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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Widya Cipta : Jurnal Sekretari dan Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI Procuratio : Jurnal Ilmiah Manajemen Dinasti International Journal of Management Science SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Dinasti International Journal of Education Management and Social Science Jurnal STEI Ekonomi Jurnal Pendidikan dan Kewirausahaan Dinasti International Journal of Digital Business Management International Journal of Social and Management Studies (IJOSMAS) International Journal of Multidisciplinary: Applied Business and Education Research International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Abdimas Komunikasi dan Bahasa Jurnal Administrasi Bisnis (J-Adbis) ProBisnis : Jurnal Manajemen Jurnal Manajemen dan Perbankan (JUMPA) Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ekonomi Bisnis Antartika Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Journal of Scientific Interdisciplinary Jurnal Riset Multidisiplin Edukasi Ulil Albab JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Wiwin Wianti, Wiwin
Universitas Bina Sarana Informatika Jakarta
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Social Sciences Other

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Analysis Influence Various Types of Promotions Sale To Behavior Purchase Consumers : Case Study at Niaga Supermarket , Lombok suleman, Dede; Sabil, Sabil; Ati Haryati, Raden; Wianti, Wiwin; Sofyanty, Devy
Dinasti International Journal of Management Science Vol. 5 No. 4 (2024): Dinasti International Journal of Management Science (March-April 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i4.2352

Abstract

Research This aim For investigate impact various type promotion sale to behavior purchase consumers at Niaga Supermarket , Lombok. Through analysis of survey data involving sample consumer from the supermarket , research This disclose relevant findings . _ Research result show that promotion " buy one free one " have influence weak positive _ to behavior purchase consumer . Discount price , on the other hand , has influence more positive _ moderate to behavior purchase . Coupons also have an impact behavior purchase in a way positive with level moderate influence , meanwhile _ free samples no proven own significant impact on behavior _ purchase . Interestingly , the bonus pack, though often used in practice promotion sales , have influence weak negative and no _ significant on behavior purchase consumer . This result give outlook valuable for practitioner marketing and research furthermore about type promotion most effective sales in influence behavior purchase consumers in a supermarket environment . With more understanding _ deep about preference consumer related promotion sales , marketer can devise more strategies appropriate , temporary consumer can make decision more purchases _ informant .
THE INFLUENCE OF BRAND AND TRUST ON ONLINE CONSUMER BUYING INTEREST Dede Suleman; Yohanes Totok Suyoto; Wiwin Wianti; Etik Dwi Styaningrum; Supriatin; Rohani Lestari Napitupulu; Helmy Ivan Taruna
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.887

Abstract

This research study aims to investigate the impact of brand and trust on the online consumer buying interest. With the increasing number of online shopping platforms, it is essential to understand the factors that drive consumers' purchasing decisions. The study will be conducted using a quantitative research approach, and data will be collected through a survey. The sample will consist of online shoppers who have made purchases in the last six months. The study will explore the relationship between brand and trust and their effect on online consumer buying interest. The study will also investigate the mediating effect of trust on the relationship between brand and online consumer buying interest. The study will use a regression analysis to analyze the data. The findings of this research will have implications for marketers and businesses looking to improve their online sales. The study will provide insight into the importance of building a strong brand and fostering consumer trust in driving online purchasing decisions. This research will contribute to the existing literature on online consumer behavior and provide a better understanding of the factors that influence online buying interest.
Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia Styaningrum, Etik Dwi; Suleman, Dede; Haryati, Raden Ati; Wianti, Wiwin; Sofyanty, Devy
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.26

Abstract

This study aims to explore how advertising authenticity and emotional triggers influence consumer purchase intention through emotional engagement in the context of short-form video advertising in Indonesia. To achieve this objective, this study uses a quantitative approach with a survey design. Respondents consisted of active TikTok and Instagram Reels users in Indonesia who, in the past three months, have watched or interacted with short-form video advertisements. Data collection was conducted online using a structured questionnaire, then analyzed using the Structural Equation Modeling (SEM) technique. The results showed that advertising authenticity and message relevance significantly increased emotional arousal and nostalgia. Both affective responses were shown to drive emotional engagement, leading to increased purchase intentions. Emotional arousal was identified as the strongest predictor of engagement and impulsive decisions. This study extends the Cognitive–Affective–Conative (CAC) model to short video marketing and highlights nostalgia as a culturally relevant emotion in Indonesia. Despite these findings, the study's cross-sectional design limits causal interpretation; future studies should adopt longitudinal approaches. Brands are advised to focus on authentic storytelling and emotionally charged narratives within brief short video formats.
Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia Styaningrum, Etik Dwi; Suleman, Dede; Haryati, Raden Ati; Wianti, Wiwin; Sofyanty, Devy
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.26

Abstract

This study aims to explore how advertising authenticity and emotional triggers influence consumer purchase intention through emotional engagement in the context of short-form video advertising in Indonesia. To achieve this objective, this study uses a quantitative approach with a survey design. Respondents consisted of active TikTok and Instagram Reels users in Indonesia who, in the past three months, have watched or interacted with short-form video advertisements. Data collection was conducted online using a structured questionnaire, then analyzed using the Structural Equation Modeling (SEM) technique. The results showed that advertising authenticity and message relevance significantly increased emotional arousal and nostalgia. Both affective responses were shown to drive emotional engagement, leading to increased purchase intentions. Emotional arousal was identified as the strongest predictor of engagement and impulsive decisions. This study extends the Cognitive–Affective–Conative (CAC) model to short video marketing and highlights nostalgia as a culturally relevant emotion in Indonesia. Despite these findings, the study's cross-sectional design limits causal interpretation; future studies should adopt longitudinal approaches. Brands are advised to focus on authentic storytelling and emotionally charged narratives within brief short video formats.
Mediation Of Buying Interest On Price Perception And Product Quality Towards Acer Laptop Purchase Decisions Yuniarti, Puji; Zulkifli, Zulkifli; Wianti, Wiwin; Yulistria, Resti; Haryati, Raden Ati; Irawan, Roy; Karlina, Eulin; Taruna, Helmy Ivan
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.254

Abstract

This study intends to investigate how consumer interest in buying affects consumer perceptions of product quality and pricing while making decisions to buy Acer laptops. Users of Acer laptops in Jakarta who were sampled for this study by completing an online questionnaire made up the respondents. Purposive sampling was used as the method of data gathering. Software called SmartPLS 3.0 is used to process the collected data. The study's findings show that only price perceptions have an impact on consumers' decisions to buy Acer laptops, and that buying interest is not a significant mediating element that influences both price perception and product quality.
Trust Transfer in Social Commerce: The Role of Platform Trust and Seller Trust in Shaping Consumer Behavior in Indonesia Dede Suleman; Wiwin Wianti; Devy Sofyanty; Raden Ati Haryati; Nurzalinar Joesah; Lukman Hakim
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6598

Abstract

This study aims to analyze the mechanism of trust transfer in social commerce in Indonesia by examining the influence of trust in the platform and trust in the seller on purchase intention. Based on Trust Transfer Theory, this study develops a model explaining how platform trust transfers to seller trust and influences purchase intention. Data were collected through a survey of 318 consumers who had transacted through social commerce platforms between December 2025 and January 2026. The analysis was conducted using Structural Equation Modeling based on Partial Least Squares. The results show that trust in the platform has a positive and significant effect on trust in the seller. Trust in the seller is proven to be a major determinant of purchase intention and partially mediates the relationship between trust in the platform and purchase intention. The indirect effect through trust in the seller is greater than the direct effect of trust in the platform. These findings confirm that in Indonesian social commerce, the formation of interpersonal trust is a key mechanism linking institutional trust to purchasing behavior.  
Pemafaatan Sosial Media Sebagai Digital Marketing Pada Karang Taruna RT016 Kapuk Jakarta Slamet Heri Winarno; Dahlia Sarkawi; Wiwin Wianti
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 1 (2021): Juni
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i1.343

