study aims to evaluate the quality of information on the official website of the Toba Regency Government. Using a descriptive qualitative approach, the study assesses the accuracy and completeness of the information provided. The results show that overall, the accuracy of information on the official website of the Toba Regency Government is fairly good, but it requires periodic rechecking and improvement. Some identified shortcomings include the insecurity of certain websites, the presence of empty pages without information or data, and suboptimal navigation options that lead visitors back to the homepage. Additionally, the lack of information updates is a significant issue, considering the importance of providing up-to-date information to the public about activities and recent developments. Therefore, it is recommended that efforts for regular improvement and updates be undertaken to enhance the quality and reliability of the Toba Regency Government's website.
Evaluasi Kualitas Informasi Situs Web Pemerintahan Kota Jakarta Selatan Amaya, Devina; Prima, Yunita; Priyatna, Centurion Chandratama
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 2 (2024): Madani, Vol. 2, No. 2 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10700758

Abstract

The rapid growth of science and technology has transformed the way humans access information. In the modern era, the internet has become one of the primary mediums for exchanging information among society, with websites being one of its products. The South Jakarta Administrative City Government utilizes its official website (https://selatan.jakarta.go.id/) to disseminate information to the public, in line with the E-Government policy introduced during the administration of Megawati Soekarnoputri. This research aims to evaluate the quality of information presented on the website. Through this study, the problem statement is "What is the quality of information on the South Jakarta City Government website?" This research employs a descriptive method to understand the effectiveness and shortcomings of the web-based information services provided by the government institution.
Analisis Media Monitoring Terhadap Popularitas Evos Esports pada Bulan Maret 2024 Putri, Tiara Harjono; Priyatna, Centurion Chandratama
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 4 (2024): Madani, Vol. 2, No. 4 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11099237

Abstract

The esports industry is rapidly growing in Indonesia. This can be seen from data provided by the Indonesia Esports Premier League (IESPL), which ranks Indonesia 12th in the global gaming market, with a total of 62.1 million active gamers. The increasing growth of the esports industry reflects the rising popularity of esports in Indonesia. One highly popular esports club is Evos Esports, which has proven its prominence through numerous international tournament victories. Evos' popularity is also evident from its large following on TikTok, YouTube, Instagram, and Facebook, totaling more than 6 million followers. This underscores the need for media monitoring aimed at brand insight monitoring. The research methodology used in this study is a case study approach with a descriptive qualitative approach. Data collection techniques utilize media monitoring analytical tools such as Brand24. Information is collected using segmentation based on time, with data gathered from platforms including Twitter, TikTok, videos, news, podcasts, forums, blogs, and websites. The results of this study indicate that the popularity of Evos Esports increased in March 2024 due to its participation in the Mobile Legends Professional League Indonesia Season 13 (MPL ID).
Analisis Media Monitoring Pasca Dua Minggu Perilisan Chery Omoda E5 pada Bulan Februari – Maret 2024 Abrar, Muhammad Fatih; Priyatna, Centurion Chandratama
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 4 (2024): Madani, Vol. 2, No. 4 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11115475

Abstract

The development of the automotive industry in Indonesia has seen significant progress, especially in the increasing adoption of electric cars. As a large automotive market, Indonesia is shifting its focus towards environmentally friendly mobility, with growing interest in electric vehicles. Support from several state-owned companies marks an important step in promoting the use of electric cars in the country. One automotive brand interested in entering the competition in the electric car market in Indonesia is Chery. Chery, with its Chery Omoda E5 product, which is one of the popular car brands currently, offers various features at a more affordable price compared to its competitors. Netnography, as a qualitative descriptive research, aims to understand the phenomena experienced by research subjects such as behavior, perception, motivation, and actions holistically through descriptions in the form of words and language, in a specific natural context with various natural methods. Brand24, the tool used in this research, includes news and websites.
Marketing communication in ASEAN: A bibliometric analysis Dipa, Adzkia Kirana; Mayasari, Mayasari; Khang, Nguyen Tan; Poedjadi, Maudy Rizkiana; Priyatna, Centurion Chandratama
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57783

Abstract

Background: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future.
Reputation in the age of disruption: A case study of PT Pos Indonesia Aditya, Mario Osann; Erwina, Wina; Priyatna, Centurion Chandratama
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.42450

Abstract

Background: The age of disruption is inevitable nowadays, forcing companies to adapt to the current challenges and situations to stay relevant. PT Pos Indonesia is one of the companies experiencing negative impacts, resulting in decreased work performance, corporate stability, and even corporate reputation. Therefore, PT Pos Indonesia must swiftly retake the market narrative and improve its reputation. Purpose: The present study aimed to analyze the need of PT Pos Indonesia to bring back its reputation in the age of disruption. Methods: It is a qualitative and explorative case study. In-depth interviews, participatory observations, and document analysis collected data. Results: Pos Indonesia’s efforts to be able to move more quickly and precisely is a good step, with three primary reasons, namely to increase profitability, maintain stability, and show good growth prospects for the company. Other elements also accompany these three fundamental reasons due to observations made by Pos Indonesia. Conclusion: The company needs to consistently observe emerging gaps because it will significantly help Pos Indonesia stay relevant. In addition, consistency will also keep Pos Indonesia moving on track with corporate innovation, allowing it to improve the company’s presence and reputation in a shorter amount of time. Implication: Consistency is needed to increase profitability, maintain stability and show good growth prospects. If done consistently and optimally, this will keep Pos Indonesia moving in the corridor of corporate innovation and enable reputation improvement.
Analisis Media Monitoring terhadap Shop Tokopedia pada 21 April - 21 Maret 2024 Rahmadhani, Callista Zharfa; Priyatna, Centurion Chandratama; Hafiar, Hanny
Kiwari Vol. 3 No. 4 (2024): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v3i4.29869

