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Journal : Journal of Social Research

Brand Awareness : Pt Nutrifood Indonesia Lasmiandari, Fatin Afiati; Regita, Rena; Amalia, Bintang; Nurfalah, Farida; Andriany, Dian
Journal of Social Research Vol. 3 No. 8 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i8.2163

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness
Cirebon Students' Cultural Shock In Adaptation To Lectures In Germany Qonaah, Isma; Komalasari, Komalasari; Khumayah, Siti; Nurfalah, Farida
Journal of Social Research Vol. 3 No. 10 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i10.2247

Abstract

Germany is one of the destinations for prospective students aiming to continue their higher education. This study aims to understand how Cirebon students adapt to academic activities and the challenges they face while studying in Germany. The research uses a qualitative method with a descriptive approach. Data collection techniques include in-depth interviews, observations, and a review of relevant previous research articles and related documents. The study employs intercultural communication theory, which covers aspects such as culture shock and adaptation phases to a new culture. The results show the stages that Cirebon students go through when adapting to a new culture: the honeymoon phase, characterized by initial excitement and enthusiasm about the new culture; followed by the frustration phase due to experiencing culture shock when facing the new culture. The next phase is readjustment, where students begin to understand and start learning about the new culture in their living environment and campus. The final phase is resolution, where Cirebon students accept the new culture in Germany. Before adaptation occurs, the study highlights challenges faced during academic activities in Germany, which are caused by internal factors such as religion, food, and weather.
The Influence of @tasyafarasya Influencer Endorsement on Somethinc Skincare Buying Interest Dewi, Anindita Nirmala; Nurfalah, Farida; Hermawan, Abdul Jalil
Journal of Social Research Vol. 4 No. 7 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2661

Abstract

Influencers now often use endorsements as a strategic way on social media platforms to trigger people's buying interest. The purpose of the following study is to determine the influence of Tasya Farasya's influencer endorsement on Instagram @tasyafarasya on the interest in buying Skincare Somethinc. The method applied in this study is non-probability sampling through purposive sampling data collection. A total of 100 respondents participated as observation objects. The quantitative approach is the choice of research method by applying data analysis techniques in the form of simple linear regression tests. The statistical calculation of the t-test resulted in a calculated t-number of 13.549 which is greater than the t of the table of 1.98447, while the significance figure reached 0.000 which was below 0.05, with a positive value coefficient of 0.656. The processing of these numbers proves that H1 is accepted while H0 is rejected, which indicates thatĀ  the individual influencer endorsement variableĀ  has a positive and significant influence on buying interest. The determination coefficient number shows 0.652, which means that influencer endorsements contribute 65.2% to the buying interest variable, while the remaining 34.8% is influenced by various aspects outside of that variable.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alifatunnisa, Hana Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Anuggerah, Muhamad Ardan Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azzhahra, Maullidha Banaty, Tri Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sapitri, Dea Refani Satyawijaya, Erick Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Sulintang, Rhevallino Daneztha Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yunos, Mohd Naufal Bin Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma