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All Journal IKRA-ITH EKONOMIKA Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Manis : Jurnal Manajemen dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Management Perspective: Jurnal Penelitian Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Yupiter Mendrofa
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : Visi Sosial Humaniora

 1 
Peran Cross Selling Dalam Meningkatkan Penjualan Produk Unilever Oleh PT. Multi Pilar Indah Jaya di Pulau Nias Lase, Asri Sartika; Nov Elhan Gea; Yupiter Mendrofa; Otanius Laia
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2534

Abstract

This research evaluates the role of cross-selling in increasing Unilever product sales by PT Multi Pilar Indah Jaya on Nias Island. Cross-selling is a method of offering additional products that are related or complementary to the products previously offered. The aim of this research is to assess the extent to which the cross-selling strategy implemented by PT Multi Pilar Indah Jaya has successfully increased the sales volume of Unilever products on Nias Island, both quantitatively and qualitatively, and to identify factors contributing to the success or failure of the strategy. This research explores internal and external factors that may influence the implementation of cross-selling strategies within the context of distribution companies on Nias Island. The research method used is qualitative, with data collection techniques including in-depth interviews, field observations, and documentation. Sales information is gathered from Admin, Sales Supervisors, and the sales team of PT Multi Pilar Indah Jaya. The data is analyzed using methods of Reduction, Data Presentation, and Conclusion Drawing. The results of the research show that PT Multi Pilar Indah Jaya has been able to better understand the characteristics and preferences of its customers, enabling the company to adopt effective policies for achieving a successful cross-selling strategy, with the goal of increasing sales of Unilever products on Nias Island. Keywords: Cross Selling, sales, Unilever, PT Multi Pilar Indah Jaya, Nias Island
Analisis Strategi Promosi Digital Dalam Meningkatkan Volume Penjualan Pada UMKM Lingkungan Pasar Yaahowu Helentina Zebua; Emanuel Zebua; Yupiter Mendrofa; Idarni Harefa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2540

Abstract

This study examines the digital promotion strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Yaahowu Market, Gunungsitoli City, and their impact on increasing sales volume. In the increasingly advanced digital era, the adoption of digital technology is important for MSMEs to increase the competitiveness and visibility of their products. This study found that education and training on the use of digital platforms such as social media and e-commerce are crucial for MSMEs who are new to digital technology. Social media has proven effective in attracting new customers, while online marketplaces such as Tokopedia, Bukalapak, and Shopee provide opportunities for MSMEs to expand their market reach. This conclusion highlights the importance of evaluating and adjusting strategies based on the data obtained to ensure the effectiveness of digital promotion campaigns, as well as the need for ongoing support for MSMEs in facing challenges in the digital era.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di PT. Indomaret Pattimura Koota Gunungsitoli Liberti Daeli; Idarni harefa; Yupiter Mendrofa; Emanuel Zebua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2560

Abstract

Business activities such as minimarkets are now an interesting phenomenon. Businesses are currently experiencing increasingly fierce competition, so it is mandatory for businesses to improve the quality of their business in order to excel in competitive competition. PT. Indomaret Pattimura Gunungsitoli City must consider consumer satisfaction. In business competition, customer satisfaction is very important. If the desired results do not meet expectations, customer dissatisfaction arises. Customer satisfaction is viewed from the customer's perspective, namely how customers feel the service provided compared to what they want. If an industry or service company does not really understand what its customers expect, customer satisfaction with the product or service is something that is difficult to achieve. Efforts to meet consumer needs and expectations are very important because in a business one of the keys to success is consumers, service quality and price are very important things to help businesses improve their business. Service quality can create comfort for consumers who shop and feel satisfied, resulting in repeat purchases. And price can also be the value determined by the company in return for the goods or services sold. In other words, price can determine purchasing decisions. This research aims to analyze the influence of service quality and price on consumer satisfaction at PT Indomaret Pattimura, Gunungsitoli City. Service quality and price are important factors that influence consumer decisions in choosing a place to shop. Service quality is measured through five dimensions: reliability, empathy, responsiveness, tangibility and assurance. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 Indomaret Pattimura consumers. Data analysis was carried out using SPSS software with multiple linear regression methods to see the simultaneous and partial influence of service quality and price variables on consumer satisfaction. The research results show that service quality and price simultaneously have a significant influence on consumer satisfaction. Partially, these two variables also have a significant positive influence on consumer satisfaction. The conclusion of this research is that PT Indomaret Pattimura needs to maintain and improve service quality and offer competitive prices to increase consumer satisfaction. Suggestions for further research are to expand the research location and include other variables that might influence consumer satisfaction.
Analisis Perilaku Konsumen Dalam Pengambilan KeputusanMemilih Layanan Service Komputer di CV.Rineo Nias Persada Kota Gunungsitoli restu Zega; Yupiter Mendrofa; Emanuel Zebua; Eliagus Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2565

