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Universitas Ichsan Sidenreng Rappang
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Analisis Strategi Pemasaran Dalam Meningkatkan Minat Beli Konsumen Pada Indomaret: Studi Kasus Di Indomaret Cabang Pangkajene Sidenreng Rappang Auliyah Nurwafiyyah; Kurniawan; Haeril; Suriadi; Hamdi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.15733

Abstract

Keamanan siber menjadi aspek krusial dalam melindungi informasi dan merupakan infrastruktur kritis di Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Indomaret cabang Pangkajene Sidenreng Rappang dalam meningkatkan minat beli konsumen. Strategi pemasaran perusahaan dapat berbeda antara satu dengan yang lain karena harus disesuaikan dengan kondisi dan tujuan perusahaan. Penelitian ini mengkaji beberapa aspek penting dalam strategi pemasaran, seperti penetapan harga, kualitas produk, kegiatan promosi, dan penampilan produk yang menarik, yang berkontribusi pada keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats), yang bertujuan untuk memaksimalkan kekuatan dan peluang, serta meminimalkan kelemahan dan ancaman.Hasil penelitian menunjukkan bahwa strategi pemasaran yang diterapkan oleh Indomaret cabang Pangkajene belum optimal, terutama dalam hal promosi yang terbatas pada metode tradisional seperti dari mulut ke mulut dan promosi di sekitar lokasi saja. Untuk menghadapi persaingan, Indomaret perlu memperbaiki strategi pemasarannya, termasuk memanfaatkan pemasaran melalui internet dan meningkatkan kegiatan promosi untuk memperluas jangkauan konsumen.
MENINGKATKAN KESEJAHTERAAN PETANI MELALUI PENYULUHAN PERTANIAN BERBASIS AGRIBISNIS DI DESA CENRANA KABUPATEN SIDENRENG RAPPANG Sumartan; Nugraha, Romi; Suriadi; Rahman, Usman; Wahyuddin, Nur Rahmah; Yanti, Nur Eva
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1325

Abstract

Pengabdian kepada masyarakat melalui penyuluhan pertanian berbasis agribisnis di Desa Cenrana telah memberikan dampak positif terhadap kesejahteraan petani dan perkembangan sektor pertanian. Program ini memberdayakan petani dengan pengetahuan dan keterampilan baru dalam praktik pertanian agribisnis, memungkinkan mereka mengadopsi teknologi pertanian yang lebih efisien, diversifikasi produk, dan strategi pemasaran yang tepat sasaran. Partisipasi aktif masyarakat menciptakan kolaborasi yang kuat antara petani, penyedia layanan atau pengabdi dan pihak terkait, sehingga memungkinkan solusi lokal dapat diterapkan, mengingat beragamnya tantangan yang dihadapi masing-masing petani. Peningkatan akses pasar dan kesadaran akan pentingnya lingkungan telah memberikan dampak positif terhadap perekonomian, memungkinkan petani untuk menjual produk mereka dengan harga yang lebih baik dan mencapai pendapatan yang lebih stabil. Meski telah mencapai hasil yang nyata, masih terdapat tantangan yang perlu diatasi, antara lain melanjutkan pendidikan, pendampingan, dan penguatan infrastruktur. Dengan tekad dan kerjasama yang terus menerus, program pengabdian kepada masyarakat ini dapat terus menjadi penggerak utama dalam meningkatkan kesejahteraan petani dan membangun gairah terhadap sektor pertanian di Desa Cenrana. Dedikasi ini juga dapat memberikan inspirasi bagi daerah lain untuk melakukan pendekatan serupa dalam mengembangkan pertanian berbasis agribisnis.
THE EFFECT OF COMMUNICATION ON EMPLOYEE PERFORMANCE AT THE LAWAWOI COMMUNITY HEALTH CENTER, SIDENRENG RAPPANG REGENCY Sehrly Agus Yahya; Haeril Haeril; Suriadi Suriadi
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

