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Eddy
Universitas Pelita Harapan
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The Impact Of Service Quality Towards Customer’s Loyalty At Pt. Odiseus International Medan Edward Harnjo; Sri Aprianti Tarigan; Susanto; Benny Lim; Eddy
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) January 2
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i1.10436

Abstract

Globalization also has motivated managers to develop products or services quality that the company can compete in the world. Besides that, the managers of the company engaged in services sector need to carefully consider all situation and the conditions in order to providing the best service. Business opportunities in the services sector cannot be separated from the dynamics of the situation and external factors. In order to survive and make a profit that is planned, company is required to adapt products and services to the customer’s needs. Service companies should provide better service to its customers. The purposes of this research are to know the influence of service quality towards customer loyalty at PT Grand Odiseus International Medan. This research is done by using descriptive research and correlational design. Research methods which used are descriptive statistic analysis, validity and reliability test, simple linear regression, coefficient correlation, coefficient of determinant and Z testing. The result of this research is that there is influence of service quality towards customer loyalty in PT Grand Odiseus International Medan. In Z test, it can be determined that Zcount > Ztable (7.519 > 1.96). Therefore, hypothesis alternative is accepted that there is influence of service quality toward customer loyalty at PT Grand Odiseus International Medan. In correlation test, it can be know that service quality as independent variable (X) has strong positive relationship with customer loyalty in PT Grand Odiseus International Medan. In determinant test, it can be known that customer loyalty can be explained in 61.5% by service quality variable in PT Grand Odiseus International Medan while the rest as 38.5% can be explained by other variables which is not studied in this research. In linear regression analysis, it can be determined linear regression equation in Y = 0.111 + 0.619X. The regression coefficient is 0.619 that means increasing 1 unit of service quality variable can increase customer loyalty in 0.619 unit.
Pembuatan Minyak Kemiri Sebagai Produk Pengembangan: Making Candlenut Oil as a Development Product Felix Leonardi; Sanif Sentosa; Esther; Eddy; Bahagia Tarigan
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Januari 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i1.10440

Abstract

Kegiatan diversifikasi produk dengan memproduksi minyak kemiri ini, diharapkan mampu meningkatkan kesejahteraan ekonomi masyarakat mengingat harga minyak kemiri dipasaran yang cukup tinggi. Selain itu pada kegiatan pengabdian ini juga akan dilakukan peningkatan kemampuan masyarakat dalam mengelola kelompok usaha bersama dengan harapan masyarakat menjadi lebih mandiri dalam usaha dan dapat mengembangkan usaha dengan baik sehingga masyarakat yang mandiri dalam usaha ini akan mengurangi aktifitasnya didalam hutan dan hutan akan semakin lestari. Metode pengabdian meliputi sosialisasi, workshop produksi minyak kemiri mulai dari tahap ekstrak, isolasi sampai dengan filtrasi minyak dengan menggunakan arang aktif dan evaluasi kegiatan. Hasil dari kegiatan adalah produk minyak kemiri yang siap dipasarkan.
Pengenalan Aspek Pasar pada SMA Brigjend Katamso Medan: Introduction to Market Aspects at Brigjend Katamso High School Medan Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto; Agus Susanto; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 12: Desember 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i12.6746

Abstract

Saat ini di dunia yang terus berubah, ada banyak opsi yang dapat dilakukan oleh siswa Sekolah Menengah Atas untuk mengisi waktu luang mereka di luar proses pendidikan. Salah satu hal positif adalah menjadi anggota OSIS. Selama menjadi anggota OSIS, maka siswa mempunyai beberapa program kerja yang harus dijalankan sesuai dengan yang program yang telah disusun. Salah satu program yang mempunyai daya Tarik besar dari internal maupun eksternal adalah program pentas seni. Walaupun demikian, untuk menjalankan kegiatan tersebut banyak pihak yang tidak menyadari pentingnya aspek pasar untuk membuat kegiatan tersebut dapat menarik perhatian bagi peserta maupun pihak sponsor yang dapat mendukung kegiatan tersebut. Pengetahuan dasar mengenai aspek pasar dapat membantu untuk menentukan sasaran pasar yang tepat sehingga dapat memberikan kesuksesan pada sakegiatan tersebut. Selain itu tingkat kewirausahaan, performa dan motivasi dari siswa tersebut dapat lebih baik dalam membuat proposal bisnis sehingga merasakan seperti dunia usaha. Untuk itulah tim Pengabdian kepada Masyarakat yang berasal dari Institut Bisnis Informasi Teknologi dan Bisnis terinspirasi untuk mengadakan pengenalan aspek pasar bagi siswa SMA Brigjend Katamso Medan dalam menjalankan kegiatan program OSIS. Adapun sasaran dari program ini adalah siswa SMA Brigjend Katamso Medan khususnya anggota OSIS . Dengan pelaksanaan program ini diharapkan sebagian dari peserta termotivasi untuk lebih berprestasi dan berkarya secara maksimal kepada pihak internal maupun eksternal sekolah dengan sentuhan
Pemberdayaan Ekonomi Kreatif : Empowerment of the Creative Economy Javerson Simamora; Eddy Gunawan; Sri Aprianti Tarigan; Edward Harnjo; Eddy
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.8124

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan ekonomi kreatif dalam meningkatkan kesejahteraan masyarakat, khususnya di sektor UMKM. Ekonomi kreatif merupakan sektor strategis yang mengandalkan kreativitas, inovasi, dan pemanfaatan teknologi dalam menghasilkan nilai tambah ekonomi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi pada pelaku usaha kreatif di bidang kuliner, fashion, dan kerajinan tangan. Hasil penelitian menunjukkan bahwa pemberdayaan ekonomi kreatif dapat dilakukan melalui pelatihan keterampilan, akses permodalan, pendampingan usaha, serta penguatan jejaring pemasaran berbasis digital. Tantangan yang dihadapi mencakup keterbatasan akses teknologi, kurangnya literasi digital, serta minimnya kolaborasi antar pelaku usaha. Namun, dengan dukungan pemerintah daerah, komunitas lokal, dan lembaga keuangan, potensi ekonomi kreatif dapat dioptimalkan sebagai pendorong pertumbuhan ekonomi dan penciptaan lapangan kerja. Penelitian ini merekomendasikan perlunya sinergi lintas sektor dalam merancang kebijakan dan program berkelanjutan untuk memberdayakan pelaku ekonomi kreatif secara inklusif dan berdaya saing.
The Analysis Of Sales Promotion Towards Sales At Pt. Multimas Nabati Asahan Medan Eddy; Susanto; Felix Leonardi; Benny Lim; Elyzabeth Wijaya
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.8166

Abstract

Promotion is an activity in communicating information from sellers to buyers or other parties in the promotion to influence of the buyers. The main duty of a marketing manager in promotion is to inform customers about the products’ benefit that will be obtained by the customers if they purchase the product. Companies can use premiums, price off deals, rebates in the market. Promotion is done by a company in order to increase the company’s sales. The main thing that must be considered when doing promotion is to sell out the products as much as possible. PT. Multimas Nabati Asahan also uses promotion to improve their sales. The promotions that they use are premiums, price off deals, and rebates. In order to get data, the writer distributed a questionnaire to 30 customers. The questions consist of 10 questions, and are divided into two parts, 5 questions related to sales promotion and 5 questions related to sales. After obtaining feedback from the customers, the writer tabulated the data and analyzed it by using correlation formula, linear regression, and test hypothesis. Then, the result of the data analyzed will determine whether the hypothesis can be accepted or rejected. The result that the writer obtained is that sales promotion has an effect at PT. Multimas Nabati Asahan and is impacting the sales. At least, writer has made some conclusion from the analysis and evaluation done systematically. Some conclusions are: From the result of Coefficient Correlation between variable X and variable Y, the result was 0.84 Furthermore, the effect of sales promotion towards sales resulted in 70.56%.; it means the effect of sales promotion towards sales is affected 70.56% , which means that there is a strong relationship or positive correlation between sales promotion toward sales. Moreover, using hypothesis test the tcount is 15.10 Then, based on the distribution table t we will have the value of t with degree of freedom = 28, ? = 5%, thus ttable; dk=28; ?=0.05 = 1.701. Because tcount > ttable, we can conclude that “There is an impact of sales promotion toward sales at PT. Mulitmas Nabati Asahan Medan
The Influence of Physical Environment and Customer’s Satisfaction towards Customer’s Loyalty Ali Syah Putra; Eddy; Erina Alimin; Hengky Kosasih; Albert
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4899

Abstract

The purpose of this study was to determine the effect of physical environment and customer satisfaction on customer loyalty at Zen Okane Pematang Siantar. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Zen Okane Pematang Siantar, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (4.858) > ttable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Physical Environment on the Customer Loyalty. The value of tcount (4.748) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Customer Satisfaction on the Customer Loyalty. Simultaneous Testing Results (F-Test), the value of Fcount (27.409) > FTable (3.09) with a significant of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Physical Environment and Satisfaction on the Customer Loyalty.
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
Co-Authors Agus Susanto Albert Albert Ali Syah Putra Ali Syah Putra Andrian Louise Tandra Arifin Arifin Arifin Bahagia Tarigan Benny Lim Benny Lim Diana Afriani Eddy Gunawan Eddy Gunawan Edward Harnjo Elyzabeth Wijaya Erina Alimin Erina Alimin Erina Alimin Esther Felix Leonardi Gurning, Lenny Hutabarat, Gloria Cahaya Julida Juliana, Juliana Kosasih, Hengky Sanif Sentosa Sarah Yosefine Siboro SIAHAAN, BERTHA NERPY Simamora, Javerson Sri Aprianti Tarigan Susanto Susanto Theng, Bestadrian Prawiro Yenni Yenni Yenni