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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Ilmiah Akuntansi Kesatuan Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Journal of Business Management and Economic Development Jurnal Riset Multidisiplin dan Inovasi Teknologi ENDLESS : International Journal of Future Studies International Journal of Review Management Business and Entrepreneurship Branding: Jurnal Manajemen & Bisnis
Denpharanto Agung Krisprimandoyo
Universitas Ciputra Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Social Sciences Other

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The Effect of Media Marketing Effort, E-Wom on Apartment Purchase Decision with Information Transparency as moderating variable Sari, Isti Okvita; Krisprimandoyo, Denpharanto Agung; Teofilus, Teofilus; Ongkowijoyo, Gracia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7781

Abstract

This study investigates the influence of Social Media Marketing Efforts (SMME), Electronic Word of Mouth (E-WOM), and Information Transparency on apartment purchase decisions. Using a quantitative descriptive approach, data were collected from consumers who had purchased apartments at Barsa City Yogyakarta and analyzed through multiple regression and statistical tests in SPSS. The Macro PROCESS tool was employed to test the moderation hypothesis. The results revealed that SMME and E-WOM significantly and positively impact apartment purchase decisions, emphasizing the importance of social media strategies and consumer recommendations in driving purchases. However, the hypothesis regarding the moderating role of Information Transparency was not supported, indicating that the level of transparency does not alter the influence of SMME and E-WOM on purchase decisions. These findings highlight the critical role of social media marketing and E-WOM in shaping consumer behavior in the property sector, while also suggesting that other factors may better explain the role of Information Transparency.
ANALYSIS OF LEADERSHIP STYLE AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION AT SURABAYA ORTHOPEDICS & TRAUMATOLOGY HOSPITAL Tandiono, Teddy; Krisprimandoyo, Denpharanto Agung
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 4 No. 2 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v4i2.5622

Abstract

This study aims to analyse the influence of leadership style and work environment on employee performance which is mediated by job satisfaction at the Surabaya Orthopedic & Traumatology Hospital. The population in this study were employees at the Surabaya Orthopedic & Traumatology Hospital at lower levels, excluding medical and nursing personnel, so that included other health personnel, administrative personnel and non-health technical personnel. The sample in this study was 128 people consisting of 50 other health workers, 57 administrative staff and 21 non-health technical staff serving at the Surabaya Orthopedic & Traumatology Hospital. Primary data used in the research was obtained through a questionnaire. This research uses a Structural Equation Model with the Partial Least Square Method. The research results show that leadership style and work environment can have a direct and significant influence in a positive direction on employee performance. Apart from that, the variable job satisfaction can partially mediate the influence of leadership style and work environment on employee performance.
Influence of Perceived Adoption of Tokenized Derivatives on Market Liquidity, Pricing Efficiency Handini, Sri; Garry Brumadyadisty; Soekiman, Susanto; Krisprimandoyo, Denpharanto Agung
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3496

Abstract

The emergence of tokenized derivatives marks a significant innovation in decentralized finance (DeFi), offering potential improvements in market liquidity and pricing efficiency through blockchain-enabled mechanisms. As financial markets evolve with the integration of smart contracts and distributed ledgers, understanding how user perceptions influence market dynamics becomes increasingly critical. This study aims to examine the effect of perceived adoption of tokenized derivatives on market liquidity and pricing efficiency, while assessing the mediating role of liquidity in this relationship. Grounded in the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT), and Market Microstructure Theory (MMT), the research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from 150 fintech professionals based in Surabaya. The analysis reveals that perceived adoption significantly enhances both liquidity and pricing efficiency, with liquidity serving as a key mediating variable. These findings underscore the importance of behavioral constructs in shaping decentralized market outcomes and provide strategic insights for regulators, fintech developers, and policymakers aiming to accelerate adoption and improve market functionality in the DeFi landscape through perception-driven approaches.
INFORMATION TRANSPARENCY AND REGULATORY FOCUS TO INCREASE BUYING INTEREST IN THE INTEGRATED FOOTWEAR MARKETPLACE (IFM) Kodrat, David Sukardi; Krisprimandoyo, Denpharanto Agung; Tambunan, Damelina Basauli
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11549

Abstract

This research aims to examine information transparency and regulatory focus to increase buying interest at the Integrated Footwear Marketplace. The informants used in this research came from consumers, suppliers, producers, funding institutions and logistics services. The research method used is descriptive qualitative. The results of this research show that the Integrated Footwear Marketplace uses two main concepts, namely co-design and economic sharing. The concept of co designing is seen in the consumer engagement menu where consumers can enter design ideas and designs and other consumers can provide responses and comments on these design ideas and designs. Transparency by showing data related to individual profiles, company profiles and various product descriptions. Information quality is related to information that is trustworthy, reliable, available on time, relevant and easy to understand. The concept of self-regulation creates natural motivation to achieve desired results. The concept of self-regulation can be grouped into approach and avoidance. This avoidance concept can be seen from the product description which explains it completely and in detail so that it can be taken into consideration regarding things that have the potential to become risks.
ANALISIS PREFERENSI KONSUMEN TERHADAP ATRIBUT PRODUK MINUMAN XENTEUR DENGAN METODE CONJOINT Purnomo, Tiara Dewi; Krisprimandoyo, Denpharanto Agung
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4753