The effect of communication on employee performance at the Lawawoi Community Health Center, Sidenreng Rappang Regency. Communication is felt to be very important in all aspects of life. Pmmunicationis able to increase work harmony in the organization and conversely, if communication isnot effective then coordinaton will be disrupted and result in disruption of the process of achieving instant targets and goals. This research aims to evaluate whether communication has a positive and significant influence on employee performance at the Puskesmas Lawawoi Community Health Center, Sidenreng Rappang Regency. The research method used is quantitative research. The research population consisted of 128 employees at the Puskesmas Lawawoi Community Health Center, Sidenreng Rappang Regency, using a purposive sampling technique with a saturated sampling approach. The results of the analysis show that communication has a significant influence on employee performance, with a calculated t value (8.943) which is greater than the t table (1.797). Therefore, the hypothesis which states that there is an influence of communication on employee performance can be accepted. The coefficient of determination (R Square) value is 38.8%, indicating that 38.8% of employee performance variability can be explained by communication, while the remaining 61.2% is influenced by other factors outside the variables studied
THE EFFECT OF TRAINING ON EMPLOYEE PERFORMANCE AT THE LAWAWOI COMMUNITY HEALTH CENTER, SIDENRENG RAPPANG DISTRICT A. Nabilah Ainun Zahrani; Gazali Amin; Suriadi Suriadi
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

The Effect of Training on Employee Performance at the lawawoi Community Health Center, Sidenreng Rappang district. This study aims to examine the effect of training on Employee performance is important for the success of the agency. Training can improve performance, but many agencies ignore it to test whether training affects employee performance at the lawawoi community health center, sidenreng rappang district. The research method used is quantitative. The data used primary data obtained from questionnaires. The population of this study was 128 respondents, sampling using saturated sampling. The data obtained was processed using the SPSS program. The data analysis method used is simple regression analysis. The results of the study interpret that the effect of training on employee performance at the lawawoi community health center, sidenreng rappang district has a significant effect on employee performance, so the hypothesis in this study is accepted.
PENGARUH KUALITAS PELAYANAN DAN KINERJA PEGAWAI PADA DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN SIDENRENG RAPPANG Alfrina Marsela AB; Romy Nugraha JS; Suriadi Suriadi
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

Abstract – ALFRINA MARSELA AB, ES1220074, 2024. The Influence of Service Quality and Employee Performance on Community Satisfacation at the Population and Civil Registration Service Of Sidenreng Rappang Regency. Based on ministerial regulations regarding guidelines for compiling community satisfaction indices for both the central and regionalgovernment, this illustrates the government’s commitment to always strive to create satisfaction with the wider community. One of the efforts made is to provide the best quality service and continue to optimize employee performance in carrying out their duties. This research aims to determine whether there is an influence of Service Quality and Employee Performance on Community Satisfacation at the Population and Civil Registration Service of Sidrap Regency. This research used a quantitative methods,with a total of 100 respondents, using non-propability sampling techniques with the type accidental sampling. Data was obtained by distributing questionnaires to respondents. Based on the results of the t test (partial) that has been carried out, it is proven that service quality has no effect significant on community satisfaction with the calculated t value (1.385) < t table (1.664) and the significance value (0.169) > the significance has a positive and significant effect on community satisfaction, with the calculated t value (2.965) > the t table (1.664) and the significance value (0.004) < the significance lavel (0.005). There is a positive and significant influence on the variables of service quality and employee performance together on community satisfaction at the Population and Civil Registration Service of Sidrap Regency. It is know that the calculated F value (16.340) is > from F table (3.09) and the significance value is (0.000) < (0.005). Keyword: Service Quality,Employee Performance, Community Satisfaction. Abstrak ALFRINA MARSELA AB, ES1220074, 2024. Pengaruh Kualitas Pelayanan dan Kinerja Pegawai Terhadap Kepuasan Masyarakat Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Sidenreng Rappang. Berdasarkan peraturan menteri tentang pedoman dalam penyusunan indeks kepuasan masyarakat baik pemerintah pusat maupun daerah, menggambarkan wujud komitmen pemerintah untuk selalu berupaya menciptakan kepuasan masyarakat umum. Salah satu upaya yang dilakuakan yaitu dengan memberikan kualitas pelayanan terbaik dan terus mengoptimalkan kinerja pegawai dalam menjalankan tugasnya. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Pelayanan dan Kinerja Pegawai Terhadap Kepuasan Masyarakat Pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Sidrap. Penelitian ini menggunakan metode kuantitatif deskriptif, dengan jumlah responden sebanyak 100 orang, menggunakan teknik non propability samplling dengan jenis akcidental samplling. Berdasarkan hasil uji t (parsial) yang telah dilakukan membuktikan kualitas pelayanan tidak berpengaruh signifikan terhadap kepuasan masyarakat dengan nilai t hitung (1,385 ) < t tabel (1,664) dan nilai signifikansi (0,169) > dari taraf signifikansi (0.05). Sedangkan kinerja pegawai berpengaruh positif dan signifikan terhadap kepuasan masyarakat, dengan nilai t hitung (2,965) > dari t tabel (1,664) dan nilai signifikansi (0,004) < dari taraf signifikansi (0,005). Terdapat pengaruh positif dan signifikan pada variabel kualitas pelayanan dan kinerja pegawai secara bersama-sama terhadap kepuasan masyarakat pada Dinas Kependudukan dan Pencatatan Sipil KabupatenSidrap, diketahui bahwa nilai f hitung (16,340) > dari f tabel (3,09) dan nilai signifikansi (0,000) < (0,005). Kata Kunci : Kualitas Pelayanan, Kinerja Pegawai, Kepuasan Masyarakat.
THE INFLUENCE OF COMPETENCY ON EMPLOYEE PERFORMANCE AT THE TELKOM SIDENRENG RAPPANG OFFICE Muhammad Asdar Abdullah; Gazali Amin; Suriadi
Jurnal Mahasiswa Manajemen Vol. 1 No. 1` (2024): December 2024
Publisher : Universitas Ichsan Sidenreng Rappang

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Abstract

This study aims to determine whether there is an influence between competence on employee performance at the Telkom office of Sidenreng Rappang Regency. The population in this study were all employees at the Telkom office of Sidenreng Rappang Regency, totalling 30 employees, and the sampling technique used was saturated sampling. Data obtained from premiere data and secondary data, data collection techniques used are observation, questionnaires and documentation, the method used in this research is quantitative research methods. Based on the results of the T (Partial) test that has been carried out that Competence (X) with ttihung (3.507) ≥ ttabel (1.998) so that it is proven that the Competency variable has a significant effect on Employee Performance, then at the 5% level of error the hypothesis is stated as H02 rejected and Ha2 accepted. This means that Competence has a significant effect on Employee Performance at the Telkom Sidenreng Rappang Office.
STRATEGI PEMASARAN PENGRAJIN TAHU DAN TEMPE AKIBAT KENAIKAN HARGA BAHAN BAKU TAHUN 2022 Meyer Nixon Dewantara Nainggolan; Gazali Amin; Suriadi Suriadi
Paser Institute Management and Busines Vol 2 No 1 (2024): Hal 156-258
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Tofu and tempeh are processed foods with fairly high nutritional value and are made from soybeans. Soybeans are a versatile plant that is highly beneficial in terms of food and nutrition. The price of soybeans increased in 2022. One of the factors influencing this increase is the COVID-19 pandemic, which has been a reason for the rise in soybean prices, the raw material for tofu and tempeh. This increase occurred from the beginning of 2022 until the end of the year. The reduced availability of raw materials due to the rise in soybean prices also impacted small and medium-sized tofu and tempeh businesses in the city of Bontang. Therefore, the author conducted an interview with one of the tofu and tempeh artisans in Bontang. The results of the interview with one of the business owners indicated that the rise in soybean prices significantly affected their sales and production, making it difficult to sustain their business. Various efforts have been made by tofu and tempeh artisans to meet market demands, such as reducing the size of tofu and tempeh but still using imported soybeans to maintain the taste and shelf life of the products. Therefore, this scientific work aims to analyze the impact of soybean price increases on tofu and tempeh artisans using qualitative research and SWOT analysis to determine the marketing strategies that business owners should implement to sustain their businesses.
pengaruh pengembangan karir dan motivasi kerja terhadap kinerja pegawai pada kantor sistem administrasi manunggal satu atap (samsat) kabupaten sidenreng rappang Gusna Gaffar; fadlina fadlina; suriadi suriadi
Paser Institute Management and Busines Vol 3 No 1 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Abstract: This research aims to find out how much influence career development (X1) and work motivation (X2) have on employee performance (Y) at the one roof single administration system (SAMSAT) office in Sidenreng Rappang regency, using kuantitative methods, data collection methods through observation, interviews, kuestionnaires and documentation to obtain data from the office. The research results show that partially career development (X1) has a negative and insignificant effect on employee performance (Y) at the one roof single administration system (SAMSAT) office in Sidenreng Rappang district with a significance value of 0,130 (1,3%). Partially, work motivation (X2) has a positive and significant effect on enployee performance (Y) at the one roof single administration system (SAMSAT) office in Sidenreng Rappang district with a significance value of 0,000 (0,0%). Simultaneously career development (X1) and work motivation (X2) have a positive and significant effect on employee performance (Y) at the one roof single administration system (SAMSAT) office in Sidenreng Rappang district with a significance value of 0,000 (0,0%). Keywords: Career Development, Work Motivation, Employee Performance
Addressing the Anxiety Surrounding Loans and Mitigating Capital Deficiencies for MSME Advancement Jumriah Basri; Suriadi Suriadi; Amrizal Salida; Yahya Yahya; A. Kartini Sari Putri D
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 8 No. 2 (2025): January - June Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v8i2.2854

Abstract

The critical role of Micro, Small, and Medium Enterprises (MSMEs) in driving economic growth and fostering social stability is well-recognized globally. These enterprises are the backbone of economies, contributing significantly to employment creation, innovation, and equitable income distribution. However, despite their potential, MSMEs face persistent challenges that hinder their growth and sustainability, with access to capital and loan-related anxieties standing out as primary barriers. This study aims to identify the factors that cause anxiety of Micro, Small, and Medium Enterprises (MSME) about capital loans and develop strategies to mitigate capital shortages to encourage the progress of MSMEs. This research employed a qualitative approach involving in-depth interviews with ten microenterprise actors engaged in beverage sales in Pangkajenne City. The participants were selected based on specific criteria: they had been operating for a minimum of one year, offered a diverse range of beverage products, and reported experiencing anxiety related to the need for capital. Research has found that loan-related anxiety is mainly caused by uncertainty of returns, ignorance of loan terms, and social stigma related to default. On the other hand, mitigation strategies such as financial literacy training, simplification of the loan application process, and access to flexible microfinance schemes have proven effective in reducing the concerns of MSME actors. This study was limited to a sample of MSMEs in specific regions and did not cover all business sectors. In addition, this study must discuss in depth the influence of macroeconomic factors on MSME capital access. This research provides valuable insights into the relationship between loan anxiety and capital shortages and offers relevant mitigation strategies. The results of this study enrich the literature on MSME financial management, especially in the context of developing countries. This study combines the perspectives of MSME actors and financial service providers to understand the dynamics of loan-related anxiety, which has been previously underexplored in the literature.
Strategic Management: Financial Planning and Fund Management for MSMEs Sumartan Sumartan; Suriadi Suriadi
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v2i2.380

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in both the global and local economies by contributing to job creation and innovation. However, MSMEs often face challenges in financial management, including access to financing and cost control. This study examines the importance of strategic financial management for MSMEs, including financial planning, cash flow management, and investment diversification. A qualitative approach is used to explore effective strategies in fund management and identify the challenges faced. The research findings indicate that good financial planning, wise fund management, and investment diversification are key strategies for enhancing MSME competitiveness and sustainability. Practical recommendations are developed to assist MSMEs in achieving their financial goals.
Co-Authors A. Kartini Sari Putri D A. Nabilah Ainun Zahrani Alfrina Marsela AB AMRIZAL SALIDA Asrini Asrini Auliyah Nurwafiyyah Ayu, Ari Basri, Jumriah Daming, Hamdi D Dewi Purnamasari Fadlina Fadlina Fadlina Fadlina Gazali Amin Gazali Amin Gazali Amin Gusna Gaffar Haeril Haeril Haeril Haeruddin, Hermi Hamdi Haswandi Heady S, Muhammad G. Try Irmasari - Jumahida Jumriah Basri Kurniawan Kurniawan Kurniawan Lisra Lisra Mariam Makmur Meyer Nixon Dewantara Nainggolan Muhammad Asdar Abdullah Nugraha, Romi Nur Rahmah Wahyuddin Nurwafiyyah, Auliyah Putri D, A. Kartini Sari Putri P, Andi Sri Kumala Rahman, Usman Romy Nugraha Sarina Basri Sehrly Agus Yahya Sukriwa Sukriwa Sumartan Sumartan usman rahman Usman Usman Yahya Yahya Yanti, Nur Eva