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All Journal Jurnal Ilmiah Pariwisata SEIKO : Journal of Management & Business At-Tadbir : jurnal ilmiah manajemen IKRA-ITH EKONOMIKA JURNAL MANAJEMEN Tourism Reserch Journal Journal of Hospitality Accommodation Management Return : Study of Management, Economic and Bussines Dharma: Jurnal Pengabdian Masyarakat TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Filma Festivalia, Filma
Trisakti School Of Tourism
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Role of A Firm’s Capabilities on Business Model Innovation; Evidence From Hotels in Indonesia Wijayanti, Cynthia Anna; Abduh, Syamsir; Kristaung, Robert; Festivalia, Filma
Return : Study of Management, Economic and Bussines Vol. 3 No. 3 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i2.209

Abstract

A business model is a strategic plan for creating, delivering, and retaining value, ensuring profitability and competitiveness. To thrive in a dynamic market, a company should harness its strengths and innovate its business model to address opportunities or challenges. Strong capabilities empower a firm to effectively implement business model innovation in response to market fluctuations. This quantitative study examines the role of a firm’s capabilities, which are dynamic capabilities and market orientation toward a business model innovation in Indonesia’s hotel industry after the pandemic. Inferential statistical analysis was conducted on two independent variables, dynamic capabilities, and market orientation, to examine their impacts on business model innovation as a dependent variable using Structural Equation Modelling with software Smart PLS 4. The samples included 492 general managers at three to five-star hotels in Indonesia who were used as respondents. They were selected using purposive sampling to examine two hypotheses. A five-point Likert-scale online questionnaire included thirty-two questions from seven dimensions covering two independent variables examined. The results of the T-test show that the firm’s capabilities, which are dynamic capabilities and market orientation, have significant effects independently on business model innovation, with each substantial value of p<0.05.  Dynamic capabilities affect business model innovation by 42.9%, followed by Market orientation, which contributes to business model innovation generation by 35%. Additionally, Importance-Performance Map Analysis (IPMA) identifies the practical contributions of firm capabilities, particularly highlighting the significance of proactive market orientation in influencing business model innovation.
Co-Authors Abduh, Muhammad Syaltut Andhalia Liza Marie Anita Swantari, Anita Chairani, Alda Darsiah, Anis Devita Gantina Devita Gantina Haryo Wicaksono Haryo Wicaksono Haryo Wicaksono Haryo Wicaksono, Haryo Haryono, Joko Heny Ratnaningtyas Irfal Jamhari Jamhari Joko Haryono Kusumaningrum , Anisa Putri Lestari Ningrum Mimi Enggriani Muhammad Tri Rahardika Suri Purwanti Dyah Pramanik Purwanti Dyah Pramanik Pusparani Pusparani Reno Catelya Dira Oktavia Robert Kristaung Robiatul Adawiyah Savitri Hendradewi Savitri Hendradewi Syamsir Abduh Wijayanti, Cynthia Anna