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The Effect of Ease of use and Information Quality on Online Purchase Decisions at Garnier Men Official Store in Lazada Eddy
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i2.5411

This study aims to see the effect of ease of use and quality of information on online purchasing decisions at the Garnier men official store at Lazada. The decision to buy online is currently determined by various things, one of which is ease of use. With the ease of use of the website or application, it will make it easier for consumers to buy products. A good quality website will be easy to use and accessible to consumers. The information content on the site includes text, images, graphics, layout, sound, motion and making the right content decisions is very important for the design of related sites to be made as effectively as possible. This study uses quantitative research with the nature of explanatory research. To prove the hypothesis, the writer uses descriptive method and causal method. The results of this method can be used to prove hypotheses and causation between two or more variables in this study.The coefficient of determination between ease of use and quality of information on impulse purchases is 0.512. The regression equation is Y = 3.661 + 0.473 X1 + 0.522 X2. The results of the descriptive statistics show that the average for hedonic shopping motivation agrees. The results of descriptive statistics show that the average for ease of use, quality of information is agreed and impulse buying is agreed. The conclusion of this study is that ease of use has a positive and significant effect on purchasing decisions. Information Quality has a positive and significant effect on purchasing decisions. Ease of use and quality of information have a positive and significant influence on purchasing decisions.

Memotivasi Siswa dan Siswi SMA ST. Petrus Medan dalam Menentukan Pilihan untuk Melanjutkan Pendidikan atau Bekerja Setelah Lulus Sekolah: Motivating Students of St. Petrus High School Medan in Determining the Choice to Continue Education or Work After Graduating from School Sri Aprianti Tarigan; Susanto; Bestadrian Prawiro Theng; Hengky Kosasih; Eddy; Ali Syah Putra
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5529

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan .Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMA St. Petrus Medan agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga.

Memotivasi Siswa dan Siswi SMA ST. Petrus Medan dalam Menentukan Pilihan untuk Melanjutkan Pendidikan atau Bekerja Setelah Lulus Sekolah: Motivating Students of St. Petrus High School Medan in Determining the Choice to Continue Education or Work After Graduating from School Sri Aprianti Tarigan; Susanto; Bestadrian Prawiro Theng; Hengky Kosasih; Eddy; Ali Syah Putra
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5529

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan .Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMA St. Petrus Medan agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga.

Pengenalan Aspek Pasar pada SMA Brigjend Katamso Medan: Introduction to Market Aspects at Brigjend Katamso High School Medan Sri Aprianti Tarigan; Elyzabeth Wijaya; Susanto; Agus Susanto; Eddy
Jurnal Kolaboratif Sains Vol. 7 No. 12: Desember 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i12.6746

Saat ini di dunia yang terus berubah, ada banyak opsi yang dapat dilakukan oleh siswa Sekolah Menengah Atas untuk mengisi waktu luang mereka di luar proses pendidikan. Salah satu hal positif adalah menjadi anggota OSIS. Selama menjadi anggota OSIS, maka siswa mempunyai beberapa program kerja yang harus dijalankan sesuai dengan yang program yang telah disusun. Salah satu program yang mempunyai daya Tarik besar dari internal maupun eksternal adalah program pentas seni. Walaupun demikian, untuk menjalankan kegiatan tersebut banyak pihak yang tidak menyadari pentingnya aspek pasar untuk membuat kegiatan tersebut dapat menarik perhatian bagi peserta maupun pihak sponsor yang dapat mendukung kegiatan tersebut. Pengetahuan dasar mengenai aspek pasar dapat membantu untuk menentukan sasaran pasar yang tepat sehingga dapat memberikan kesuksesan pada sakegiatan tersebut. Selain itu tingkat kewirausahaan, performa dan motivasi dari siswa tersebut dapat lebih baik dalam membuat proposal bisnis sehingga merasakan seperti dunia usaha. Untuk itulah tim Pengabdian kepada Masyarakat yang berasal dari Institut Bisnis Informasi Teknologi dan Bisnis terinspirasi untuk mengadakan pengenalan aspek pasar bagi siswa SMA Brigjend Katamso Medan dalam menjalankan kegiatan program OSIS. Adapun sasaran dari program ini adalah siswa SMA Brigjend Katamso Medan khususnya anggota OSIS . Dengan pelaksanaan program ini diharapkan sebagian dari peserta termotivasi untuk lebih berprestasi dan berkarya secara maksimal kepada pihak internal maupun eksternal sekolah dengan sentuhan

Pemberdayaan Ekonomi Kreatif : Empowerment of the Creative Economy Javerson Simamora; Eddy Gunawan; Sri Aprianti Tarigan; Edward Harnjo; Eddy
Jurnal Kolaboratif Sains Vol. 8 No. 6: Juni 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i6.8124

Penelitian ini bertujuan untuk menganalisis strategi pemberdayaan ekonomi kreatif dalam meningkatkan kesejahteraan masyarakat, khususnya di sektor UMKM. Ekonomi kreatif merupakan sektor strategis yang mengandalkan kreativitas, inovasi, dan pemanfaatan teknologi dalam menghasilkan nilai tambah ekonomi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara mendalam, dan studi dokumentasi pada pelaku usaha kreatif di bidang kuliner, fashion, dan kerajinan tangan. Hasil penelitian menunjukkan bahwa pemberdayaan ekonomi kreatif dapat dilakukan melalui pelatihan keterampilan, akses permodalan, pendampingan usaha, serta penguatan jejaring pemasaran berbasis digital. Tantangan yang dihadapi mencakup keterbatasan akses teknologi, kurangnya literasi digital, serta minimnya kolaborasi antar pelaku usaha. Namun, dengan dukungan pemerintah daerah, komunitas lokal, dan lembaga keuangan, potensi ekonomi kreatif dapat dioptimalkan sebagai pendorong pertumbuhan ekonomi dan penciptaan lapangan kerja. Penelitian ini merekomendasikan perlunya sinergi lintas sektor dalam merancang kebijakan dan program berkelanjutan untuk memberdayakan pelaku ekonomi kreatif secara inklusif dan berdaya saing.

The Analysis Of Sales Promotion Towards Sales At Pt. Multimas Nabati Asahan Medan Eddy; Susanto; Felix Leonardi; Benny Lim; Elyzabeth Wijaya
Jurnal Kolaboratif Sains Vol. 8 No. 5: Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.8166

Promotion is an activity in communicating information from sellers to buyers or other parties in the promotion to influence of the buyers. The main duty of a marketing manager in promotion is to inform customers about the products’ benefit that will be obtained by the customers if they purchase the product. Companies can use premiums, price off deals, rebates in the market. Promotion is done by a company in order to increase the company’s sales. The main thing that must be considered when doing promotion is to sell out the products as much as possible. PT. Multimas Nabati Asahan also uses promotion to improve their sales. The promotions that they use are premiums, price off deals, and rebates. In order to get data, the writer distributed a questionnaire to 30 customers. The questions consist of 10 questions, and are divided into two parts, 5 questions related to sales promotion and 5 questions related to sales. After obtaining feedback from the customers, the writer tabulated the data and analyzed it by using correlation formula, linear regression, and test hypothesis. Then, the result of the data analyzed will determine whether the hypothesis can be accepted or rejected. The result that the writer obtained is that sales promotion has an effect at PT. Multimas Nabati Asahan and is impacting the sales. At least, writer has made some conclusion from the analysis and evaluation done systematically. Some conclusions are: From the result of Coefficient Correlation between variable X and variable Y, the result was 0.84 Furthermore, the effect of sales promotion towards sales resulted in 70.56%.; it means the effect of sales promotion towards sales is affected 70.56% , which means that there is a strong relationship or positive correlation between sales promotion toward sales. Moreover, using hypothesis test the tcount is 15.10 Then, based on the distribution table t we will have the value of t with degree of freedom = 28, ? = 5%, thus ttable; dk=28; ?=0.05 = 1.701. Because tcount > ttable, we can conclude that “There is an impact of sales promotion toward sales at PT. Mulitmas Nabati Asahan Medan

The Influence Of Big Five Personality Traits On Online Impulse Buying Behavior Of Shopee Medan Customers: Pengaruh Big Five Personality Traits Terhadap Perilaku Pembelian Impuls Online Pada Pelanggan Shopee Medan Vanessa; Eddy
Jurnal Kolaboratif Sains Vol. 8 No. 9: September 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i9.8681

The rapid growth of the internet has altered shopping behaviors, increasing online impulse buying behavior. However, Shopee experienced a decrease in the number of website visits, signifying a decline in consumer engagement. Therefore, the writer researches to study the Big Five Personality Traits as factors that might influence online impulse buying behavior. The Big Five Personality Traits, comprising openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism are closely linked to customer interactions with online platforms, spontaneous buying decisions, and impulsive purchase, depending on personal characteristics and emotional states. The study employed the IBM SPSS V.30 for quantitative research. Both descriptive and causal approach were used. The research was conducted on a sample of 100 individuals utilizing convenience sampling. This study passed the validity, reliability, normality, multicollinearity, heteroscedasticity and multiple linear regression test, resulting in the regression equation ? = 2.562 + 0.090?1 + 0.135?2 + 0.165?3 + 0.101?4 + 0.134?5. Based on the hypothesis testing results, the Big Five Personality traits influence online impulse buying behavior of Shopee Medan customers, either partially or simultaneously. Additionally, the Big Five Personality traits influence 72.4% of online impulse buying behavior. The writer suggests Shopee to include elements that encourage creativity and idea cultivation, provide clearer guidance and decision-making tools, improve feedback features, incorporate more prominent and accessible social responsibility features, and improve customer assistance.

The Influence of Reliability and Digital Literacy on Intention to Use Application: The Mediating Role of Ease of Use at INAmikro, Jakarta: Pengaruh Reliabilitas Dan Literasi Digital Terhadap Niat Menggunakan Aplikasi, Dengan Kemudahan Penggunaan Sebagai Intervening Variabel, Di Inamikro, Jakarta Mannjot Singh; Eddy
Jurnal Kolaboratif Sains Vol. 8 No. 11: November 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i11.9357

INAmikro, Jakarta experienced a decline in users’ intention to use application that can be seen from the microApps activation this was suspected due to reliability, digital literacy and ease of use. The aim of this research is to investigate whether reliability and digital literacy on intention to use application with, ease of use as intervening variable, at INAmikro, Jakarta. Reliability, digital literacy and ease of use have an important role in shaping intention to use application. Reliability, digital literacy and ease of use are highly connected with intention to use application and microApps activation. In this research, the writer used quantitative research design and IBM SPSS statistics V. 26. The writer used descriptive and causal approach. The sampling technique used was convenience sampling. The sample size was 120 customers. This research also passed the validity, reliability, normality, multicollinearity, heteroscedasticity. The results of hypothesis test showed that reliability and digital literacy have partial influence on Ease of Use. Reliability, digital literacy and ease of use have partial an influence on intention to use application. Ease of use mediates the influence of reliability and digital literacy on intention to use application at INAmikro, Jakarta. Recommendations for INAmikro, Jakarta include can improve various microApps features that can be securely located, various rewards to customers, provides chat with staff so that if customer difficulties can be communicated can improve various security.

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