Abstract

Maraknya penggunaan sosial media saat ini memungkinkan seseorang untuk berkreasi dengan memanfaatkan konten-konten yang di dalamnya. Salah satu pengguna sosmed yang paling dominan adalah generasi remaja yang termasuk dalam generasi millennial terutama bagi mereka yang aktif dalam organisasi semisal Karang Taruna. Kegiatan-kegiatan yang dilakukan oleh Karang Taruna tentunya sangat bermafaat bagi masyarakat sekitar. Keberadaan sosmed juga menyentuh para anggota Karang Taruna baik dalam berkomunikasi maupun ikde-ide kreatif lain. Permasalahan yang sering timbul di kalangan remaja saat berinteraksi dengan sosial media adalah masih kurangnya pengetahuan tentang pemanfaatan sosial media kearah yang lebih produktif semisal digital marketing, juga masih minimnya pengenalan bisnis khususnya digital marketing di kalangan remaja Karang Taruna sehingga belum dapat memanfaatkan peluang dari sosial media yang mereka punya Melihat permasalahan tersebut, program pengabdian kepada masyarakat (PkM) khususnya di Karang Taruna RT 016 Kapuk Cengkareng memberikan solusi untuk menyelesaikan persoalan tersebut dengan memberikan pelatihan pemanfaatan sosial media sebagai sarana digital marketing. Selain memberikan pengenalan akan pentingnya sosial media saat ini, tujuan pelaksanaan abdimas ini adalah wujud sumbangsih dari tiap dosen dalam mengembangkan pengetahuannya serta sebagai transfer knowledge.
Pelatihan Pengenalan Sistem Informasi Manajemen Dan Sukses Menjadi Content Creator Slamet Heri Winarno; Wiwin Wianti; Dahlia Sarkawi
Jurnal Abdimas Komunikasi dan Bahasa Vol. 1 No. 2 (2021): Desember
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v1i2.848

Abstract

Kegiatan pengabdian kepada masyarakat (PkM) dosen Program Studi Administrasi Perkantoran Fakultas Ekonomi dan Bisnis Universitas BSI difokuskan pada pelatihan pengenalan sistem informasi manajemen dan sukses menjadi content creator bagi pengurus dan anggota Karang Taruna Rt 016 Kapuk Cengkareng yang merupakan organisasi kepemudaan yang memiliki visi mengembangkan setiap potensi personil anggotanya sekaligus sebagai mitra PkM. Permasalahan yang terdapat pada mitra diantaranya: terbatasnya pengetahuan mengenai penerapan Sistem Informasi Manajemen sebagai alat untuk pengembangan organisasi, belum maksimalnya pemanfaatan sarana digital seperti internet, handphone dalam menghasilkan konten kreatif, ide-ide atau gagasan yang inovatif masih belum tergali dengan baik. Solusi yang ditawarkan meliputi memberian pengetahuan secara komprehensif tentang konsep dasar sistem informasi manajemen, emberikan kiat sukses menjadi seorang content creator merubah midset peserta untuk lebih berpikir kreatif. Pelaksanaan PkM ini dilakukan secara daring (online) menggunakan media zoom meeting. Hasil dari kegiatan ini berupa publikasi pada media dan jurnal serta peningkatan pengetahuan dan keterampilan mitra.
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Pegawai Di Kantor Kelurahan Jatiwaringin Shesarina Oktavianty; Wiwin Wianti
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 4: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i4.16124

