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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam CARE: Jurnal Pengabdian Multi Disiplin Journal of Sustainable Community Development Journal of Collaborative Industrial Management
Alrido Martha Devano
Politeknik Negeri Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Penguatan Branding dan Digitalisasi Wisata melalui Program SERIP 360° Bakau Serip Mutia Ulfah; Alrido Martha Devano; Ancala Laras Putri; Andi Erna Mulyana; Aprizal Putra; Ayu Diah Lestari; Bambang Hendrawan; Daniel Kasidi; Viona Metriani; Sarah Nur Aulia; Agitya Putri Alifia; Emiliana Saidatul Chabibah ; Siti Fatimah Azzahro; Callysta Diva Filia; Miftah Khoiriah Harahap
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 8 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v8i1.12911

Abstract

Abstract— Kampung Tua Bakau Serip is the only nationally recognized mangrove tourism village in Sumatra. Its ecological, cultural, and educational potential remains underutilized due to sporadic branding, unstructured digital promotion channels, and limited community capacity. This article presents the SERIP 360° program, a community service initiative aimed at strengthening brand identity, enhancing digital literacy among the local community, and activating digital tourism promotion campaigns through the participation of Pokdarwis (tourism awareness groups) and local MSMEs. The program employs several strategies: (i) branding audits, development of brand guidelines, and visual identity training; (ii) optimization of digital channels, editorial planning, and storytelling workshops; (iii) production of digital content, multilingual tourism catalogs, and interactive QR signage; and (iv) collaborative digital campaigns with influencers and local media. The program is implemented in two continuous phases over one semester, emphasizing the formation of an internal content team within the village to ensure independent management of digital promotion. Target outputs include a brand guideline document, active digital channels, ready-to-publish content, multilingual digital catalogs, and interactive QR signage. Evaluation is conducted both formatively and summatively, using sustainability achievement indicators. SERIP 360° demonstrates that a collaborative, community-based approach can serve as a model for adaptive, professional, and sustainable branding and digital promotion in tourism villages, and can be replicated in other nature-based tourism villages across Indonesia.
Analisis Risiko Pada Proses Rigging dan Lifting Menggunakan Metode HIRARC di Production Platform Module Erection Area PT. McDermott Indonesia Nasywwa Khoirunnisa; Alrido Martha Devano; Syiffa Rahmania
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 13 No. 1 (2025): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2025
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v13i1.8302

Abstract

PT. McDermott Indonesia is a company engaged in offshore construction services. Workplace accidents in the offshore construction industry are often due to poor weather conditions, inadequate work locations, equipment failures, and incompetent employees. This study aims to determine the risk level in the rigging and lifting process using the HIRARC method as an effort to achieve zero accidents in the Production Platform Module Erection Area. This research uses a descriptive qualitative approach. The research subjects consist of 5 informants: a rigging superintendent, an HSE specialist, a rigger, a crane operator, and a mechanic foreman, assisted by interview guidelines and a risk matrix. The study results indicate 21 potential hazards across 4 work stages and 10 work processes, categorized into 6 low risk, 8 medium risk, 13 high risk, and 4 extreme risk. Risk control is carried out by HSE procedures and the lifting plan, and it is recommended to use PPE consistently. In conclusion, the risk analysis in the rigging and lifting process has been conducted according to procedures, but updates to the TRA are necessary to reduce increasing risks. It is recommended to enhance employee awareness and discipline regarding the importance of implementing HSE measures.
Co-Authors Adhitomo Wirawan Agitya Putri Alifia Al Amany, Sarah Ulfah Almany, Sarah Ulfa Ananda, Lyra Ancala Laras Putri Ancala Laras Putri Andi Erna Mulyana Annisa Rizqia Rahmadani Aprizal Putra Ayu Diah Lestari Ayu Puspitasari, Ayu Bambang Hendrawan Budiman Callysta Diva Filia Daniel Kasidi Eddo Nanda Oktarici Elsa, Fransiska Emiliana Saidatul Chabibah  Fandy Bestario Harlan Fuad Arif Rahman Himawan Mochtoha Ilham Ahmad Dani Inggrid Wahyuni Sinaga Jessica Olifia Khusniah, Riza Lestari, Anggun Dwi May sarah Mia Syafrina Miftah Khoiriah Harahap Multhahada Ramadhani Siregar Mutia Ulfah Nadia Fathurrahmi Lawita Naibahoa, Devi Masniar Nasywwa Khoirunnisa Nikita Dwi Utami Prima Putri Nova Sabrina Palit, Agnes Tiaranadya Putri Saraswati Naufalita Ryanto Putri, Ancala Laras Rahmadhani, Alyssia Rahman, Fuad Arif Rahmat Hidayat Ranendra, ⁠Muhammad Egha Octa RIA ANGGRAINI Riza Khusniah Rizky Afdhal Sarah Nur Aulia Shinta Wahyu Hati Simanjuntak, Shalini Sinambela, Fitriana Aidnilla Siti Fatimah Azzahro Siti Nurhasanah Sri Zuliarni Sugeng Riadi Syafri Naldi Syafriandana, Dava Syiffa Rahmania van Vasten, Muhammad Barat Viona Metriani Wahyuni, Ninda Yuliana, Natasha Yulinda Yulinda Tarigan Yulinda yulinda