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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Pro Bisnis Journal Industrial Servicess JURNAL ILMU MANAJEMEN DAN BISNIS JRSI (Jurnal Rekayasa Sistem dan Industri) JTERA (Jurnal Teknologi Rekayasa) Metode : Jurnal Teknik Industri SEIKO : Journal of Management & Business JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS IJIES (International Journal of Innovation in Enterprise System) Quantum Teknika Jurnal Al Azhar Indonesia Seri Ilmu Sosial Charity : Jurnal Pengabdian Masyarakat Jurnal Indonesia Sosial Teknologi eProceedings of Engineering Warta LPM VISA: Journal of Vision and Ideas PESARE: Science and Engineering Service Journal
Meldi Rendra
Universitas Telkom
Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Transportation Other

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Evaluasi Model Bisnis Pada Pt Batemuri Tours Dengan Metode Business Model Canvas (BMC) Alif Sulthan Rassya Winoto; Farda Hasun; Meldi Rendra
eProceedings of Engineering Vol 10, No 2 (2023): April 2023
Publisher : eProceedings of Engineering

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Abstract

Abstrak—PT Batemuri Tours merupakan perusahaan penyelenggara jasa pariwisata yang sudah berdiri sejak tahun 1971, dan menyediakan jasa perjalanan wisata, perjalanan umrah dan haji, pengurusan dokumen perjalanan, sewa kendaraan, serta travel partner dalam penyelenggaraan event. Selama dan pasca pandemi, pendapatan dan keuntungan pada perusahaan menurun secara signifikan, yang antara lain disebabkan penutupan perjalanan Umroh dan Haji serta pembatasan perjalanan yang diakibatkan oleh regulasi transportasi oleh pemerintah Indonesia. Untuk mengatasi permasalahan yang terjadi, perlu dilakukan evaluasi dan perbaikan pada model bisnis perusahaan. Evaluasi dan perbaikan model bisnis dilakukan dengan menggunakan metode Business Model Canvas. Data yang diperlukan adalah data model bisnis saat ini yang diperoleh dengan observasi dan wawancara dengan pemilik dan pegawai perusahaan, data customer profile yang diperoleh melalui wawancara kepada pengguna jasa dan data lingkungan bisnis yang didapatkan melalui studi literatur. Data ini digunakan untuk melakukan analisis SWOT, yang hasilnya digunakan untuk merancang strategi yang menjadi dasar dalam merancang model bisnis baru. Perbaikan model bisnis yang diusulkan terutama ada di blok channel di mana perusahaan dapat melakukan peningkatan konsistensi konten sosial media serta penciptaan akun media sosial baru dan bagian key resources di mana perusahaan dapat menambah sumber daya manusia untuk mengoperasikan fasilitas kantor yang belum beroperasi. Kata kunci — PT batemuri tour, business model canvas, analisis SWOT, value proposition canvas.
Perancangan Usulan Model Bisnis Pada Ambrasta Coffee Dengan Menggunakan Pendekatan Business Model Canvas Patricia Regina Batsyeba; Sinta Aryani; Meldi Rendra
eProceedings of Engineering Vol 10, No 2 (2023): April 2023
Publisher : eProceedings of Engineering

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Abstract

Abstrak—Kafe merupakan tempat usaha yang menyediakan berbagai macam jenis minuman seperti kopi dan atau minuman lain yang memiliki karakteristik suasana yang santai dan nyaman sehingga cocok untuk menjadi tempat berjumpa dengan teman atau rekan kerja, mengerjakan tugas, atau sekedar bersantai. Ditambah lagi, banyak café yang menyediakan koneksi internet nirkabel (WiFi). Namun, seiring kenaikan demand pasar, maka kafe juga semakin banyak sehingga menaikkan jumlah kompetitor. Ambrasta Coffee merupakan salah satu kedai kopi yang berada di Kota Bandung. Tujuan dari penulisan ini adalah untuk menganalisis dan mengevaluasi model bisnis Ambrasta Coffee dengan menggunakan kerangka Business Model Canvas. Business Model Canvas merupakan frame yang menggambarkan dasar yang berisi pemikiran bagaimana sebuah organisasi dapat menciptakan dan menyampaikan nilai dan memiliki 9 blok yaitu customer segments, value proposition, channels, customer relationship, revenue streams, key resources, key activities, key partners dan cost structure. Dengan beberapa tahap dalam penulisan ini yaitu diawali dengan tahap pengumpulan data, tahap perancangan dengan menganalisis dari Analisis Lingkungan Bisnis, Customer Profile, dan Analisis SWOT, Matriks TOWS dan dilanjutkan dengan tahap verifikasi dan validasi.Kata kunci— ambrasta coffee, business model canvas, customer profile, analisis lingkungan bisnis, analisis SWOT
Selection Of Alternative Scenarios For The Development Of Indonesia's Sea Cable Communication System (SKKL) In The Metaverse Era (Pt Xyz Case Study) Auliya Zahra; Endang Chumaidiyah; Meldi Rendra
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 11 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i11.801

Abstract

PT XYZ is a State-Owned Enterprise (BUMN) engaged in information and communication technology (ICT) services and telecommunications networks in Indonesia. The projection of increasing internet needs makes the need for internet bandwidth even greater. The sea cable communication system (SKKL) available today is predicted to no longer be able to accommodate bandwidth needs, especially the internet, for the next few years. In addition, PT XYZ must also be able to anticipate serving the Metaverse. This study aims to determine alternative scenarios and the feasibility of building Indonesia's sea cable communication system (SKKL) in the metaverse era. This study discusses the selection of the best scenario from 4 scenarios with the discounted cash flow method and considers the EUAC of each scenario. The aspects to be studied are market aspects, technical aspects, and financial aspects. Market aspect data is obtained from the company's historical data, and demand forecasting is carried out using the linear regression method. The technical aspect is carried out by determining the business process, the scenario to be used, labour, as well as the details of investment costs. The financial aspect is done by calculating estimated revenue, income statement, and cash flow. Based on the results of the feasibility calculation, the NPV value was Rp.32,337,102,145,226, PBP of 3.2 years, and IRR of 44.43% with MARR of 14.8%. The results of this research show that the selected scenario is feasible to run
Perancangan Strategi Pemasaran pada Kemitraan Teh Krampol Menggunakan Metode SWOT dan Quantitative Strategic Planning Matrix (QSPM) Faradila Permatasari; Tiara Verita Yastica; Meldi Rendra
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 5, No 1 (2024): Februari 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v5i1.2252

Abstract

Teh Krampol merupakan salah satu usaha yang memasarkan minuman berbahan baku teh yang dikembangkan secara kemitraan. Kemitraan Teh Krampol mengalami permasalahan berupa penjualannya yang tidak stabil yang menyebabkan tidak tercapainya target penjualan setiap bulannya. Terdapat data yang digunakan dalam penelitian ini yaitu perolehan data penjualan selama tahun 2022 hingga 2023 yang fluktuatif. Penelitian ini bertujuan untuk menentukan rancangan strategi pemasaran yang dapat meningkatkan kebutuhan pasar pada Kemitraan Teh Krampol. Pada penelitian ini, digunakan metode Analisis SWOT dan Matriks QSPM yang akan menghasilkan perancangan strategi yang dimulai dari matriks IFE, matriks EFE, matriks IE, matriks SWOT dan matriks QSPM. Alternatif strategi yang diperoleh dan telah divalidasi Pemilik Kemitraan Teh krampol yaitu aktif mengunggah iklan dan konten promosi produk pada media sosial minimal 5 kali dalam 1 minggu agar dapat meningkatkan brand awareness dan memperluas pangsa pasar dengan total Attractiveness Score sebesar 6,830.Kata kunci: Kemitraan Teh Krampol, Strategi Pemasaran, SWOT, Metode QSPM.
A Case Study of Indonesia Electric Motorcycle in the Local Content Capabilities Rendra, Meldi
JTERA (Jurnal Teknologi Rekayasa) Vol 8, No 1: June 2023
Publisher : Politeknik Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31544/jtera.v8.i1.2022.155-164

Abstract

Firms always compete to add efficiency and effectiveness in generating products by links on supply-related costs or access to subtle knowledge to gain value added. Firms connect an island of industrial parts and knowledge to utilize supplementary unity in industrial clusters.  Competitors in industrial clusters outperform and strive to get evidence in the success levers. Good levers indicate excellent research, capacity, and transfer knowledge impacting inter-structured shift of success. Disseminative capability methods investigate and focus on the capabilities of the knowledge interaction as transfer performance. Partner will charge some of the key knowledge to transfer with know-how from industrial relevant work by communicating and deploying the practical grounding of fields. The concept will explain a picture of the knowledge giver and relevant measures of the capabilities. The knowledgeable process will present the theoretical stream of disseminative capabilities. Research findings have found the implication of disseminative capabilities and empirical results of Indonesia-styled weaknesses and strengths in deploying transfer knowledge. It will be helpful in the successful transfer of knowledge to gain a competitive advantage as a lesson learned. This case study will evaluate Karawang's manufacturing industry readiness for the electric motorcycle supply chain involves assessing infrastructure, technology, regulatory support, and workforce skills to determine its ability to meet market demands and international standards.
Sistem Monitoring Berbasis IoT pada Pembangkit Listrik Tenaga Mikrohidro Tangsijaya Yastica, Tiara Verita; Pulungan, Muhammad Almaududi; Rendra, Meldi
Warta LPM WARTA LPM, Vol. 27, No. 2, Juli 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i2.4235

Abstract

The Micro Hydro Power Plant of Gunung Halu was established in 2007. While electricity from the national power grid is available in the village of Gunung Halu, not all hamlets receive a consistent power supply, particularly those with hilly topography and areas surrounded by forests like Dusun Tangsijaya. The existence of the micro hydro power plant in Tangsijaya is supported by a stable water flow from the river. However, one of the challenges faced by the operator is the lack of a monitoring system for the micro hydro power generator that can provide information about its condition, such as power output and electric current. Until now, the operator has checked the data by visiting the location of the micro hydro power plant directly, which is located outside the residential area. Manual recording relies on the existence of human resources and produces results with a low level of accuracy. In this community service activity, a monitoring system was installed at the Tangsijaya's micro hydro power plant. Leveraging Internet of Things (IoT) technology, this system can display data in real time, so that data visualization can be monitored by relevant parties. With a monitoring system, micro-hydro operators can control the usage and distribution of the generated electricity. In addition to obtaining records of daily electricity usage data, recorded data provide very valuable information in assessing current and potential electricity usage for making decisions related to electricity production. After the implementation of the monitoring system, the main benefits are felt by microhydro operators where the work processes they do become more efficient. Efficiency is obtained in terms of travel distance where operators do not need to visit the PLTMH location directly, and also efficiency in the recording process which no longer needs to be done manually.
Pengembangan Produk Celana Denim Berbasis Preferensi Konsumen Untuk Meningkatkan Keunggulan Bersaing Fitriya Nur Azizah; Yati Rohayati; Meldi Rendra
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20645

Abstract

Research aim : This research aims to explore consumer preferences which will be used as a basis for product development in Micro, Small, and Medium Enterprises (MSMEs) that have received limited market response. Design/Methode/Approach : This research uses a survey research model with conjoint analysis method. Research Finding : The research findings indicate that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences can enhance competitive advantage. Theoretical contribution/Originality : This research also proves that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences through market surveys can effectively identify market needs. Practitionel/Policy implication : Developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences plays a role in increasing sales, enhancing product value, and improving competitiveness. Research limitation : In an effort to enhance the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs), this research only focuses on the development of their products.
Analisis dan Perancangan Usaha Pembukaan Cabang Baru pada Konveksi XYZ di Kota Bandung Adinda Prame; Endang Chumaudiyah; Meldi Rendra
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.5138

Abstract

Konveksi specific industry or agency. The problem with convection piling up and not making convection operational activities efficient. The aim of this study is to consider market aspects, technical aspects and financial aspects. By carrying out this feasibility analysis, convection can find out what needs to be prepared and know what risks will occur in order to avoid or minimize existing risks in the longer term. This financial aspect approach uses calculations of the Internal Rate of Return (IRR), Net Present Value (NPV), Payback Period (PBP), and Profitability Index (PI). The benefit of the proposed design results is that it can estimate the size of market demand for the opening of a new branch of XYZ Convection in Bandung City, namely 8,513 pcs in 2025, it can design the technical and operational aspects of opening a new branch of XYZ Convection in Bandung City by determining an investment of IDR 153,738,772, it can measure the financial feasibility of opening a new branch of Konveksi sensitivity of four variables, including sensitivity to decreasing demand levels, decreasing product selling prices, decreasing, increasing raw material costs, and increasing direct labor and indirect labor costs. Can identify the risks of opening a new branch of Konveksi XYZ in Bandung City with a percentage of 4.9%, and for entrepreneurs, it can be used as a consideration in making decisions in the business of opening a new branch of Konveksi. Based on the results of a feasibility study carried out taking into account market aspects, technical aspects and financial aspects, opening a new branch at XYZ Convection in Bandung City is feasible.
Evaluation and Design of a Beauty Clinic's Business Model in Bandung Using the Business Model Canvas (BMC) Gumilar, Feyzi Naufal; Hasun, Farda; Rendra, Meldi
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 22, No 1 (2024): December 2024
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v22i1.32725

Abstract

The XYZ Beauty Clinic in Bandung, operating since 2007, has experienced a decline in monthly revenue due to increasing competition, limited marketing, lack of product variety, outdated equipment, insufficiently trained staff, poorly implemented SOPs, and an unappealing room design. A business model evaluation and improvement are conducted using the Business Model Canvas (BMC) framework to address these issues. The process begins with data collection through interviews with business owners, customer interviews to profile customers, and direct observations. The clinic's current business model is analysed using the 7 Questions framework, while a SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Based on this analysis, a new business model is formulated and translated into an updated BMC for XYZ Beauty Clinic. A verification stage ensures the proposed business logic, followed by a financial simulation to assess the feasibility and profitability of the strategies. Improvements include targeting a new market segment, particularly youth, recruiting additional doctors, and enhancing human resource quality through therapist training. The clinic should diversify its services, adding sexually transmitted disease consultations, redesigning spaces and product packaging, and leveraging TikTok and influencer partnerships for marketing. Additionally, technology-based financial management is recommended. The economic simulation predicts an incremental IRR of 65% and an NPV of IDR 111,267,697, assuming a 15% sales increase. Further validation is required to align strategies with consumer needs and ensure long-term success.Keywords: Business Model Canvas, Business Model, XYZ Beauty Clinic
Youth Civic Participation in Sustainable Suburban Development: The Role of Digital Technology Among Young People in Manglayang Rendra, Meldi; Afifah, Khilda; Estananto, Estananto
PESARE: Jurnal Pengabdian Sains dan Rekayasa Vol 3, No 1 (2025): Februari 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/pesare.v3i1.44304

Abstract

The ideas of civic empowerment have transformed the discourse on sustainable suburban development, particularly through the active involvement of young people and the use of digital participatory media. This study, conducted in Manglayang, Bandung, employs an observational method using participatory action research to explore pathways toward the final evolutionary stage of sustainable development, focusing on rural agriculture and social, legal, and welfare citizenship. The research identifies key typologies of youth engagement in sustainable development, including social empowerment, entrepreneurship, and millennial agricultural movements, all facilitated by digital participatory media platforms. It also highlights a redefined notion of youth citizenship, emphasizing membership and participation in both civil and economic spheres through voluntary and profit-oriented activities. The findings reveal that this active, empowered form of citizenship, supported by digital participatory media, is a critical driver of modernization and sustainable economic development in Manglayang, Bandung.
Co-Authors Adinda Prame Agfianingrum, Sinatryasti Purwi Agus Alex Yanuar Akma Septia Viady Aldian Muhammad Alif Sulthan Rassya Winoto Almer Ahmad Devison Alviera Suci Damayanti Amanandito Shafa Maula Andrieta Shintia Dewi Andry Reza Anggara Argya Rahmasari Ari Yanuar Ridwan Aryani , Sinta Auliya Zahra Az-Zahra, Niefa Chusnul Bernanda Tricahyo Boby Hera Sagita Budi Praptono Budi Sulistyo Budiarto, Sulistyo Dharmawan, Azka Alifia Dida Diah Damayanti Divaliya , Azra Durrotus Sa’adati Dwi Dafa Doifullah El Hadi, Rosad Ma’ali Endang Chumaidiyah Endang Chumaudiyah Estananto Faradila Permatasari Farda Hasun Farhan Ihza Imran Fariha Eridani Naufalina Febrianto , Bambang Dwi Firdaus , Baihaki Hakim Fitriadi, Rizqullah Aljabbar Fitriya Nur Azizah Ghina Atha Gumilar, Feyzi Naufal Hadi, Rosad Ma’ali El Hafiz , Elvino Muhammad Heriyono Lalu Husni Amani Ilham Cendekia Ilham Cendekia, Ilham Ilham Maulana Hakim Ireyna Nissa Octaviany Ireyna Nissa Octaviany, Ireyna Nissa Ivan Ganika Biyantoro Khilda Afifah Kuntari Puspa Sari Linda Ayumna Puspitasari Luciana Andrawina Manda, Ryan Aditya Marina Yustiana Lubis Muhamad Galih Raka Permana Muhammad Almaududi P. Muhammad Almaududi Pulungan Muhammad Almyzar Pratama Rusli Muhammad Awanda Yudhanegara Muhammad Rafif Adiguna Muhammad Tetuko Budi Laksono Muhammad Zuhdi Aiman Anka Nabila, Jihan Nadella Yusfarani Nanda Marhandhika Putri Parillaud, Andi Ardna Patricia Regina Batsyeba Pinki Meita Permata Putri Pratama, Williardy Pratya Poeri Suryadhini Putra Fajar Alam Putra, Rangga Herbowo Putri Fatimah Suri Oktavia Raden Mas Aditya Rangga Pratama Raden Muhammad Goumelar Raquella, Vayla Zahrani Rara Niken Ramadhany Reigi Ahmad Fadilah Ridho Septiadi Hakim Rwafemir Verzani Harari Sagala, Johan Mario Fidelis Sando, Maria Angela Putri Sari Wulandari Sari Wulandari Sari, Kuntari Puspa Sinta Aryani Sri Widaningrum Sulistyo , Budi Suryana, Nanang Teddy Syafrizal Tiara Eming Yudhastri Tiara Verita Yastica Tieka Trikartika Gustyana Tien Fabrianti Kusumasari Tulusiani Widjanarko Widjanarko, Tulusiani Williardy Pratama Yati Rohayati Zahira, Alda