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All Journal Sodality: Jurnal Sosiologi Pedesaan Transformasi: Jurnal Pengabdian Masyarakat Jurnal Agroekoteknologi Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JURNAL ILMIAH MAHASISWA AGROINFO GALUH Paspalum: Jurnal Ilmiah Pertanian Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Mandiri Journal of Integrated Agribusiness Agriecobis : Journal of Agricultural Socioeconomics and Business Media Agribisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Communicator Sphere JMBD Jurnal Budiman: Pembangunan dan Pengabdian Masyarakat Nusantara
Ana Melani
Agribusiness Study Program , Faculty Of Agriculture, Singaperbangsa University, Karawang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategy for the Institutional Development of the Bina Jaya Tani Farmers’ Economic Organization (KEP) in Karawang Regency Siti Mariyani; Ana Melani; Zulfa Nur Auliatunnisa’; Tirta Anugerah
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 9 No. 01 (2026): March (In Press)
Publisher : Universitas Muhammadiyah Malang

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Abstract

Agricultural activities involve farmer organizations that support farmers’ socioeconomic activities. Farmer economic organizations (KEPs) play a significant role in promoting community self-reliance and food security; however, in developing countries, the institutional framework for food security remains weak. This community faces challenges such as limited market access, necessitating development efforts to reach broader markets. The objective of this study is to formulate a development strategy for the KEP to support farmers’ welfare in Karawang Regency. The method used is quantitative descriptive. Informants were selected through purposive sampling, specifically the chairperson and secretary of this community. Data analysis employed quantitative descriptive analysis using a three-stage process for strategic planning formulation. The research results indicate that the strategy implemented by KEP Bina Jaya Tani is a growth-oriented strategy that optimizes its strengths and opportunities, namely: (1) Developing rice products using attractive packaging and a variety of rice types; (2) Increasing production capacity by leveraging easy access to raw materials from farmer groups; (3) Expanding the reach of premium rice products to the main rice markets in Karawang and surrounding areas; (4) Developing location-based digital marketing with attractive packaging; and (5) Integrating agricultural technology to efficiently improve product quality.
Co-Authors Abadi, Slamet Akbar, Mohamad Raffa Aldi Ismail Fahmi Daud Siliwangi Saribun Ekalia Yusiana Fatimah Azzahra Fatimah Azzahra Fatimah Azzahra Fauziah, Tessa Fikri, Muhammad Rom Ali Grisela Nurinda Abdi Hasanah, Nurbaeti Hidayat, Tommi Hitomi Nakayama I Ketut Manu Mahatmayana Indrajit Wicaksana J, M. Mawardi Kuswarini, Kuswarini Makhrus, Muhammad Nabil Hisyam Mieke Rochimi Setiawati Muslimah, Tikka Mustikasari, Fauzia Nurul Chamidah Putri, Regita Anggraini RASYID, ERWIN Ratna Mufidah Sam'un, Mohamad Sam’un, Moh. Sam’un, Mohamad Siti Mariyani Siti Mariyani Supriadi, Devie Rienzani Suroso Susilowati Budiningsih Syahputra, Ali Fahmi Syifa Fauziah Taryono, Taryono Tirta Anugerah Tommi Hidayat Wibisono, Fariz Hamzah Wildan Ishananto Yeni Sari Wulandari Yuridistya Primadhita Yusiana, Ekalia Zulfa Nur Auliatunnisa’