Abstract

Penelitian ini bertujuan untuk mengetahui preferensi konsumen terhadap atribut produk minuman XENTEUR, yang meliputi ukuran kemasan, takaran gula, varian rasa, dan pilihan topping, serta menentukan urutan tingkat kepentingan atribut-atribut tersebut menurut preferensi konsumen. Penelitian menggunakan metode kuantitatif deskriptif dengan analisis Conjoint, di mana pengolahan data dilakukan melalui Statistical Package for Social Sciences (SPSS). Data dikumpulkan melalui kuesioner offline dan online, dengan responden berusia 15-42 tahun yang telah mengonsumsi produk XENTEUR minimal sekali. Sebanyak 88 responden berhasil dikumpulkan sebagai sampel penelitian. Hasil analisis menunjukkan bahwa semua atribut yang diteliti, seperti ukuran gelas, takaran gula, varian rasa, dan topping, berpengaruh terhadap preferensi konsumen. Berdasarkan urutan tingkat kepentingan, atribut-atribut ini juga memengaruhi keputusan konsumen dalam memilih produk XENTEUR. Implikasi manajerial penelitian ini menunjukkan bahwa XENTEUR harus fokus pada pengembangan varian rasa seperti Signature Milk dan Tea Series, strategi harga untuk kemasan besar (22 Oz), serta inovasi kemasan dan topping untuk meningkatkan daya tarik produk di media sosial. Selain itu, disarankan agar XENTEUR meningkatkan pendidikan karyawan tentang varian rasa dan menawarkan opsi "less sugar" untuk memenuhi preferensi konsumen.
Design of Green Marketing Strategy on XYZ Products with a SWOT Approach Gautama, Agra; Krisprimandoyo, Denpharanto Agung; Riza, Fahrul
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.51284

Abstract

The construction sector, as one of the largest contributors to global greenhouse gas emissions, faces major challenges in achieving sustainability. XYZ, a company known for industrial product innovation, is committed to developing an effective Design of Green Marketing Strategy on XYZ Products with a SWOT Approach to strengthen its environmentally friendly image. This study aims to examine how the marketing mix can be utilized while addressing competition and price wars in the industry. It also explores the role of sales, marketing, and customer service teams in communicating the company’s sustainability commitments to B2B consumers. Using a qualitative approach and strategic planning technique, this study seeks to understand how XYZ’s Design of Green Marketing Strategy on XYZ Products with a SWOT Approach is created and applied in a competitive B2B context. Data collection includes in-depth interviews with internal teams and analysis of relevant company marketing documents. The SWOT framework is used to evaluate the strategy’s strengths, weaknesses, opportunities, and threats. The findings are expected to offer practical insights into developing a green marketing strategy that effectively integrates People and Product. Additionally, this research provides recommendations for enhancing XYZ’s eco-friendly image and countering greenwashing practices. By addressing the integration of the marketing mix in industrial product contexts, this study contributes to the evolving body of green marketing literature.
Co-Authors Anita Dwi Normalianingsih Arif Budi Sulistyo Athok Murtadhlo Aulia Afniar Rahmawati Benazir Fahim Bintang R. Simbolon D. Iwan Riswandi Damelina B. Tambunan David Sukardi Kodrat Denny Bernardus Eric Harianto Fahrul Riza Farida Akbarina Garry Brumadyadisty Gautama, Agra Gracia Ongkowijoyo Handini, Sri Hendra Jayusman Iman Ahmad Gymnastiar Indudewi, Febe Yuanita Ratna Judijanto, Loso Jusman, Ikhsan Amar Jusnita, R. Ayu Erni Maimunah Johari Maureen Nuradhi Mitra Musika Lubis Mochammad Baihaqi Monica Natalia Muh Tabran Nursaid Pontjo Bambang Mahargiono Purnomo, Tiara Dewi Reni Sara Indrawati Riduan Mas'ud Riduan Mas’ud Riduan Mas’ud Sari, Isti Okvita Siska Armawati Sufa Slamet Riyadi Slamet Riyadi, Slamet Riyadi Soekiman, Susanto Sri Mulyono Sufa, Siska Armawati Suyanto Suyanto Suyanto Tandiono, Teddy Tania Susanti Teofilus Teofilus, Teofilus Tina Melinda Tiyo Avianto Wardani, Dini Tri Wendra Hartono Widarso Bekti Kumoro Widiyanto, Sigit Yonny Koentjoro Yulian Arpianto Yuliastuti, Hilda