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Peningkatan Strategi Pemasaran Produk UMKM Binaan Yayasan Pendidikan Islam Terpadu Tajaul Karomatu Pagedangan Tangerang Aprilliani, Siti; Supriyatna, Wawan; Abdurohman, Dede
AMANAH MENGABDI Vol. 2 No. 2 (2025): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v2i2.711

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran produk UMKM binaan Yayasan Pendidikan Islam Terpadu Tajaul Karomatu di Pagedangan, Tangerang. Kegiatan dilaksanakan melalui tiga metode utama yaitu pelatihan, pendampingan intensif, dan evaluasi berkelanjutan. Peserta adalah pelaku UMKM binaan yayasan yang memiliki keterbatasan dalam strategi pemasaran modern. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman konsep pemasaran digital dan pengelolaan media sosial untuk promosi. Program ini memberikan dampak positif terhadap peningkatan omzet dan jangkauan pasar UMKM binaan.
Akad/Kontrak Dalam Keuangan Syariah, Studi Analisis Terhadap Akad Ijarah Multijasa Pada BMT Al Falah Cirebon Aziz, Abdul; Abdurohman, Dede
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 7 No. 1 (2026): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v7i1.4133

Abstract

The purpose of this study is to examine the implementation of multi-service ijarah contracts at BMT Al Falah Cirebon, with an emphasis on the implementation of contracts in the field. The main focus of this study examines the relationship between DSN-MUI Fatwa No.44/DSN-MUI/VIII/2004 concerning Multi-Service Financing and practices in the field, including the potential for sharia deviations that can harm members. Qualitative approach with case study methods. Data collection techniques are through direct observation, review of contract and regulatory documents, and literature studies. The results of the study show that the implementation of the multi-service ijarah contract at BMT Al Falah has met the basic principles of sharia, including the clarity of the object of the contract, the determination of ujrah in a fixed nominal form, and the separation of the wakalah contract. Although it was found that the public's understanding of the contract is passive which has the potential to weaken the principle of ikhtiyari in the contract, the BMT tries to explain each article in the contract to members, so that the essence of the principle of ikhtiyari is maintained. The use of the Religious Court as a dispute resolution is in line with the provisions of national law. Practically, these findings contribute to the development of multi-service contracts that are more fair, participatory, and in line with sharia economic law. Further research is suggested to further examine the role of parties in the contract negotiation process and how sharia values are internalized in financing practices.