Abstract

Consumer behavior greatly influences decisions regarding purchases or services. It is highly recommended for a company to know its target market and know and learn about consumer behavior first so that the marketing of its products or services can be maximized. In the research, the main problem is consumer behavior in responding to consumer needs in consumer decision making. The aim of this research is to determine consumer behavior in choosing computer service at CV. Rineo Nias Persada Gunungsitoli city, to find out decision making in choosing computer service services at CV. Rineo Nias Persada Gunungsitoli city and to find out the factors that influence consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada, Gunungsitoli city. The research uses qualitative research. Data collection techniques are observation, documentation and interviews. Data analysis techniques using data reduction, data presentation and drawing conclusions. The research results obtained from the data collection were analyzed using consumer behavior analysis in drawing conclusions. Based on the results of research carried out by researchers at CV. Rineo Nias Persada Gunungsitoli City, from the results of the research analysis previously stated, namely from the analysis of consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada Gunungsitoli City is that consumers consider several important factors, namely cultural, social, personal and psychological factors, where these factors play an important role in influencing consumer purchasing decisions in choosing computer service services.
Analisis Strategi Pemasaran Dalam Meningkatkan Minat Peserta Didik Baru di SMA Abdi Pusaka Indonesia Eva Indah Sari Zebua; Otanius Laia; Maria Magdalena Bate'e; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2566

Abstract

This study aims to analyze the marketing strategies implemented at SMA Abdi Pusaka Indonesia, as well as identify factors that influence the interest of new students and formulate more effective marketing strategies. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the marketing strategies currently implemented, such as brochure distribution, visits to junior high schools, and the use of social media, have been running but are not optimal. Factors that influence student interest include the quality of teaching, school promotion, and evaluation and adaptation to the needs of prospective students. To improve marketing effectiveness, schools are advised to develop more structured and interactive social media campaigns, and conduct ongoing evaluations to adjust strategies to the feedback received. Implementing the right marketing strategy can help schools increase the number of applicants and maintain their competitiveness in the education market.
Analisis Strategi Pemasaran Melalui Media Sosial Dalam Meningkatkan Volume Penjualan Produk Garifi KAMUMU LISNA di Desa Lolomoyo Kecamatan Gunungsitoli Barat Wiwi Jaya Setia Halawa; Eduar baene; Idarni Harefa; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2373

Abstract

Lack of professional skills in optimal use of E-commerce is a challenge for small and medium enterprises Garifi Kamumu Lisna in increasing product sales volume widely. This study uses a qualitative descriptive approach with qualitative types, data obtained through interviews, observations, and documentation and analyzed using the Miles and Huberman data analysis model approach. The results of the study indicate that Garifi Kamumu Lisna has utilized some social media platforms such as Facebook and WhatsApp to reach a wider market. This strategy is supported by the presentation of product photos that are considered quite attractive, informative descriptions, and quite active interactions with customers through direct messages and comment replies. However, the implementation of this strategy faces obstacles in the form of limited skills in digital marketing by employees, inadequate access to technology, and unstable internet networks. To overcome these challenges, Garifi Kamumu Lisna focuses on developing employee digital skills and adapting to local technological conditions. Overall, the marketing strategy implemented includes important elements such as utilizing social media, strengthening brand image, using quality visual content, and providing discounts and live streaming to increase consumer loyalty. This research contributes to the development of digital marketing practices among small and medium enterprises, especially in maximizing the potential of E-commerce despite resource limitations.
Co-Authors Aferiaman Telaumbanua Ambrosius F.J Ndruru Andi Sumarlin K Anima Halawa Arijanti, Susi Arman Gea Arman Santo Harefa Ayler Beniah Ndraha Bilfret Indra Natal Lase Crisman Tri Boy Ndraha David Warisman Waruwu Deli Asni Laoli Eka Putra, Johni Eliagus Telaumbanua Emanuel Zebua Eva Indah Sari Zebua Fakta Solala Zebua Ferdinand Pangestu Dohona Firmus Albert Foera Era Daeli Fuadah Johari Ginting, Yanti Mayasari Hapenan Ye Kris Laoli Harefa, Sry Winda Yanti Helentina Zebua Hendriwan Novan Berkat Lase Herman Zendrato Idarni Harefa Idarni Mendrofa Indah Sari Margareth Zebua Iwan Harsono Jefri Hardin Laoli Junita Telaumbanua Kartijo, Kartijo Kurniawan Sarototonafo Zai Lase, Asri Sartika Liberti Daeli Loso Judijanto Maria Magdalena Bate'e Meiman Hidayat Waruwu Mekris Natalia Gea Melda Lase Melkisan Mahatma Ranggi Zebua Memoris Tafonao Mohamad Khairi Bin Haji Othman Nandang Bekti Karnowati Nanny Artatina Bu’ulolo Nikmahtul Hidayah Telaumbanua Nov Elhan Gea Noverianto Gori Warasi Odaligoziduhu Halawa Oktaf Bri Selamat Lase Otanius Laia Pirmanta Sebayang Putra Setiawan Telaumbanua Ralahallo, Fransiska Natalia restu Zega Septiani Rizky Zandroto Serniati Zebua Sherly Sherly Silvia Damai Yanti Lase Sophia Molinda Kakisina Sri Naomi Zendrato Syukur Haryaman Telaumbanua Telaumbanua, Seri Dani Tiarni Duha Vidya Indah Linia Zebua Wahyu Asrianja Zebua Wiwi Jaya Setia Halawa Yoel Melsaro Larosa Yusnidar Lase Yuterlin Zalukhu Zai, Yusyatniel Zega, Berkat Harapan Jaya