Abstract

The synergy obtained from the Tiktok Shop and Tokopedia shopping platforms can provide innovation in shopping trends in the digital business world. The official launch of the two platforms resulted in a new name, Shop Tokopedia. As a shopping platform, Shop Tokopedia is able to create opportunities for MSMEs throughout Indonesia with a dynamic and more interactive buying and selling concept. The results of the merger encourage the need for media monitoring to measure, observe, and analyze the sentiment and insights generated by the media, both social and non-social media. In this research, the method used is descriptive qualitative with ethnographic studies based on observations of the digital world. The observation data was collected using a media monitoring platform, Brand 24, with a period of March 21-April 21, 2024. The selection of this period is to monitor media activity on the official response to Shop Tokopedia. Based on the data generated, it shows positive sentiment and high engagement among non-social media, namely news pages, blogs, and websites. For this reason, it can be concluded that the synergy between Tiktok Shop and Tokopedia is welcomed by the mass media. Sinergi yang diperoleh dari platform belanja Tiktok Shop dan Tokopedia dapat memberikan inovasi dalam trend belanja di dunia bisnis digital. Resminya kedua platform tersebut menghasilkan nama baru yakni Shop Tokopedia. Sebagai platform belanja, Shop Tokopedia mampu menciptakan peluang bagi UMKM di seluruh Indonesia dengan konsep jual-beli yang dinamis dan lebih interaktif. Dari hasil merger tersebut mendorong diperlukan adanya media monitoring yang bertujuan untuk mengukur, mengobservasi, dan menganalisis sentimen dan inisght yang dihasilkan oleh media baik media sosial maupun non media sosial. Pada penelitian ini metode yang digunakan merupakan deskriptif kualiitatif dengan studi etnografi yang didasari oberservasi dunia digiital. Oberservasi data tersebut dihimpun menggunakan platform media monitoring yakni Brand 24 dengan pemilihan jangka waktu 21 Maret - 21 April 2024. Pemilihan periode tersebut untuk memantau aktivitas media terhadap respon resminya Shop Tokopedia. Berdasarkan data yang dihasilkan, menunjukan sentimen yang positif serta engagement yang tinggi di kalangan media non media sosial yakni laman berita, blogs, dan website. Untuk itu, dapat disimpulkan sinergi Tiktok Shop dan Tokopedia disambut baik oleh kalangan media massa.
ANALISIS MEDIA MONITORING BRAND KHONG GUAN PADA LEBARAN 2024 PERIODE 23 MARET - 22 APRIL 2024 Ananda, Fariza Satrya; Priyatna, Centurion Chandratama
MASSIVE: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ekonomi, Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35842/massive.v4i1.112

Abstract

Industri biskuit di Indonesia terus mengalami perkembangan signifikan. Dengan nilai ekspor yang tumbuh hinga 704 juta dolar AS, Kemenperin optimis performa industri biskuit di Indonesia akan terus meningkat setiap tahunnya. Salah satu brand biskuit yang sudah lama berada di pasar Indonesia adalah Khong Guan. Khong Guan kerap dijuluki sebagai “Biskuit Khas Lebaran” karena perolehan market share Perusahaan mencapai 50% dan menjadi top of mind di Masyarakat selama periode Lebaran. Hal tersebut mendorong perlu adanya media monitoring sebagai bentuk usaha pelacakan dan pemantauan insights brand dan produk di internet. Metode penelitian menggunakan deskriptif kuantitatif dengan memanfaatkan media monitoring analytical tools yaitu Brand24. Data yang dihimpun berasal dari portal berita/news, situs web, forum, dan blog. Penelitian ini bertujuan untuk mengetahui keberadaan brand Khong Guan saat Lebaran 2024. Hasil penelitian menunjukkan engagement media terhadap brand Khong Guan paling tinggi terjadi ketika periode Lebaran.
Co-Authors Abrar, Muhammad Fatih Aditya, Mario Osann Amaya, Devina Ananda, Fariza Satrya Anwar Sani Asep Suryana Calista, Nadia Chairunisa, Meutia Dadang Rahmat Hidayat Dadang Sugiana Dheanita, Virgia Dipa, Adzkia Kirana Fajar Syuderajat Farley Rafa Aurellia FX. Ari Agung Prastowo Gracia, Alfiany Devi Hanny Hafiar Hanny Hafiar Iskandar, Indra Khang, Nguyen Tan Lestari, Dini Tri Marlia, Marlia Mayasari Mayasari, Mayasari Mazaya, Witiashila Sani Mustikawati, Sri Mega Nurusyifa, Delia Nuryah Asri Sjafirah, Nuryah Asri Perwata, Raden Yunita Prima Poedjadi, Maudy Rizkiana Prima, Yunita Purwanti Hadisiwi Putri, Tiara Harjono Raharjo, Chiquitita Amalia Rahma, Hana Haifa Rahmadhani, Callista Zharfa Rahmalya, Aryani Ratnasari, Eny Salsabila, Putriani Sri Dewi Setiawati Syauqy Lukman Wina Erwina Zahrany, Meutia Nada