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja pegawai pada instansi pemerintahan. Kinerja pegawai menjadi indikator penting dalam menilai keberhasilan organisasi publik dalam memberikan pelayanan kepada masyarakat. Motivasi kerja berperan sebagai dorongan internal yang mempengaruhi semangat kerja dan tanggung jawab pegawai, sedangkan lingkungan kerja yang kondusif mampu meningkatkan kenyamanan dan efektivitas kerja. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner kepada 50 responden menggunakan teknik total sampling. Analisis data dilakukan dengan bantuan SPSS versi 27 melalui uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa motivasi kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai secara parsial maupun simultan. Temuan ini memberikan implikasi bahwa organisasi perlu memperhatikan faktor motivasi dan kondisi kerja guna meningkatkan kinerja pegawai serta kualitas pelayanan publik secara berkelanjutan. Hasil penelitian menunjukkan bahwa motivasi kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai baik secara parsial maupun simultan. Oleh karena itu, peningkatan motivasi kerja dan penciptaan lingkungan kerja yang kondusif menjadi strategi penting dalam meningkatkan kualitas pelayanan publik serta kinerja pegawai pada instansi pemerintahan.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT Adira Dinamika Multi Finance Kantor Cabang Petojo Utara Jakarta Wiwin Wianti; Puji Yuniarti; Andrean Susanto
Jurnal Administrasi Bisnis Vol. 1 No. 2 (2021): November 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v1i2.665

Abstract

Salah satu faktor yang mempengaruhi kepuasan pelanggan adalah kualitas pelayanan. Pentingnya kualitas pelayanan yang diciptakan oleh perusahaan supaya pelanggan merasakan kepuasan tersendiri dalam setiap pelayanan yang diberikan. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan di PT Adira Dinamika Multi Finance. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode kuesioner, observasi, dan dokumentasi dengan metode analisis berupa analisis deskriptif kuantitatif yaitu menganalisis data dengan cara mendeskripsikan data primer yang telah terkumpul. Teknik analisis data yang digunakan ialah uji koefisien korelasi, uji koefisien determinasi, dan uji persamaan regresi. Berdasarkan perhitungan koefisien korelasi yang diperoleh hasil sebesar 0,724 yang menunjukkan bahwa tingkat hubungan antara kualitas pelayanan terhadap kepuasan pelanggan kuat. Hasil koefisien determinasi sebesar 0,551 artinya 55,1% kualitas pelayanan yang mempengaruhi kepuasan pelanggan, sisanya sebesar 0,449 artinya 44,9% dipengaruhi oleh faktor lain. Melalui hasil perhitungan regresi diperoleh persamaan Y = 9,341 + 0,768X maka dapat dijelaskan, bahwa bila kualitas pelayanan konstan atau bernilai 0 (nol), kepuasan pelanggan akan bernilai sebesar 9,341. Koefisien regresi sebesar 0,768 menyatakan bahwa setiap peningkatan kualitas pelayanan sebesar 1%, maka akan meningkatkan kepuasan pelanggan sebesar 0,768 atau 76,8%.
Co-Authors Abizar, Mochamad Kemal Aida Nur Aisyah Rachman Andrean Susanto Anis Sahatin Universitas Bina Sarana Informatika Ati Haryati, Raden Azzahra Haula Syafitri Dahlia Sarkawi Dede Mustomi Dede Suleman Dede Suleman Dedy Syahyuni Devy Sofyanty Dian Rifiyah Dwi Setyaningrum, Etik Etik Dwi Styaningrum Eulin Karlina Helmy Ivan Taruna Idah Yuniasih Ira Karina Putri Joko Ariawan Lukman Hakim Mochamad Kemal Abizar Nandang Estri Nurgaheni Naufal Hafizh Adhyatma Ningrum, Raflesia Hana Nurhidayati Nurhidayati Nurzalinar Joesah Puji Yuniarti Puji Yuniarti Raden Ati Haryati Ratih Setyo Rini Resti Yulistria Rohani Lestari Napitupulu Roy Irawan sabil sabil, sabil Shesarina Oktavianty Siska Rahmadia Nengsih Slamet Heri Winarno Sofyan Marwansyah Styaningrum, Etik Dwi Sugiyah Sugiyah SUPRIATIN Wangsit Supeno Widyamurti, Olivia Yohanes Totok Suyoto Yosie Noverha Yuniarti, Puji Zulkifli Zulkifli