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All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Research Journal Of World Science Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Pengabdian Masyarakat Bhinneka Journal Research of Social Science, Economics, and Management Matriks ATHENA: Journal of Social Culture and Society Indonesian Journal of Advanced Research (IJAR) Journal of Social Science IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities Journal of Economic Development and Village Building Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Farida Nurfalah, Farida
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Journal : Indonesian Journal of Advanced Research (IJAR)

 1 
Internal Communication Between TKI and PT Alfira Perdana Jaya Distributor Agustin, Nophiani; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i8.10533

Abstract

Indonesian workers or commonly known as TKI are Indonesian citizens who are working or looking for work abroad with the intention of finding economic opportunities, to realize these jobs there must be communication with the distributor, namely PT Alfira Perdana Jaya. The purpose of this study is to understand how internal communication between migrant workers and the distributor of PT Alfira Perdana Jaya and the internal communication obstacles between migrant workers and the distributor of PT Alfira Perdana Jaya. The approach method used is qualitative through documentation and in-depth interviews with a number of migrant workers and distributors, so that in conducting interviews they carry out the purpose sampling technique method, namely in collecting data first studying and exploring several journals, books, and related documents. The results and conclusions of this study are that internal communication between TKI and TKI can be done through various ways, such as social media, messaging applications, or face-to-face meetings if they are in the same place, then Internal Communication of TKI (Indonesia Manpower) to Distributors, the distributor provides comprehensive communication for all TKI, the last is Internal Communication of Distributors to TKI (Indonesia Manpower),  PT Alfira Perdana Jaya gave directions to migrant workers regarding the tasks they will perform in their new workplace. However, there are significant challenges or obstacles in internal communication between migrant workers and distributors, such as differences in language, culture, and understanding.
Creative Agency @Komunalab Overcoming Short Attention Spans in Food and Beverage Content Production Putra, Ersya Gustika; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14972

Abstract

The phenomenon of short attention span on social media, perticularly Instagram, poses a significant challenge in the food and beverage industry. Users tend to have very limited attention time, which affects how they interact with promotional content. This research aims to examine the strategies employed by the creative agency @komunalab to address short attention spans in the production of food and beverage content on Instagram. The research method used is qualitative with a descriptive approach. Data was collected through observations, in-depth interviews with the founder and internal team of @komunalab, and related document studies. The research location is situated in the city of Majalengka, involving samples from the @komunalab team, as well as the Tsamie Noodle Bar dan Kedai Halaman restaurants. The result of this research indicate that @komunalab successfully implement various visual and narrative elements, such as the use of color symbolism and hook techniques in content, to capture audience attention. The produced content has consistently enchanced engagement and impression, demostrating the effectiveness of the strategies applied in confronting the challenges of short attention spans.
Persuasive Messages Through TikTok Social Media @Pandawara in Raising Awareness of Environmental Issues Rahmawati, Ilfa Husnia; Suwitno, Bangbang; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14978

Abstract

Social media has become an effective tool in shaping public opinion, including environmental awareness. This study aims to examine the persuasive communication of the TikTok account @Pandawara in enhancing followers' understanding of environmental issues. Using persuasive theory and a qualitative descriptive approach, data were collected through interviews and observations. The results indicate that short videos with educational and inspirational messages without blaming specific parties successfully attract attention and build environmental awareness. The @Pandawara digital campaign also encourages attitude changes and active participation in maintaining environmental cleanliness. TikTok has proven to be an effective communication tool for spreading environmental messages and driving social action.
Roland Barthes’ Semiotic Analysis of the MBG (Free Nutritious Meal) Issue on @Tempodotco Instagram Account Jaelani, Hilmi; Nurfalah, Farida; Hermawan, Abdul Jalil
Indonesian Journal of Advanced Research Vol. 4 No. 8 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i8.15218

Abstract

Currently, the use of social media is increasing, with Instagram being popular in Indonesia. In October 2023, there were 104.8 million Instagram users in Indonesia. The Free Nutritious Meal (MBG) program launched by the government aims to provide healthy food for vulnerable groups, especially children. This study aims to analyze the meaning of posts related to the Free Nutritious Meal issue on Instagram using Roland Barthes' semiotic theory. This study is qualitative descriptive, describing and analyzing the meaning of Instagram posts about the MBG program. This method focuses on the interpretation of visual and textual signs, and their influence on public understanding. This study shows that visual and text posts on the Instagram account @tempodotco related to the Free Nutritious Meal (MBG) program not only function as information media, but also form deeper meanings through visual and narrative signs. By using Roland Barthes' semiotic analysis, namely through three levels of significance: denotation, connotation, and myth, it was found that the MBG discourse strategically presents the state as the main actor that is "present", "cares", and "saves" the people from the nutritional crisis.
Analysis of Emina Product Endorsements on the Instagram Account @tasyafarasya for Teenagers Haliza, Sabina Nur; Majdiyyah, Hamidah; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 4 No. 9 (2025): September 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i9.15409

Abstract

Endorsement is a promotional strategy that has been widely used in the marketing world to increase attractiveness and trust in a product. This study aims to analyze @tasyafarasya's endorsement of Emina products among teenagers through Instagram. With a qualitative descriptive approach, data was collected through interviews and documentation studies using purposive sampling techniques as many as 5 informants. The results showed that @tasyafarasya succeeded in building credibility as a celebrity endorser through competence in the beauty world, honesty in providing product Emina reviews, and her attractiveness. The followers rated the shared content as very informative, transparent, and easy to understand, which encouraged them to try Emina products. These findings support the theory of source credibility by Hovland and Weiss (1951), which states that the competence, trustworthiness, and attractiveness of endorsers affect the effectiveness of the message conveyed.
Restoring @bajuyuli Business Image on Instagram Social Media in Facing the Threat of Cyber Crime Phishing Zianisya, Salwa Rahma; Rosyidudin, Eki; Khotimah, Ima Khusnul; Nurfalah, Farida; Wihayati, Welly
Indonesian Journal of Advanced Research Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i11.10640

Abstract

This research has a background regarding phishing and business image. This study aims to find out the recovery of business image by the @bajuyuli team and to find out the efforts to prevent cyber crime phishing by the @bajuyuli team. This research uses qualitative data analysis methods and techniques. The technique for determining informants in this study uses the purposive sampling technique. The purposive sampling technique is a method of selecting samples based on the desired goal by the researcher. With this technique, the researcher used three informants consisting of, @bajuyuli business owners, Instagram @bajuyuli admins, and customer @bajuyuli. The results of the research emphasized the importance of transparency, data security, and the role of Public Relations in overcoming crises and strengthening business reputations in the digital world. Efforts to combat such attacks require quick and effective recovery measures, as well as increased cybersecurity awareness among business owners and teams. This research provides insight into the importance of protecting business image from cyber attacks.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alifatunnisa, Hana Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Anuggerah, Muhamad Ardan Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azzhahra, Maullidha Banaty, Tri Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo nia kurniasih Noviana, Wina Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sapitri, Dea Refani Satyawijaya, Erick Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Sulintang, Rhevallino Daneztha Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yunos, Mohd Naufal Bin Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma